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Looker

Looker

Overview

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…

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Recent Reviews

Top Notch Looker

9 out of 10
April 24, 2024
Incentivized
We use Looker to locate accounts, access data history for players and various things. These include wallet history, redemption history, a …
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Look no further!

10 out of 10
March 25, 2024
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external …
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Great reporting tool

8 out of 10
March 15, 2024
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Customizable dashboards (94)
    8.8
    88%
  • Report sharing and collaboration (95)
    8.6
    86%
  • Drill-down analysis (92)
    8.2
    82%
  • Formatting capabilities (93)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://cloud.google.com/resources/look…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is SAP Crystal?

SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

What is SAP Lumira Discovery?

SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Product Demos

How To Use Looker as a Business User

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.1
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8.1
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.6
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

6.8
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.5
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.8
Avg 8.0
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Product Details

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables users to chat with data. Organizations are given self-service and governed BI to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment.


Looker vs. Looker Studio


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.

Looker Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer

Supported Data Sources Features

  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Looker Video

The future of Looker is powered by generative AI—Google's vision for what's next in business intelligence

Looker Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil
Supported LanguagesEnglish

Frequently Asked Questions

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Domo, MicroStrategy Analytics, and Tableau Server are common alternatives for Looker.

Reviewers rate Report Delivery Scheduling and Multi-User Support (named login) highest, with a score of 8.9.

The most common users of Looker are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(377)

Attribute Ratings

Reviews

(51-75 of 97)
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Dustin Hovey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is used by many departments in our organization as a hub for business intelligence data. We are all able to access data dashboards in a smooth and slick UI for various uses, including sales, marketing, and research. It's a great way for stakeholders across the organization to view customized, high and low-level metrics. We can use data from Looker for detailed analysis and reports that are shared across units such as BizOps and Marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Looker throughout the whole company. We decided to use it after careful consideration and even considering building the tool internally but realized it was going to be too expensive and time-consuming. We use it for building all sorts of reports and tracking and to do data validation.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Looker is used as our main data warehouse and analytics system within our business. It is used across the entire organization and by every department. The business has a lot of data in a lot of different places so we feed a lot of that data into Looker to do segmentation, analysis and reporting throughout the entire business.
September 28, 2019

Complex but powerful

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We started using Looker about two years ago. The marketing department brought it on as a better way of analyzing data that was housed in disparate systems. Sales data in NetSuite. Call data in Cisco. Website traffic data in Google Analytics. Looker was brought on to consolidate the data under one roof and allow us to analyze and report on the data in a more centralized way.
Maddie Morris | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to analyze leads data to determine billing, as well as the efficacy of our different referral paths and PPC efforts. I find it relatively easy to use once you learn the hierarchy of the system, and easy to manipulate on the fly when I need to pull data while I'm on the phone with a customer.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Looker to peer into our own organization's internal data which is contained in our data warehouse. Looker is now used by everyone within our company in order to have operational insights across operations, finance, sales... all the way to the C-suite. We've been very impressed.
Jasmeet S Babra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Looker is used company-wide, and it allows any analyst or business user to make smart decisions backed by data. Looker connects to all of our databases, be it AWS or GCP, and helps us to mash and analyze it in a single space.
Jacob Rasmussen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Looker was being used by the entire organization. We also wanted to use Looker externally for our merchant dashboards, but that option turned out to be too expensive. We focused more on using it internally by our sales, finance, marketing, and engineering teams to build dashboards that we could use for internal analytics.
Shelby Bowden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Looker in just the administrative side of our organization rather than throughout the whole group. This is mainly due to the specific purpose of the software and also because it can be a little difficult to use for non-trained individuals. The best aspect of it is its ability to quickly share and present BI data to anyone.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have Looker available as an opt-in app for the whole enterprise. It is our self-service business intelligence tool. Our power users create a dashboard and scheduled reports for others to view. This tool allows us to see many of our non-financial metrics in a multi-dimensional manner (vs two-dimensional spreadsheets).
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used by specific areas of our organization. Our organization is too huge for it to be used throughout. Looker greatly helps in personalizing dashboards and setting up integrated reports for our organization. These reports are created from various data streams and sources. It has various usages and overall has an excellent visual. It helps organizations perform GAP analysis and look at big data in a small view.
Jennifer Lamas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This tool is being used in some departments of the company that perform calculations and data analysis, for business intelligence, helps the work team to perform analysis for decision making of large projects, it is very easy to use the graphics are great and very understandable, the filter options are very good and allows you to delve into the data, the visualizations are quite friendly and very practical
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used across our department to analyze how our representatives are doing metric wise. We attempt to identify any issues as they arise and this helps for us to rectify any pain points across the team. It gives us a great way to analyze all the data that we collect and make sure that it is meaningful overall.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We built a custom integration with Looker that auto-generates dashboards and visualizations from data that our platform accumulates. Because of this custom integration, we are often limited in our options on how we use the platform and what cool Looker tools we can use as well. Additionally, this integration has our clients interacting with Looker and they are often unimpressed and frustrated by how technical the platform is as well as the speed. Our integration and what we allow them to do and see could be a contributing factor in this so please keep that in mind as you read the rest of my review.
Michael Schiff | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is being used across all of Heroku. It is used in all the major departments, such as Sales, Marketing, Product, Engineering, Customer support and Finance. It provides customer insight to all areas of the company.
Vinaybabu Raghunandha Naidu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Looker is one of the best tools for monitoring dashboards and report generations. It is used widely over the organization. It helped to migrate from the legacy email reports to dynamic dashboards and report creation.
Business Analytics and higher management heavy rely on looker for the trend of sales, expenses and many other use cases.
Henri Allik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Every team in TransferWise is using Looker which means that more than half the company is using it regularly. Our teams are formed to be independent and there is no central BI team to support them with analytics and this is why we use Looker. It helps us to dig into data and draw conclusions based on data real-time. Teams use it to monitor their key performing indicators and build dashboards to present data. Some teams also use Looker for operational work.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Analytics team at my business uses Looker as a reporting tool for Business Intelligence. Looker allows my team to automate reporting. These reports are then used across the whole organisation by various teams. Although other teams do not directly deal with Looker, their functioning certainly depends on the great features that Looker offers.
Mohammed Anzil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is a powerful self-service business intelligence tool that is focused on solving particular problems. The first time I noticed about Looker, was when this startup was been nominated for best data analytics startup. The reason why we love the service is it has been familiar to work with navigating through a web browser and it operates on any device at any time. Looker's analytics tool brings data and business teams together to develop the business to the next level.
Gleb Mezhanskiy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Looker helps us democratize data around 10+ product lines and 4 functions.

We have Looker connected to multiple product databases (PostgreSQL, MySQL) and to a data warehouse (Redshift).

Currently have over 50 internal active users of Looker.
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