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LoopFuse (discontinued)

LoopFuse (discontinued)

Overview

What is LoopFuse (discontinued)?

LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is…

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Recent Reviews
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $275 per month
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Product Details

What is LoopFuse (discontinued)?

LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is now available as Sugar Market.

LoopFuse (discontinued) Integrations

LoopFuse (discontinued) Competitors

LoopFuse (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Attribute Ratings

Reviews

(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
  • It is easy to use without too much set-up.
  • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
  • The reporting information is very in-depth and detailed.
  • The reporting area used to be simple and straightforward, but they changed it to run a bunch of reports and they export in Excel format, which is clunky.
  • Syncing with Salesforce.com was a difficult process
  • It seemed that the traffic reported through Loopfuse did not match our Google Analytics account
  • I can't really quantify ROI from Loopfuse
My new company is much larger and we need robust capabilities so we're implementing Marketo currently.
I would recommend LoopFuse wholeheartedly due to price and ease of use.
Mark Baars MScBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • I think it is very easy to collect leads with LoopFuse.
  • I think it is easy to create landing pages in LoopFuse.
  • It is easy to keep my leads up to date.
  • I think creating the HTML email campaigns could be made easier.
  • I would like to have more HTML templates available.
  • Great way to reach the right customers.
  • Great way to contact a lot of leads in a selected area all at once.
I might move to Marketo or Eloqua since the HTML email campaigns can be easier to create. Although I must admit that Loopfuse does a great job at collecting, converting, reaching leads. Loopfuse has helped my business to grow explosively in the last couple of months. I am a happy customer.
It is a great product to recommend especially to starting businesses. The project is cost efficient and very easy to install and use. I am not sure if I would recommend this to a big company since Marketo and Eloqua are also doing a great job at the moment now.
No
  • Marketo,Eloqua
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
  • Price
  • Product Features
  • Product Usability
Like said before at the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Right now our company has a bigger budget so I would likely go for a bigger provider of online marketing automation software I think. Back in the days LoopFuse worked great for us so I would not change that decision. I think that it all depends on the budget you have.
Jen Picard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Marketing Automation: Building Workflows
  • Reporting
  • The email builder would have been great with templates, so I didn't have to bug my design team for custom HTML. It would have also been nice to have a place to save templates - I saved them as an email, but would accidentally edit them before copying and editing.
  • The automated lead flows were confusing at times - I never knew what would happen if I added an action on to the end of the workflow.
  • The workflows were really easy to build and definitely increased our lead conversion. We did a lot of webinars, eBooks, etc - and it was so easy to decide on workflows to turn those prospects into hot leads by watching what they did on our website, or what they clicked on in our emails.
  • Lead scoring also made our sales team more efficient. We had quite a few leads coming through our system, and many were not sales ready - but Loopfuse could transfer the lead score into Salesforce to show them which leads to focus on, as well as why the leads had the score they did (Loopfuse also imported lead activity into Salesforce - including emails sent, opened, clicked, webpages viewed, forms filled out, etc).
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second.

I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
No
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
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