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Lotame

Lotame

Overview

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

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Recent Reviews

TrustRadius Insights

Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a …
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TrustRadius Insights
TrustRadius Insights

Lotame Rocks

9 out of 10
September 14, 2017
Incentivized
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact …
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Popular Features

View all 10 features
  • Data Analysis Dashboard (8)
    8.0
    80%
  • Audience taxonomy (8)
    7.0
    70%
  • Collection of first-party data (8)
    6.0
    60%
  • Access to Third-party Data Providers (8)
    4.0
    40%
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Pricing

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Lotame

Lotame

N/A
Unavailable

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Lotame Website Demo

YouTube
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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

6.3
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.7
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.5
Avg 7.9
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Product Details

What is Lotame?

Lotame Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).

Reviewers rate Collection of third-party data highest, with a score of 9.

The most common users of Lotame are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.

Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.

Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.

Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.

Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.

Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.

Attribute Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
December 12, 2017

Lotame - a great DMP to handle your audience management

Verified User
C-Level Executive in Product Management
Online Media Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.

But you need a team which knows how to handle data.
Less appropriate when you expect a fully managed service.

December 08, 2017

A leader in the DMP field

Trevor Patch | TrustRadius Reviewer
Trevor Patch
Marketing Technologist
Lawrence & Schiller (Marketing and Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
September 14, 2017

Lotame Rocks

Jim Cairl | TrustRadius Reviewer
Jim Cairl
Director, Online Advertising and Operations
Playbill (Publishing, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most willing to meet our budgets).
February 23, 2017

Lotame - The Genuine Advanced Audience Management Tool

Verified User
Director in Marketing
Marketing and Advertising Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is well suited where you have a larger setup of campaigns and huge traffic on your digital properties. This tool definitely makes someone understand audience behaviour and work accordingly on campaigns. It is likely to be the best where business like to know about their audiences thoroughly. This might not be suitable for small business enterprises.
January 31, 2017

Lotame is a great DMP for advertising and content

Verified User
Manager in Other
Publishing Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Lotame performs extremely well when creating and building audiences from first party data. It is integrated with multiple vendors and ad platforms so we are able to build our own audiences and target them out to our extended reach ad platforms. Lotame does not perform well for measuring conversions. It is also very reliant on manually creating and exporting behavior pixels to measure campaign performance and conversion/profile reporting.
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