TrustRadius Insights
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a …
Overview
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Recent Reviews
Popular Features
- Data Analysis Dashboard (8)8.080%
- Audience taxonomy (8)7.070%
- Collection of first-party data (8)6.060%
- Access to Third-party Data Providers (8)4.040%
Pricing
N/A
Unavailable
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Lotame Website Demo
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Features
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Product Details
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- Tech Details
- FAQs
What is Lotame?
Lotame Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Reviewers rate Collection of third-party data highest, with a score of 9.
The most common users of Lotame are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.
Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.
Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.
Attribute Ratings
Reviews
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February 23, 2017
Lotame - The Genuine Advanced Audience Management Tool
Score 6 out of 10
Vetted Review
Verified User
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
- Integrated platform to manage audience
- Online and Offline audience management
- Top level audience analysis
- Further enhancements in existing UI
- Lack of live reporting of audience
- Fall in number of audiences while integrating with DSP
83.33333333333334%
8.3
60%
6.0
60%
6.0
60%
6.0
- Positive Click through Rates in Digital campaigns
- Insights of audience which saved campaign money
September 22, 2016
Lotame Review - Definitely recommend!
Score 10 out of 10
Vetted Review
Verified User
We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.
- Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
- The account management team are very knowledgeable and friendly.
- Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
- Training sessions for new starters.
96.66666666666666%
9.7
83.33333333333334%
8.3
95%
9.5
85%
8.5
- We've seen an overall uplift of rich data segments at our disposal for RFPs
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.