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Looker

Looker

Overview

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…

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Recent Reviews

Look no further!

10 out of 10
March 25, 2024
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external …
Continue reading

Great reporting tool

8 out of 10
March 15, 2024
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Customizable dashboards (94)
    8.7
    87%
  • Report sharing and collaboration (96)
    8.5
    85%
  • Drill-down analysis (93)
    8.2
    82%
  • Formatting capabilities (94)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://cloud.google.com/resources/look…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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99 people also want pricing

Alternatives Pricing

What is SAP Crystal?

SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

What is SAP Lumira Discovery?

SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Product Demos

How To Use Looker as a Business User

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.1
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.4
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

6.7
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.5
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.8
Avg 8.0
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Product Details

What is Looker?

Looker is a business intelligence application with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences and an extensible API set so the data can exist in other systems.

Looker vs. Looker Studio


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.

Looker Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer

Supported Data Sources Features

  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Looker Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil
Supported LanguagesEnglish

Frequently Asked Questions

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Domo, MicroStrategy Analytics, and Tableau Server are common alternatives for Looker.

Reviewers rate Multi-User Support (named login) highest, with a score of 8.8.

The most common users of Looker are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(381)

Attribute Ratings

Reviews

(1-25 of 96)
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Hamimah Hamid | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With Looker,it is possible to make better data-driven business decisions in real-time.It is possible to build applications and workflows with Looker.It is possible to discover meaningful business insights from data with Looker.It is possible to create data discovery experiences with Looker.
Rajender Singh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Looker for data manipulation, data sorting, and analysis based on business needs. Predicting future sales and cycle times of machines We also use Looker for report-making and data presentation. We deal with huge gear data based on part numbers from multiple factories around the globe, so Looker helps us manipulate data for analysis purposes from multiple factories in a short period of time.
March 25, 2024

Look no further!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external customers. some specific ways I use it are as a project progress tracker and as a cost dashboard tool. It has a great ability to pull in data and allows for intuitive manipulation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Looker Studio as the main tool for building dashboards for monitoring content performance, SEO adjustments integrated with Google Search Console, and analytics. It is a tool used daily and essential for monitoring the progress of actions carried out by my team. It is also an official source for sending reports to stakeholders.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Google Looker Studio to create reports that show our marketing clients their monthly performance pulling data from Google Analytics and Google Search Console. This includes data about traffic, conversions, and organic query performance. If a client is also running ADS, we can include data about their campaign performance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Some stakeholders use Looker to help visualise data that has been made available to them as part of our 'DaaP' programme (data as a product). The simple and intuitive nature allows simple connection to our data warehouse, native/cache'd querying, dynamic visuals, and an abstraction/semantic layer to sit between raw/modelled data and visulisation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to be able to see how many student registrations we have at any given point in time. It allows team members to have access to their relevant portion of the data without having access to the raw data set. Multiple people need to see what the registration counts are so they can prepare materials and Looker lets us do that securely. We essentially use it as a lens for the raw data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is the best tool for serving visualization purposes for the companies who are using GCP; we utilize majority of our dashboards with Looker, as it is easy to work with, and highly integrable with other data sources. Time-to-value is important and since BigQuery was the underlying solution for our datasets, Looker's was the most convenient visualization solution for data democratization.
March 15, 2024

Great reporting tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different sources so that all the sources of truth are included and can be analyzed in a single platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have Looker in place to view all of the usage data and metrics to track our customers' usage patterns. It is a vital tool that we can use to generate alerts highlighting an urgent need to upgrade or take action on the account. It is a lifesaver for CSMs and Salespeople, as without this, we would be completely blindsided.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Looker very frequently as they can provide a number of data options, such as charts and graphs and scalability which meets our needs perfectly. Also their range of useful characteristics includes cost control, AL and ML and security emphasis which can increase your overall business productivity and efficiency. So if your company wants to maximize its productivity and efficiency, this is the way to go.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our main use case is to prepare dashboards showing the status of our internal work queue based on a Google Sheet that contains all the queue elements. We show graphs and KPIs such as the number of elements, the number of elements that exceeded a certain number of days, the average number of days to close them, the distribution across the different subteams, and the distribution per status.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At our organization, we leverage Locker Studio to facilitate the aggregation of data from multiple sources and automate the generation of a wide range of reports. The implementation of Locker Studio enhances our ability to efficiently compile and analyze large datasets, resulting in timely and accurate reporting across various business functions.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Looker to provide daily insights into marketing performance at each of our individual channels, including traffic, revenue, costs, and detailed trends on YoY, WoW, and general sequential information. I use Looker to create dashboards frequently to help answer specific marketing questions.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is used as a primary data visualization tool at the company. We not only use it for internal reporting but we also expose the dashboards and reports within our product that is provided to our customers. It has met if not exceed nearly all of the expectations we were looking for when it came to a data visualization tool.
David Mynář | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an digital agency, we report to our clients on daily basis. Our clients demand comprehensive, understandable, and actionable insights into their marketing campaigns. Traditional reporting tools can be cumbersome and not flexible enough. Looker allows us to create customized, interactive reports and dashboards that clients can explore, helping them understand their campaign performance at a glance. Looker offers a practical solution for creating interactive marketing reports and data visualizations.
Score 7 out of 10
Vetted Review
ResellerIncentivized
Our company uses Looker for organizational business intelligence in order to access, analyze, and act on the up-to-date, trusted version of our data, and deliver trusted data experiences, at scale, from the cloud we use empowering users with real-time insights.
Moreover we are centralizing trusted metrics across teams and applications. Deployoing and test changes to metrics with confidence and enable collaboration with unified measurement, connected to business intelligence software.
Chetan Gavade | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker helps to create a very representative dashboards. It helps to visualize to much of data points on any webpage or any Instant messaging software which we use. It helps us to share details to the large audience at a time. Due to fast and easy configuration of the visualization of the data it helps to achieve more productivity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is a powerful data analytics tool that in our company is both used internally - for tasks like workforce performance management, specific profitability of a contract and financial audit in general - and "sold" to our customer. "Sold" is quoted because it's not just a matter of licensing: selling this product means also teaching how to use it because of its almost infinite customization capabilities.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Looker for data analytics with our engineers and product teams, to better understand our speed and accuracy that our APIs provide to our customers. We are also using Looker to determine error messaging for when our APIs fail so that we can fix these errors.
Billy Heany | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Looker business-wide for employees to gain insight on marketing and user acquisition as well as user behavior and metrics such as ROAS, LTV, retention, attrition, etc. We also use Looker for more high-level monitoring regarding daily revenue, costs, net revenue, and projections. We have differing levels of granularity in our visualizations and employees are free to create their own Looks aside from the main Dashboards and KPIs I prepare as Head of BI.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to create dashboards and calculations for other tools, such as our CRM platforms. Looker imports our analytics tools from Google and other sources to flawlessly visualize them and later embed them into shareable dashboards that can then be accessed by clients, internal staff, and partners.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The primary business solutions that Google Looker Studio can help provide include data visualization, in-house custom performance dashboard creation, and internal-facing KPI reporting. The primary scope of our use case with Google Looker Studio (i.e., formerly Google Data Studio) is to help review keyword/search term performance, device-level performance, and ongoing budget/spend pacing.
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