Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
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Lessons for Success
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Mailchimp Audience Management
Critical Marketing Features
All-in-One Marketing Platform
Lessons for Success
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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10 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2585)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(151-175 of 341)Good starting software, probably not for scale
- Fast setup.
- Super intuitive to use.
- Good price.
- List management could be better.
- The WYSIWYG in-app email editor isn't great.
- Marketing automation triggers aren't robust.
Simple and Easy Email Newsletter Software
- Clean user interface
- Easy integration with website for new subscribers
- Clients love that it's free (for up to 2k subscribers)
- Very strict with spam complaints - this can be good or bad. We have people that originally gave consent and then when they get the email, they'll hit the complaint button and we'll get dinged for that. If you get too many of these (I mean like even 5-6 of these) per mailing, they will shut down your account
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.
By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.
- Editor is really easy to make some fast email templates.
- Plenty of email types, from auto responders to A/B testing it's all there.
- Grown to a complete platform, so for free users you have everything to start with.
- Reporting a bit behind, I find the information incomplete, I wish for some more editing room here.
- Automations are incomplete, and not easy to setup. You have to get in to it.
- Pricing can ramp up fast with more subs, if you go to higher price ranges then there are better tools on the market.
If you are going bigger and want to make more complex automations, more detailed reports and already have a big list of subs, then there are better options for you. On the other hand many of the bigger tools have a free option or a trial option. So if you are starting just go and play with it. Hint: make a short list with functions you REALLY want and some that are optional.
Mailchimp is great!
- Mass emailing
- Deliverability
- Easy drag and drop
- Fairly inexpensive for smaller lists
- Smarter dynamic drip campaigns
- Wish it would allow for more list loading without verification
- Wish it didn't have as many soft bounces to emails that we know are legit and signed up for our email list
MailChimp-Great Entry Level Email Marketing System
- Tagging contacts
- Audience segmentation
- Form creation
- Visual workflow builder (finally implemented recently)
- Limited functionality with lists
- Other than that, great beginner platform
Best Email Marketing Software
- Email Marketing.
- Content Creation.
- Automation.
- Reports Creation.
Mailchimp is ideal for new users and businesses
- Ease of use
- Templates and easily accessible lite advanced features
- Affordable
- Many people know how to use it, so it's easy to train someone to use it
- I'd like to see some more advanced features, automations and dripping functionality
- More email templates are always welcome
- A little improvement on the design of the UI
It might not be ideal to run NPS surveys or do advanced email marketing automations.
The Power To Empower
- Easy to read analytic reports
- Offers a variety of drag and drop templates that suits the needs for many users
- A good choice for startups and non-profits working with limited budgets
- Organization of lists/audiences
- Offer simpler options to organize contacts at the time of upload
- Increased contact limits for non-profits
MailChimp - Easy to Learn and Easy to Use
- Embedding video is a simple drag and drop
- Adding a variety of layout blocks is simple
- Customizing templates for company branding
- Would love to have access to the html code
- Don't have any other issues
Excellent Campaign Management
- Mailing List Management.
- Offers Simple Templates for Clients that need them.
- Fair pricing.
- Good amount of features even with the free offering.
- Easier implementation of forms - ie wordpress plugin availability and connection.
Mailchimp my email marketing tool of choice
- Templates
- Managing lists
- Scheduling
- Previewing of content
- Formatting
- Use of video
- Use of more graphics
Mailchimp--easy to navigate and use; great for analytics
- User interface--I think the platform itself is extremely easy to navigate and it's very pleasing to use
- Design capabilities--it's extremely easy to build out campaigns and create templates
- List management--uploading contacts, removing contacts, updating lists, etc.
- Analytics--reviewing analytics is key to improving your email marketing campaigns
- Uploading images and GIFs could be a little sleeker
- I wish there were expanded choices for design elements such as fonts
- It would be nice if the sign-up forms could be styled better
- Squarespace integration is very easy.
- The free account makes it an easy decision to choose as I was getting my business off the ground.
- Creating and sending emails is pretty easy once you get the hang of it. I like the varied options to showcase my brand.
- There are lots of templates and options to choose from for whatever type of email you need to send.
- I live in Atlanta where they are HQ'd and I really like how involved they are in the community.
- As they add more features, the interface gets bulky and hard to navigate. I sometimes forget where to find things or how to add new emails, etc.
- With the new features, the pricing has increased significantly and I question the value for my own needs. I previously had a free account and then downgraded.
- Email marketing is their core offering, but it seems clunky now that they have all their new features. I wish they would have focused on that before expanding into so many other areas.
- In my opinion, adding automations is a difficult process and takes me much longer than it should.
- I can't have one email list and also have multiple opt-ins, so I do a lot of manual maneuvering when new people are added.
- The tagging feature needs improvement because it doesn't seem easy to use and update a bunch of people at once.
- Email customer service isn't included with free plans.
- I have selected that people must check options for email lists, GDPR, and that they won't receive the opt-in without them, but it doesn't look like that's happening.
However, I saw early on that it wouldn't grow with me. I know that very large companies use it, so I fully admit that there are probably things I don't understand or maybe am not using correctly. But the problem is that when they first started, they were easy to use and ahead of the curve. I loved it. But I feel like they've just become complex and bulky, though, as they add features. Why have I been with them for years and it seems to become harder to use?
Mailchimp in my work life.
- Campaign automation
- User segmentation
- Easy template design
- Platform language
- Easier integrations
- Better form layouts
- Easy to use email builder to create good looking emails.
- Capture leads from Facebook lead ads.
- Keep track of audience segments using tags.
- Mailchimp has a very simplistic and clean user interface but sometimes it's hard to find a specific setting.
- It has loads of features in the free version but we quickly needed to upgrade to receive more automation functionality.
- Is email really still the optimal way to communicate? Is it perhaps time to enter the instant messaging industry?
Mailchimp, great for non developers.
- It simplifies the mailing list subscription process.
- It allows you to have several lists, organizing your subscribers by interest, area, or any other category.
- It allows [customizing] the information each one of your subscribers will receive depending on the mailing list [there] are subscribed and other useful filtering tools.
- The template system may be tricky for starters.
- The lists may get out of control easily if you are not careful enough.
- At the start, it is hard to know what kind of subscribers are really useful for your business.
- Manage contact list databases
- Provide easy to edit templates for communications
- Offers streamlined branding opportunities, even when reaching out to different segments
- Keeps track of who/who is not interested in our services
- Easy UI- a stronger drag and drop functionality would really help
- Heavier training for non-technical users
Best all-in-one marketing solution for small businesses!
- Segmentation of the audience--a must-have since you won't always email everyone!
- Ease of campaign creation--no design experience necessary; it uses blocks, so it's very easy to build an email. Also, tons of templates are available.
- Integrations--this is the go-to for most website integrations, but it will also integrate into many ERPs, QuickBooks, etc.
- The interface is not my favorite. It sometimes takes a minute to realize where a feature resides. This could be updated.
- I'd like the free version to be unbranded, but I completely understand why it isn't.
- Audience management.
- Customizable sign-up forms.
- Campaign tracking.
- Learning curve for building templates.
- Being charged for tiers of audience members (even if they're duplicates).
- Branding shows (in lowest tier).
Mailchimp a solid option for all
- Easy account setup.
- Drag and drop newsletter building.
- Painless connection to WordPress.
- Perhaps a little more customization offerings for free tiered users.
A Year Later with Mailchimp
- Easy Learning Curve.
- Stylish Interface.
- Various Design Assets.
- Limitations in Testing.
- A Need for Reminders.
- Lackluster Photo Editor.
- Their campaign management is very clear and simple to use.
- Template management is also easy. Customizing templates for others to use is a great feature.
- The reporting could be better. It was difficult to find the delivery results of a particular campaign.
- Mailchimp provides the means for email recipients to easily opt out or manage their profile which makes it very easy to maintain a healthy and targeted list.
- The Mailchimp dashboard show comprehensive statistics about the deliverability and open rates of emails. This feedback is essential when assessing the success of email campaigns.
- Not only does Mailchimp provide a range of smart and well designed email templates you can use as the basis for campaigns, but it also makes it easy create custom templates to match company branding and corporate style.
- As a developer using the Mailchimp API to integrate with web applications, it would be handy to have more technical detail available in the Mailchimp dashboard, such as the internal ID properties of lists, tags, etc. This used to be available via the Mailchimp API playground but this is no longer supported.
Mailchimp is Magic
- Easy to use interface
- Simple visual editing
- Flexible interface for integrations
- Recently added features like the website builder are less useful
- Segmenting email lists can be confusing to users at first
MailChimp: A Simple Choice for Agencies and SMBs
- Multiple Account Access
- Templates
- List and Segment Creation
- Integration and APIs
- Functions on all devices, Operating Systems, and Mail Clients with little to no custom coding.
- Drag and Drop design interface
- Transparent Billing
- Scaled Pricing (price does go up quickly at scale)
- The new interface is "clunkier" than the previous UI
- Reporting could stand to be better (especially click heat map and send statistics)
Mailchimp may not be the best option if you have a very large mailing list. Since the price scales up very quickly depending on the amount of subscribers you have, it may be best to go to a ESP that can handle the larger subscriber numbers. Especially if you sent to highly segmented lists, it would be better to be on a per-send payment as opposed to a per-subscriber system. While Mailchimp has great segmentation tools, if you're over 50,000 subs you might want to look elsewhere for a better deal.