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Localytics

Localytics

Overview

What is Localytics?

Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

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Recent Reviews

Localytics, Reviewed

7 out of 10
March 18, 2014
Localytics was used to measure app usage across all the apps for our business. We used to to measure engagement and content consumption, …
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Pricing

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Localytics

$95.00

Cloud
Per Application Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo: Movable Ink's Integration with Upland Localytics

YouTube
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Product Details

What is Localytics?

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversions. Customers around the world across marketing, data analytics, and user experience use Upland Localytics to understand how users interact within their mobile apps so they can deliver awesome experiences that keep them coming back through effective onboarding, compelling offers, and engaging content and campaigns.

Localytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Attribute Ratings

Reviews

(1-1 of 1)
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March 18, 2014

Localytics, Reviewed

Score 7 out of 10
Vetted Review
Verified User
Localytics was used to measure app usage across all the apps for our business. We used to to measure engagement and content consumption, by device, by app type. It was being used by the analytics department and it helped us to measure what was performing well with the app and used it to guide insights into what should be improved or worked upon.
  • It has a simple interface that is easy to use and easy to teach non-analytics members of the company. It was fairly easy to access and digest information and the visualization capabilities were very good as well.
  • The implementation was not very heavy, which made it easier for the dev team to code, as well as fix and bugs that may arise.
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
It is a great for publisher's apps. Does a great job of measuring content consumption and engagement. Appropriate for both large scale and small scale companies.
  • Increased employee efficiency- it is an easy tool to learn and it gives valuable information.
  • Reduced dev costs- it is a fairly simple code for developers to load into an app. Also low cost compared to some big brands, such as Adobe
  • Quick processing time- was able to get data very quickly- did not have to endure a long lag time on data processing.
Also used Adobe Marketing Suite for App Measurement. This was useful because it can be correlated with on site usage. But it required a more depth implementation and is more expensive.
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs.
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