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Mad Mimi

Mad Mimi

Overview

What is Mad Mimi?

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

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Recent Reviews

TrustRadius Insights

Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by …
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Mad Mimi Rocks!

10 out of 10
April 25, 2018
Incentivized
I use Mad Mimi for my weekly newsletters, and repeat emails to individual clients. I am a sole proprietor. I utilize a virtual assistance …
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Mad for Mad Mimi!

10 out of 10
May 01, 2014
Mad Mimi was used for email marketing to gather new readers to my previous employers website and maintain current readers by announcing …
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Mad Mimi Review

7 out of 10
April 26, 2014
We use it for promotional emails to our clients. I personally use this for marketing and it's not used throughout the organization. Mad …
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Read all reviews

Popular Features

View all 15 features
  • Standard reports (8)
    10.0
    100%
  • List management (9)
    10.0
    100%
  • WYSIWYG email editor (8)
    9.9
    99%
  • Email deliverability reporting (9)
    9.0
    90%
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Pricing

View all pricing

Basic

$10.00

Cloud
per month

Pro

$42.00

Cloud
per month

Silver

$199.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.2
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.7
Avg 8.5
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Product Details

What is Mad Mimi?

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings. Despite its design being suitable for small business, Mad Mimi can also be scaled to support larger organizations.

Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.

Basic Plan (for individuals)
  • Ranges from $10/mo to $27/mo
  • Up to 5,000 Contacts
  • "Normal" speed
  • Unlimited Emails
  • Unlimited Storage
Pro Plan (intermediate)
  • Ranges from $42/mo to $139/mo
  • Up to 35,000 contacts
  • 2x speed
  • Unlimited emails
  • Unlimited storage
Silver Plan (business)
  • Ranges from $199/mo to $749/mo
  • Up to 250,000 contacts
  • 3x peed
  • 2,500,000 emails
  • Unlimited storage
Gold (enterprise)
  • Ranges from $1,049/mo to $1,499/mo
  • Up to 500,000 contacts
  • 4x speed
  • 5,000,000 emails
  • Unlimited storage

Mad Mimi Video

Email Newsletters are a great way to keep in touch with subscribers, fans, and customers. Email is still a booming industry, and its reach far outweighs social media. It doesn't have to be complicated to harness the power of this awesome tool! Mad Mimi helps you create, send, ...
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Mad Mimi Competitors

Mad Mimi Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

Mad Mimi starts at $10.

AWeber are common alternatives for Mad Mimi.

Reviewers rate List management and Dashboards and Standard reports highest, with a score of 10.

The most common users of Mad Mimi are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(18)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by various departments within companies, enabling them to send and track newsletters and marketing emails efficiently. By utilizing Mad Mimi, businesses have witnessed increased customer conversion rates through their marketing emails, reducing overhead on traditional marketing channels.

For solopreneurs and small businesses, Mad Mimi provides an effective solution for promoting their marketing workshops and blog posts through newsletters. The platform's embeddable form automates the collection of email addresses on websites, allowing users to choose which emails they want to receive. This feature has proven to be invaluable for reaching a larger audience and maintaining effective communication with subscribers.

Marketing managers, virtual assistants, and social media companies also rely on Mad Mimi to streamline their email campaigns and manage their target audience. With its user-friendly interface, it serves as a convenient tool for creating engaging content, uploading weekly newsletters, and enhancing the deliverability of the campaigns. Additionally, Mad Mimi assists in educating clients on email marketing best practices and optimizing their strategies towards specific business goals.

Mad Mimi's functionality extends beyond the realm of business. In schools, it facilitates seamless communication with parents by sending informative newsletters that include pictures, highlights, links, and flyers. Non-profit organizations utilize Mad Mimi to keep supporters up to date on activities through regular monthly or quarterly emails. Moreover, membership-based organizations find value in utilizing this platform as it enables them to send newsletters effectively to their members.

Overall, Mad Mimi is regarded as a powerful email marketing tool that improves communication efficiency across numerous industries. Its superior editor function allows users to create captivating blog posts without the hassle of separate revisions. This product has successfully demonstrated its effectiveness in gathering new readership for websites and nurturing existing readers through targeted promotional campaigns.

User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.

Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.

Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.

Negative sentiment in user reviews for Mad Mimi can be summarized as follows: Limited customization options: Some users have expressed dissatisfaction with the limited customization options available in Mad Mimi's email interface, finding it lacking fluidity and suggesting that improvements should be made to make it more user-friendly. Lack of advanced features: Several reviewers have mentioned that Mad Mimi lacks certain advanced features found in other email service providers. These include the ability to set up drip campaigns with integration to e-commerce platforms, resending emails to unopened recipients, and more sophisticated list segmenting options. Limited templates and design capabilities: Users have commented on the limited selection of templates provided by Mad Mimi, desiring more variety and customization options. Additionally, some reviewers with advanced skills in graphic design and coding have found Mad Mimi's design tools restrictive for their visual ambitions. Overall, while there are positive aspects of Mad Mimi mentioned by users, such as its functionality and ease of use, these common cons highlight areas where improvements could enhance the user experience and meet the expectations of a wider range of customers.

Users have made several recommendations for Mad Mimi based on their experiences. The most common recommendations can be summarized as follows:

Mad Mimi is recommended for beginners, as it is considered easy to use and offers a simple way to create an email campaign. Users also suggest that it is suitable for small or private companies with simple email communication needs, as it is perceived as an affordable solution that does not require much IT staff involvement. Additionally, users recommend utilizing the support and pre-made templates provided by Mad Mimi, as they find the support to be fast and helpful in navigating the platform and creating email campaigns.

Overall, users appreciate the affordability and ease of use provided by Mad Mimi, making it a recommended option for beginners and small companies with basic email marketing needs.

Attribute Ratings

Reviews

(1-13 of 13)
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deba omoluru | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results.

It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.
Lincoln Stoller, PhD, CHt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used it for email broadcast. I saved the posts I created in PDF form in my own library, and used my own CMS to list past items. I believe the trend in mail systems is to provide public access to archived posts, at least MailChimp is doing this, but this seems unattractive. Mad Mimi may be doing this also. This might be useful in some circumstance. Also, mail list features are migrating into CMS platforms, but this appears to be better handled in the mail systems, like Mad Mimi.
Robbin Block | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
John Notgrass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Mad Mimi is a good product, but in 2018, it seems to have mediocre features at a mediocre price. If you have a relatively small list, MailChimp has a more generous free plan and some more advanced features and available integrations. If your business is growing, Mad Mimi will not be able to provide the functionality you need.
April 11, 2017

Mad about Mad Mimi

Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our use, we have used it for lower end number of contacts. It is very well suited for smaller organizations with limited staff and time. I have not used the larger organization options so I cannot comment on those.
February 25, 2015

We Are Mad for Mad Mimi

Ehren Muhammad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Actually, in almost every instance MadMimi was better for our client’s needs than that of its competitors based on the amount of options we had to help promote their brand, as well as how easy it was for our clients to use the tools themselves.

They had more confidence in that their business, their BRAND was in the right hands working with us because we directed them to a tool they could understand and trust.
April 26, 2014

Mad Mimi Review

Score 7 out of 10
Vetted Review
Verified User
This is a very good and cheap tool for a small business. If you're going to get into serious link tracking and analytics I would go with another tool. It's quick, simple, easy to use and has great customer support. If you're a larger small business with a dedicated sales staff I would look towards another tool with better reporting features and database management.
Tyler Hanlon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
As I have mentioned, deliverability is the name of the game in email marketing. Mad Mimi exceeded the capabilities of other email service providers. However, it does seem to lack as much learning material for those that are new to email marketing, or for those not familiar with the user interface, compared to other ESPs. It may not be the best option for those that plan on having a large campaign, as the options and capabilities may not be as robust as you would need them to be. But for a small to medium sized operation, it would do just fine.
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