TrustRadius Insights
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a …
Overview
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Recent Reviews
Popular Features
- Data Analysis Dashboard (8)8.080%
- Audience taxonomy (8)7.070%
- Collection of first-party data (8)6.060%
- Access to Third-party Data Providers (8)4.040%
Pricing
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What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Lotame?
Lotame Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Reviewers rate Collection of third-party data highest, with a score of 9.
The most common users of Lotame are from Mid-sized Companies (51-1,000 employees).
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(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.
Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.
Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.
Attribute Ratings
Reviews
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March 14, 2020
The best platform for data
Lotame is being used in targeting a specific audience for better campaign delivery.
- It helped us reach a better audience for the campaign
- It helped us reached the KPI set by clients
- It helped targeted better audience and improve campaign performance
- Data is not sure if updated
December 12, 2017
Lotame - a great DMP to handle your audience management
We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but also have the opportunity to create customized segments.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
- Very good client service and hands on support. Good online training platforms & know how centers.
- Transparent and easy way to create audiences and manage the audiences in the platform.
- Encouraging their clients to share experiences and so get stronger.
- Improvements on dashboard for quicker overview on segment statistics (more visualization).
- 3rd party handling with cross device partners more open.
December 08, 2017
A leader in the DMP field
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
- The user interface is usable, but could use some improvements
- Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
September 14, 2017
Lotame Rocks
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
- Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
- Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
- We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
February 23, 2017
Lotame - The Genuine Advanced Audience Management Tool
Score 6 out of 10
Vetted Review
Verified User
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
- Integrated platform to manage audience
- Online and Offline audience management
- Top level audience analysis
- Further enhancements in existing UI
- Lack of live reporting of audience
- Fall in number of audiences while integrating with DSP
February 17, 2017
LOTs of Audience tools to help Measure with minimal Effort
Score 9 out of 10
Vetted Review
Verified User
Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not. Now we can automatically re-target said audience while also being able to research the demographic differences or find distinct areas of interest/background.
- Campaign pixels and tracking are very easy to create and deploy
- Expanding an audience with look-a-like's is very straight forward and affordably priced
- Creating custom audiences to track and expand audiences with other data is very simple
- Unique cookies take a tad longer than others to populate and seem to be a smaller pool
January 31, 2017
Lotame is a great DMP for advertising and content
We use Lotame across our digital media company, for targeting ad campaigns and gathering insights into performance of those ad campaigns, as well as users across the site.
- Audience targeting solution - Lotame has an extensive depth of targeting options
- Optimizer is able to focus and intensify improved performance on specific KPIs
- Platform can be slow at times
- Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign