Aurea Campaign Manager

Formerly Lyris HQ

Users have found the product to be extremely helpful in testing the message creation workflow through intelligent and intuitive A/B testing. This has allowed them to experiment with different variations of their emails and optimize their messaging before sending it out to their clients. Additionally, customers have praised the product for its ability to send marketing and operational emails in a timely fashion, regardless of the size of their audience. This has allowed them to communicate effectively with their clients and ensure that important information reaches them promptly.

Reviewers have also mentioned that the product is versatile and can be used for various purposes. It has been utilized for managing email lists, triggering automated email campaigns, managing subscriptions, and tracking the performance of emails. This all-in-one solution has saved users time and effort by providing them with a single platform to handle all their email communication needs.

While most users have had positive experiences with the product, some have noted that it could be more modern and reliable in terms of communication with members. However, overall, users have found the product to be effective for basic batch and blast emails with little personalization. It has been used for tasks such as list management, sending newsletters, and third-party eblasts. The mass email capabilities of the product have been especially beneficial for users who need to send out a large number of emails each month.

One aspect that has received high praise is the analytics provided by the product. Users have found these analytics to be valuable in understanding which strategies work best for generating leads. They appreciate being able to track key metrics and make data-driven decisions to improve their email marketing efforts.

The product's scalability has also been highly regarded. It has been successfully used across entire organizations, including multiple departments, to send millions of emails monthly without concerns about scaling or blacklisting.

In specific industries like healthcare, users have found the product particularly effective in managing target client campaigns and providing post-campaign performance analytics. This has allowed them to measure the success of their campaigns and make informed decisions for future marketing strategies.

Overall, the product has proven to be a versatile and reliable solution for managing email communication. It offers a range of features that cater to different needs, from basic email blasts to more advanced automation and analytics. Users have found it valuable in optimizing their messaging, reaching their clients in a timely manner, and tracking the performance of their email campaigns.