Adobe Commerce (Magento Commerce) Reviews

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager.

It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in 2012. Magento Open Source (formerly Community Edition) is still available for developers and tech-savvy merchants. Adobe also offers small business and mid-enterprise level solutions that offer cloud services and integrations for business intelligence and order management tools.

Visitor data is used to segment customers and personalize the shopping experience with targeted promotions, suggestions and coupons. Sites generate SEO-friendly URLs, a Google site map, and customized meta tags to help products get discovered. Site-wide or segmented and targeted recommendations are generated from rule-based product-relations logic, to increase up-sells and cross-sells, and interactive features including "likes" and tweets allow visitors to broadcast their choices and create buzz around products.

The paid versions of Adobe Commerce are extensive and include product integrations such as business intelligence, order management, and an extensions marketplace.