TrustRadius Insights for Lotame are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but also have the opportunity to create customized segments.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
Pros
Very good client service and hands on support. Good online training platforms & know how centers.
Transparent and easy way to create audiences and manage the audiences in the platform.
Encouraging their clients to share experiences and so get stronger.
Cons
Improvements on dashboard for quicker overview on segment statistics (more visualization).
3rd party handling with cross device partners more open.
Likelihood to Recommend
<p>Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.</p><p>But you need a team which knows how to handle data.
Less appropriate when you expect a fully managed service.</p>
VU
Verified User
C-Level Executive in Product Management (501-1000 employees)
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
Pros
Its ability to show different affinities of audience segments
Creating and customizing audience segments
Great reporting features to help learn more about audience segments and media performance
Cons
The user interface is usable, but could use some improvements
Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Likelihood to Recommend
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about <i>who </i>is using our site.
Pros
Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
Cons
So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Likelihood to Recommend
Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most willing to meet our budgets).
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
Pros
Integrated platform to manage audience
Online and Offline audience management
Top level audience analysis
Cons
Further enhancements in existing UI
Lack of live reporting of audience
Fall in number of audiences while integrating with DSP
Likelihood to Recommend
It is well suited where you have a larger setup of campaigns and huge traffic on your digital properties. This tool definitely makes someone understand audience behaviour and work accordingly on campaigns. It is likely to be the best where business like to know about their audiences thoroughly. This might not be suitable for small business enterprises.
Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not. Now we can automatically re-target said audience while also being able to research the demographic differences or find distinct areas of interest/background.
Pros
Campaign pixels and tracking are very easy to create and deploy
Expanding an audience with look-a-like's is very straight forward and affordably priced
Creating custom audiences to track and expand audiences with other data is very simple
Cons
Unique cookies take a tad longer than others to populate and seem to be a smaller pool
Likelihood to Recommend
Good choice if you create custom segments out of need (due to smaller audience size) or if you want to expand an audience for more reach.
We use Lotame across our digital media company, for targeting ad campaigns and gathering insights into performance of those ad campaigns, as well as users across the site.
Pros
Audience targeting solution - Lotame has an extensive depth of targeting options
Optimizer is able to focus and intensify improved performance on specific KPIs
Cons
Platform can be slow at times
Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign
Likelihood to Recommend
Lotame performs extremely well when creating and building audiences from first party data. It is integrated with multiple vendors and ad platforms so we are able to build our own audiences and target them out to our extended reach ad platforms. Lotame does not perform well for measuring conversions. It is also very reliant on manually creating and exporting behavior pixels to measure campaign performance and conversion/profile reporting.
We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.
Pros
Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
The account management team are very knowledgeable and friendly.
Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
Cons
Training sessions for new starters.
Likelihood to Recommend
Well suited - An audience based brief for direct sales, we can either extend or enrich our data with the array of branded data providers Lotame offers.
VU
Verified User
Strategist in Product Management (11-50 employees)
