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Listrak

Listrak

Overview

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized…

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Recent Reviews

TrustRadius Insights

Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and …
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BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
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Pricing

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and appreciate features such as the ability to import and upload media files, modify HTML, and create drag & drop templates for emails. The segmentation capabilities of Listrak allow users to send targeted marketing emails to specific, dynamic segments, resulting in more personalized communication with their audience.

One of the standout features of Listrak is its ability to send triggered email campaigns, which users have found incredibly simple to set up. These triggered sends have yielded positive results, with some users even seeing a split of 60/40 or 50/50 between marketing and triggered sends. Although initially perceived as a sophisticated platform, users have discovered that Listrak becomes easier to use once they learn a few tricks.

Listrak is widely used across organizations and serves as the primary digital marketing tool for monthly email campaigns to customers. By simplifying tasks such as email automation based on customer engagement and implementing dynamic content, Listrak saves users time and effort. It integrates well with custom-developed eCommerce websites, allowing tracking and utilization of customer purchase history for effective follow-up.

Users have also benefited from the continuous improvement of Listrak's features and functionality, enabling them to enhance their marketing efforts and drive better results. Customer support is highly regarded for providing assistance and explanations when needed. From email acquisition to customer retention, Listrak offers a comprehensive solution for organizations seeking powerful email marketing capabilities.

Users commonly recommend the following from the CONTEXT:

  1. Meeting with an account representative before signing up for PRODUCT to discuss specific needs and goals, and develop successful strategies.
  2. Utilizing Live Chat support provided by PRODUCT for quick and efficient assistance whenever needed.
  3. Considering Listrak for small to medium-sized businesses due to its great return on investment (ROI) and responsiveness to requests. Users highlight the technical tools provided for effective digital marketing and praise the customer service of Listrak in helping achieve CRM goals.

Overall, users find value in working with an account manager, utilizing Live Chat support, and considering Listrak for small to medium-sized businesses.

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