March 02, 2020
Reports Used with LinkedIn Sales Navigator for Gmail (formerly Rapportive)
ROI reporting is powerful because we can see our conversion in real-time. How many leads did we work? How many closed? What was the average cost of a lead to closing? All of these data points allow us to refine our ad spends for the month, quarter and year. We are getting our spending per closing down each time we tweak and track our data.