Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Great testing tool!
The benchmark in email testing.
Litmus is great
A must have email tool.
Litmus review.
Great email QA tool for business!
Email Marketer's Review of Litmus
Litmus has made my overall job easier and better
Litmus has been great for testing across email clients
Litmus Email review
Litmus is my hero
You are missing out if you aren't using Litmus
My experience with Litmus
Litmus in Marketing
How Litmus Differs From Its Competitors
Marketing Strategy
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 6.1WYSIWYG email editor(19) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8Dynamic content(11) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.5Ability to test dynamic content(187) Ratings
Users can test dynamic content prior to launching a campaign.
- 2.6Landing pages(3) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 1.8A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.2Mobile optimization(288) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.6Email deliverability reporting(207) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 1.8List management(2) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 1Triggered drip sequences(1) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 5.6Dashboards(10) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.2Standard reports(189) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.6Custom reports(130) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.7URL Validation(209) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.9Link Tracking(178) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 8.1Spam Testing(211) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.1Email Previews(283) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(490)Attribute Ratings
- 9.7Likelihood to Renew22 ratings
- 9.1Availability6 ratings
- 7.4Performance6 ratings
- 9.8Usability18 ratings
- 8.2Online Training2 ratings
- 9In-Person Training1 rating
- 9Implementation Rating10 ratings
- 8.7Configurability4 ratings
- 8.6Product Scalability6 ratings
- 10Ease of integration2 ratings
- 9.2Vendor pre-sale3 ratings
- 9.1Vendor post-sale4 ratings
Reviews
(1-25 of 308)- Email proofing
- Industry knowledge and innovation
- Enhanced performance tracking
- Marketo integration
- Pre-coded modular layouts
Great testing tool!
- Testing across platforms - you can see if your email is displaying properly across a number of devices and email clients, which can help you troubleshoot issues and ensure your emails always look good to every recipient.
- The Litmus Personalize builder has a lot of cool features and allows you to add interactivity into otherwise static emails.
- Communication in terms of responding to questions and helping resolve issues, especially with the Personalize tool.
- The Litmus Personalize builder is easy to use when setting up experiences, but can be difficult to implement where it looks good across all devices. This can end up making a "quick integration" time consuming as you troubleshoot.
- It would be great to see how subject lines display for all devices
- A tool to see how emojis display across devices
The benchmark in email testing.
Litmus is great
- Always works, very dependable.
- Allows my global team to see emails no matter what the time of day
- The previews are great to check emails before send
A must have email tool.
- Testing and optimization.
- Analytics
- Friendly interface.
- Better pricing.
- Connection with Figma.
- Connection with our CRM.
Litmus review.
- View, edit, and assure HTML is rendering properly.
- Test subject lines and preheader texts.
- An abundance of online resources.
- The online navigation is not as straightforward as I'd personally like. Even though I've used Litmus to test subject lines and preheader texts, I often times forget how to navigate to that part of the website. I.e., It's not straightforward.
Great email QA tool for business!
- Provides details in various components of the emails that cannot be easily checked (e.g. alt text, hidden preheated, rendering on edge-case devices)
- Platform is easy to navigate
- Continuous development e.g. addition of color-friendly view, Litmus Guardian, etc.
- Previews sometimes don't show the whole email/ are blank since the snapshots were taken too early.
- More Android devices in the preview section
- Ability to automatically group emails within a folder based on send date
Email Marketer's Review of Litmus
- Email Template Previews and QA
- Email Template Building
- Preview and QA testing is outdated for Android devices
- Preview and QA testing is not available for the newer iOS devices
- Preview and QA testing is not accurate for Microsoft desktop devices
- It takes so long for Preview and QA testing to load. I would love the load speed to improve
Litmus has made my overall job easier and better
- Email tracking
- Testing experimental features of emails
- Coding HTML emails
- Litmus inbox testing is a bit slow, and not receiving emails sometimes
Litmus has been great for testing across email clients
- Previews across different email clients
- Provides important delivery recommendations
- Granular feedback suggestions
- Builder tools to troubleshoot issues
- The preview interface is clunky
- No ability to see real time updates
- Lacks all versions of email rendering clients/ios
Litmus Email review
- Rendering completed HTML in a variety of key formats
- granular feedback suggestions
- builder tools to troubleshoot in detail
- Direct interactions with ESP like Marketo (rather than sending email)
Litmus is my hero
- Weekly newsletters with marketing trends
- Dark mode preview
- Rendering of emails between iOS and Android devices
- I would like to see real time preview updates
- More combinations of iOS versions with and without dark mode
- Monthly newsletter
You are missing out if you aren't using Litmus
- Coding HTML emails. Coding has never been so easier, specially being able to see how the email will look in different email clients, being able to identify issues, and finding ways to work around them.
- Email tracking for analytics. Being able to see the data in a simple and understanding way without being confused as to what is what.
- Support. They have a great support team in case any issues or errors are encountered. Even asking them simple questions can lead to great answers that you wouldn't expect.
- In the Analyze section. A button to create new tracking codes off the bat would be great, without having to go into the tracking code manager first.
My experience with Litmus
- Visualization of mails across different systems
- Watch different versions of the mail
- Modify the code and watch the changes immediately
- Access the documentation
- Add more details on the tasks of an email
- It would be nice to have the option of sending an email from the preview section
Litmus in Marketing
- Reviewing deliverability of your emails
- Providing a detailed blog on what's happening in the email world
- Organizing your spam test for you to easily reference in the future
- I'm not sure what I can do with litmus outside of email testing
- They have an email builder I believe. How does that support the ESP I'm currently using. Is it only HTML based?
- What services does Litmus offer? What am I paying for outside of deliverability checks.
Litmus- Good
- Litmus excels in providing comprehensive email testing capabilities,
- Previews across various email clients and devices, spam testing, and link validation.
- its analytics feature offers valuable insights into email performance, such as open rates and click-through rates, enabling us to optimize our campaigns effectively.
- At this point I don't have any feedback in this area.
- I need to further work into it.
Litmus Review
- Easy to understand and use. It's intuitive how to use the product.
- Completes the renders quickly. Instant feedback helps a lot.
- I like how we can save the images of the renders to show to team members.
- I think it is a bit pricy for our use case. We don't need all the features, wish there was more flexible pricing. I cannot think of other cons. Mostly because we only use it for pasting in HTML and looking at renders.
Litmus - transforming QA for our agency.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
- It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
- A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
- Sometimes the app in Chrome is clunky.
Best platform for checking and resolving email rendering issues
- Email QA and verification at a reasonable price
- Alerts and recommendations on email performance and deliverability
- Basic email analytics
- The Litmus support team is very knowledgeable and great to work with.
- They are well established in the industry.
- Email analytics - There is confusion about what's included in their reports. Specifically, what Litmus can report on and what data points we can trust.
- Training - Offering a series of videos that explains the tool (benefits and limitations)
- Email analytics - being able to review metrics by merge tag within the Litmus platform. At the moment, we have to download the report and manipulate it in Excel or Google Sheet.
- Client Preview.
- Email Editing and Review.
- Testing
- Sometimes the client previews may not be 100% accurate.
A time-saving product with immense value.
- Allows us to verify the display of emails across email clients.
- Makes it simple to check an email across devices without owning those devices.
- Allows our customers to check this themselves on their end, increasing our productivity.
- Allow adjustment based on DPI.
I do not imagine working on email templates without using Litmus !!
- Check links
- check image size
- collaborative tool
- check for code
- rendering in different devices
- price
- Litmus well suited when you have a different collaborators to work on email validation
-Litmus is well suited when you don not have enough coding/html skills
- Litmus less appropriate when you use always the same email template and that is very simple
Litmus is key to ensure email quality
The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
- Speed of renders
- Number of platforms available
- Allowing user to choose which tests to perform
Litmus Review
- Help us debug newletter problem in particular platform (e.g. gmail) Allows us to make minor changes in HTML version without the need to make another email sent
- Maybe allow us to dynamically move div around like scratch Sometime get emails, sometime doesn't get emails would be nice to create sub-branch of email based on changes made in Litmus rather than SFMC
Litmus Review
- preview of emails for different client devices
- look at the tracking analytics section, some of the data do not populate or do not match with other details. the error/warning messages can be more detailed