Magnolia DXP - A very powerful and Flexible Digital Experience Platform
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open …
Overview
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users…
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Popular Features
- Page templates (73)8.989%
- Role-based user permissions (70)8.181%
- Admin section (71)8.080%
- Publishing workflow (74)7.575%
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What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia…
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What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead.
From humble beginnings in Basel, Magnolia's footprint is now global with offices on five continents and more than 200 certified Magnolia Partners strategically located around the world.
Magnolia Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: Java
Magnolia Screenshots
Magnolia Videos
The strengths of Magnolia in 100 seconds.
How to manage content in Magnolia more efficiently
Magnolia headless with no limits
Introducing the Magnolia Visual SPA Editor
Magnolia - Built for speed
Magnolia Integrations
- commercetools
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- BigCommerce
- Bynder
- CELUM ContentHub
- Cloudinary
- Matomo Analytics
- Adobe Analytics
- Google Analytics
- Adobe Marketo Engage
- Adyen
- Siteimprove
- Elasticsearch
- RabbitMQ
- Apache Solr
- Oracle WebLogic Server
- IBM WebSphere Hybrid Edition
- Ehcache
- Memcached
- Microsoft Translator
- Spring Framework
- WildFly
- Adobe Commerce (Magento Commerce)
- Amazon S3 (Simple Storage Service)
- Translations.com
- GraphQL
- movingimage Enterprise Video Suite
- Salesforce Sales Cloud
- Netlify Platform
- Google Translate
- Bootstrap
- CAS
- REST APIs
- CommerceKit
- Biocryptology
- JBPM
- LDAP
- SiteMesh
Magnolia Competitors
Magnolia Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
Magnolia Downloadables
- DXP 101: From disjointed to seamless customer experiences - A beginner’s guide to Digital Experience Platforms
- Choosing a CMS for the Future of Ecommerce: The challenges brands face when attempting to deliver modern commerce experiences
- Reimagining Content & Commerce: Providing digital experiences for tomorrow’s customers
- Magnolia in a Can: Containerization with Magnolia
- Choosing a CMS: The Ultimate Guide - A step-by-step guide to finding the right system for your organization’s needs
Frequently Asked Questions
Adobe Experience Manager, Liferay Digital Experience Platform (DXP), and Acquia Digital Experience Platform are common alternatives for Magnolia.
Reviewers rate Page templates highest, with a score of 8.9.
The most common users of Magnolia are from Enterprises (1,001+ employees).
Magnolia Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 57% |
| Enterprises (more than 500 employees) | 33% |
Comparisons
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Reviews and Ratings
(120)Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
March 15, 2023
Large amount of possibilities with low learning time
We build solutions based on Magnolia for our customer's needs. These needs include intranets, web pages, eCommerce, etc. Also, our customers come from a wide range of industries, such as banks, wholesalers, or [travel] companies.
- API Rest calls
- Organising contents
- Usability by non-technical people
- User interface
- Administration site performance
- More consistency when indicating if a content is published or not
December 08, 2022
Once you try it, you don't want to change it
We use Magnolia in our day-to-day business in several different ways
- As a content management system for pages in which we display useful information to our customers.
- We also have several headless systems in which we send different information dynamically from banners to regions of the home page to display depending on the type of device that connects (Desktop browser, Mobile browser, Native App).
- ContentApps in which we send literals according to languages selected by the user.
- The flexibility it offers us to be able to implement all the needs we have.
- To be able to perform Front development in the technology that best suits your needs, VueJS, ANGULAR, ReactJS.
- Constant version upgrades make Magnolia a 100% reliable product.
- The active community behind it to provide support and help.
- Flexibility and simplicity of creating ContentApps that can be attacked via APIs
- As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
- Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
January 10, 2022
Magnolia is a product that allows a high degree of customization for both publishers and developers
The company where I work has been a Magnolia partner for almost a decade. I started working with the product more than 5 years ago and since then I have been involved in many different types of projects, covering customers in areas such as tourism, aviation, and public administration. My work with Magnolia consists of developing the functionality needed by each of these customers, doing version migrations, and solving the problems that we encounter.
- Ease of page setup for user editors
- Personalization of content based on the characteristics of the visiting user
- Open source makes developers' lives easier
- Intuitive interface
- Use of JCR limits the amount of content that can be handled efficiently.
- The latest version has made it more complicated to customize content apps than in previous versions.
- It has a steep learning curve for new developers.
January 10, 2022
Magnolia: open source platform with the best DXP capabilities
We are official partners of Magnolia, so we implemented Magnolia DXP in multiple customers with multiple use cases: e-commerce webs, industry services, tourism operators, airline companies, government, etc. Each of these use cases is different, with different needs, but, in the end, Magnolia facilitates the state of the art on customer business, and plays as a central platform for digital strategy
- Headless approach
- Easy to use (minimum learning curve)
- Reduced time-to-market
- DXP capabilities
- Open source
- Documentation
- Support
- Modular architecture
- e-commerce capabilities
- Cloud services
- New major versions upgrade process
July 05, 2021
Developing Web Apps with Magnolia
To begin with, Magnolia is not used in whole of our company or other departments. I am a software/web application developer. Given that I had the decision making power over what tool we should use for CMS and SEO management for a website, I went with Magnolia for our use case.
- SEO management is quite automated and powerful. I lacked knowledge of SEO as a backend developer but the tool made my life much easier.
- The headless CMS is awesome. It allowed me to use Magnolia as a central data warehouse for my web app.
- Analytics and traffic monitoring offers great way to research which components are gaining traction a and what needs to be improved.
- It also has payment systems built in. I did not use it but it shows how complete of a software suite it is.
- Feature deprecation: There have been cases where some of the features I used were gone or changed in newer releases. This made updating website code mandatory and hence increasing the cost.
- Difficult for beginners. Especially not from technical background.
The company uses Magnolia for the purposes of developing an e-commerce platform, which accepts universal cash-out out cart, for swift and global transaction. Furthermore, Magnolia assist in developing media content like product catalog and web page information, which provides solid and first hand information to the audience we serve. The CMS also provides us with ready developed page templates, which allows us develop our web content. Nonetheless, the product is customizable, and hence, efficient for us to develop our templates. Finally, Magnolia has a multilingual support, hence, giving us freedom of hosting the web sites in different space/areas.
- Magnolia is sufficiently configurable/flexible, allowing us deploy our plugins and content.
- Besides, Magnolia supports numerous language, giving us the global presence.
- The substantial and powerful editing approaches from the application advances our companies communications process.
- Lastly, through e-commerce support, the company obtains a worldwide competitive edge.
- The process of designing some web page content requires an expertise in ICT field.
- Besides, the learning process of Magnolia is hectic and time consuming.
- Lastly, the problem of uploading and publishing files that are enormous/large is felt from Magnolia.
June 26, 2021
First-rate, easy-to-use CMS
We use Magnolia as a digital content manager adapted to the creation of eCommerce and our intranet.
This CMS has numerous options for creating product catalogs and other advanced tools, such as pricing and discounts.
It also offers us the possibility to choose default templates or create our own templates. It has numerous options to customize the website by adding code.
It may not be a well-known content manager, but it is one of the best for creating scalable web pages with a certain degree of complexity. For example, we often use it to create intranet websites.
It has very interesting functions, such as multi-language support or the possibility of hosting numerous websites from the same installation.
- Includes intuitive posts and content management options.
- It provides a powerful editor that allows us to format our content with ease.
- It is highly customizable, thanks to the thousands of plugins and themes.
- It has a strong and very active community.
- Includes support for multilingual websites.
- It allows us to manage multiple sites from a single installation.
- It makes it possible to share data and tools between our websites.
- In any case, it is more focused on users with experience in web development and in the design of complex web pages.
- High learning curve.
June 16, 2021
Publishing Made Easy With Magnolia
Magnolia deployed across several departments and it is our main content management system. We use this software to create web pages, customize and upload web content on our company website. Being the company web administrator, I can say the software has been very effective. I also like the SEO support features.
- There is so much to like about Magnolia, firs the software houses many features
- I like that using and understanding Magnolia is easy more so for the tech-savvy gurus
- The software is amazing when it comes to creating and designing pages thanks to the templates and the editor
- The software is affordable with no compromises on capabilities.
- My only concern and probably concern of other web experts is that the software misbehaves when publishing huge files at ones. Uploading becomes a problem.
April 07, 2021
Magnolia review
We use Magnolia for our corporate website. Multiple departments with[in] our organization use this product to share product information and marketing content. We moved from a custom-developed tool to Magnolia, as it offered IT the ability to develop and build banners and tools for the users. While giving the users the ability to create, manage and publish their own content with no IT involvement.
- Very good support and training team
- Straightforward publishing/approval process
- Highly customizable with banners and customer content
- Steep learning curve
- Documentation written for development teams and lacking for User Admins
March 30, 2021
Magnolia review by a tech person
We use Magnolia as the content management platform for our corporate website. It is used across the company and enables users to take control of the relevant content, without involvement of technical staff.
- Good control of publishing content.
- Easy to use by the end users / publishers.
- Very flexible for adding functionality.
- Excellent support for development efforts.
- Steep learning curve for the admins / developers.
- Some user interface features don't always work, sometimes even crash the system (deleting messages in bulk for example).
January 27, 2021
Use it! It's what you want!
Score 9 out of 10
Vetted Review
Verified User
Magnolia is used in Marketing and IT Department to manage user journeys on all digital clients. As a customer of Magnolia you can build up a complete content strategy to fulfill a consistent experience and behaviour on all channels. If you want to use it as an easy to use CMS or as content pool for apps or services is up to you.
- Ease of use / Usability
- Flexible for all kinds of integrations
- Modularity - not a heavy lifted suite
- Technology stack has a steep learning curve
- Could improve mass data management
- Speed of Performance
August 20, 2015
Why choose Magnolia as Open Source CMS?
Magnolia CMS is a great product to develop enterprise websites, extranets and intranets. At the moment, the community is growing day by day but so far not many extensions are available. Magnolia is an enterprise CMS, the initial learning curve takes time, to learn all its functionalities and how to customize it is necessary to know Java. When one wants to develop just a simple website without complexity which doesn’t need any specific features such as workflow, versioning, environment separation between staging and public, etc. it is preferable to choose another CMS.
- The usability of Magnolia is appreciated, a content editor easily learns how to manage the content in two hours only.
- Magnolia is open, flexible and extendible and it is possible to modify or improve the standards features. Using Java API, REST, SOAP, CMIS, XML, etc. makes it possible to integrate other software or legacy data.
- Magnolia as a modular architecture, a module has its lifecycle, configuration, version handing and dependency: this is a good approach for package content and functionality.
- Magnolia is written in Java, the platform of choice for enterprise IT systems. It is scalable, stable and secure, and Magnolia separates the staging from public environment.
- Magnolia lacks of an administrative dashboard showing all the workflow, possibly in a graphical representation of their status.
- The audit module only logs in a file: having a dashboard for the audit would be a nice improvement.
- When the time comes to configure templates and components in the Standard Templating Kit is quite complicated and boring at times. A widget to help the developer would be a very interesting job. In addition, having the possibility to configure template and component in the Standard Template Kit by code would be nice.
- Implementing a customization in the administrative UI or in the dialogs isn’t simple and the developer must know Vaadin.
- Migrating from the previous major release is complicated and expensive, since Magnolia 5 isn’t compatible with the old major versions (Magnolia 4).
July 07, 2015
Magnolia Review
Overall it is a good CMS product, but sometimes it has issues with publishing content. It is open source and pure Java. It is easy to deploy and maintain. Also, it has a good community to ask questions. We can customize on our demand. Java developers learn it very quickly without any knowledge curve.
- Deployment
- Development
- Open Source
- Easy to Maintain
- Publishing
- Content Management
- Subscribe
Score 4 out of 10
Vetted Review
Verified User
We used Magnolia CMS for a prototype solution for a range of multilingual websites that are managed by their own department in that country. We investigated the product to create a solution for the client, who were looking for a content managed website solution.
- The product allowed the site to be skinned easily.
- The product allowed developers to create dialogs to enable the content editors to enter content for the website.
- The product is a powerful content management tool.
- The set-up of Magnolia CMS seemed to be a little fiddly.