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LeadSquared

LeadSquared

Overview

What is LeadSquared?

LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

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Recent Reviews

TrustRadius Insights

LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused …
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LeadSquared Review

8 out of 10
March 15, 2018
Our organization generates leads from Facebook ads, IVR, web chat, and websites. The lead capture is seamless from all sources using …
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Read all reviews

Popular Features

View all 19 features
  • Dashboards (38)
    10.0
    100%
  • Standard reports (38)
    10.0
    100%
  • Lead scoring and grading (38)
    8.0
    80%
  • Email deliverability reporting (38)
    6.0
    60%
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Pricing

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Marketing Automation Pricing - Basic/Standard/Enterprise/Custom

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Cloud
per month

Sales Execution CRM Pricing - Lite/Pro/Super/Custom

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Cloud
per month

Entry-level set up fee?

  • $100 Per Account
    Optional
For the latest information on pricing, visithttp://www.leadsquared.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Ace Goals: The modern way to set targets and manage objectives || LeadSquared Products

YouTube

In depth demo - Key Features of LeadSquared

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.4
Avg 6.0

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8
Avg 7.4

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

4.1
Avg 6.3

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 6.9

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.7
Avg 6.6
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Product Details

What is LeadSquared?

LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions.

It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales.

With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries.

LeadSquared CRM aims to help users:

· Reduce lead leakage to zero with landing pages, connectors, and APIs.

· Understand intent with 360-degree user profile, behaviour, activity & and social tracking.

· Visualise user & communications journeys with the workflow builder.

· Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social.

· Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform

LeadSquared Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow AutomationScreenshot of Remote Workforce ManagementScreenshot of Analytics

LeadSquared Video

Leadsquared - A Sales Execution Platform

LeadSquared Integrations

  • GoTo Webinar
  • CallRail
  • Super Receptionist V2
  • LiveChat Connector
  • Zopim Connector
  • Facebook Lead Ads Connector
  • MarkCopy Connector
  • LeadSquared Generic Telephony Connector
  • Custom Dashlets Builder
  • LeadSquared Mobile App Notifications
  • Exotel V2
  • Social Media Discovery App (BETA)
  • Olark Connector
  • LeadSquared for WordPress
  • Twitter Lead Card Connector
  • OzoneTel Connector
  • Ameyo Connector
  • LeadSquared for Outlook
  • MCube Connector
  • Gravity Form LeadSquared Add-On
  • SparkTG
  • LeadSquared Freshdesk Connector
  • Custom Tab Connector
  • SMS Marketing App
  • LeadSquared Email Sync
  • Lead Distribution Automation
  • Google/Outlook Calendar

LeadSquared Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesIndia, United States of America, United Kingdom, Australia, Singapore, Germany, Brazil, Argentina, South Africa, Spain, Italy, China, Japan
Supported LanguagesEnglish

Frequently Asked Questions

LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

HubSpot Marketing Hub, Keap, and Adobe Marketo Engage are common alternatives for LeadSquared.

Reviewers rate Lead nurturing automation and Dashboards and Standard reports highest, with a score of 10.

The most common users of LeadSquared are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(102)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused organizations. Users have found it invaluable for managing leads from multiple websites and online ads, as well as optimizing call center operations. The ability to design and schedule professional-looking emails quickly has streamlined email marketing and outreach processes for marketing and business development teams. Additionally, LeadSquared's integrated CRM functionality has eliminated the need for a separate CRM platform, providing a comprehensive solution for maintaining leads and analyzing marketing performance. The seamless capture of leads from various sources such as websites, social media, and toll-free numbers has further enhanced the efficiency of lead management.

LeadSquared's automation features have proven highly beneficial for sales teams in terms of lead prioritization, tracking, automation, and sales attribution. Users have praised the software's ability to score leads and track engagement, allowing them to identify leads with high conversion potential. The robust reporting feature enables users to provide instant snapshots of leads in the marketing funnel to clients, facilitating effective communication and decision-making. Furthermore, LeadSquared serves as a cost-effective marketing automation platform for B2B clients, offering a wide range of features including campaign creation, distribution, analytics, lead scoring, landing pages, triggered campaigns, and CRM functionality. Startups have also found value in using LeadSquared for sales and marketing purposes, enabling them to manage registered users and provide a seamless customer experience. Overall, users recommend LeadSquared as a top choice for lead management and marketing automation due to its user-friendly design, customizable nature, cost-effectiveness, and excellent customer service support.

Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.

Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.

Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.

Inefficient Drip Email Functionality: Some users have expressed dissatisfaction with LeadSquared's drip email functionality, specifically in setting up drips for those who did not open the email. They feel that this limitation hinders their ability to effectively engage with leads and would like to see improvements in this area.

Lack of Mobile-Friendly Landing Pages: Several reviewers have mentioned that the landing pages created using LeadSquared are not mobile-friendly. This poses a challenge as mobile usage continues to grow, and it restricts their ability to deliver an optimal user experience on different devices. Users suggest enhancing the software by providing more mobile-responsive templates for landing pages.

Limited Integration Options: Users have highlighted the need for better connectivity with multiple apps in LeadSquared. They feel that the current integration options are insufficient and request expanded functionality to seamlessly connect with other tools they use in their workflow.

Attribute Ratings

Reviews

(1-25 of 40)
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Irfanudeen S | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using LeadSquared as a CRM tool in our organization, we manage all the customer data and its relevant details, communication history, our performance funnel, Attendance history, Call reports with the help of this CRM tool. All required fields of the customer such as name, mail id, contact number, source campaign, usage history are recorded in the LeadSqared for reaching them with clear data. It helps us in getting the deals done with better lead optimization.
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
  • Need to improve the stability of the portal.
  • Sometimes, it delayed in catching the call histories.
  • Customer service and their response time for query resolving need to improve.
LeadSquared is best for all enterprises who wants to manage the customer data i.e, leads in an effective manner. It is well suited in sales management, and call centers.
Score 8 out of 10
Vetted Review
Verified User
Leadsquared is used by my team for their CRM purpose. We have a number of leads coming in and we address those leads with the right person of contact. The whole process of getting leads, to converting it to a possible candidate or account. Leadsquared functioned its fullest to help us and make it easier for us to use the product. It's customisable according to your teams' requirements.

Would recommend it to others who are looking for a top-notch CRM under budget with one of the best user experience and customer service.
  • Capturing leads
  • Daily reports of the leads
  • Customization
  • Dashboards
  • Easy integration
  • High user friendly experience, as i was little confused intially
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.

Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Score 9 out of 10
Vetted Review
Verified User
We have used Leadsquared (or LSQ as most people fondly call it) as our CRM software for all 6 websites. We have used all the basic features as well as some unique ones available in their CRM. Things from email campaigns, landing page creations, lead form integrations to tasks like automation, third-party integrations like FB, Whatsapp, SMS vendors, etc have all been tried and tested from our end. LSQ is our go-to place for all data requirements. Reports are very intuitive and easy to understand apart from the easy Lead Management System inbuilt inside the platform as part of the entire CRM. Top this with the service which they provide, always available just a call away. Be it the account manager, finance team, support team, and most importantly the Tech-wizard they provide you as a customer. The journey has been so smooth that it feels like we have been working together for ages. The entire team has been so closely involved that we feel that they are part of our organisation and not just another service provider.
  • Flexibility and eagerness to update and customize as per client requirements.
  • Support & Service.
  • New age tools and technologies integration.
  • Easy to use interface.
  • Reports and Data Management.
  • Landing Page Feature can be improved.
  • Inbuilt Calling System/integration can be added.
  • Can look to extend features like Chatbots in the offering.
LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
LeadSquared is used by my organization for generating quality leads for our services and apart from this we are using it for marketing too, for example, we are using it to send important information and announcements and initiatives to our existing customers and target prospects. We are managing all our cold as well as the warm leads in this tool. It is used by the department only not by the whole organization, we are using it for the Marketing and Sales team. If I talk about what business problem LeadSquared is solving, then I'll just say our lead generation process. Yes, we are primarily using it for lead generation and database management.
  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
LeadSquared is well suited when it comes to a 100% inbox delivery rate and dashboard feature like click rate, open rate, bounce rate, etc. LeadSquared is less appropriate when we compare its price to similar products. Sometimes it is difficult for a small organization to afford this but on the other hand, I must say that it is worth to spend.
Score 9 out of 10
Vetted Review
Verified User
Lead management is very easy and user-friendly. Also, other platforms can be synchronized easily. Reminders and notifications also come in a short and precise manner. Multiple tab operation on the website needs a bit of improvisation. I hope to see an update on this very soon. I will definitely recommend LeadSquared to all professionals.
  • Other platform sync.
  • Short and sweet notifications and reminders.
  • Location accuracy.
  • Overall lead updating.
  • Tab shuffling.
LeadSquared is well suited for all organizations where lead-based work is there. From core retail to customary organizations, it is very adaptive.
Score 8 out of 10
Vetted Review
Verified User
We use LeadSquared to manage our registered users and engage with them via Marketing Automation. It has multiple features to facilitate Marketing and Customer Success teams to provide a seamless customer experience. Our Account manager and Technical support team has been very proactive and helpful in our journey to integrate our application with the tool. While it has some cool features and amazing support teams, there are few limitations in capturing the lead source when users register from the mobile application, and also users registering from specific browsers in some instances. I hope the Leadsquared engineering team will overcome such challenges in the future.

It would be unfair If I don't mention Pratheek's name, who manages our account. He has been very proactive and Mr.Dependable for any kind of help and support required anytime.

  • Marketing Automation Features
  • Lead Management
  • API Integration with other applications
  • Account Management & Support team
  • Capturing lead source from mobile app/some specific browsers
Its suitable for Lead management and customer success teams and it would be great if it provided ticketing facility for customer support team.
Sanju Mathew George | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
LeadSquared is used as an integrated marketing and our sales/leads automation tool in our organization for 100% of our leads which are obtained from the web - this will include website leads, landing page leads, toll-free number leads, affiliate and partner leads, social media leads etc. Our fulfillment channels include website and call centers and integration and customization with relation to all these leads sources and fulfillment channels was required by the CRM solution. We have been able to address lead prioritization, tracking, leads and sales attribution, sales and lead automation etc.
  • Value Proposition - The features and service the product offers is great for the price point at which they operate.
  • Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Prasad Subramanian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our organization uses LeadSquared to power our new telly assisted online sales channel. The lead capture is seamless from all sources using LeadSquared. We have used the automation features as well to engage with customers without delays and optimize our call center. I can say that LeadSquared has helped us to improve our conversion rate. We use the SMS & Email campaign module, seems to work fine.
  • Automation's are easy to build and can be modified as per business requirements quickly
  • The built-in connectors to third-party tools like a telephony system or platforms like Facebook are very easy to use.
  • The API connectors & Web-hooks are simple to use and can be integrated with your core systems.
  • Reports section can be improved.Currently, it does not allow schedule reports to management if they are not a user. Scheduling reports in multiple formats like CSV, EXl or PDF is not available.
  • Callers are not able to view their appointments for the day in a single view
  • Dashboard required has a lot of UI issues and needs an overhaul
  • User management needs to be improved. There are additional users consumed just to manage call routing attest in our use case.
Its an ideal platform for quick setup and gets your business going as it is very powerful and allows a lot of customization and adapts to your use case unlike large CRM's.
Swapnil Vithaldas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
LeadSquared is used by our sales team to manage sales and track leads. The reports are used for further analysis.
  • Great support from the offshore team in implementation.
  • Very easy to integrate with other applications. For example, integrating with wordpress site to capture leads directly from the site to the application through API.
  • Mobile app is also available.
  • Bit tedious to update the automation and sometimes it can get confusing to implement permissions on various groups of users.
  • Reporting can sometimes feel unfriendly to use.
It's best for tracking all sales leads.
Navdeep Trivedi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I have been using LeadSquared for a year now. Its interface is quite intuitive and APIs are easy to integrate with your online applications. I really like the built-in reports template, plus you also have an option to create your own. Also, LeadSquared Support team is highly responsive to the tickets. Finally, LeadSquared organizes a lot of webinars on various topics which keeps you updated with the latest trends in the digital marketing space.
  • Automation
  • Email Campaigns
  • Smart Views
  • Adwords and Facebook Data sync webhooks
  • Email & SMS templates
  • Get the device or operating system level data for the users into custom fields of any lead.
  • Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
  • Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
It's a very nice lead nurturing platform and suitable for small to mid level enterprises where leads are still managed using Excel sheets. Using Leadsquared, you can track first and last touch point of any lead. In case, you want to track multiple touch points, LeadSquared may not be that useful.
March 15, 2018

LeadSquared Review

Vijayakrishna G | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our organization generates leads from Facebook ads, IVR, web chat, and websites. The lead capture is seamless from all sources using LeadSquared. We have used the automation features as well to keep teams updated and also engage with customers without delays. I can say that LeadSquared has helped us to improve our conversion rate. We use the Email campaign module, seems to work fine.
  • Lead capture and automatic allocation/alerts
  • Marketing Automation, number ready-made apps.
  • LeadSquared has a lot of flexibility in terms of open API's, it can inter-operate with many other systems.
  • Training and Support is one of the big strengths of LeadSqaured team.
  • Their costing structure should improve.
  • LeadSquared has a lot of room to improve on the CRM aspects.
  • We have had issues with the speed of the systems at times.
If you are looking for a Lead management and Marketing automation, look no further LeadSquared is one the best available.
Score 10 out of 10
Vetted Review
Verified User
We are a small business using Leadsquared for lead management, customer information, and marketing (primarily through email marketing) and lead capture. The price point is fantastic for small business and the product does what it claims to do. It is well designed and well thought out. I have seldom had to use customer service to ask questions, but when I have, the response times have been very good and the support staff know their product.
  • Price point - best value for money for what it does.
  • Functionality - Customization of fields, email marketing, and lead capture pages are feature rich and easy to set up and create.
  • Quality of product - Works as advertised.
  • Updated from when I first reviewed - Leadsquared now works with Zapier and I have successfully done some custom zaps from Leadsquared to Xero (our General Ledger)
  • Drip marketing (sending emails based Lead Age / Lead Staleness) can be difficult to setup ideally; I would like to see more robust business logic for triggering events based on the staleness/duration spend on leads stuck in a stage.
For small businesses, if you are envying apps like Hubspot or Infusionsoft (these were the types of suites I wanted) you should try Leadsquared. For a fraction of the price it may meet your needs.
Sarla Sharma | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

It is at the primary implementation stage - the marketing automation .

Once all this thing is done we will be able to evaluate and certainly credit score for the product and technology.

  • It is still at the implementation stage , cant comment too much on the product part
  • Sales & Support Team is very good - but we are more concern about the LeadSqured 's technology - because this is important as more robust -efficient -effective the technology is , less the support user interface will be required.
  • The sales & support team is atleast good but this can be a major failure when the product itself is not good
  • It is really not functioning with complete mobile sales crm feature at all on IPhone - a big disaster , they are blaming that IPhone is blocking the features wherein - there is requirement to have their technological upgrade for both platform - There is absolute no solution to this . Infact it is not working on another staff's Android version too
  • we are completely struggling on mobile sales crm version - which is completely big failure. At times it appears just an eye wash in name of advance technology.
  • Another Big shock which they will not say - the meeting invitation is not working at all, then you will be asked to change your system completely - such important things are suppressed , this should be writing on their website about their technological limitations.
  • If you call on landline - then you cannot add a note on your mobile sales crm [this is only available when you call on mobile numbers]
  • Sheer lack of bare min basic feature requirement from the sales mobile crm - is sheer failure
  • This is our request to Leadsquared to focus on contribution towards its customer by its product and technology - making it more process oriented . Your contribution towards your customer's growth will remain your achievement throughout.A satisfied customer will be endorse your product and service
  • Just a small input - Look forward to see more creative mail campaigns template
We had severe issue last time , since this is new product , new system, so the implementation and execution matter was highly sensitive wherein there was a disconnect on same. Our Prime concern is to understand the technology of leadsquared is it really worth enough to serve the bare min and basic sales & marketing automation purpose on larger and whole perspective.
Since it is at the implementatin stage so cant give a much of comment here . But as of now experience we are struggling.
Since Pratheek has taken over our account on implementation part - we honestly have no issues as of now.
The marketing automation implementation is pending once it is done - then the system should go great.
Once thing in particular if I have to highlight is that the Sales & Support Team is really very good .
Prashant, Sunny both are always approachable , Pratheek from support team who is handling our account, we would like to express- our entire team loves and values his service contribution alot . Indeed he is an asset for the organisation.
Bob Derr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Lead Squared as the marketing automation platform to support my B2B clients. LS is used for campaign creation, distribution, analytics and lead management. It goes way beyond a basic email service provider as it features lead scoring, landing pages, triggered campaigns and CRM functionality. It offers a lot of value for the price paid.
  • Campaign development
  • Landing page creation
  • Analytics
  • A/B testing
  • Reporting
  • Expanded functionality with email templates
For organizations starting to use marketing automation, you cannot beat LeadSquared. It's easy to implement and easy to use. Customer support is responsive and very pleasant. Learning to use the product is a breeze and working within LS is very intuitive. Have not fully used the CRM capabilities to properly assess its strength.
Robert Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
LeadSquared is being used by our Marketing and Business Development teams in order to make the email marketing and outreach process more efficient and move leads through the sales pipeline. We also utilize LeadSquared to send weekly eNewsletter and Job email blasts, and also track our sales activity with the sales team.
  • Easy Marketing Drip Automation.
  • Helps us move prospects through the sales funnel 50 percent faster.
  • Support staff helped us reduce bounce rate of our emails by 10 percent.
  • Individual click tracking on their drip emails would be helpful for success evaluation.
As someone who has used HubSpot, Marketo, Act-On and more...LeadSquared has all of the necessary functionality at a fraction of the cost. If you are looking at a cost-effective marketing automation tool, I highly recommend it!
Ashish Verma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We wanted a solution that could be a CRM as well as an automation platform and LeadSquared does a fantastic job in both areas. We generate a lot of leads from ads, IVR, web chat and our website. LeadSquared allows seamless lead capture from all sources. My team was also able to create and run autoresponders and drip campaigns very quickly after implementation, making sure that we never miss any queries. Going forward, we are planning to fully utilize this system, to increase our sales efficiency as well.

  • Lead capture
  • Marketing Automation
  • CRM
  • Fully fledged CRM
  • Connectivity with multiple APPS
Perfectly suited where digital marketing campaigns have to be measured and tracked. Triggers and drip campaigns are a fantastic way to automate marketing.
Ankit Chowdhary | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it for managing or sales funnel once we have marketing qualified leads.
  • Highly customisable
  • Great support
  • Robust set of features for sales and marketing
  • Occasional downtime should be minimised
Suited For B2C businesses especially.
Score 8 out of 10
Vetted Review
Verified User
We are using Leadsquared to map customer communications - on phone, chat and email. All our leads through our online marketing initiatives are pulled into Leadsquared, and the customer service team uses Leadsquared to follow through on the leads as well as clients.
  • Most of the leads can be captured, so leakage is avoided. We have plugged our leads leakage by over 30%.
  • Telephony integration with recordings helps keep a track of all communication.
  • High degree of customization to suit your organizational workflow.
  • Real-time lead integration helps in quicker create-to-contact time.
  • Landing pages are not mobile friendly.
  • A small percentage of lead sources for e.g. leads coming through emails are left out.
  • Marketing automation by SMS is not available.
Suited for leads follow-up and tracking
Priyanka Tuli | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Simple to use. It is easy to see new leads and track them through the sales process.The support is outstanding, any questions are answered in good time and any features we have requested to be incorporated into Leadsquared have either been action-ed or are being considered. If they cannot do something we request, they suggest alternative ways around the problem. This is a rapidly evolving product and I feel they are up there in terms of features with the market leaders. The ability to score leads and have an engagement score is a great feature, helping us to identify leads that will potentially convert faster.
  • Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
  • Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
  • Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
  • Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
  • Above all - professional and flexible team at LeadSquared that really reacts to our needs!
  • Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
  • Billed annually.
I recommend LeadSquared to all businesses, especially for small businesses due to the integration and ease of use.
Akhil Sikri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
LeadSquared is used by the Sales & Marketing team in our organization. [It provides] Marketing automation for all our seekers and controlling leakage for our leads. Our channels for acquiring customers are not just online and before we setup LeadSquared, there was a lot of leakage in fetching all the leads on one portal and engaging with the customers. We have drastically improved our leakage in 6 major channels with present leakage less than 1%. We were able to achieve it through API integration or Zapier integration for those channels. Major benefit has been standardization of our communication to customers and minimal leakage of less than 1%.

  • All in one package for your marketing needs. Flexibility in setting up stages and whole customer lifecycle.
  • Drip Campaigns, Rules & Notifications - it would be awesome if emails could be sent to customers via Rules & Notifications.
  • API & Webhook Integration and Help pages are well explained.
  • Landing Pages have been a great help and integration is straightforward.
  • Lists have been very useful. I like the advanced search feature.
  • Support team is very active and found them very helpful.
  • Features like website widget need to be improved.
  • Design/UX for email editing needs to be improved.
  • It loads quite slowly and hampers the work sometimes.
  • Reports could be improved, and Excel attachment instead of PDF for saved reports will help a lot.
It's well suited for quality customer acquisition where the lifecycle of your marketing funnel is more than a week or month. It's expensive where the number of leads are quite high, so you need to make the call based on your requirements. Also, if you don't have much knowledge or access to strong digital marketing, it could be a great tool to bootstrap and test out many functionalities.
October 03, 2016

Prioritises hot leads

Ganesh Rajendran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
LeadSquared helps prioritize real hot leads and improve sales productivity through their lead scoring mechanism. For marketeers, I am yet to see another cool and simple-to-use wizard setup of email campaigns. It's always a delight to design, upload copy and schedule professional looking mails in a jiffy. It hardly takes 60 minutes for the entire process!
  • Lead scoring - identify real hot leads
  • Email campaign wizard setup - set up campaigns in a jiffy
  • Simple to use (UX)
  • Additional visual dashboards (analytics) can be included
  • Regular update on hot leads as emails can be provided
  • Direct integration with tools like RainKing, DiscoverOrg is missing
I have been using LeadSquared for the past 3 years and have always been delighted by the well thought thorough design and user experience.
Imran Baig | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
LeadSquared is being used as a CRM and marketing automation tool across multiple business units in our organization. We have more than one businesses hosted on multiple websites. If we have to go with other automation tools we should purchase multiple instances. Also all other tools work on the concept of active users which is expensive and difficult to manage especially with a large contact database. LeadSquared provides 100,000 contacts for enterprise and beyond that they allow purchasing on a prorated basis.
  • Easy to implement and configure
  • Syncs well with wordpress websites
  • Email Templates are adequate
  • CRM is very user friendly
  • Value for money if you are looking for a CRM + marketing automation, especially worth it if you have multiple businesses hosted on different domain names.
  • Needs improvement on drip email functionality. One example of a basic drip campaign - email campaign sent, now you might want to send another email to the opens and the ones who did not open. Right there it stops - functionality won't support setting up a drip to the ones who did not open the email, for opens it can go further. This is a major stuck.
1. It is best suited if you want a CRM + automation tool - you don't have to worry about syncing the two systems
2. If you are not worried much about having the best tool to run drip campaigns, it works on a simple drip.
3. Suits small businesses very well.
4. If you have multiple businesses hosted on various domain names, LeadSquared can let you use the same instance for upto 5 different domain names.
Score 10 out of 10
Vetted Review
Verified User
LeadSquared is used by our Business Development function. We used Salesforce as a CRM in the past but wanted an automation platform with its own integrated CRM rather than using a separate platform. LeadSquared delivers on all levels.

Marketing automation tools work superbly in engaging and nurturing prospects but we found that many of the well known platforms were very clunky and provided a poor user experience, they were also very expensive and didn't deliver the dashboards or level of reports we needed. Since our sales function is distributed around the UK we also needed a system that could integrate with Outlook to capture client / prospect interactions. Although many of the other providers said they had this functionality in practice it didn't work. LeadSquared worked first time.
  • All round first-rate user experience
  • Customisable engagement scores - this provides excellent insight
  • Reporting functionality - particularly the web report development I asked for which you can now click through to see which contacts have visited pages on your website and the time they have spent there
  • Support flexibility - the guys do a great job at quickly solving any issues. They even made a custom wordpress plugin for us so that our forms on our website complete specific fields on our contact records
  • Help articles - really easy to follow and explain features
  • Simple and easy set up
  • LinkedIn API - this is not really fair as it is a LinkedIn issue, if only they would allow better access
  • A/B split testing would be good for email subject lines / landing pages
  • Test email deliverability and landing pages in different browsers/smartphones/apps
  • Reverse IP lookup might be an interesting add on
Best automation platform I have used - and I have used many of the so called market leaders who are not as good.
Viral Jadhav | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
LeadSquared is an advanced yet user friendly complete marketing automation tool right from the strategic content planning to conversion of leads and even post lead followup tools. It has amazing landing pages that captures leads. It has lead insights to help our sales team in what to talk about and how much to talk. The autoresponder increased our conversion ratio by 35%. The sales reports and analytics help us improve our team performance. It provides value for money, and powerful automation software for online marketers.
  • Complete Automation - peace of mind, structured and organized marketing activities.
  • AutoResponders - Helped in nurturing and increased conversion ratio by 35%.
  • Landing Pages - User friendly yet powerful to capture leads. Mobile Responsive makes it value for money.
  • Sales Reports and Lead Tracking - Helpx to understand leads.
  • A/B Split Testing.
  • More Mobile Responsive Templates for Landing Pages
  • More Individual Templates for FORMS.
Forget about tools and features. Peace of mind is what LeadSquared offers. It is a complete marketing automation tool (rather a marketing partner).
Score 9 out of 10
Vetted Review
Verified User
LeadSquared is being used for marketing automation for a professional content website that sells subscriptions. We have implemented some functionalities and are still exploring others, but what we have done so far has proven effective. We've been using this for 6 months now - mainly email campaigns and landing pages. In addition to marketing automation, we've moved away from Salesforce completely and use this as our main CRM in parallel to our native website system.
  • Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
  • Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
  • Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
  • Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
  • Above all - professional and flexible team at LeadSquared that really reacts to our needs!
  • LeadSquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.
  • No API integration with Salesforce. When moving from Salesforce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.
  • Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)
Are you aiming simply for marketing automation? If so - wonderful. LeadSquared works beautifully.

Are you trying to use this to replace a CRM in addition to marketing automation? If so, then this works for uncomplicated cases.
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