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LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
Starting at $79.99 per month
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
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- Advanced search (174)8.383%
- Identification of new leads (172)8.383%
- List quality (168)8.282%
- Company information (172)8.080%
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
Reviewers rate Smart lists and recommendations highest, with a score of 8.4.
The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.
The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.
Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.
Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.
Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.
Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:
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Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.
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Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.
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Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.
Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.
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Reviews
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May 18, 2019
It’s Alright For What It Is
LinkedIn Sales Navigator is being used by my department. We use it for business development. It really helps us understand better the people we want to be targeting when going after an account. It’s helpful, but oftentimes clunky to work through.
- Finding particular roles for contacting.
- Giving some accurate insights into company size and scope.
- Reporting accurate personnel in a company.
- Better integration with LinkedIn.
- Would be nice to exclude people who aren’t in the company.
- Better search capabilities.
May 13, 2019
Great prospecting tool for B2B Companies
LinkedIn Sales Navigator is used as a prospecting tool in our organization by our sales development reps and also our marketing team. LinkedIn Sales Navigator is a super powerful tool to help prospect B2B leads from different companies across the world.
- Built on top of LinkedIn - #1 Platform for Professional Networking
- Filtering Options are fantastic and robust
- Love the ability to save lead or account views
- The platform takes a while to load the filters.
- Lack of integrations with other sales applications.
Our sales team at a popular internet software company uses LinkedIn Sales Navigator to connect with leads and prospects during the early stages of the funnel, as well as during the buying process itself. Some of our customers prefer using LinkedIn to communicate during the buying process before their procurement teams get involved, so it is a helpful tool to both meet customers where they are, and learn more about them.
- Plugs into our email (Gmail) to find prospects' LinkedIn profiles based on their email address
- Helps us use the right contact information because it's (usually) updated on their LinkedIn page
- Help me find leads that fit specific criteria
- Helps me keep in contact with leads during the discovery phase
- You have to really know how to use it well. If you're not a good social salesperson, stick to other methods.
- Only good for industries where people heavily rely on LinkedIn
April 27, 2019
LinkedIn Sales Navigator Review
We use LinkedIn Sales Navigator in conjunction with other solutions that provide contact info (email and phone). The contact info solution is often out of date, so we confirm in Sales Navigator they are still in the current position. Upwards of 80% of the people we target are in Sales Navigator. We try to connect with targets, but not to sell, just so we show up in their feed as we post relevant information to them.
- Brand awareness - don't just SELL people all the time, connect and share posts, comment, PROVIDE VALUE. And not just your company's brand, YOUR BRAND.
- Company and Lead search by region or vertical.
- Contacts that change jobs/companies. It's priceless to get a notification of a job change from someone who was using you and may now bring you into their new company.
- Wildcard searches, rather than exact matches.
- Search size may be limited, too many "previous companies" and you won't be able to save.
- Maybe add a "last active" date?
April 15, 2019
A must software for Sales people
Score 10 out of 10
Vetted Review
Verified User
We are using LinkedIn Sales Navigator for the last 2 years. The Filters, results, UX, UI are outstanding for users. It helped us in generating many highly qualified leads for particular geo, segment, industry, etc. I must say LinkedIn Sales Navigator is a must use software for every sales guy, especially in the IT industry.
- Filters provided with Sales Navigators allows you to narrow down your search results.
- Easy to understand UI, UX helps you save time.
- Essential for business networking.
- Allows you to send InMails especially to those who are not connected to you.
- You can appreciate someone through LinkedIn for their good work, position appraisal
- LinkedIn and LinkedIn Sales Navigator should be accessible from the same application.
- Should provide a greater number of InMails.
- It would be beneficial if you could see if your message has been read by someone or not.
April 12, 2019
The integration king!
Our whole sales organization has access to LinkedIn Sales Navigator. We primarily use it for searching, sorting, and extracting target prospects to move into our CRM for prospecting. It's also used to find information about certain prospects and companies that we are working with. It integrates nicely into our CRM.
- Quality information about prospects.
- Builds lists well.
- Integrates with Salesforce nicely.
- Needs the ability to export into CSV.
- If it had the ability to find contact information too that would be great.
- Some times it just stops working altogether for no reason.
February 13, 2019
Add Robust Selling Search Capabilities with LinkedIn Sales Navigator
We use LinkedIn Sales Navigator to give us an edge on finding contacts on LinkedIn -- by company, job description, etc. Sales Navigator gives us a more robust search as well as LinkedIn Inmail credits that we can use to contact a lead once we find them. It also lets us follow companies to get the latest news on them to assist our marketing efforts.
- Robust search filters to locate contacts.
- Teams functionality lets you connect your entire team to leverage social connections.
- Ability to save "leads" that will then provide contact and company news when available.
- It is not a cheap tool and must be used wisely to see an ROI.
- When dispensing licenses for employees, they can only have the level you currently have (team or professional).
- Prefer they don't operate in two silos with messaging (Linkedin and Sales Navigator).
January 17, 2019
Prospecting made easy!
We are currently using Sales Navigator to help us with a good majority of our prospecting needs. When it comes to being very strategic with our search and really wanting to find a niche target, there is no better application to use than Sales Navigator. Our BDR, Sales, and Channel Sales teams are all currently using the tool to some degree.
- Sales Navigator does a great job finding background on organizations
- It has a great search function for mass searches
- It can be very granular with how you choose to find prospects.
- I wish Sales Navigator had an import lead function into CRM's
- Sales Nav should automatically unlock all profiles
January 16, 2019
If you're looking for your target market look no further!
We currently employ the use of LinkedIn Sales Navigator at KeyedIn for the purpose of defining targets and understanding the company and contacts. It can be difficult to have reliable data so we use Sales Navigator as a tool to double check. The tool is mostly being used within the Marketing and Sales departments to help identify those targets. I highly recommend this.
- If you're unclear who to target within an organization this product can help.
- It also helps in knowing the industries that exist and who your target audience is.
- It would be nice to have better integration from SF with other tools.
- We often have skewed data since we use two search tools. Discover.org and Sales Navigator. Sometimes the data doesn't always match, and not by a few numbers, but by the thousands occasionally.
- I'd like to be able to export and import contacts more easily and start drip campaigns to reach out.
January 15, 2019
Quality tool that every team should have
Sales Navigator is being used company-wide, but mostly by our account development team. It is being used to find leads, determine employee count, location, and territory. It helps us gain important contact information we otherwise wouldn't have.
- Gives accurate employee count
- Gives accurate titles and suggestions for related connections
- Identifies individuals that we should connect with
- better integration with Outreach and other tools
- more feed options
- Having a timeline that is based on recent posts, not most popular
January 04, 2019
LinkedIn Sales Navigator - Sales Leadership Review
LinkedIn Sales Navigator is currently used by any AE in the Qualtrics organization. We use this to build profiles on individuals and companies we are trying to sell into. Other areas of LinkedIn are leveraged by the whole company (Recruiter, LinkedIn general, etc.) Navigator is used by sales. I've had the most success building leads based on on the company and then set up alerts to trigger when they have activity. I have the most success seeing contacts leave and move to a new company. These have typically been Qualtrics customers who then make the purchase at their new organization.
- Organization of leads/contacts.
- Territory planning for sales.
- Accurate data to understand a company structure. Understanding the hierarchy.
- UI needs improvement.
- Making Navigator and the main LinkedIn operate the same.
- The inbox for private messaging needs to move over to the main inbox.
December 28, 2018
Great Sales Development Tool
Identifying potential prospects at companies and agencies. It's mainly used in our Sales Development department but sometimes by Sales as well.
- Identifying potential prospects
- Contacting prospects
- Research
- InMail credit transition when account switching, e.g. when changing to a different LinkedIn solution to keep InMail credits
- Give insights about the person, about how often they receive InMails or if the profile has been looked at
December 21, 2018
LinkedIn Sales Navigator is Great for Hunting Sales Reps
LinkedIn Sales Navigator is being used by sales in our organization. It is the more organized version of LinkedIn when you are searching companies and accounts for prospects. We use it to source prospects, map organizations, save searches, perform advanced searches, and more. Another good use case is for social selling and presentations for prospects.
- Organized Searches. The UI is made for searching vs regular LinkedIn
- Mapping organizations/ Accounts. Another organized way to search organizations per department, locations, roles, etc.
- Social Selling. Giving you data and breaking it down to clarify how your social selling is going
- Syncing the inboxes with LinkedIn inbox would be helpful
- Continuing to advance PointDrive as this is still lacking in features in relation to PowerPoint
- More out of box alerts for promotions, job changes, etc
December 21, 2018
The Ultimate Lead Generation Tool
We are using LinkedIn Navigator at our company to help facilitate new B2B relationships and leads. Currently, our business development division and franchise financing division, along with a handful of senior managers, use the platform on a daily basis. Since we started using LinkedIn Navigator, we have been able to connect with senior-level managers and decision-makers at a large number of companies we want to work with. It has helped us find and connect with these individuals faster, which eliminates time wasting.
- LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
- LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
- We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.
- The only thing that I would recommend is to have a more robust and in-depth training session. Many of our employees who use LinkedIn Sales Navigator are social media savvy, but they still need assistance and ask lots of questions.
- An increase in the number of InMails each month would be a great addition. LinkedIn Sales Navigator allows us to connect with far more leads and contacts than with the free version of LinkedIn, and we sometimes have to wait to send InMails which lengthens the sales cycle.
- PointDrive Presentations are an excellent means of promoting our brand, but they can be difficult to 'build' and create. Features such as royalty-free images and recommended copywriting would be a real help.
December 20, 2018
Linkedin Sales Navigator by an Enterprise BDR
Great tool for sales outreach and prospecting! It is used by our entire sales team to prospect and research accounts. Really a key place to understand which prospects to reach out to at an account and also research those prospects. I would say I couldn't live without Linkedin Sales Navigator!
- Understanding prospects at an Account
- Understanding different business units under an account
- Researching prospects and the roles they perform
- Doesn't allow you to see the social side of Linkedin
- Messaging between LI and LI Sales Nav can be confusing
- Learning how to drill down into accounts can take some time.
December 18, 2018
LinkedIn Sales Navigator User Review
We are currently using LinkedIn Sales Navigator in my organization to reach out to whitespace prospects to try to connect and ultimately gain the interest in the prospect for a meeting with our sales team. It is used to solve the problem of non-responses to emails and calls from our sales team. Currently it is used mostly by our sales development reps.
- I really like that you are able to find prospects easily and save them as contacts so you can come back to them later on.
- Sales Navigator works with other marketing tools like Outreach so I can connect with prospects directly though the Outreach app while using Sales Navigator.
- I have been able to set around 5-6 meetings though Sales Navigator when no other form of communication was working to connect with prospects. Since the message goes to them directly it eliminates the gatekeepers in many instances.
- With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
- One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
- I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.
December 01, 2018
Pros and Cons of LinkedIn Sales Navigator
In my prior role, I used Sales Navigator to research companies, contacts, and to reach out to those contacts with direct messages. It was not used across the organization at the time; I was the only one using it. It served as a mechanism for lead generation by providing accurate and mostly up-to-date information on contacts. It enabled me to reach out directly to contacts to start conversations, or to seek out introductions from my contacts to those I wanted to meet.
- The contact information is generally up-to-date, as it's produced by the individuals themselves. This beats out other sources of data that are generally 30% obsolete.
- The ability to directly message individuals is helpful. What's more, there's an ability to include multiple people on a message, leading to introductions being offered or made. The result is a higher response rate because of the referral capability.
- Sorting by industry, title, geography and other characteristics really makes it a helpful database.
- Some databases do significant research to pull in large org charts. SN depends on the individuals to put in their own data, so if they don't, it's not there.
- There seem to be regular changes to access to various forms of data, which is frustrating. By "regular," I mean annual. While this may be standard practice elsewhere, I'd prefer just knowing what I will and won't have access to at various tiers for more than a year.
- This isn't a knock on the functionality, but I'm starting to get too many messages on SN from people trying to prospect me. It's a "too popular to be valuable" issue now; so many people are trying to prospect on there that those they're seeking out may be fleeing SN.
We use Sales Navigator on a daily basis for prospecting in our sales department. It provides us great insight into who our contacts are, how their companies are structured, their role, and how our outreach could be incentivized by the info obtained through their profiles. We use it on daily basis and find it highly efficient.
- Sales Navigator provides useful contact info
- Allows precise filtering and breakdown of company profiles
- Provides useful insight analysis into market dynamics
- Better access to contact messaging and removal of limits
- Improvement of user detail visibility
- Option to export contact details could be beneficial
October 01, 2018
Great and cost effective prospecting solution
We are using Sales Navigator as a prospecting and data enrichment solution. Since I sell to a somewhat niche target, it is a very useful solution since it allows me to narrow my range of potential customers based on a technical skill that is a main qualifier for our product's customer base. This ability to focus lists allows for more precise sales and marketing prospecting instead of pure carpet bombing. Also, the capability to build custom lists and save searches makes it convenient when finding leads.
- Targeted searches based on skills, experience.
- Quick list aggregation.
- Account-based alerts
- Ability to communicate via InMails, which is a less cluttered way to contact prospects.
- Great research tool for seeing the size and scope of a particular department (ie. size of the IT department).
- Better integration with sales automation tools like Outreach.
- Not easy to pull contact information into a tool like Salesforce or Outreach.
September 27, 2018
Good for quickly identifying people with specific qualities
I used Sales Navigator to identify people to interview for a brand and market research project we were doing. We had specific roles and industries in mind, and we used Sales Navigator to help us quickly find good fits. For this project, I just used it personally. It wasn't rolled out to the entire team.
- Identifies people with specific roles
- Uses filters to create the exact search you need
- Makes it easy to find people you have connections with
- Filter UI is clunky
- Sorting options are limited
- No ability to save searches (that I'm aware of)
August 10, 2018
LinkedIn for basic sales prospecting
My team uses LinkedIn Sales Navigator to to better understand people's roles within an organization.
- My favorite feature about LinkedIn Sales Navigator is that it is easy to sort out people based upon job titles and keywords
- When viewing others' profiles in LinkedIn, it does not notify the person that you are viewing their profile
- I like being able to send them a message through LinkedIn
- It would be great if there was a way to sync Linkedin contact info with Salesforce
- I wish more contact info was provided and not having to use InMail credits
- I wish it would not pull up previous employees who worked at company, but no longer do
Our sales team is using Sales Navigator for account and lead intelligence, for prospecting, and for continued prospect and customer interaction as part of our overall deal strategy. Sales Navigator is heavily utilized by the corporate teams to ensure accurate data when facilitating customer contact, and to increase our overall intelligence of basic company organizational and personnel chart type research to ensure accurate engagement and efficient communication methodologies.
- LinkedIn Sales Navigator is arguably the most up to date source of employment information due to the fact that individuals are updating their own employment information for professional networking purposes.
- LinkedIn Sales Navigator is becoming increasingly more efficient at searching for individuals and companies with a variety of filter options to narrow searches and to specify important attributes when attempting to gather particular data points.
- LinkedIn Sales Navigator is a great means of communication for reaching high ranking individuals who otherwise are often too busy to check an inbox that has been completely overtaken by sales and marketing orgs of virtually every company looking to sell into a particular industry. LinkedIn Sales Navigator provides a means to contact, connect, and even refer contacts in a manner that is professional, secure, and trusted as an industry standard means of communication.
- LinkedIn Sales Navigator is still not as efficient as it could be when enabling searches with filtered criteria. The optional filter criteria has already become far better than it previously was even a year and a half ago, but there is still room for improvement.
- Limitations to how many InMail messages can be sent is both a blessing and a curse. The limitation deters users from abusing the platform, which is a benefit, but the majority of users would benefit from increased communication functionality without attaching a higher price tag to this type of feature.
- LinkedIn Sales Navigator would benefit drastically from greater Sales Force and CRM interoperability. This functionality is on their roadmap and will be an absolute game changer, but it is not fully baked, and will likely require several iterations and improvements before it is able to deliver the type of seamless analytics and account/lead intelligence required for enterprise level adoption.
- Perhaps one of the biggest shortcomings of Sales Navigator is that it is a parallel platform to LinkedIn rather than simply a unified platform that does not require one to navigate away from the primary LinkedIn platform.
August 08, 2018
LinkedIn Sales Navigator: great for B2B
We primarily use Sales Navigator for contact research and retrieving contact data from the account in order to reach out to the individual with our materials.
- Expand beyond your personal network to search LinkedIn's entire database
- Allows you to save searches and create lists of leads that you can follow
- There should be better integration with MS Dynamics CRM for sales users
- The admin portal should have a more robust reporting functionality. I would like to run user reports on our sales force's activities within Sales Navigator to see if the users are making the best use out of the tool
August 07, 2018
Sales Nav, great for mid-market and enterprise prospecting
Sales Nav is used to target ideal candidates for our outbound sales efforts. It is being used across the sales org. It helps to address finding the ideal candidate based on industry, size, location etc.
- Target ideal candidates by title, make sure they are still currently at the company.
- Generate lists of potential leads by filtering companies by industry and size.
- Make sure my outreach is directed at the best contact within that company, have access to other c-level decision makers
- Sometimes the lists dont filter as well as I'd like, but still overall very pleased.
- If a company doesn't utilize the LinkedIn network then the tool is far less helpful
- Doesn't seem to work for SMB as well as it does for mid-market and enterprise prospecting.
August 06, 2018
LinkedIn Navigator - A Success story
Sales Navigator is being used across our whole sales department currently. We use the tool to access company profiles, and individuals who may be good leads at organizations we are prospecting into.
- The hidden profile feature allows you explore leads confidently and discreetly.
- It has a large database of individuals, and if you can't find them on Sales Navigator, they are probably not accessible.
- Suggesting potential leads is extremely accurate.
- Could be integrated better with the basic LinkedIn platform, allowing for a better user experience.
- Keep a detailed log of companies I have reviewed, and then give quick and easy updates on changes within that org, or the individual.