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Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce)


What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager.It…

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Popular Features

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  • Product catalog & listings (33)
  • Product management (34)
  • Visual customization (34)
  • CMS (33)

Reviewer Pros & Cons

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What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with

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  • Premium Consulting/Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Squarespace?

Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.8
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Product Details

What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager.

It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in 2012. Magento Open Source (formerly Community Edition) is still available for developers and tech-savvy merchants. Adobe also offers small business and mid-enterprise level solutions that offer cloud services and integrations for business intelligence and order management tools.

Visitor data is used to segment customers and personalize the shopping experience with targeted promotions, suggestions and coupons. Sites generate SEO-friendly URLs, a Google site map, and customized meta tags to help products get discovered. Site-wide or segmented and targeted recommendations are generated from rule-based product-relations logic, to increase up-sells and cross-sells, and interactive features including "likes" and tweets allow visitors to broadcast their choices and create buzz around products.

The paid versions of Adobe Commerce are extensive and include product integrations such as business intelligence, order management, and an extensions marketplace.

Adobe Commerce (Magento Commerce) Competitors

Adobe Commerce (Magento Commerce) Technical Details

Deployment TypesOn-premise
Operating SystemsLinux
Mobile ApplicationNo

Frequently Asked Questions

KalioCommerce, PrestaShop, and Miva are common alternatives for Adobe Commerce (Magento Commerce).

Reviewers rate Website integration and Promotions & discounts highest, with a score of 9.

The most common users of Adobe Commerce (Magento Commerce) are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 42)
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Score 10 out of 10
Vetted Review
Verified User
  • Online transactions via different payment methods
  • Product catalog across multiple regions
  • Support different currencies and languages
  • Installing new extensions
  • Dependence on technical resources
  • Moving content and data between environments
Ramindu Deshapriya | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Easy deployment
  • Comprehensive set of tools for e-commerce store implementation
  • Out-of-the-box integrations
  • Good price point
  • Better performance
  • More straightforward configuration options for scaling
  • Options to use NoSQL database backends
Score 7 out of 10
Vetted Review
Verified User
  • Simple to understand UI for easy front end user interface.
  • Upgraded back end managing customers and orders
  • Integrated shipping API's
  • More or less simplistic training for the sales staff to manage day-to-day
  • Specialized integrations are still lacking.
  • Specific customization to a company's needs still needs vast improvement.
  • Upgrading customizations as the core updates is a pain.
.Kim Murphy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Magento Commerce Cloud is great for larger online stores with a high volume of sales.
  • Magento Commerce Cloud is an optimal solution if budget is not the primary concern.
  • Magento Commerce Cloud is streamlined for businesses who do not need a lot of heavy customized functionalities.
  • Customer Support is not as fast or responsive as one might hope especially considering the amounts the clients are paying.
  • Analytics, statistics, and sales tracking are not as advanced as one might expect.
  • Business to business sales features are not well-established in Magento Commerce Cloud.
Score 5 out of 10
Vetted Review
Verified User
  • Built for simple subscription and e-commerce transactions.
  • End-user interface is intuitive and easy to navigate.
  • Allows for some customization, allowing for a tailored experience for your business.
  • Truly built for simple e-commerce subscription models. If you have any level of complexity, don't use this solution.
  • Payment error handling needs improvement, so that a better understanding for end-users can be gained.
  • Certain administrative workflows are disjointed and involve "workarounds" -- not a comprehensive solution.
Score 8 out of 10
Vetted Review
Verified User
  • Handles product data easily, from a manual upload to a data feed.
  • Plugins provide extended functionality.
  • Easy navigation fit for everyone from web developer to marketing manager.
  • Magento's native analytics are minimal and require you to have a service like Google Analytics - it'd be nice to see data like site users, revenue, and popular products at a glance
  • Promotion flexibility - it's difficult to do much more complicated than a % and flat $ discount
  • Magento 1 to 2 migration can be complex
Score 6 out of 10
Vetted Review
Verified User
  • Magento allows individuals to get started with setting up their e-commerce site for free.
  • Magento allows users to change virtually everything - there is a tremendous amount of flexibility.
  • Magento offers a high level of ownership and security (users can run it on their server).
  • Magento's customer support is limited and unreliable.
  • There is a huge learning curve to using Magento for those without any prior experience using an e-commerce platform.
Sherice Dominguez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • Tons of add-ons available.
  • Backend customization.
  • Ability to choose a pre-defined template.
  • Too complex for business users, requires IT for a lot of changes.
  • Reporting tools are not great, can't customize as much as we need.
  • Email template customization is too complex, lots of specialized code is required to render properly.
Score 7 out of 10
Vetted Review
Verified User
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
  • Magento Commerce Cloud can be complicated to develop for. In our field, it has been a struggle at times to find qualified developers.
  • Our merchandising team sees performance issues from time to time. Updating a product and waiting for the change to clear the queue can take up to an hour in some situations.
  • Because of the incredible amount of features that Magento Commerce Cloud offers, training new employees to use Magento takes a long time.
Score 8 out of 10
Vetted Review
Verified User
  • Flexible solution - it gives us the flexibility to build our own website navigation easily
  • Easy to use - easy to learn and manage
  • Powerful - we use it for part of our customer management too. You can build your logic to search the database that you want to target
  • Sometimes Magento can run pretty slow, but it could be our internal issues
  • Uploading images can be a little tricky sometimes, but again, it could be adjusted from our engineering team I believe
Jeff McRitchie | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
Score 9 out of 10
Vetted Review
Verified User
  • Magento's database really handles large amounts of data very well and is very scalable.....I actually only recommend Magento for larger ecommerce websites because I know it will easily scale to the needs.
  • Magento has an incredible support system with it's community of open-source developers .
  • Magento has many built in features that many other open-source ecommerce platforms don't have out of the box. And extending on those features is easy with extensions.
  • Of course you can't go wrong with the fact that the Community Edition of Magento is open-source, meaning free to download and use!
  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Steffany Winkelmann | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • You can do SO much with Magento (that can cause it to be highly overwhelming). It allows for a lot of custom development so you can accomplish the goals you want to achieve with your site.
  • Creating simple promotions (such as 10% coupon codes for signing up for your emails or Free Shipping codes) is really easy to execute and test. You can create your own codes or auto-generate codes with a set character count (or specific prefix/suffix) and set effective & end dates.
  • Creating a new subcategory and adding products you already have loaded is really easy and efficient.
  • You will not be able to accomplish a Buy Two X and Get Y Free promotion. It is literally impossible. There are extensive articles on StackOverflow and elsewhere that state this, in addition to Magento's own site. You can Buy 2 of the same and Get Y (of yet again the same) free, but that is the extent of that ability. Creating other seemingly simple promotions can be very difficult as it was clearly built by developers for developers, not by developers for marketers/merchandisers. That leads to a lot of time being inefficiently spent testing these promotions instead of other more valuable work.
  • The amount of time it takes for some things to update is ridiculous in 2018, especially when there is a host of other software that do this way more efficiently and effectively. It can take over an hour after moving a few items around in the Visual Merchandiser. Really?
  • Support is severely lacking. There is no easy way to contact Magento to get support. I am not the account owner and I have no way to get easy support when I run into an issue. If our developer is very busy or away on vacation, I am stuck sifting through countless articles and navigating dev sites I'm not highly familiar with to get a seemingly simple answer.
  • Magento has made it painful to move away to another platform but equally as painful to stay. It's clunky, but it is powerful. There needs to be a balance for people like me (and most of my team) who are not developers but use it for hours on a daily basis.
Brad Ranks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Overall site and underlying structural organization.
  • SEO is native.
  • Couponing engine rocks!
  • Configurations of products can be daunting.
  • Bulk import could be improved so that extremely large catalogs of products can come in completely configured.
  • AMP natively built in.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Internal Referencing or Search is easy within Magento. Accurately researching previously relevant information is intuitive and simple.
  • Magento's category, product and customer information structure, while not being robust, is simple and accessible.
  • The ability to assign permissions by role and create specific access for varying accountabilities allows for greater internal security and more specific accountabilities.
  • Magento's "out of the box" solution (pre-internal development) has odd areas that are negatively affected by a lack of intuitive user options. For example, there are no means by which to assign a priority to products within a category page. The "default" sorting option for pages only allows for a few specific sort orders, with no available customization.
  • The Magento Admin Panel as it relates to customer service is time-consuming and less than intuitive. It is often easier for CS Agents to "back into" a customer account to place an order on the site, rather than processing the orders through a more robust or usable Magento Admin portal.
  • As a non-IT/Dev user, Magento errors messaging can be confusing, requiring translation from individuals or support staff.
Score 6 out of 10
Vetted Review
Verified User
  • Magento is excellent at scalability. You can have 20,000 products and performance is not an issue at all. It can manage a lot of sales, customers, etc. without problems. I think the database and software is extremely optimized for scaling.
  • Exporting data is excellent too. With the proper extensions, you can export your catalog very easily and with a lot of information.
  • Filtering is reasonably quick, considering the amount of products we have.
  • Coupons and promotions are VERY good. You can easily create a discout for 5,000 products in a blink.
  • Magento is A HUGE PAIN to modify. Compared to alternatives (like WooCommerce) it is very hard to change things. Mostly because of how it's built with the Zend Framework and 20,000 files. If you would like to change a comma, good luck. It's going to take a whole day. The waterfall model on the theme helps, but it's very, very hard to change behaviors on the platform.
  • Developer community is very small compared to alternatives (again, WooCommerce). There aren't that many plugins, devs, and in general a community to ask for help. It's expensive and plugins (which are called extensions) are not very well maintained. Also, templates are hard to find. You have Ultimo (we used that and support is great) but besides that, there's not that much.
  • Updating Magento is SO painful. You never know what will happen. Expect anything.
  • Creating static content is hard to manage. At least I couldn't find any plugin for easily managing banners or blog pages.
  • The interface is so old and overwhelming at the same time. There are SO many options, but it's hard to find what you want. At least for me, it wasn't comfortable. You can get used to it, but it wasn't great.
  • The API was not that easy to manage. We had some troubles connecting with it.
  • Trying to debug an error is impossible. Good luck finding documentation on Stack Overflow.
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