Magnolia DXP - A very powerful and Flexible Digital Experience Platform
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open …
Overview
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Page templates (73)8.989%
- Role-based user permissions (70)8.181%
- Admin section (71)8.080%
- Publishing workflow (74)7.575%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
44 people also want pricing
Alternatives Pricing
What is ExpressionEngine?
ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.
What is Adobe Business Catalyst (Discontinued)?
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead.
From humble beginnings in Basel, Magnolia's footprint is now global with offices on five continents and more than 200 certified Magnolia Partners strategically located around the world.
Magnolia Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: Java
Magnolia Screenshots
Magnolia Videos
The strengths of Magnolia in 100 seconds.
How to manage content in Magnolia more efficiently
Magnolia headless with no limits
Introducing the Magnolia Visual SPA Editor
Magnolia - Built for speed
Magnolia Integrations
- commercetools
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- BigCommerce
- Bynder
- CELUM ContentHub
- Cloudinary
- Matomo Analytics
- Adobe Analytics
- Google Analytics
- Adobe Marketo Engage
- Adyen
- Siteimprove
- Elasticsearch
- RabbitMQ
- Apache Solr
- Oracle WebLogic Server
- IBM WebSphere Hybrid Edition
- Ehcache
- Memcached
- Microsoft Translator
- Spring Framework
- WildFly
- Adobe Commerce (Magento Commerce)
- Amazon S3 (Simple Storage Service)
- Translations.com
- GraphQL
- movingimage Enterprise Video Suite
- Salesforce Sales Cloud
- Netlify Platform
- Google Translate
- Bootstrap
- CAS
- REST APIs
- CommerceKit
- Biocryptology
- JBPM
- LDAP
- SiteMesh
Magnolia Competitors
Magnolia Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
Magnolia Downloadables
- DXP 101: From disjointed to seamless customer experiences - A beginner’s guide to Digital Experience Platforms
- Choosing a CMS for the Future of Ecommerce: The challenges brands face when attempting to deliver modern commerce experiences
- Reimagining Content & Commerce: Providing digital experiences for tomorrow’s customers
- Magnolia in a Can: Containerization with Magnolia
- Choosing a CMS: The Ultimate Guide - A step-by-step guide to finding the right system for your organization’s needs
Frequently Asked Questions
Adobe Experience Manager, Liferay Digital Experience Platform (DXP), and Acquia Digital Experience Platform are common alternatives for Magnolia.
Reviewers rate Page templates highest, with a score of 8.9.
The most common users of Magnolia are from Enterprises (1,001+ employees).
Magnolia Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 57% |
| Enterprises (more than 500 employees) | 33% |
Comparisons
Compare with
Reviews and Ratings
(120)Attribute Ratings
Reviews
(1-25 of 79)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open architecture, we are able to quickly connect to our e-commerce platform to generate reusable front-end components and churn out programmatic SEO pages to scale up our SEO keywords. This allows us to scale our digital footprint without corresponding increase in manpower, while achieving our business objectives.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
March 30, 2024
Magnolia - a convincing business CMS
Our digital platform consists of different parts: SAP commerce for products and their details, Magnolia DX CMS as the main part to add content and some microservices. Magnolia fits perfectly in our system architecture and enables us to invent all necessary organism our editors need. It is easily possible to connect the CMS to other services via interfaces in order to establish communication in all directions. Our editors have to add a huge amount of marketing pages (more then 10000) and also further information to products to the websites. Therefore we need a powerful CMS that fits our requirements.
March 30, 2024
Magnolia CMS
Magnolia is our front end CMS serving the content for our B2B website serving 24 countries and 18 different languages. The Magnolia CMS allows our content author to verify, approve , test and publish contents to public instances serving the website contents. It serves both CMS content pages and eCommerce related pages.
March 30, 2024
Great product, would recommend highly
Score 10 out of 10
Vetted Review
Verified User
Good Things Foundation delivers the National Digital Inclusion Network - a set of hubs and services that support people excluded from the digital world. We needed a modern web platform to build our corporate web site and to build a "members area" for members of the Good Things Network. This needed to have all the essential capabilities of a web site plus a signup/login area for content supporting our network. We were also after a single unified platform, a PAAS/SAAS solution, migrating from legacy inhouse built technology.
March 30, 2024
Magnolia was the best digital decision we've made
Score 10 out of 10
Vetted Review
Verified User
Magnolia is the DXP that we use to manage our 4 websites. Magnolia allows us to update content quickly, manage our campaigns, an offers incredible flexibility from a development perspective. We are able frequently complete and release weekly sprints. We are exploring Magnolia's connection to AI along with personalisation to be able to provide an improved user experience to our guests.
October 16, 2023
Personalisation is key
Score 7 out of 10
Vetted Review
Verified User
About 3 years ago we looked at updating our CMS solution to something that was more adaptable and allow us to be more personalised with our customers.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
We mostly use and recommend Magnolia for enterprise clients who want a lean, easy to use platform for managing their content (not just on the web). However we do also use it internally for our own website as well.
It's not the only solution our clients use as everyone has different requirements. Why do we use it and recommend it to others when we do see a fit ? Quite simply, it's a well engineered product which has always been ultra reliable whenever we've deployed it to the dozens of clients who we've worked with it on. We don't like implementing solutions that we have to constantly prod and patch to keep working, and for us Magnolia saves us time, money and credibility. Our clients are always happy to use it because it is simple to use and takes minimal training.
August 28, 2023
Good value for money - highly extensible
We use Magnolia as a content management system for our public website. We also have several headless implementations and we are serving content to other apps.
March 15, 2023
Large amount of possibilities with low learning time
We build solutions based on Magnolia for our customer's needs. These needs include intranets, web pages, eCommerce, etc. Also, our customers come from a wide range of industries, such as banks, wholesalers, or [travel] companies.
March 03, 2023
Magnolia is a highly extensible CMS with tons of integrations and features for enterprise content management
Our clients like Magnolia for its flexibility and extensibility. We’ve been successful with Magnolia’s hybrid headless approach and multi-channel content distribution for both established companies and growing startups. In addition to leveraging the out-of-the-box features, we’ve built detailed components, layouts, and customized functionality to help meet our clients’ needs. They love that our answer is almost always “yes!” when they ask us “can Magnolia do X?” and the easy-to-use author controls make training and handoff a breeze.
March 02, 2023
Simple, intuitive, and easy-to-use.
My department manages most of the websites (50+) for our organization, with a variety of audiences. Internal business partners across our organization in different lines of business have access to Magnolia in order to be able to update the content on the websites they own. My team manages the development and maintenance of these sites. Before Magnolia, all content updates had to come through my team for development and testing. With the amount of sites we manage, this limited the amount of new work we could take in (new sites, enhancements to existing sites). Using Magnolia has allowed us to free up our developers to work on higher priority work without neglecting our run-the-business content updates. In my role, I train and support our business partners in Magnolia, as well as review all content updates before they are published.
March 01, 2023
Magnolia, That Great Unknown
Development of content in Magnolia, such as components, content-apps, pages, etc. with headcounts. [In my experience,] the problem that we find at a technical level is the slowness of Magnolia when there is a heavy load of nodes in [the] workspaces. The speed is slow when it comes to solving problems, [like] when we open tickets in Magnolia. Additionally, Magnolia 6 has removed proper functionality from Magnolia 5.
December 24, 2022
Meh
I train developers how to use, build and customize every nook and cranny of Magnolia.
December 24, 2022
A Robust Yet Challenging CMS Solution.
We use this product to implement CMS solutions for the clients our organization contracts with. Clients may be looking to move away from platforms such as WordPress to a solution that is more customizable and can be integrated with external systems.
Magnolia is used in our Business to build our brochure websites. Currently we have 25+ websites live in Magnolia, however are undergoing a migration from our old content management system over to Magnolia where all of our 180+ websites in 80+ countries will be managed. My role within Magnolia is to document the requirments for new features and enhancements and ensure we maintain Magnolia to the latest updates. Long term Magnolia will be used in the business for other functions such as our logged in portals and other applications.
December 08, 2022
Magnolia delivers the goods!
Managing content per channel for one of our websites. Looking to roll out across the business as part of a wider CMS strategy. User base is circa 3500 users currently. We chose Magnolia because of it's superb out-of-the-box capabilities for personalisation and ease of implementation. The support from the company has been second-to-none.
December 08, 2022
Once you try it, you don't want to change it
We use Magnolia in our day-to-day business in several different ways
- As a content management system for pages in which we display useful information to our customers.
- We also have several headless systems in which we send different information dynamically from banners to regions of the home page to display depending on the type of device that connects (Desktop browser, Mobile browser, Native App).
- ContentApps in which we send literals according to languages selected by the user.
December 08, 2022
Magnolia perfectly manages our digital experiences
Magnolia is our designated Content Management System for all internet and extranet facing websites.
December 08, 2022
Great combination of features for a reasonable price
Magnolia is actually taking care of all the Corporate Sites of Prosegur, covering all the footprint of the company worldwide and all our businesses
January 12, 2022
Magnolia, more than a cms
I am currently working on a project where we make use of magnolia for the creation of an airline website in which magnolia manages all the content of this. This content is consumed in two ways. On the one hand via headless from other front platforms, and on the other from the pages generated within the content manager.
January 12, 2022
Magnolia is cool
We use Magnolia in a project developed for an airline. Specifically, it is used to host the website and all its related content (images, files, and other contents in content apps developed specifically for this) and to host content that we serve headless that is consumed by other source platforms.
January 11, 2022
Magnolia Interview
Currently, I develop web pages with Magnolia. The problems that we find mainly are due to the way of storing magnolia since it constantly exceeds disk space constantly. However, the rest is satisfactory.
January 10, 2022
Magnolia is a product that allows a high degree of customization for both publishers and developers
The company where I work has been a Magnolia partner for almost a decade. I started working with the product more than 5 years ago and since then I have been involved in many different types of projects, covering customers in areas such as tourism, aviation, and public administration. My work with Magnolia consists of developing the functionality needed by each of these customers, doing version migrations, and solving the problems that we encounter.
January 10, 2022
the easiest way to create multiple websites
our [development] team develops a headless solution for a tourism-sector Spanish company. We provide many endpoints for a front-end team that use them to consume with angular front end framework as front end solution and also we provide an interface in admin central magnolia's interface for a better [business usage].
January 10, 2022
Magnolia review
We build custom Magnolia applications for our clients, as Magnolia CMS has the following capabilities our clients need: Editing and viewing instances separation: Allowing publisher users to preview/modify content before public users Possibility of implementing custom workflows Possibility of having more than one public instance in order to achieve high availability Headless capacities Centralize the different content types in custom Magnolia Content Apps Possibility of serving different pages/components depending on the language of the user or region from which it connects