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LinkedIn Sales Navigator

LinkedIn Sales Navigator

Overview

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

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Recent Reviews

TrustRadius Insights

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
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Best Lead Sourcing Tool

10 out of 10
August 31, 2022
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and …
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Expensive, But Awesome!

9 out of 10
April 28, 2022
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (174)
    8.3
    83%
  • Identification of new leads (172)
    8.2
    82%
  • List quality (168)
    8.2
    82%
  • Company information (172)
    8.0
    80%
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Pricing

View all pricing

Professional

$79.99

Cloud
per month

Team

$134.99

Cloud
per license

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.1
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.9
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

7.7
Avg 7.6
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Product Details

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Reviewers rate Advanced search and Smart lists and recommendations and Company/business profiles highest, with a score of 8.3.

The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(1380)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.

The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.

Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.

Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.

Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.

Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:

  1. Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.

  2. Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.

  3. Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.

Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.

Attribute Ratings

Reviews

(1-25 of 175)
Companies can't remove reviews or game the system. Here's why
Ada Bashir | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have had a positive experience using LinkedIn Sales Navigator, which has proven useful for me and my team in lead tracking and connecting with targeted clients. However, it is worth noting that LinkedIn's policy only permits a limited number of connections and searches. I helps you to do more targeted outreach
Jim Peake | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Great for generating leads however I feel problematic and time wasting because I cannot import the leads into Salesforce. They have the technology to import the leads but a product manager, from my experience, has decided that it does not suit their business unless I buy 20 Sales Navigator licenses. My only problem is I have less than 10 employees and not all would need Linked In Sales Navigator. Extremely disappointing. It feels like Big Tech hates the small business guy.
Vuyile Mthethwa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
You should have a LinkedIn Sales Navigator account if you're an active job seeker or if you're a college student looking for internships. You shouldn't have a LinkedIn Sales Navigator account if you're an established professional who's content with your current sales manager, or if you're a business owner who doesn't need to hire any new employees.

Not suited if you don't prospect or personally do the outreaches for your business.
Score 9 out of 10
Vetted Review
Verified User
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Angelica Cleofe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It has aided us in connecting with companies and decision makers more quickly. The ability to search and research is extremely useful, and segmenting decision makers saves time when looking for a specific part of the organization, i.e. Finance, human resources, and so on.
Score 9 out of 10
Vetted Review
Verified User
it is great for prospecting- being able to filter out prospects and be more targeted in your outreach. Great insights into job growth, career postings, recent employee transitioning roles. I leverage linkedin for direct messaging, and it's great to be able to send messages even if it isn't a direct connection. LinkedIn allows a more personal touch, and helps with the omni channel approach in prospecting.

Score 6 out of 10
Vetted Review
Verified User
Incentivized
When targeting very specific companies or decision makers, [LinkedIn] Sales Navigator can work. Most people seem to check their LinkedIn messages and many get notifications on their phones when they get an InMail. There is a certain amount of inherit professionalism and trust with LinkedIn. If my company gave me an unlimited budget I would use it a lot more frequently. It's great to make an introduction or connection, build trust, and send the occasional important message or request.
Rod Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We were looking to engage with the NHL for a custom product that is well suited to the league. Sales Navigator was instrumental in helping us find the right people who could make decisions. We developed a product for the QSR world and Sales Navigator gave us a ton of prospects to work with (many of whom have become clients).
Jordyn Leaver | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think the platform is beneficial to sales reps prospecting into certain accounts and being able to reach out via linkedin- as most people are more likely to read an in mail vs. an email. I do think there are some improvements on what can sync back and forth between salesforce as well as list building and exporting contacts.
Score 1 out of 10
Vetted Review
Verified User
LinkedIn Sales Navigator is powerful, but I don't recommend it to most organizations, because the truth is that most clients just don't use the features that differentiate it from regular LinkedIn Premium. And trust me, I have implemented Sales Navigator and trained sales teams at multiple companies on how to use it. I've seen big investments in time and money fail to deliver because the hardest thing to change is human behavior.

It doesn't matter whether it's enterprise sales, inside sales, or sales development. Salespeople love LinkedIn Sales Navigator for only a few reasons. These are the features they use:
  1. Great search capabilities that make it easy to discover and research the right prospects
  2. See who's viewed your profile
  3. Integration/syncing with CRM and sales automation tools
  4. Centralized billing and user admin
That's all great, but you don't have to buy LinkedIn Sales Navigator to get #1 or #2, and it's hard to justify the cost of this very expensive product just to get #3 and #4.

Here are the other features that really make LinkedIn Sales Navigator worthwhile, if you can get your team to use them:
  1. InMail: Send up to 150 in one month (because you can roll over unused InMails)
  2. Saved leads, accounts, lists, and alerts (stalking your targets)
  3. TeamLink and TeamLink Extend (leveraging contacts of others in your enterprise)
I have rolled out all of these features to teams at multiple companies. I have built them into sales methodology. I have conducted training sessions with managers and sales professionals. I have published monthly reports showing managers who's using the features, and who isn't. I have told teams that if they don't use it, we're going to take it away. I have tried everything imaginable. What always happens is a spike in usage for a few days, then back to normal.

And here's what normal looks like: For every 100 users, 80% never use it for anything but conduct a search. 10% save a company or a lead. 10% send an occasional InMail. 0% ever come close to using their allotted number of InMails -- even when InMails are part of programmed sales cadences.

For a long time, I thought it was me, but the LinkedIn professional services and training teams that I've worked with have told me that "your engagement looks great... you're doing all the right things..." In other words, just having our users use any of the features at all put us among the more engaged LinkedIn S/N clients.

This is a VERY expensive product. It costs more than twice as much as LinkedIn Premium Business, and most users don't take advantage of the extra features. This is why LinkedIn won't let enterprises license and be billed for LinkedIn Premium Business for their employees (you have to use a credit card). If they did, they wouldn't be able to sell Sales Navigator. It's just not worth it.
VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sales Navigator by far has been very helpful for research part be it territory research, latest market trends in industries, growth news about the company we are following; everything is available, one just have to know how to do the things and things are quite easy as well. We also get digest emails about the important information in case we missed to check on Navigator.
Kelly Wasden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is definitely expensive, but for us, it is a critical component to our sales first driven organization. Depending on the size of your organization, the cost benefit here is closing just one more sales per rep or additional sales through a warm contact on LI that is mutual, etc. Any company that has a GTM team will greatly benefit from something like this. The main caveat being that the team is trained and knows HOW to use it. I have been at previous companies where people fought to have it only to never use it because they didn't know how to set up certain filters or use it properly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is definitely a must have for the Sales team as they seek out new business and making the right connections. It helps them categorize and store them as leads and using the InMail functionality makes it easier for communication and getting back responses.
You can filter by industry, vertical and market.
Yee Yek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As I mentioned, because LinkedIn is so monolithic, it really is solving its own problem so it's the best at what it does. To that end, I would recommend it if your team wanted to do social selling in a professional network. Really understand the sales enablement program you want to have before you purchase though, otherwise [I feel] you could be dumping a lot of money for nothing.
June 17, 2021

Great Outreach Tool

Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you're working for a sales organization that focuses on tech-forward or enterprise companies, I think [LinkedIn] Sales Navigator is a fantastic tool. Reason I say that is because a lot of people in those fields are going to be on LinkedIn and are also active on the network which makes it a great tool for outreach. It's great to provide personalized outreach, like perhaps seeing a news article related to a prospect and following up with some marketing content from your company or just something in relation to the article/news.

It's a great tool to help warm up your outreach. Even if a person doesn't get in touch directly via LinkedIn, they may have seen your posts and messages so when you call or email, they are already familiar with who you are and may be more open to evaluating your company's product.
Matthew Bernstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is best suited when you are aware of the client that you are looking to target, yet are unaware of the correct person that you should be reaching out to. It is great in this scenario as it will not only provide the contact but how you are connected to said contact.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is best suited for business development reps who are looking to quickly campaign accounts and prospects alike. If your job is outbound focused or you have a green territory, LinkedIn Sales Navigator is one of the best tools on the market. I think it can be less appropriate for inbound business development or sales reps, however, it is still very useful in that situation.
Ritika Dhar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for any organization's sales team if you're looking to find your target audience and want to find the right people for your product.
This tool helps really well with lead generation, database generation , engagement with stakeholders etc.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Social selling is an absolute critical skill for anyone in business development today, particularly given the implications of the coronavirus pandemic on travel and conferences. LinkedIn Sales Navigator is hands down the best platform for business professionals to network and connect with one another. It's great to be able to find decision makers in organizations that otherwise have very little information available about team members on their website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you are looking to identify people in industries that use LinkedIn regularly, LinkedIn Sales Navigator is an outstanding tool. On the other hand there are industries where people simply are not interested in posting on LinkedIn. There are particular industries and titles that don't prefer LinkedIn. Many engineering professionals avoid putting their names up or having many connections.
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