Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
All in one platform is great when you are active and know how to work with the tool.
I'm glad that there are many explanations articles and users to gain …
Lessons for Success
What I've learned is that by starting directly with the paid plan such …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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For the base options you …
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But that's …
Lessons for Success
I didn't learn any specific …
All-in-One Marketing Platform
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Mailchimp Audience Management
All-in-One Marketing Platform
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Having digital ads and …
Lessons for Success
My most important lesson was that I …
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Ambassador Referral Marketing Platform
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- Provide Support Live Chat
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- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(201-225 of 339)Bulk email giant - Mailchimp
- It offers a freemium plan, which is free up to a limited number of subscribers, generally 2000. Which is a good start for small organisations to begin with email marketing on a low budget.
- It has one of the best custom email designing tool with lots of templates available, allowing us to design custom emails without wasting lots of time in the designing part.
- It can easily handle large numbers of email receivers or subscribers (in their terminology). It helps medium and large organisations to stay away from chaos due to a large number of users.
- Though it's free initially, for a large number of users its plans are so expensive. We have to burn our pockets if we have large numbers of subscribers to send marketing emails on a regular basis.
- It still doesn't have perfect automation. Mailchimp has very good auto responders etc., but coming to automation part, it doesn't have required advanced automation.
- The worst thing I found in Mailchimp is that emails sent via Mailchimp generally go directly in promotion tab of Gmail or even in spam sometimes. This affects the conversion ratio, as the conversion comes less than expected.
- Mailchimp can be easily integrated with Unbounce so leads can be sent directly into the Mailchimp account.
- Templates are easy to customize even for non-coders.
- We only use custom templates but the pre-made templates could have better design and more interesting layouts.
- Integration with WordPress and the MailChimp plugin is not the best IMO.
The free email marketing solution with guaranteed ROI
- Template designed email marketing
- Ease of list management
- Can be difficult to create first few campaigns
- The disclosures section you have to include is annoying but necessary due to laws (not Mailchimp’s fault)
Mailchimp Is Much More Than an Email Campaign Tool!
Mailchimp is valuable because it allows us to satisfy the problem of sending out the information once in a organized and creative way to all people at one time instead of sending one email at a time.
It is the best automation tool for sending out helpful information.
- User friendly. Extremely easy to learn!
- Pricing. It's free until your get your email list up which is very helpful for startups!
- The templates are boring. Unless you are a designer or graphics artist, your emails will look very MailChimpish which makes the brain immediately say "Seen this before." which is totally what you DON'T want.
- You can get suspended! If people keep say you are spam, even if they signed up and decided later they don't want it, you can get banned. Not fun.
Mailchimp also can help with social media scheduling. This is something that, as a company, we are going to work more with in 2020. They even now have websites in beta testing right now which is a fancy word for "We are working all the knots out and about to roll out something fantastic! Hold on!"
I have never personally experienced a situation where Mailchimp is not appropriate. It works well in small and large companies.
Simple, Powerful, and Effective
- Email Marketing
- Email Automation
- Websites
- Landing Pages
Bananas for Mailchimp!!
- Easy subscription forms
- Easy to use and design email templates
- Design styling of elements off-site
- Cost, who doesn’t love free?!
sales, etc.
Mailchimp is like lukewarm coffee. It's not exciting or fresh, but it gets the job done.
- Drag and Drop templates. It's easy to build an email.
- Sign Up Forms
- Some simple design features are unavailable [such as having an image behind text or wrapping text around an image]. We're often manipulating our wording to make sure the balance of text to image isn't weird looking.
- The CRM integration that we use could be far more robust.
Mailchimp - An Intuitive Email Marketing Option
- Design and templates are easy to manage and tweak to fit our messaging clearly.
- Mailchimp makes it easy to schedule and see how often you send out email blasts to your lists to keep them engaged.
- I found myself slightly frustrated by some of the design elements - some felt slightly clunky and I had to sift through some less than optimal design work.
- I think the email address Add Contact form could be more streamlined.
We still use Mailchimp, but for our inactive subscribers and low quality score subscribers (like people that we've acquired through giveaways) since it's much cheaper than our new email service provider. However, since our email service provider is more robust, we have that integrated with Shopify.
- Low cost email service provider
- Tons of integrations with other 3rd-party applications and websites
- Does not integrate with Shopify
- Email deliverability can be a problem.
Mailchimp is still top banana!
- There are templates available that are easily customizable.
- Updating and maintaining lists is easy.
- I’d like to see some new templates added.
- The process of getting rid of duplicates could be a bit simpler.
Mailchimp for the People!
- Good layout
- Strong editing setup
- Feels a bit outdated
- Needs a better editing system
MailChimp is perfect for nonprofits and small businesses.
Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
- Email campaigns - the template builder is easy to use and easy to customize.
- Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
- Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
- I wish their wordpress plugin form was better. It's really not as pretty as other forms.
- The template builder can sometimes be a little wonky, delays or spacing issues
MailChimp is an awesome email marketing tool
- Managing audiences is easy and there are a lot of features such as groups, segments, and tags which are great for organization and targeting specific contacts.
- The design capabilities of Mailchimp are great. Very simple and straight-forward.
- I really like the ability to automate campaigns. This is especially helpful for new subscribers and lead generation.
- I've found the process for accessing individual automation emails to be a little unintuitive.
- Either I can't find it or it doesn't exist, but an easy way to resend a campaign to new subscribers would be great. I don't want to have to duplicate the campaign and send it out as a separate campaign.
Mailchimp is a great content marketing platform
- Ease of use, not a high learning curve.
- Helpful guides.
- I think automation features could have some more bells and whistles similar to more robust platforms out there.
- Lead scoring features would be cool to see.
- Ease of use.
- Ease to integrate.
- Good deliverability.
- More robust features would be nice.
An honest review of a great marketing tool
- Simple to use newsletter templates - Particularly helpful when junior/untrained staff need to feed in content with little or no knowledge of html or email design.
- Simple to use automated email funnels - Particularly helpful again when staff members with little technical knowledge need to feed in content. Easy to implement with segments if they are set up well from the start.
- Behavioral email marketing is harder to manage on Mailchimp.
- Integration with other databases and managing unsubscribes across different mailing platforms is complicated.
Come for the free version, stay for the scalability
- Contact management.
- Subscriber quality - Making sure we aren't sending emails to fake or spam accounts.
- For our needs, there aren't really any cons to Mailchimp.
Mailchimp helps out little theatre generate bookings
- Easy layout templates that make it easy to create a good visual impression.
- Simple content editing with spellcheck.
- Some challenges with cut and paste changing font styles.
Mailchimp is alright
- Design basic emails.
- Set up basic settings for an outgoing email.
- Creating custom form is painstaking.
- Trying to use your own JavaScript with their API does not work.
A funny name but a serious e-marketing solution!
- Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
- Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
- Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
- Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
- The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
When you have your own business, Mailchimp will be the tool you need to manage email subscribers.
- Mailchimp has a nice sense of humour, they are a fun brand to work with.
- The platform allows me to organize my email subscribers so that I know where they came from and their interests.
- Mailchimp integrates with quite a few other major platforms which I also use.
- The platform allows you to easily create email marketing campaigns that look professional.
- When I first started, it was very difficult for me to use the platform. I did not understand all the basic concepts of email marketing and I felt overwhelmed.
A great way to dip your toe into email marketing
- Mailchimp Free - Mailchimp has a free option that is the absolute best option for businesses that are looking to dip their toe into marketing.
- Easy-to-use - This is one of the more intuitive platforms to use.
- Not as easily customizable as other platforms - This is kind of similar to Apple, where products are easy to use until you want to particular custom things that just aren't as easily made available as other platforms.
Mailchimp also helps us to make on-the-fly emails with its easy-to-use template interface.
You can connect Mailchimp easily with Zapier or Integromat to automate your sales life cycle a little bit more .
Pretty cool application....we definitely recommend it.
- Templates to create emails
- Automation of sales cycle
- Contacts importing and exporting
- Email design, pretty user friendly interface
- Contact management
- Reporting
Simple Email Creation FOR EVERYONE
- Clean user interface
- Minimal learning curve
- Deeper analytics
- More default templates
Mailchimp is great - unless you integrate with Salesforce
- Great basic email marketing.
- Easy to use templates.
- Poor integration with Salesforce.
- Email deliverability.