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LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
Starting at $79.99 per month
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
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- Advanced search (174)8.484%
- Identification of new leads (172)8.383%
- List quality (168)8.383%
- Company information (172)8.080%
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$79.99
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
Reviewers rate Advanced search and Smart lists and recommendations highest, with a score of 8.4.
The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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- Business Problems Solved
- Recommendations
LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.
The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.
Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.
Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.
Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.
Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:
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Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.
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Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.
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Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.
Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.
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Reviews
(1-25 of 94)Companies can't remove reviews or game the system. Here's why
April 28, 2022
Expensive, But Awesome!
Score 9 out of 10
Vetted Review
Verified User
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as well as hunting new prospective clients. In easier words, it puts order to chaotic TAM. The scope of use-cases ranges from researching to hunting, farming, sharing, searching as well as capturing important notes.
- Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
- Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
- Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
- Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
- Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
- Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
March 29, 2022
LinkedIn Sales Navigator Raises the Bar on Connection!
Score 9 out of 10
Vetted Review
Verified User
It is extremely simple to search for and filter leads. I particularly like the ability to filter companies based on revenue, market, and technologies used (some software apps charge $500 or more for this). I haven't used the email feature yet, but it's convenient to have everything you need for lead generation in one place.
- provides a great data list
- easy to install
- easy to search for leads and filter them
- The database only includes people who have LinkedIn profiles.
November 05, 2021
Good for more personal prospecting
LinkedIn Sales Navigator is currently being used by our sales team- account managers, SDR's and sales reps to help prospect and find new contacts.
- Confirm and update contact information of prospects
- find new prospect and email information
- Increased use of Inmail and sync to salesforce as activities
- Reporting
- prospect list building
September 09, 2021
Navigating on the sales path with Sales Navigator
Sales Navigator is used in our Business Development department. It is very easy to use and one can customize the filters to narrow down the search. It has reduced the problems of lead clashing, wastage of time. We can even save our account search or lead search so that we can resume from where we had left last time.
- Dedicated lead research.
- Dedicated Account Research.
- Provides news and latest information about the selected industry company and market trends.
- One can save their research so that it is accessible anytime and is not lost.
- It would be better if one can view the email address of prospects by default.
- While searching the leads if the setting allows to send them connection request automatically, it would save a lot of time.
- If the sales navigator had the option to export all the saved or filtered leads or accounts in an Excel sheet that would be really helpful.
August 19, 2021
Must have in your tech stack for any GTM team
LinkedIn Sales Navigator is currently being used across all of our Go To Market teams within the company and has been for the past few years. It has been widely successful at helping our SDR team to identify additional stakeholders as well as connections within our own company for introductions and making the appointments easier to set. Within our growth team, it has been successful in helping understand what additional whitespace is out there within an organization and then using the messaging feature to start warming up the potential new lines of business. It's helped shed a lot of light as to how large or deep the company is for us.
- Allows us to map senior level leaders
- Save leads
- Set up alerts and notifications
- Identify users that have moved on to a new company
- Little to no training
- So many filters and overwhelming at first
- Hard to really understand the power it holds
June 17, 2021
Great Outreach Tool
The sales department utilizes [LinkedIn] Sales Navigator as an additional tool for outreach. It's becoming tougher to reach people by phone and email what with all the spam calls and emails that go out so this just adds another touch that can help to get our name out there to our prospects.
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
- Alternate means for prospect outreach
- Identify key decision makers and buying influencers
- Keep track of the latest goings-on at prospective companies
- More intuitive and easy-to-navigate system
- Lack of gmail integration (there used to be an integration and it was great!)
- Better way of tuning my settings to focus on the things I need specifically.
June 16, 2021
Sales Navigator gets you to the right person!
LinkedIn Sales Navigator has been deployed across the entire sales team at my company over the course of the last 3 months. In this time, salespersons have used the tool as a prospecting aide, helping to find the right contact and being able to suggest new contacts and/or companies to go after.
- Suggests new companies similar to companies that you are already working with
- Sends notification when there is news about a prospect
- Shows how you are connected to a prospect if not directly connected
- Salesforce integration
- Suggestions on leads based on verticals of focus
- Email daily digest of news related to prospects and potential new prospects to target
Each rep has access to use LinkedIn Sales Navigator as a prospecting tool or just general networking. It’s a great way to put together lists of companies, individual prospects, or both. Setting alerts for companies when they have been in the news with relevant information for the purposes of prospecting is also a great feature.
- Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
- InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
- News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
- Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
- Sorting - need a better, faster way to sort by for prospect lists and account lists
- Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
I think anyone who uses LinkedIn to look at employees or hierarchy at a company needs a LinkedIn Sales Navigator license. Our SDR and sales team use it here and I can't imagine going from using it and then not being able to. For SDR teams I think it's self exclamatory why one would need it. For sales, it depends. At this current company I'm at, sometimes I'm told I need to wait on "my manager" or this or that person's boss. Sometimes those people don't tell me who those people are. By being able to find that person through LinkedIn searching and other cool features helped me prospect better and go through a sale more effectively.
- I love being able to look for a specific role when searching LinkedIn- it helps me know who is who's manager. It also helps when scheduling next level calls. Asking my prospect to invite John Smith is a lot better than asking them to invite their manager.
- I really like the feature that allows you to see when someone has moved companies. This is super helpful in my current role where there is a lot of churn in this industry and happy clients move to another company and pitch our services. It's also helpful being told when one of my prospects happens to leave a company which could impact if the sale will happen or not.
- I really love the ability to create a microsite and share [with] a prospect. They can view materials and I will know which material they have viewed and which they didn't. This is really helpful when needing to know if a sale will happen or not.
- It's a lot to set up initially. I've used LI Navigator at a few jobs and the first two I didn't set up properly in the beginning. I tried doing too much too fast and I ended up just stopping. Moving forward I'd recommend starting slowly and just with a few prospects. Once the value is there you'll be more motivated to add more.
Currently, the Sales Navigator is being used by the Business Development Team members along with a few consulting leaders, client partners (folks who have account mining targets), and almost all senior leaders. For the Business Development team, it is one of the key channels for lead generation in B2B services selling space.
- Finding related connections.
- Finding people who can introduce you to someone.
- Building lead list for targeting at a later date.
- Ability to download an Excel or csv file of the lead list, account lists, etc.
- Reporting hierarchy of a person or his/her place in the org chart.
- Just like "open for work" tag, there could be a tag of "open to talk to vendors for CRM software" etc.
In our organization, we are using the LinkedIn Sales Navigator in the Lead Generation team alone. The focus is to get the contacts of Enterprise accounts and the respective stakeholders, who can make the purchase decisions, thus helping reach out and making effective reach out and bringing in actual leads.
- No restrictions on profiles view.
- Number of invites can be sent are higher.
- Direct contact and connect with the decision making members.
- A costly purchase that only huge enterprise can see benefits for that cost and will be hitting the small and medium companies big time
- Complex and intricate UI, at times, feels cluttered
- Integration with other software not that much feasible, except for a few limitations with Salesforce
May 29, 2021
Build a perfect list of prospects
LinkedIn Sales Navigator is used as a prospecting tool by the Sales and the RevOPS team to find companies of particular criteria (demographic, firmographic) and prospects in that company that [meet] our Ideal Customer Profile.
- Finding companies that fit your ICP.
- Prospects that fit your ICP.
- Insights.
- Company Hierarchy
- Organizational Structure of the company
May 29, 2021
LinkedIn Sales "Opportunity" Navigator
We are into the ERP business. US, Canada and Middle East in our prime [area], so identifying the exact users by Product and Industry wise. Only the Inside Sales department using this service more than 4 years. I converted [a] couple of contacts into positive and 1 closed won. [We are] using this service to validating the market for our products.
- ABM - we can save some of the accounts and track them from scratch.
- Response rate is more than 60% when we connect through LinkedIn message.
- LinkedIn Post Search - I use some key words to identify or find information, which is related to my business.
- Separate dashboard for saved accounts - where I can show the recent activity and Org level changes to the C level.
- Email ID for the leads.
- Some more filter for LinkedIn Post search.
May 29, 2021
Easy as using your GPS!
LinkedIn Sales Navigator is used by my organizations sales and marketing department. The business problem it’s aiming to address is productivity. This platform allows me and my colleagues to maximize our time and and increase our workflow efficiency. With LinkedIn Sales Navigator, I can better target my outreach by finding the right people.
- Ease of use
- Comprehensive filters
- CRM integrations
- Not enough InMail credits
- Lots of manual clicks
- Price
LinkedIn Sales Navigator is used by specific people within our sales group. It’s ideal for finding additional contacts within organizations and organizations to target. It’s better to find people than vertical markets because of its lack of SIC and NAICS codes, which would be very nice to have.
- Identify people within an organization
- Identify people with unique titles throughout the industry
- Find social influencers in your target accounts
- No SIC or NAICS company breakdowns
- Users emails are personal and have little value to create business conversations
- More and better filters
May 28, 2021
Navigates well but doesn't play well with others
LinkedIn Sales Navigator is used across marketing, sales, and customer success. Marketing and sales uses it to build lead lists while the success team uses it to explore our customer orgs to find other potential stakeholders, alternate contacts, etc.
It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
- Lead generation
- Search and filtering
- Identifying decision makers
- Exports
- Role change notifications
- Integration into other tools
LinkedIn Sales Navigator is used to find new contacts within prospect companies or even current customers. It is also used to determine the job descriptions and interests for the employees within said companies. The business problems it addresses are: prospects gone dark, lack of contacts, and potential future opportunities.
- Recommending contacts based on Title
- Ease of LinkedIn Mail
- Adding to lists
- Focusing on contact's interests and job descriptions
- Their implementation in other platforms like Outreach is clunky
We primarily use LinkedIn Sales Navigator for the Sales department at my company. Sales Navigator helps our team gain visibility in accounts we actively prospect into. Lead lists, alerts, segmenting lists, etc.
- Lead lists
- Segmentation, demographic/firmographic
- Account news
- Account alerts
- Segmentation can use an overhaul.
- Creating lists can be confusing
May 28, 2021
A must have tool for any new business role
Our sales team uses [LinkedIn Sales] Navigator to gather information, qualify prospects, and connect with potential customers. In general it is a very useful tool with a lot of capabilities that wouldn't be unlocked with a standard LinkedIn membership. You can create hyper-specific searches based on a multitude of criteria to create prospecting lists, follow specific companies and individuals, and even set up alerts for job movements for your top accounts, helping you get in contact at just the right time. While you can search and narrow down results by a whole slew of criteria, I would say that the filtering logic has a couple of gaps. However, there's certainly no issue large enough to be a deal breaker- more like simple things such as [LinkedIn Sales] Navigator not grouping "London, UK" with "Greater London, UK". Maybe distinctions like this are useful to some organizations, but for me it adds a couple clicks. Overall though the product is well-built and the most accurate people & company database tool I've ever used, which of course will always be the case since the individuals are updating their own profiles in real-time rather than having to wait for 3rd party lists to be updated.
- Prospecting lists
- Job updates
- Search
May 28, 2021
The Tool to start off your day!
LinkedIn Sales [Navigator] is the most helpful sales resource out there. Across my career and every company I have worked for, the entire Sales Department has access to the tool. We mostly use it for relationship building and sales prospecting. I am not sure how I would get through my day-to-day work without it.
- Sales Prospecting
- Relationship Building
- Professional Development
- The Inbox - Messaging is not great
- Notification
May 28, 2021
LinkedIn Sales Nav gets the job done!
Our sales and BDR teams use LinkedIn Sales Navigator to perform in-depth research about the companies and contacts we are targeting. The platform helps us confirm the accuracy of information we receive from other sales tools and gives us insight into the former positions that our contacts held. The ability to personalize and form meaningful connection immediately provides a tremendous boost to our attempts to reach out to prospects.
- Prospect background
- Territory research
- Filtering by current customers
- Searching for connections
- Better at filtering specific job titles
- Filtering company HQ
- Different inbox from normal LinkedIn - makes it confusing
LinkedIn Sales Navigator is being used by both sales and customer success to better understand strategic accounts and better support our customers. We use this to prospect into new organizations and new departments within existing customer accounts. Gaining crucial insight into a potential customer helps win more business for the company.
- Shows aggregate data of a company's growth, hiring plans, etc.
- Allows for easy searching among hundreds of potential prospects.
- Links with Salesforce.
- Can be a bit messy when switching from one job to another.
- Little busy with it's alerting system.
- Could use some AI based on "was this alert helpful or not."
The AEs and BDRs who are working large and enterprise accounts use LinkedIn Sales Navigator to find new contacts for accounts as well as find contact information. It is also being used as another means of contacting prospects. We use InMail to send messages to potential prospects.
- It is a great tool for finding new contacts at companies. More and more professionals are continually updating their work information on LinkedIn so a lot of it is fresh and accurate.
- It is also a great platform to reach out to people on as well. It provides another source for contacting prospects.
- In the SMB space, there are a lot of companies that are not listed [on] LinkedIn or they do not have any information and employees listed on them.
May 25, 2021
Finding and Targeting New Hires
Sales Navigator is being used by our outside sales representatives to prospect new hires at private equity firms, personally, I find it incredible.
- Helps to identify new hires
- Allows me to zero in on individuals at prior firms that have used my software
- Being able to send messages to prospects with no text limit
- Provides a separate mailbox than my traditional LinkedIn
- The user interface is a touch confusing
- Better integration with some regular salesforce
- Alerts, when a pending messaged, is received
May 25, 2021
Amazing product and robust functionality!
My sales team utilizes LinkedIn Sales Navigator as a strategic prospecting tool allowing for the most accurate contact information at a prospecting business. We've been using this for over 3 years now and absolutely love the functionality and ease of use. It helps streamline our outbound efforts and we love how it integrates with our CRM, which has solved many of our previous problems.
- Integrates seamlessly with our CRM saving time and resources
- Provides the most current contact information for outbound prospecting efforts
- Sales Navigator recommends similar prospects to contact at various businesses, which saves our sales team time and resources
- Creating Account and Leads lists could be more sophisticated in terms of functionality offered