Overview
What is Looker?
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…
User experience on Looker
Look no further!
Looker: the essential tool for marketing analysts.
It's performance is better than it's name
A Dynamic And Customisable BI Tool Perfect For Semantic Layers
Not the most advanced option; great value for the price
Nice and easy to use solution!
Great reporting tool
A deeper look into Looker.
When it comes to data visualization, Looker is an excellent and flexible platform.
Looker: easy, quick, and very well integrated with Google Sheets.
Looker Studio web based report maker.
Invaluable and Intuitive Data Analysis and Visualization
The perfect data visualization tool for Google Suite users
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customizable dashboards (94)8.787%
- Report sharing and collaboration (96)8.585%
- Drill-down analysis (93)8.282%
- Formatting capabilities (94)7.474%
Reviewer Pros & Cons
Pricing
What is Looker?
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is SAP Crystal?
SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.
What is SAP Lumira Discovery?
SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.
Product Demos
How To Use Looker as a Business User
Features
BI Standard Reporting
Standard reporting means pre-built or canned reports available to users without having to create them.
- 7.6Pixel Perfect reports(80) Ratings
Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.
- 8.7Customizable dashboards(94) Ratings
Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.
- 7.9Report Formatting Templates(79) Ratings
Ad-hoc Reporting
Ad-Hoc Reports are reports built by the user to meet highly specific requirements.
- 8.2Drill-down analysis(93) Ratings
Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.
- 7.4Formatting capabilities(94) Ratings
Ability to format output e.g. conditional formatting, lines, headers, footers.
- 8Integration with R or other statistical packages(38) Ratings
Integration with the open-source R predictive modeling environment.
- 8.5Report sharing and collaboration(96) Ratings
Report sharing and collaboration is the ability to easily share reports with others.
Report Output and Scheduling
Ability to schedule and manager report output.
- 8.3Publish to Web(76) Ratings
- 8.6Publish to PDF(82) Ratings
- 8.1Report Versioning(62) Ratings
Report versioning is the assignment of version numbers to each version of a report to help in tracking.
- 8.7Report Delivery Scheduling(82) Ratings
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
Data Discovery and Visualization
Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.
- 8Pre-built visualization formats (heatmaps, scatter plots etc.)(91) Ratings
Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.
- 7.6Location Analytics / Geographic Visualization(79) Ratings
Location analytics is the visualization of geographical or spatial data.
- 4.6Predictive Analytics(6) Ratings
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Access Control and Security
Access control means being able to determine who has access to which data.
- 8.8Multi-User Support (named login)(87) Ratings
Named model access means that users have access based on name and password.
- 8.2Role-Based Security Model(80) Ratings
Role-based access means that access to data is determined by job or position in the corporation.
- 8.5Multiple Access Permission Levels (Create, Read, Delete)(87) Ratings
Multiple access permission levels means that different levels of users have different rights.
- 8.4Report-Level Access Control(27) Ratings
Report-level access control means that the type of report determines who has access to it.
Mobile Capabilities
Support for mobile devices like smartphones and tablets.
- 6.7Responsive Design for Web Access(64) Ratings
Web design aimed at producing easy-to-read sites across a range of different devices.
- 5Mobile Application(1) Ratings
A dedicated app for iOS and/or Android.
- 6.5Dashboard / Report / Visualization Interactivity on Mobile(59) Ratings
In-app dashboard reports and data visualization.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Looker?
Looker vs. Looker Studio
Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.
Looker Features
BI Platform Features
- Supported: Administration via Web Interface
- Supported: Live Connection to External Data
- Supported: In-memory data model
- Supported: Multi-Data Source Reporting (Blending)
- Supported: Data warehouse / dictionary layer
Supported Data Sources Features
- Supported: Oracle
- Supported: MS SQL Server
- Supported: IBM DB2
- Supported: Postgres
- Supported: MySQL
- Supported: Cloudera Hadoop
- Supported: Hortonworks Hadoop
- Supported: EMC Greenplum
- Supported: IBM Netezza
- Supported: HP Vertica
- Supported: ParAccel
- Supported: SAP Hana
- Supported: Teradata
- Supported: Sage 500
- Supported: SAP
BI Standard Reporting Features
- Supported: Pixel Perfect reports
- Supported: Customizable dashboards
- Supported: Report Formatting Templates
Ad-hoc Reporting Features
- Supported: Drill-down analysis
- Supported: Formatting capabilities
- Supported: Integration with R or other statistical packages
- Supported: Report sharing and collaboration
Report Output and Scheduling Features
- Supported: Publish to Web
- Supported: Publish to PDF
- Supported: Output Raw Supporting Data
- Supported: Report Versioning
- Supported: Report Delivery Scheduling
Data Discovery and Visualization Features
- Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
- Supported: Location Analytics / Geographic Visualization
- Supported: Support for Machine Learning models
- Supported: Integration with R or other statistical packages
Access Control and Security Features
- Supported: Multi-User Support (named login)
- Supported: Role-Based Security Model
- Supported: Multiple Access Permission Levels (Create, Read, Delete)
- Supported: Report-Level Access Control
- Supported: Table-Level Access Control (BI-layer)
- Supported: Field-Level Access Control (BI-layer)
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Looker Screenshots
Looker Competitors
Looker Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows, Linux, Mac |
Mobile Application | No |
Supported Countries | United States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil |
Supported Languages | English |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(381)Attribute Ratings
Reviews
(1-25 of 96)Business Intelligence at breeze with Looker.
- Ease to data accessibility.
- Seamless integration with third-party applications.
- Ease to analyze and act of business data.
- Ease of data exploration.
- It is simple to create customizable data reports and dashboards with Looker.
- Looker lacks a free trial version.
- Customizing data reports can be challenging at times.
User experience on Looker
- data analytics for huge data from multiple factories.
- Integration with other software for data transfer for analysis purpose
- variety of dashboards with interactive visualizations, filters helps us to get great insights.
- Support team takes time to resolve issue.
- Learning cost is high
- training materials and documentation is not easily available for learning
Looker software requires experienced personnel to handle large amounts of data, which makes it less user-friendly.
Look no further!
- Graphs
- Charts
- Tables
- BI tools
- Learning curve
- Migrating data from AWS to big query was painful
- Might be our security team but access is heavily tied down
Looker: the essential tool for marketing analysts.
- Data centralization.
- Ease of use.
- Official source for sending reports to stakeholders.
- Integrations with digital tools (Ex Semrush).
- Dashboard templates.
- Help with errors when building dash's.
It's performance is better than it's name
- Design Reports
- Integrate with many products
- Makes duplicating reports easy
- Switching data sources when duplicating reports is always buggy
- The name "Looker" is terrible
- Semantic layer
- Dynamic visualisations
- Intuitive design
- Can be slow at times
- Some features locked behind pricing tiers
- Semantic layer requires additional knowledge to use to full extent
Not the most advanced option; great value for the price
- Formatting
- Querying
- Security
- Graphics
- Visual builder
- User Interface
- Training and Documentation
- Video tutorials
- Support
Nice and easy to use solution!
- Integration with numerous datas ources
- Not steep learning curve, anyone with less tech knowledge can work on that
- Compatible with GA for Firebase
- Good functionalities for visual exploratory data analysis
- Variety of visualisations
- Colour codings are not intuitive
- More finetuning for visualizations needed (Like PowerBI)
Great reporting tool
- Blending sources
- Charts variety
- Access management
- It’s a bit laggy
- Some charts are limited
- You can’t create relationships between data sources
A deeper look into Looker.
- Usage dashboards.
- Alerts on action needed.
- Overview of the adoption.
- The platform is very slow in general.
- It's not very intuitive.
- Making dashboards on looker is a hard task.
- Offers numerous data options and scalability.
- Can increase productivity and efficiency with greater cost control.
- Can easily customize your data.
- Data migrating or uploading time could be reduced.
- Managing large number of users can easily become very tough to handle.
- No other downside.
- It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
- It is intuitive, mainly if you use other Google services like Google Sheets.
- The look and feel is modern and nice.
- It it very useful to have an immediate visual overview of the data in a spreadsheet.
- I’d like a bit more personalization, particularly in the “Style” section (e.g., fonts, paragraph settings, the ability to map the axis labels to shorter names…).
- Performance can be quite slow when there are many graphs on one page, even making the page unresponsive sometimes.
- I’d love to be able to easily embed a dashboard in the Google Sheets it comes from (without injecting code to embed the HTML).
Looker Studio web based report maker.
- Connect to multiple data sources.
- Automated data aggregations.
- Automated data segmentation.
- With larger data sets it slows down.
Invaluable and Intuitive Data Analysis and Visualization
- Summarizes data in easy-to-interpret visuals
- Simplifies the process of compiling and comparing data points
- Enables bespoke calculations alongside raw data to improve understanding
- Manual, bespoke calculations language is complex and can make it challenging to do simple calculations
- Charts/tables can be inflexible or challenging to tailor to the exact view you are looking for
- Challenging to see all of the available data points given how the side navigation is structured
- Dashboards and Reports
- Logical Separation of Data Fields and Measures
- Tailored Report and Data Delivery
- Customizing Data Schedule
- Complex Query Building
- Lack of Documentation
- Easy to learn
- Hundreds of data connectors, including community connectors
- Free to use
- Resource (CPU/RAM/network) heavy
- Price of advanced connectors
- No mobile app
- Reporting multichannel and complex campaigns
- Medium to large data driven projects
- Google ecosystem data projects (Google Analytics, Big Querry, Google Ads and more)
Not so well suited for:
- Small projects with only one marketing channel
- Huge projects with heavy streaming needs
Should be better but is still growing
Moreover we are centralizing trusted metrics across teams and applications. Deployoing and test changes to metrics with confidence and enable collaboration with unified measurement, connected to business intelligence software.
- Self-service business intelligence for everyone
- Data modeling to unify business metrics
- Embeds analytics and applications
- Data plotting issues
- Somehow missing connection to data source
- Often shows data set configurations error
An easy way to show complex data
- statistics visualization
- creating thematic dashboards
- permissions management
- it offers many possibilities, but is not easy to use from the first visit
Super Tool to intelligently manage Data Representation!!
- Data Visualization
- Sharing of Reports
- Sync with multiple data points
- Content Management
- Robust nature
- Need more developer options to user
A very good BI software with a soft learning curve
- Real time data aggregation
- Very large data source connection pool
- Querying data can be as simple as a filter, up to LookML
- The default user interface is very spartan
- If you don't use BigQuery, some queries can be slow
- LookML can be daunting
Looker - Flexible but Not Intuitive
- Looker has high bandwidth and can process a lot of information quickly
- Looker is relatively easy to understand as a non technical staff
- Looks provides a lot of flexibility to integrate with our APIs
- Looker isn't build friendly with non engineering staff
- Looker crashes occasionally
- Looker could have a better looking UI
A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking
- Automation
- API coverage
- Integration of many different data sources
- Customization
- Ease of use
- Data uptime (portions go out frequently)
- Help articles and resources are lacking
- Learning curve is steep
Good product, a bit pricey!
- Visualization
- Version Control.
- Organization
- Customer Support.
- Error Handling/Reporting.
- Pricing
Great tool for advanced users.
- Perfect integration into other dashboarding platforms.
- Pulls data from multiple sources.
- Integrates with our Hubspot CRM.
- Finicky user interface.
- Pretty extensive learning curve.
- Would love to see a seamless integration of UA and GA4 together.
- Data Visualization.
- Custom Performance Reporting Dashboard.
- Performance Analysis.
- Blending Cross-Channel Data.
- Troubleshooting Data Errors.
- Properly Ensuring Data Validation/Accuracy.
- Inconsistent Custom Data Filtering Options.