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- Detailed Targeting Options: Users appreciate the extensive targeting options available on LinkedIn, including company and industry …
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.
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June 15, 2018
Excellent Marketing Platforms for B2B Companies
We use LinkedIn Marketing Solutions to serve ads to the B2B market on LinkedIn. It is leveraged by our marketing department, and has helped us create a scalable marketing machine, providing warm leads to our sales team every week.
- Lead Forms: LinkedIn Marketing Solutions offer lead forms, which auto-fill the prospect's information into the form instead of rerouting them to a landing page. This seriously reduces the friction involved in collecting leads and lowers the cost per lead.
- Support: Our enterprise rep is incredibly helpful, reviews our ad stats with us, and makes recommendations on how to improve.
- Lead Quality: The leads we are generating via LinkedIn marketing are unrivaled & quick to close.
- UI: While they are consistently pushing updates, the LinkedIn Marketing UI still has room for improvement. It's reporting is sparse, and I frequently receive error codes while trying to create and execute campaigns.
- Lack of Integrations: LinkedIn Marketing tends to guard their API, making it difficult to import your data into other reporting tools like Hubspot.
- CPL: The average cost per lead on LinkedIn is $200, which is extremely high compared to Facebook and other social platforms with marketing capabilities. I'd only recommend using LinkedIn Marketing if you're selling a high-value B2B product.
May 16, 2018
B2B + LinkedIn = Win
We use LinkedIn within our demand gen marketing team. The primary goal here is lead gen to support the sales team.
- Robust Targeting
- Reaching B2B individuals
- User interface isn't great
- Still lacking features that other platforms have standard
April 12, 2018
The B2B Lead Gen Tool You Aren't Using
LinkedIn Marketing Solutions is being utilized to run targeted brand awareness and lead generation campaigns. We use the platform to users via Sponsored Ads and LinkedIn InMail. We are able to target users by job title, interests, experience, and numerous filters to ensure we are reaching to the right audience. Currently, the marketing platform is only used within our marketing organization.
- Highly targeted traffic - LinkedIn is a great resource for B2B companies
- Lead Gen Forms - LinkedIn enables advertisers to place lead forms as in the advertisement itself
- InMail - you can send targeted messages to user's inboxes to promote whitepapers, guides, and other information of value
- Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms
- Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get users to buy something, the platform seems more suited for brand awareness and lead generation
- Analytics platform - the main KPIs are provided; however, it is hard manipulate data and see low level information on campaigns
- Ad creation tool - it feels very dated, it is slow and clunky, lacks many features
March 30, 2018
LinkedIn Marketing for Professional Organizations is Key
We use LinkedIn Marketing Solutions to target content to potential customers and future candidates for employment.
- Position ad content in front of our LinkedIn audience
- Easy to understand user interface
- Ability to schedule content
- Tracking and reporting on engagement and conversions
- Understanding how to reach your targets can be difficult
March 28, 2018
Simple marketing tool for B2C professional services
We are a lean organization with no marketing expertise, but as a company targeting women to apply for our for professional development programs, LinkedIn marketing was a manageable way to begin a marketing campaign with little internal knowledge. This platform made sense for us because it was more professional than Facebook advertising, and we were able to target specific industries, career tenure, gender, geography, and other factors that are relevant to our user base. We used this platform for our 2018 admissions season and we were surprised by how lightweight and effective it was for our purposes.
- Very simple - there are very few "customizable" options with this platform, which makes it accessible for those who are less knowledgable
- Gives you built in tips on how to phrase your ads and what kinds of content to post
- Gives you the ability to A/B test multiple ads at the same time - with some reformatting, we were able to test 4 different headers, 6 photos, and 4 body texts for over 40 arrangements - and then LinkedIn is able to optimize on its own for the most effective
- Ability to set a max budget based on click rates
- There is a way to embed code into your website to see if people are simply visiting or actually signing up, but we were never able to figure out if we had inserted this correctly, or if it was tracking data (it said "not enough information")
- More customization on target audience, more industry choices!
- Wish it sent me updates on the campaign - I had to login to check it directly
January 02, 2018
All-in-one to increase your online brand awareness
Score 8 out of 10
Vetted Review
Verified User
We started using LinkedIn Marketing Solutions a few years ago, however, only in the past year, have we managed to fully take advantage of its potential. It is mainly used by our marketing department to generate an increased brand awareness across the LinkedIn platform, and run a series of online campaigns that aim to promote our company's product.
- There is a constant update and upgrade of features and functionalities, across all Marketing Solutions.
- The amount of information you can find regarding LinkedIn Marketing Solutions online makes user's life much easier. No matter the doubts you might have, there is always a webpage you can find the answer(s).
- LinkedIn Marketing Solutions is backed by a great customer support team. They are quick in replying and solving any issues customers face.
- There is a lack of control over the platforms. For e.g. campaign managers cannot set reminders of when a campaign is paused/live. This needs to be done manually, no matter the hour/date.
- Customer Support is great, but there is the need of a personal account manager at times, due to the amount of written information. LinkedIn does not provide this service.
- There is no animation (video / GIF) support for the campaigns running with LinkedIn Marketing Solutions.
December 01, 2017
Laser-Focused Professional Marketing
LinkedIn Marketing Solutions is currently being used to expand our footprint in the agent facing arm of our business. We utilize it for InMail in order to contact agents and financial professionals directly, without it feeling like they are being served an ad. Major press releases are also given limited run campaigns on LinkedIn and every time one is completed, it's a great way to put our message in front of laser-focused influencers.
- LinkedIn targets other professionals incredibly well, it is by far the best targeted paid advertising we do.
- Engagement rates on LinkedIn are typically higher than any other social media platforms.
- InMail allows us to contact prospects directly with a picture and personalized message, the extra personalization features go a long way.
- LinkedIn has a relatively limited audience size when compared to other social media platforms.
- There is a large group of LinkedIn users that create an account and never return, but messages still hit their inboxes.
- LinkedIn targeting by job title can be limiting, as they set a hard limit on targeted titles per campaign.
September 19, 2017
LinkedIn Marketing Solutions at a glance
I am an Inside Marketing and Business Development Representative for my company and I currently use LinkedIn for all different types of things such as lead qualification and contact list building. This helps me to find the correct people and get opportunities within organizations so that I am able to help solve business problems in the organizations that I am calling with the software solutions that my company offers. LinkedIn Marketing Solutions helps me help my customers. This is being used by operations at my company.
- I am able to generate leads on Linkedin quite well and this is one of the main things that I do for my business every day.
- Building the company brand is one of the best things I can do to promote myself or my company to my customers.
- InMail is very important and with LinkedIn Marketing Solutions I can send sponsored InMail which helps me send targeted messages to the people that I want to target. This guides me and helps me along the way so that I make sure to do it right. InMail is my favorite thing to do and is very successful. You can also test to measure what messages resonate most with customers.
- Text Ads are easy to create and again, LinkedIn helps you do it so that you do it right. You can drive quality traffic and leads with text ads.
- I think there could be a little more help with the text ads.
LinkedIn Marketing Solutions is being used by our advertising and marketing department of our residential property management company. It allows us to deliver our message to the target audience and demographic. LinkedIn puts us in touch with a live audience & many influential individuals that will promote our companies message and advertisements.
- Optimize advertisements by running & managing custom campaigns.
- Generates accurate and friendly reports based on your chosen filter and settings.
- The service is a bit pricey.
It is used currently only by me as we were slightly behind in reaching our monthly goals for one of our clients in terms of lead generation and, in order to give this a quick boost, we decided to starting using LinkedIn ads to direct people to a specific lead-conversion page and then analyse the results.
- Targeting and segmenting - target only relevant people
- Ease of use - very easy to learn and use
- Tracking and analysis - we can understand ROI and effectiveness of the ads
- Cost! It costs a lot more than PPC and every lead we get is very expensive, so you should make your considerations well
- Integrate with HubSpot Ads - we use that and it would be great to have an integration so we can really measure and assess the campaign in an integrated way
March 23, 2017
Best Business to Business Marketing Hands down
Our sales team uses LinkedIn Marketing Solutions to create leads and sales for the company.
- Target Audience
- Around the world customers
- Business to Business
- Add more space for text
March 14, 2017
Great lead generation channel especially for B2B
We use LinkedIn Marketing Solutions to generate leads for our agency and for our clients.
You can generate high quality leads using sponsored updates and also Sponsored InMails - a relatively new product by LinkedIn. We find that there isn't another advertising platform as good as LinkedIn in terms of targeting professionals.
You can generate high quality leads using sponsored updates and also Sponsored InMails - a relatively new product by LinkedIn. We find that there isn't another advertising platform as good as LinkedIn in terms of targeting professionals.
- Be really specific with your targeting - target specific job titles, companies, seniority etc
- Easy to use platform - anyone can start an ads campaign within minutes (provided that you have your content assets ready)
- The analytics you get for your ad campaigns are really helpful and linkedin also often sends you optimising tips
- Lack of support. The only way to contact LinkedIn is by submitting a ticket and sometimes LinkedIn takes days to get back to you
- Some limitations with your targeting. You can only target up to 100 companies with each campaign (if you choose to target by company) and you have to have at least 1,000 audience.
- PPC can be quite expensive
Linkedin Marketing Solutions is used for new lead generation for our SAAS organization. The ability to narrow the advertisements by location, title, industry, and many other filters are great for doing really targeted prospecting. LinkedIn Marketing Solutions allows our organization to find the relevant individual at our ideal target company and then put them in our own nurturing funnel.
- Ads that can be targeted by industry, title, company size, university attended and more!
- Nice reporting dashboard for campaign performance.
- Low cost per click (compared to our other channels)
- The time it takes for advertisements to be approved could be quicker. It normally takes us 24 hours to get a campaign started.
- An iPhone app would be handy to monitor campaign performance.
- Audience size is great for targeting but it would be better to see the number of individuals that meet your criteria that have signed in the last 30 days for a more accurate number of audience size.
March 13, 2017
LinkedIn Marketing solutions - Review!
We use linkedin marketing solutions as an agency for our client specifically to advertise their B2C services to prospective customers.
- Robust Targeting Options.
- Professional Client base. Perfect for our client's business.
- CPC pricing.
- User interface is a little clunky.
- Reporting could be more robust.
- Expensive.
March 13, 2017
Viable platform to target high valued consumer pool
The Linkedln Marketing Solution is one of the several digital advertising platforms we work with to target specific audience demos especially household incomes of 100+. There is difficulty in targeting consumers based on research ( i.e Simmons, IPSOs Affluent Survey) because much of it is self-reported. However, based on the correlation between salaries and company titles, it has become much [more] feasible to target the right consumer with the right creative.
- Unlike regular emails, LinkedIn inboxes are not as heavily congested and thus more effective in serving organic ads to your targeted audience.
- Linkedlin Marketing solutions has done well in exposing our targeted audience with our creative but they have been rather slow in optimizations especially given that time is crucial for ad flights.
March 10, 2017
Spend less time running successful campaigns
Currently the marketing team is using LinkedIn Marketing Solutions to create inbound leads, awareness and to nurture potential prospects.
- The tool is easy to use.
- The support available is useful.
- Built in testing makes it easy to experiment with different content.
- Targeting isn't great. With all the information LinkedIn has about its users I feel as though the targeting can be much better.
- Clicks are very expensive causing spending to be much higher than Google AdWords. If the targeting was better it would help to decrease wasted clicks that you see when you have more general type targeting.
- Hard to track conversions within the tool. I need to set up utm links to be able to track conversions within Hubspot or Google Analytics.
March 08, 2017
Excellent Platform for reaching targeted B2B accounts
LinkedIn is an excellent B2B marketing platform with a unique ability to reach very niche, defined B2B audiences that we are unable to reach through other paid digital channels. Overall, LinkedIn tends to have very strong performance and ROI, specifically with LinkedIn sponsored content, given our ability to easily reach our target audience with relevant content.
- Targeting abilities/criteria is very good for B2B audiences
- Sponsored content has a strong ROI for an advertising channel
- The LinkedIn support and account teams are very helpful
- Improve reporting functionality
- Create more advertising formats for the self-service platform
- Add more automated functions within the tool
March 08, 2017
LinkedIn Marketing Solutions Review
I think it was very good and interesting overall. It seemed like a really great fit for what we were looking to achieve. We gained a lot more web traffic and web visibility. For the amount of time that it required our people to blast out and attract that amount of attention online, it was a great cost effective solution. I think the metrics were very useful so we could better plan and articulate the value of the software we bring.
- The metrics and charts are great. Gives you an idea of impressions.
- The fact that it has a low barrier to entry to try out and experiment.
- That the support and the access to customer success is readily available.
- The price could always be lower.
- There could be a little more flexibility with some of the tables.
March 08, 2017
LinkedIn Marketing Solutions - Use it for B2B!
LinkedIn Marketing Solutions is used specifically to advertise specific campaigns. This helps the ad reach a broader audience that we would not reach as they are not following the company. We feel this is beneficial to lengthen our reach, finding new customers and clients and making our firm a strong presence in the industry.
- Reach new followers
- Provide easy navigation tools
- Has a professional feel
- Can't track who sees ad
- Can't track who clicks ad
- Overall poor analytics
August 23, 2016
Great channel for B2B marketers
LinkedIn Marketing Solutions (LMS) is one of our main lead generation channels. My company primarily uses it for lead generation and brand awareness campaigns. LMS lets us target business professionals based on a number or demographic and work data. It's a great vehicle to drive pipeline as well and our cost per acquisition from LMS compares well with our other channels.
- Targeting capabilities - Accurate business professional data to target your audience with relevant ads.
- Sponsored Content - Easy to use interface to create and promote your offers.
- Great for B2B marketing.
- Individual level targeting - You can only target by demographic data, no integration with CRM data.
- Conversion Optimization - No real way to optimize for conversions.
- A/B testing - Creative testing is a manual process.
February 18, 2016
Problems LinkedIn Marketing Solves for Me
We mainly use LinkedIn Marketing Solutions to promote our events, with the secondary use of promotion of general awareness of our organization. It is used by the communications team. It addresses the business problem of reaching a large yet targeted audience.
- Audience targeting
- Explanation of budgeting options
- Diiscount codes
- Confusing user interface
- Difficulty in reviewing/renewing campaigns
- Hard to find/understand billing process