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Aurea Campaign Manager

Aurea Campaign Manager
Formerly Lyris HQ

Overview

What is Aurea Campaign Manager?

Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and…

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Recent Reviews

TrustRadius Insights

Users have found the product to be extremely helpful in testing the message creation workflow through intelligent and intuitive A/B …
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Lyris HQ

8 out of 10
February 06, 2015
Incentivized
Email Marketing, it is used company wide. We use this for list management as well as sending out our Newsletters and 3rd Party Eblasts. We …
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Pricing

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Unavailable

What is Aurea Campaign Manager?

Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Product Details

What is Aurea Campaign Manager?

Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

Aurea Campaign Manager Competitors

Aurea Campaign Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.

Mailchimp and Salesforce Marketing Cloud are common alternatives for Aurea Campaign Manager.

The most common users of Aurea Campaign Manager are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found the product to be extremely helpful in testing the message creation workflow through intelligent and intuitive A/B testing. This has allowed them to experiment with different variations of their emails and optimize their messaging before sending it out to their clients. Additionally, customers have praised the product for its ability to send marketing and operational emails in a timely fashion, regardless of the size of their audience. This has allowed them to communicate effectively with their clients and ensure that important information reaches them promptly.

Reviewers have also mentioned that the product is versatile and can be used for various purposes. It has been utilized for managing email lists, triggering automated email campaigns, managing subscriptions, and tracking the performance of emails. This all-in-one solution has saved users time and effort by providing them with a single platform to handle all their email communication needs.

While most users have had positive experiences with the product, some have noted that it could be more modern and reliable in terms of communication with members. However, overall, users have found the product to be effective for basic batch and blast emails with little personalization. It has been used for tasks such as list management, sending newsletters, and third-party eblasts. The mass email capabilities of the product have been especially beneficial for users who need to send out a large number of emails each month.

One aspect that has received high praise is the analytics provided by the product. Users have found these analytics to be valuable in understanding which strategies work best for generating leads. They appreciate being able to track key metrics and make data-driven decisions to improve their email marketing efforts.

The product's scalability has also been highly regarded. It has been successfully used across entire organizations, including multiple departments, to send millions of emails monthly without concerns about scaling or blacklisting.

In specific industries like healthcare, users have found the product particularly effective in managing target client campaigns and providing post-campaign performance analytics. This has allowed them to measure the success of their campaigns and make informed decisions for future marketing strategies.

Overall, the product has proven to be a versatile and reliable solution for managing email communication. It offers a range of features that cater to different needs, from basic email blasts to more advanced automation and analytics. Users have found it valuable in optimizing their messaging, reaching their clients in a timely manner, and tracking the performance of their email campaigns.

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