Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(126-150 of 341)Personally, I Do All of My Campaigns on Hubspot From Now On...
- Nothing
- Nothing
- Nothing
- UX/UI
- Overall layout
- Audience import
Get the job done with the least friction!
- Tons of integrations
- User-friendly email builder
- Would love to see a visual automation builder
- Need the ability for users on a current list to have updated tags without creating a new list when sending via zapier or WordPress
Mailchimp Review
- Nice UI
- Simple
- Well-known product
- The free version feels limited.
- The paid version costs a bit much for what you get.
- It seems like some competitors may be gaining steam on them, so it may not feel worth it to get into a paid plan necessarily.
All-in-One Email Marketing Tool
- It keeps track of the emails you send out so you know exactly which email is performing better.
- It lets us design customized templates or chose from pre-made ones. Also, you can put your own HTML code in there.
- Mailchimp also has a lead form and landing page creator, which is really great to have. You can launch a lead-collecting campaign within a minute.
- Mailchimp is one of the most popular email marketing tools and is cheap compared to others.
- Mailchimp needs to improve its contact importing system.
- Mailchimp also needs to add manual verification for Domain. Currently, we have to first create an email, then add it into Mailchimp, which is confusing for new users. If there was an option for manual name server verification that would be great.
- The email design page gets stuck for no reason so I think it needs to be optimized.
Mailchimp - I Can Do Everything My Clients and I Need!
- The many interfaces and integrations with other tools are particularly nice.
- It has relatively accurate tracking options.
- It has good planning options (also with the help of "tips" from the program).
- The newsletter registration form integration supports different format templates. Creating the form in the program itself should be improved because the process is not as convenient as other layout functions in Mailchimp.
- Mailchimp does not provide a workflow view within creating email automation.
- There could have even more roles (as an industry leader).
- Online web interface.
- Responsive and quick operations.
- Easy import tools for contacts.
- Not many options for keeping list into categories and types.
- Misleading pricing scheme which easily made people confused.
- Very picky and troublesome for the contact reviewing process.
Mailchimp Is Smarter than a Monkey
- Manage lists - you can easily manage and sort your contact lists
- Helps make sure you're not seen as spam with various opt-in options
- Easy-to-use and easy look and feel when creating templates
- Sending the same email to multiple lists means that sometimes someone gets an email several times (when people are on more than one list)
- More customizable web forms
Mailchimp Review
- Ease of use
- Trust
- Statistics
- Template and email editors
- Automation
- Integrations
- Pricing
- Translation in other languages
Create Great Newsletters
- Newsletters.
- Posts.
- Email marketing ideas.
- Notes.
- Well organized.
- The dashboard area could be improved. The dashboard area needs more options. The more options the better.
- The template section at the end of the template process could be explained a bit easier.
- The dashboard area could be smoother. When I go into my dashboard it seems like it doesn't flow as smooth as it used to.
Great to start, not the best as you scale
- Intuitive user interface
- Easy to use design system
- Analytics aren't good at all, I want to see more data on segmentation, tags, etc.
- Automated emails don't have options for how people may or may not respond.
Mailchimp is extremely user friendly, especially for someone with no email marketing experience
- User friendly interface
- Easy to upload contacts
- Intuitive design tools
- When you send an email, you cant just go in and send it to more people, you have to duplicate the campaign and send it anew. This creates clutter in your campaign history.
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
Great Resource for Email Blasts
- Organizing and utilizing different mail lists
- Accessible
- Affordable
- More customization, design options, fonts, colors, elements, moving parts, able to resize stuff. Anything and everything!
- More templates/design assistance
Send mass emails with ease with Mailchimp
- Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
- Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
- Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
- Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
- I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
- The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
- Audience tags--this has been such a great add-on in the toolkit.
- Drag-and-drop email design--not every marketing mail system uses this kind of design editing tool; it's a timesaver, there are a lot of options. Adding graphics with captions and boxed text relieves me of a lot of formatting issues.
- Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
- Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.
- Well-suited if you don't run several emails with sending schedules so tightly packed you run the risk of maxing out quantity limits per day. You get bumped up to the next payable level. This may be an issue only with the free version.
- For my clients, which typically have audiences that meet MailChimp's free version, I really haven't seen a less appropriate scenario.
MailChimp - Nurture Campaign Tool
- Email Newsletters
- Personal Emails at Scale
- Templates
- Simplicity of Campaign Creation
- Initial training
- Reporting for A/B testing
- Integrations with SFDC
- Email automation is game changer for business.
- Email newsletters are the best use feature.
- Email analytics are very useful.
- List segmentation to personalize emails.
- User interface can be a little better - hard to move quickly sometimes.
- Audience management takes some training/getting used to.
- Can falsely "bounce" emails which limits send volume.
Great email marketing platform for non-profits on a tight budget and with limited tech know how
- Intuitive interface
- Easy to set up and send emails
- Not expensive
- Increased automation capability
- More in-depth reporting
MailChimp Packs a Punch Even for the Free Version!
- Great tutorials and tips
- Templates
- Blog
- It used to be more than 5000 contacts than the free plan, but I guess they changed that figure. I didn't realize they changed that, as I was never near that number anyways!
Mailchimp = reliable, affordable and trustworthy!
- Pricing structure
- Number of features
- Number of templates that you can use
- Can be a little difficult to set up for new people
Mailchimp Review 2021
- Easy custom html editor.
- Variety of forms you can create.
- Simple list management.
- Clear reporting.
- The navigation is frequently changing and hard to use.
- Common nomenclature changes frequently so what is a “campaign” today might be a “workflow” tomorrow, so it makes finding where you left off a challenge.
- Design limitations in the emails.
Mailchimp for Nonprofits
- Easy email design.
- Integration with other apps.
- Email analytics.
- More dynamic email design features and templates.
- The ability to change features of the email templates easier (without coding).
Mailchimp is a vital part of our business marketing
- They maintain a solid database that constantly updates with each mailing.
- They have very flexible drip and trigger campaigns that automate processes easily.
- The have easy import solutions for adding new data to the database.
- Their interface takes a little getting used to; not expressly clear at first how icons on left side divide out into sub-functions on right.
- There is a lot of stuff on their pages that sometimes makes it hard to get to what your after; example: the audience dashboard is mostly black & white with a lot of great information, but your eyes don't immediately drive to where you would go to work with the data.
- Similar to above, their terms sometimes seem mixed as in "View Contacts" and "Manage Audience" with a sub-menu under that says "Manage Contacts."
- For our prospect and customer marketing campaigns.
- For our customers -- in the capacity of a B2B marketing agency partner -- to help them run their email campaigns.
It is being used across the whole organization.
The problem we solve with Mailchimp is being able to effectively run automated email campaigns to the various target segments that we do business with. We also use Mailchimp for customer marketing, where we leverage it for the purpose of educating and engaging our existing clients.
At SeeResponse, we are on the "Standard" plan today which allows us the automation functionality. Though as most Mailchimp users we started on their "Forever Free" plan that allows you up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000, but gradually as our marketing needs grew we upgraded to "Essentials" and later to the "Standard" plan. We love Mailchimp's "Standard" plan since it allows us to automate our email sequences and includes pre-built journeys and custom-coded templates.
- Customer journey builder.
- Email automation.
- Inbox delivery.
- Template based email builder isn't as intuitive.
- The automated journey builder is a bit complex to navigate if you're just starting.
- Audience management, early on. As you get used to it, it gets easier.
- Design.
- Templates.
- Reporting.
- Campaigns.
- User management.
- Text editing.
- Spell check.