Skip to main content
TrustRadius
Looker

Looker

Overview

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…

Read more
Recent Reviews

Top Notch Looker

9 out of 10
April 24, 2024
Incentivized
We use Looker to locate accounts, access data history for players and various things. These include wallet history, redemption history, a …
Continue reading

Look no further!

10 out of 10
March 25, 2024
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external …
Continue reading

Great reporting tool

8 out of 10
March 15, 2024
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Customizable dashboards (94)
    8.8
    88%
  • Report sharing and collaboration (95)
    8.6
    86%
  • Drill-down analysis (92)
    8.2
    82%
  • Formatting capabilities (93)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://cloud.google.com/resources/look…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

100 people also want pricing

Alternatives Pricing

What is SAP Crystal?

SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

What is SAP Lumira Discovery?

SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

Return to navigation

Product Demos

How To Use Looker as a Business User

YouTube
Return to navigation

Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.1
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8.1
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.6
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

6.8
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.5
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.8
Avg 8.0
Return to navigation

Product Details

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables users to chat with data. Organizations are given self-service and governed BI to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment.


Looker vs. Looker Studio


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.

Looker Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer

Supported Data Sources Features

  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Looker Video

The future of Looker is powered by generative AI—Google's vision for what's next in business intelligence

Looker Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil
Supported LanguagesEnglish

Frequently Asked Questions

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Domo, MicroStrategy Analytics, and Tableau Server are common alternatives for Looker.

Reviewers rate Report Delivery Scheduling and Multi-User Support (named login) highest, with a score of 8.9.

The most common users of Looker are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(377)

Attribute Ratings

Reviews

(26-50 of 97)
Companies can't remove reviews or game the system. Here's why
Danilo Roberto Zerón | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The primary business solutions that Google Looker Studio can help provide include data visualization, in-house custom performance dashboard creation, and internal-facing KPI reporting. The primary scope of our use case with Google Looker Studio (i.e., formerly Google Data Studio) is to help review keyword/search term performance, device-level performance, and ongoing budget/spend pacing.
March 12, 2024

Looker Review.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is a business intelligence application with an analytics-oriented application server that sits on top of relational data stores. We use Looker for creating monthly reports. Additionally, it helps to provide a friendly interface for non-experienced users, integrate data, and manage data easily for DBs, data analytics, and many other tasks.
Marcos Vinícius Costa de Carvalho | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Looker to build analytical dash boards to provide data from different sources inside my organization. Presenting data with good visuals and dynamic data slicing and cross filtering so that the users can obtain insights from data
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Looker as the visualization tool for the data of some of the SW applications we developed in the organization. It is used normally for those applications where Google Analytics information is available. We use it as a tool to share and visualize data but also to extract information to analyze it in other tools.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to plug and play with other Google products, such as porting data from Search Console or Google Analytics, and even Google Sheets to join data sources. When GA4 launched, it became a lot more tricky for us to get visibility into the data we needed, so Looker was the ideal solution for us. We've created custom reports with dashboards and used templates readily available, which is a great plug-and-play option for setting up views quickly. It's also straightforward to do more complex things that we'd usually need Data Analysts to do in SQL, like joining data tables, because adding tags and categories to imported data with data joins is possible.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to track everything about marketing delivery, opens, clicks, and conversion tracking. This includes email, SMS, push, and external channels. This allows us to distribute this important information across the entire organization so that when someone needs the information, they have it immediately and without extra effort from the seats that are responsible for producing the content or managing the channels.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is used throughout my organization, for reporting on a host of different areas including revenue tracking, ad request monitoring, campaign management/pacing, and traffic acquisition. We have scheduled email reports set up covering a plethora of different use cases, that are leveraged both internally and externally. Problems addressed include regular access to data, distributing information to stakeholders on a fixed cadence, and keeping different teams appraised of what is going on while mitigating the need for excessive meetings.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We collect a lot of data within the company, but that data used to be spread out among multiple divisions and multiple (not interoperable ) systems within our organization, making it almost impossible to operate organization-wide data analysis.
Besides, most legacy systems within our organization required the users to have SQL hands on experience, which limited the number of people who could actually access and use the data.
February 20, 2024

Deep dive into Looker

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is an amazing tool - we use Looker for creating Default/standard reports for our monthly reporting, weekly reports.
The business problems Looker helps to address
- Users with no experience of SQL or in particular, any coding or knowledge of machine language, extract data from different tables and retrieve the data needed by the user
- Creating and extracting data from customer/adhoch reports is super simple and user-friendly
Scott Schaen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to make clean data available to the rest of the company. Empowering teams with data in a quick and reliable way with as much of the technical nuances removed. It's an easy way to reduce reliance on the analytics team and make reporting as real-time as possible.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We can work on our data using this tool. Our use case is that we are working on a large analytics project where we have to integrate data from wide sources into the system and transform the data activities accordingly. Our different divisions used the tool (marketing, consulting, sales, etc). Looker is somehow most efficient for low velocity and volume data. Users may face issues while working on large data. It can be assumed to be a day-to-day data analytics solution for your organization that helps manage your data in a more organized way.
Vincent Fernando Juares | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our Business Operations & Systems department is currently using [Looker] to create a visual dashboard. We primarily use it to track our end-to-end business process efficiencies across different programs. We then publish these dashboards for our organization.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used by our organization to manage and build dashboards for our team, both for our website and data analytics as well as some of our sales data in order to track and manage our sales kpis. Our sales manager and client services team have used this product to be able to track these and build dashboards.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used by our company to make reports and graphs for both our own company initiatives, as well as for our clients. Our whole organization uses it at least to view data, but a lot of us work within the software to make it edits. This tool lets us build dashboards to show all of our company numbers simply and upfront.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is an ETL (extract, transform, load) software, which means that it has the ability to ingest data. Users can create dashboards in various flavors, such as dashboards, reports and line graphs. The platform looks well-designed and is really easy to navigate. All the three columns and the dropdown boxes are well thought-out. These offer a level of customization to an extent that you can further customize them according to your needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I mostly use Looker to manage our social media numbers and turn that into reports and visual data for the rest of the team and for our clients. I know a lot of the rest of the company uses this tool as well, but this is the purpose specifically for me.
Anson Abraham | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Looker currently is being used by our organization to make business decisions on buying or selling inventory in the ad tech space. The key decisions being made allow for the KPIs to give a larger return on investment or minimize cap losses based on the reporting the metrics that looker provides for us.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to be able to visually analyze our data. It is being used by most of our organization, but especially our Operations team. I believe this is a support important tool because just having the data only tells half of the story if you cannot visualize it and be able to notice trends and reasons for discrepancies in data.
Score 9 out of 10
Vetted Review
Verified User
Looker is being used by our organization in order to connect databases and create data models so we can make data driven decisions for our organization. It is only being used by our team who conducts data analysis, though we do of course share the results of the analysis with the rest of the team. It solves the problem of displaying data in a visual way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used across our entire organization and by every single department. We generally use Looker to address business-related metrics like health checks, MRR, C$R. It is a single source for us to determine how our business is progressing. It is a great tool to get cross-functional data and use that to provide feedback or make changes to our structure or initiatives.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Looker across the whole organization. It is used for integrated reporting (known as Looks) for delivery via email or GUI. Our company uses it for its own reports and we also publish customer-facing reports with it, on a daily basis. Essentially, it is a delivery program and some other things for our ETL process.
November 17, 2020

Solid performer

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Looker was basically developed for our Circulation Dept. Since they have DFP data in the data warehouse already, We were using Yieldex for advertising reporting but it is pricey. I started building dashboards for our advertising department and people love it. My VP is planning to work with other Hearst newspapers to get them on board.
Return to navigation