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LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused …
Overview
What is LeadSquared?
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
Recent Reviews
Popular Features
- Dashboards (38)10.0100%
- Standard reports (38)10.0100%
- Lead scoring and grading (38)8.080%
- Email deliverability reporting (38)6.060%
Pricing
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
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Cloud
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
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Cloud
per month
Entry-level set up fee?
- $100 Per AccountOptional
For the latest information on pricing, visithttp://www.leadsquared.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Ace Goals: The modern way to set targets and manage objectives || LeadSquared Products
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In depth demo - Key Features of LeadSquared
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is LeadSquared?
LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions.
It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales.
With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries.
LeadSquared CRM aims to help users:
· Reduce lead leakage to zero with landing pages, connectors, and APIs.
· Understand intent with 360-degree user profile, behaviour, activity & and social tracking.
· Visualise user & communications journeys with the workflow builder.
· Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social.
· Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform
LeadSquared Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
LeadSquared Screenshots
LeadSquared Video
Leadsquared - A Sales Execution Platform
LeadSquared Integrations
- GoTo Webinar
- CallRail
- Super Receptionist V2
- LiveChat Connector
- Zopim Connector
- Facebook Lead Ads Connector
- MarkCopy Connector
- LeadSquared Generic Telephony Connector
- Custom Dashlets Builder
- LeadSquared Mobile App Notifications
- Exotel V2
- Social Media Discovery App (BETA)
- Olark Connector
- LeadSquared for WordPress
- Twitter Lead Card Connector
- OzoneTel Connector
- Ameyo Connector
- LeadSquared for Outlook
- MCube Connector
- Gravity Form LeadSquared Add-On
- SparkTG
- LeadSquared Freshdesk Connector
- Custom Tab Connector
- SMS Marketing App
- LeadSquared Email Sync
- Lead Distribution Automation
- Google/Outlook Calendar
LeadSquared Competitors
LeadSquared Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | India, United States of America, United Kingdom, Australia, Singapore, Germany, Brazil, Argentina, South Africa, Spain, Italy, China, Japan |
| Supported Languages | English |
Frequently Asked Questions
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
Reviewers rate Lead nurturing automation and Dashboards and Standard reports highest, with a score of 10.
The most common users of LeadSquared are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused organizations. Users have found it invaluable for managing leads from multiple websites and online ads, as well as optimizing call center operations. The ability to design and schedule professional-looking emails quickly has streamlined email marketing and outreach processes for marketing and business development teams. Additionally, LeadSquared's integrated CRM functionality has eliminated the need for a separate CRM platform, providing a comprehensive solution for maintaining leads and analyzing marketing performance. The seamless capture of leads from various sources such as websites, social media, and toll-free numbers has further enhanced the efficiency of lead management.
LeadSquared's automation features have proven highly beneficial for sales teams in terms of lead prioritization, tracking, automation, and sales attribution. Users have praised the software's ability to score leads and track engagement, allowing them to identify leads with high conversion potential. The robust reporting feature enables users to provide instant snapshots of leads in the marketing funnel to clients, facilitating effective communication and decision-making. Furthermore, LeadSquared serves as a cost-effective marketing automation platform for B2B clients, offering a wide range of features including campaign creation, distribution, analytics, lead scoring, landing pages, triggered campaigns, and CRM functionality. Startups have also found value in using LeadSquared for sales and marketing purposes, enabling them to manage registered users and provide a seamless customer experience. Overall, users recommend LeadSquared as a top choice for lead management and marketing automation due to its user-friendly design, customizable nature, cost-effectiveness, and excellent customer service support.
Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.
Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.
Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.
Inefficient Drip Email Functionality: Some users have expressed dissatisfaction with LeadSquared's drip email functionality, specifically in setting up drips for those who did not open the email. They feel that this limitation hinders their ability to effectively engage with leads and would like to see improvements in this area.
Lack of Mobile-Friendly Landing Pages: Several reviewers have mentioned that the landing pages created using LeadSquared are not mobile-friendly. This poses a challenge as mobile usage continues to grow, and it restricts their ability to deliver an optimal user experience on different devices. Users suggest enhancing the software by providing more mobile-responsive templates for landing pages.
Limited Integration Options: Users have highlighted the need for better connectivity with multiple apps in LeadSquared. They feel that the current integration options are insufficient and request expanded functionality to seamlessly connect with other tools they use in their workflow.
Attribute Ratings
Reviews
(1-25 of 32)Companies can't remove reviews or game the system. Here's why
February 07, 2022
LeadSquared the best CRM tool
Score 9 out of 10
Vetted Review
Verified User
We are using LeadSquared as a CRM tool in our organization, we manage all the customer data and its relevant details, communication history, our performance funnel, Attendance history, Call reports with the help of this CRM tool. All required fields of the customer such as name, mail id, contact number, source campaign, usage history are recorded in the LeadSqared for reaching them with clear data. It helps us in getting the deals done with better lead optimization.
- Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
- The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
- Daily attendance history and man-days management can be done.
- Sales performance and their values are mapped clearly.
- Need to improve the stability of the portal.
- Sometimes, it delayed in catching the call histories.
- Customer service and their response time for query resolving need to improve.
September 29, 2020
LeadSquared is your go to platform for CRM, LMS
Score 9 out of 10
Vetted Review
Verified User
We have used Leadsquared (or LSQ as most people fondly call it) as our CRM software for all 6 websites. We have used all the basic features as well as some unique ones available in their CRM. Things from email campaigns, landing page creations, lead form integrations to tasks like automation, third-party integrations like FB, Whatsapp, SMS vendors, etc have all been tried and tested from our end. LSQ is our go-to place for all data requirements. Reports are very intuitive and easy to understand apart from the easy Lead Management System inbuilt inside the platform as part of the entire CRM. Top this with the service which they provide, always available just a call away. Be it the account manager, finance team, support team, and most importantly the Tech-wizard they provide you as a customer. The journey has been so smooth that it feels like we have been working together for ages. The entire team has been so closely involved that we feel that they are part of our organisation and not just another service provider.
- Flexibility and eagerness to update and customize as per client requirements.
- Support & Service.
- New age tools and technologies integration.
- Easy to use interface.
- Reports and Data Management.
- Landing Page Feature can be improved.
- Inbuilt Calling System/integration can be added.
- Can look to extend features like Chatbots in the offering.
August 20, 2019
A must have tool for every sales and marketing team
LeadSquared is used by my organization for generating quality leads for our services and apart from this we are using it for marketing too, for example, we are using it to send important information and announcements and initiatives to our existing customers and target prospects. We are managing all our cold as well as the warm leads in this tool. It is used by the department only not by the whole organization, we are using it for the Marketing and Sales team. If I talk about what business problem LeadSquared is solving, then I'll just say our lead generation process. Yes, we are primarily using it for lead generation and database management.
- LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
- LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
- LeadSquared's user interface is very easy to understand and easy to use as well.
- LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
- Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
- LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
July 14, 2019
LeadSquared, a good platform
Score 9 out of 10
Vetted Review
Verified User
Lead management is very easy and user-friendly. Also, other platforms can be synchronized easily. Reminders and notifications also come in a short and precise manner. Multiple tab operation on the website needs a bit of improvisation. I hope to see an update on this very soon. I will definitely recommend LeadSquared to all professionals.
- Other platform sync.
- Short and sweet notifications and reminders.
- Location accuracy.
- Overall lead updating.
- Tab shuffling.
September 28, 2018
Amazing Marketing Automation & Lead Managemnt Tool
Score 8 out of 10
Vetted Review
Verified User
We use LeadSquared to manage our registered users and engage with them via Marketing Automation. It has multiple features to facilitate Marketing and Customer Success teams to provide a seamless customer experience. Our Account manager and Technical support team has been very proactive and helpful in our journey to integrate our application with the tool. While it has some cool features and amazing support teams, there are few limitations in capturing the lead source when users register from the mobile application, and also users registering from specific browsers in some instances. I hope the Leadsquared engineering team will overcome such challenges in the future.
It would be unfair If I don't mention Pratheek's name, who manages our account. He has been very proactive and Mr.Dependable for any kind of help and support required anytime.
It would be unfair If I don't mention Pratheek's name, who manages our account. He has been very proactive and Mr.Dependable for any kind of help and support required anytime.
- Marketing Automation Features
- Lead Management
- API Integration with other applications
- Account Management & Support team
- Capturing lead source from mobile app/some specific browsers
March 20, 2018
Value for Money, Product with an effective Support Team
Score 8 out of 10
Vetted Review
Verified User
LeadSquared is used as an integrated marketing and our sales/leads automation tool in our organization for 100% of our leads which are obtained from the web - this will include website leads, landing page leads, toll-free number leads, affiliate and partner leads, social media leads etc. Our fulfillment channels include website and call centers and integration and customization with relation to all these leads sources and fulfillment channels was required by the CRM solution. We have been able to address lead prioritization, tracking, leads and sales attribution, sales and lead automation etc.
- Value Proposition - The features and service the product offers is great for the price point at which they operate.
- Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
- Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
- Reports section can be better with more customization related to industry and direct link to data view.
March 20, 2018
LeadSquared an agile tool to enhance your business
Score 8 out of 10
Vetted Review
Verified User
Our organization uses LeadSquared to power our new telly assisted online sales channel. The lead capture is seamless from all sources using LeadSquared. We have used the automation features as well to engage with customers without delays and optimize our call center. I can say that LeadSquared has helped us to improve our conversion rate. We use the SMS & Email campaign module, seems to work fine.
- Automation's are easy to build and can be modified as per business requirements quickly
- The built-in connectors to third-party tools like a telephony system or platforms like Facebook are very easy to use.
- The API connectors & Web-hooks are simple to use and can be integrated with your core systems.
- Reports section can be improved.Currently, it does not allow schedule reports to management if they are not a user. Scheduling reports in multiple formats like CSV, EXl or PDF is not available.
- Callers are not able to view their appointments for the day in a single view
- Dashboard required has a lot of UI issues and needs an overhaul
- User management needs to be improved. There are additional users consumed just to manage call routing attest in our use case.
March 20, 2018
Good Lead Management Application
Score 7 out of 10
Vetted Review
Verified User
LeadSquared is used by our sales team to manage sales and track leads. The reports are used for further analysis.
- Great support from the offshore team in implementation.
- Very easy to integrate with other applications. For example, integrating with wordpress site to capture leads directly from the site to the application through API.
- Mobile app is also available.
- Bit tedious to update the automation and sometimes it can get confusing to implement permissions on various groups of users.
- Reporting can sometimes feel unfriendly to use.
March 16, 2018
I would recommend LeadSquared
Score 8 out of 10
Vetted Review
Verified User
I have been using LeadSquared for a year now. Its interface is quite intuitive and APIs are easy to integrate with your online applications. I really like the built-in reports template, plus you also have an option to create your own. Also, LeadSquared Support team is highly responsive to the tickets. Finally, LeadSquared organizes a lot of webinars on various topics which keeps you updated with the latest trends in the digital marketing space.
- Automation
- Email Campaigns
- Smart Views
- Adwords and Facebook Data sync webhooks
- Email & SMS templates
- Get the device or operating system level data for the users into custom fields of any lead.
- Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
- Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
March 15, 2018
LeadSquared Review
Score 8 out of 10
Vetted Review
Verified User
Our organization generates leads from Facebook ads, IVR, web chat, and websites. The lead capture is seamless from all sources using LeadSquared. We have used the automation features as well to keep teams updated and also engage with customers without delays. I can say that LeadSquared has helped us to improve our conversion rate. We use the Email campaign module, seems to work fine.
- Lead capture and automatic allocation/alerts
- Marketing Automation, number ready-made apps.
- LeadSquared has a lot of flexibility in terms of open API's, it can inter-operate with many other systems.
- Training and Support is one of the big strengths of LeadSqaured team.
- Their costing structure should improve.
- LeadSquared has a lot of room to improve on the CRM aspects.
- We have had issues with the speed of the systems at times.
Score 10 out of 10
Vetted Review
Verified User
We are a small business using Leadsquared for lead management, customer information, and marketing (primarily through email marketing) and lead capture. The price point is fantastic for small business and the product does what it claims to do. It is well designed and well thought out. I have seldom had to use customer service to ask questions, but when I have, the response times have been very good and the support staff know their product.
- Price point - best value for money for what it does.
- Functionality - Customization of fields, email marketing, and lead capture pages are feature rich and easy to set up and create.
- Quality of product - Works as advertised.
- Updated from when I first reviewed - Leadsquared now works with Zapier and I have successfully done some custom zaps from Leadsquared to Xero (our General Ledger)
- Drip marketing (sending emails based Lead Age / Lead Staleness) can be difficult to setup ideally; I would like to see more robust business logic for triggering events based on the staleness/duration spend on leads stuck in a stage.
April 21, 2017
Superb Marketing Automation Value
Score 10 out of 10
Vetted Review
Verified User
I use Lead Squared as the marketing automation platform to support my B2B clients. LS is used for campaign creation, distribution, analytics and lead management. It goes way beyond a basic email service provider as it features lead scoring, landing pages, triggered campaigns and CRM functionality. It offers a lot of value for the price paid.
- Campaign development
- Landing page creation
- Analytics
- A/B testing
- Reporting
- Expanded functionality with email templates
February 09, 2017
Allows seamless lead capture from all sources
We wanted a solution that could be a CRM as well as an automation platform and LeadSquared does a fantastic job in both areas. We generate a lot of leads from ads, IVR, web chat and our website. LeadSquared allows seamless lead capture from all sources. My team was also able to create and run autoresponders and drip campaigns very quickly after implementation, making sure that we never miss any queries. Going forward, we are planning to fully utilize this system, to increase our sales efficiency as well.
- Lead capture
- Marketing Automation
- CRM
- Fully fledged CRM
- Connectivity with multiple APPS
January 17, 2017
Does the job without the frills
Score 8 out of 10
Vetted Review
Verified User
We are using Leadsquared to map customer communications - on phone, chat and email. All our leads through our online marketing initiatives are pulled into Leadsquared, and the customer service team uses Leadsquared to follow through on the leads as well as clients.
- Most of the leads can be captured, so leakage is avoided. We have plugged our leads leakage by over 30%.
- Telephony integration with recordings helps keep a track of all communication.
- High degree of customization to suit your organizational workflow.
- Real-time lead integration helps in quicker create-to-contact time.
- Landing pages are not mobile friendly.
- A small percentage of lead sources for e.g. leads coming through emails are left out.
- Marketing automation by SMS is not available.
January 11, 2017
"Digital way of Follow-up"
Simple to use. It is easy to see new leads and track them through the sales process.The support is outstanding, any questions are answered in good time and any features we have requested to be incorporated into Leadsquared have either been action-ed or are being considered. If they cannot do something we request, they suggest alternative ways around the problem. This is a rapidly evolving product and I feel they are up there in terms of features with the market leaders. The ability to score leads and have an engagement score is a great feature, helping us to identify leads that will potentially convert faster.
- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
- Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
- Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
- Above all - professional and flexible team at LeadSquared that really reacts to our needs!
- Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
- Billed annually.
October 03, 2016
Prioritises hot leads
Score 10 out of 10
Vetted Review
Verified User
LeadSquared helps prioritize real hot leads and improve sales productivity through their lead scoring mechanism. For marketeers, I am yet to see another cool and simple-to-use wizard setup of email campaigns. It's always a delight to design, upload copy and schedule professional looking mails in a jiffy. It hardly takes 60 minutes for the entire process!
- Lead scoring - identify real hot leads
- Email campaign wizard setup - set up campaigns in a jiffy
- Simple to use (UX)
- Additional visual dashboards (analytics) can be included
- Regular update on hot leads as emails can be provided
- Direct integration with tools like RainKing, DiscoverOrg is missing
December 10, 2015
It's a Nuclear Weapon to Marketers in the War of Competition
LeadSquared is an advanced yet user friendly complete marketing automation tool right from the strategic content planning to conversion of leads and even post lead followup tools. It has amazing landing pages that captures leads. It has lead insights to help our sales team in what to talk about and how much to talk. The autoresponder increased our conversion ratio by 35%. The sales reports and analytics help us improve our team performance. It provides value for money, and powerful automation software for online marketers.
- Complete Automation - peace of mind, structured and organized marketing activities.
- AutoResponders - Helped in nurturing and increased conversion ratio by 35%.
- Landing Pages - User friendly yet powerful to capture leads. Mobile Responsive makes it value for money.
- Sales Reports and Lead Tracking - Helpx to understand leads.
- A/B Split Testing.
- More Mobile Responsive Templates for Landing Pages
- More Individual Templates for FORMS.
November 04, 2015
Effective on the outside + great user experience on the inside
Score 9 out of 10
Vetted Review
Verified User
LeadSquared is being used for marketing automation for a professional content website that sells subscriptions. We have implemented some functionalities and are still exploring others, but what we have done so far has proven effective. We've been using this for 6 months now - mainly email campaigns and landing pages. In addition to marketing automation, we've moved away from Salesforce completely and use this as our main CRM in parallel to our native website system.
- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
- Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
- Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
- Above all - professional and flexible team at LeadSquared that really reacts to our needs!
- LeadSquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.
- No API integration with Salesforce. When moving from Salesforce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.
- Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)
October 23, 2015
Simple, intuitive tool for managing leads
Score 9 out of 10
Vetted Review
Verified User
Ezetap uses LeadSquared to track our sales in the retail channel. The product is used by our retail sales managers, and our third-party agents who are on the field selling our products.
We picked LeadSquared as it fit our business needs perfectly - we need an easy way to create and track leads on-the-go, and various roles/access levels as we work with different third-party agencies.
We picked LeadSquared as it fit our business needs perfectly - we need an easy way to create and track leads on-the-go, and various roles/access levels as we work with different third-party agencies.
- Concept of Groups and Roles
- Customizable Fields
- Dashboards
- Prompt Support
- Since most of our agents are out on the field, and sometimes in areas with poor network connectivity, we need a way to store records offline.
- Auto-population of certain fields based on rules. For example - I have two fields - City and Zone. Zone should auto-populate based on the City selected. I should be able to create these rules as an Admin.
- Support on older Android versions. Currently, LeadSquared works on Android OS versions 4 and above. It would be great if lower versions are supported since our agents have older phones.
- Viewing groups in csv downloads. When we download a csv of a particular list, the Group field is not visible as it is not a lead-level attribute.
October 21, 2015
Awesome product backed by an excellent client support team
Score 10 out of 10
Vetted Review
Verified User
We use LeadSquared for our marketing campaigns and sales pipeline management. Their built-in app store helps us to integrate various other applications like "web chat" with the CRM portal so we can manage everything from a single front end.
- Software capabilities for sales force management
- Online marketing via email campaigns
- Integration with various other application to keep the work flow synchronized
- Ease of creating a landing page
- Single sign-on admin portal for managing various online properties
- Need more applications in their app store
Score 10 out of 10
Vetted Review
Verified User
LeadSquared is whole and sole for our company. We use it to create a landing page for online marketing to grab leads; then we use it to manage these leads and then afterwards we it use to do follow-ups through LeadSquared's lead management system, email marketing and SMS.
LeadSquared resolved our lead management problem.
LeadSquared resolved our lead management problem.
- Customer Support - LeadSquared's support team is always available to help you out.
- Lead Management System - LeadSquared Lead Management System is one of the best features.
- Email Marketing - Best way to follow-up your clients
- Portion of adding multiple forms in Landing Pages.
- More sample templates for Email Marketing and Landing Pages
- Making call with automatic recording functionality.
June 26, 2015
Land more leads, Land LeadSquared as your CRM!
Score 9 out of 10
Vetted Review
Verified User
It has a simple a UI and an excellent support team. It provides great results. It is easy to distribute work - no more Excel sheets to maintain. It's easy to follow up; more individual attention can be given, and more people can be reached at once. And hence better flow of work. It allows for more coordination between the team members. Recommended to all! Good job LeadSquared.
- Follow up is really simple and easy.
- Many leads can be contacted at once.
- Personalized attention given to each and every lead.
- List creation can be made a little easier.
- Follow up mail can be improved.
- Report about revenue/opportunity should be mailed every day/week.
June 24, 2015
Good system for smaller organisations!
Score 8 out of 10
Vetted Review
Verified User
We used LeadSquared for email marketing and nurturing leads to create better conditions for our sales department. In our organisation, LeadSquared was used by marketing only. The main reason for choosing LeadSquared was the fact that LeadSquared could be fully integrated with our existing CRM system, providing us with customer insights to be used by the sales department.
- Engagment scores
- Because they help us identify the most warm leads right now
- Easy to use editor of landing pages and email campaigns
- You don't need to be skilled in design or coding to create nice and professional communication
- Very fast and good support system
- If ever facing issues, the support team is very fast in replying - and they have created some thorough support articles where you can find answers to almost everything. Also the chat function in the administration gives you fast help
- A/B testing
- One essential thing missing is the ability to A/B test emails
- See emails and landing pages in different browsers/smartphones/apps
- In other systems, they offer the possibility to see how the design acts in the different browsers/apps etc. This would be very helpful
Score 10 out of 10
Vetted Review
Verified User
It is an excellent marketing automation tool with the world's best support service. It's easy for you to organize lead capture and analyze revenue potential of all the lead sources.
Since beginning our association with LeadSquared, we have explored more types of email marketing campaigns and deeper customer segmentation and targeting than we were able to previously. In terms of specific improvement in numbers, we have seen approximately a 12% increase in open rates and 13.5% increase in click rates. Re-marketing campaigns have helped us with better targeting.
- The views we get inside of LeadSquared to prioritize leads and use our lead scoring has really made it effective so that we're getting the best leads in a matter of minutes.
- We have seen a dramatic increase in the quantity and quality of our leads since implementing LeadSquared
- Sales lead flow has been increased
- I don't feel there is anything I dislike.
Score 10 out of 10
Vetted Review
Verified User
We primarily use online ads for our sales. Leadsquared provides us with a single platform to record leads, lead activities, trigger emails to them manually as well as automatically based on rules. It's integrated with our cloud telephony as well as with our Olark chat.vIt is used by our sales, marketing and content management teams.
- Its easy to manage the leads. You can choose to focus only on the engaged leads through lead score and engagement score. You can filter the leads in multiple ways. It records both inbound as well as outbound activities. We have created custom activities and automatically trigger them from my demo site as the leads engage with our demo content.
- It is easy to optimize my ad spend. I know which sources, which landing pages, which ads, which email campaigns at what time of the day and week and performing better. The dashboard and reports are very practical and actionable.
- Its well integrated (out of the box with minimal effort) with our cloud telephony, our Outlook email client, our Oark chat tool from website. I have also integrated LeadSquared with our LMS (Moodle) and our Facebook game (Hosted with WordPress) with very basic IT work. This way I don't have to look at multiple places for my marketing/sales needs.
- With the Android app, I am on top of things with my campaign as well as performance of my sales team. I immediately know at anytime of the day, if things are moving as I expect them to or if there are any positive or negative surprises.
- Autoresponder and the SMS app has helped me improve my lead engagement to more than double.
- I am not a big fan of the white background as it hurts the eye after a while
- The email editor can be improved upon