Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
All in one platform is great when you are active and know how to work with the tool.
I'm glad that there are many explanations articles and users to gain …
Lessons for Success
What I've learned is that by starting directly with the paid plan such …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
For the base options you …
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
But that's …
Lessons for Success
I didn't learn any specific …
All-in-One Marketing Platform
Lessons for Success
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
Mailchimp Audience Management
All-in-One Marketing Platform
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Having digital ads and …
Lessons for Success
My most important lesson was that I …
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Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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9 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Zoho Forms
- LinkedIn Sales Navigator for Gmail
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(201-225 of 496)A smart, value for money email marketing tool
- Helps in getting mails delivered to inbox
- Tracks all relevant data points around mails
- Has a lot of useful email.formats which are ready to use
- Overall dashboard is slightly tough to understand in the first go
- Building journeys through MailChimp is slightly cumbersome
- Rest everything is fine
Mailchimp for Admissions
- Easy to create new emails based on previous templates.
- Easy to manage contact information.
- Signs you out often, which results in losing work occasionally.
Mailchimp Review 2021
- Easy custom html editor.
- Variety of forms you can create.
- Simple list management.
- Clear reporting.
- The navigation is frequently changing and hard to use.
- Common nomenclature changes frequently so what is a “campaign” today might be a “workflow” tomorrow, so it makes finding where you left off a challenge.
- Design limitations in the emails.
Mailchimp for Nonprofits
- Easy email design.
- Integration with other apps.
- Email analytics.
- More dynamic email design features and templates.
- The ability to change features of the email templates easier (without coding).
- Organizing of email lists.
- In-browser email templates.
- Easy customization of email templates.
- Scheduling outbound email to particular lists.
- Data and analytics tracking.
- More detailed analytics.
- More bolstering of the current template builder. Need more freedom to build.
- More freedom in pricing.
Mailchimp is a vital part of our business marketing
- They maintain a solid database that constantly updates with each mailing.
- They have very flexible drip and trigger campaigns that automate processes easily.
- The have easy import solutions for adding new data to the database.
- Their interface takes a little getting used to; not expressly clear at first how icons on left side divide out into sub-functions on right.
- There is a lot of stuff on their pages that sometimes makes it hard to get to what your after; example: the audience dashboard is mostly black & white with a lot of great information, but your eyes don't immediately drive to where you would go to work with the data.
- Similar to above, their terms sometimes seem mixed as in "View Contacts" and "Manage Audience" with a sub-menu under that says "Manage Contacts."
- For our prospect and customer marketing campaigns.
- For our customers -- in the capacity of a B2B marketing agency partner -- to help them run their email campaigns.
It is being used across the whole organization.
The problem we solve with Mailchimp is being able to effectively run automated email campaigns to the various target segments that we do business with. We also use Mailchimp for customer marketing, where we leverage it for the purpose of educating and engaging our existing clients.
At SeeResponse, we are on the "Standard" plan today which allows us the automation functionality. Though as most Mailchimp users we started on their "Forever Free" plan that allows you up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000, but gradually as our marketing needs grew we upgraded to "Essentials" and later to the "Standard" plan. We love Mailchimp's "Standard" plan since it allows us to automate our email sequences and includes pre-built journeys and custom-coded templates.
- Customer journey builder.
- Email automation.
- Inbox delivery.
- Template based email builder isn't as intuitive.
- The automated journey builder is a bit complex to navigate if you're just starting.
- Audience management, early on. As you get used to it, it gets easier.
The Gold Standard for Automated Email Campaigns
- It is easy to set up campaigns.
- You can create simple or complex templates and then merge data in from other sources.
- It is easy to manage your campaigns after they've been created.
- You can glean valuable data insights on how recipients interact with your messages.
- I've never liked the heavy branding on Mailchimp's product. Sometimes I'm ok with people knowing it's powered by Mailchimp but other times I want the message to feel less automated and the branding ruins that.
- Customer Support has not been great in the few times we've needed it and reached out.
- It used to be head and shoulders above other offerings on the market but there are more solid competitors to consider now.
- Design.
- Templates.
- Reporting.
- Campaigns.
- User management.
- Text editing.
- Spell check.
Good starting software, probably not for scale
- Fast setup.
- Super intuitive to use.
- Good price.
- List management could be better.
- The WYSIWYG in-app email editor isn't great.
- Marketing automation triggers aren't robust.
Must-have email marketing tool to start and develop your excellence in communications and online sales
Mailchimp is used only by the Public Relations and Communication department right now, but our plans are to involve other departments, such Aviation marketing and Commercial, to take part of it.
- Mailchimp offers easy way to build the desired layout of your emails in according to the latest readers preferences.
- Employees with less or without any experience with digital marketing tools can easy work with Mailchimp, so other departments can be involved in using it for their own purposes.
- Starting with Essential paid plan and monthly payment is affordable when you are in the beginning of creating email marketing database.
- Audience segmentation is done by tags and this help to customize the experience of the readers.
- Mailchimp can offer annual paid plan for customers who are looking to pay at once or the company accountants insist of paying it.
- By registering a Mailchimp account with a European company automatically to issue a tax invoice, not just a receipt.
- Providing extra ways of testing emails especially when company email servers have restrictions when in the subject of the email has the word "test."
Simple and Easy Email Newsletter Software
- Clean user interface
- Easy integration with website for new subscribers
- Clients love that it's free (for up to 2k subscribers)
- Very strict with spam complaints - this can be good or bad. We have people that originally gave consent and then when they get the email, they'll hit the complaint button and we'll get dinged for that. If you get too many of these (I mean like even 5-6 of these) per mailing, they will shut down your account
7 years of success with Mailchimp
- Simple to use, easy staff onboarding
- Good delivery, good list management
- Fast and helpful support
- Closed ecosystem, not easy to manage with other platforms
- Pricing can get expensive quickly, similar to hubspot tactics of upselling more advance features.
- Limited form functionality, difficult to manage more complex leadgen campaigns.
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.
By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.
- Editor is really easy to make some fast email templates.
- Plenty of email types, from auto responders to A/B testing it's all there.
- Grown to a complete platform, so for free users you have everything to start with.
- Reporting a bit behind, I find the information incomplete, I wish for some more editing room here.
- Automations are incomplete, and not easy to setup. You have to get in to it.
- Pricing can ramp up fast with more subs, if you go to higher price ranges then there are better tools on the market.
If you are going bigger and want to make more complex automations, more detailed reports and already have a big list of subs, then there are better options for you. On the other hand many of the bigger tools have a free option or a trial option. So if you are starting just go and play with it. Hint: make a short list with functions you REALLY want and some that are optional.
Mailchimp is great!
- Mass emailing
- Deliverability
- Easy drag and drop
- Fairly inexpensive for smaller lists
- Smarter dynamic drip campaigns
- Wish it would allow for more list loading without verification
- Wish it didn't have as many soft bounces to emails that we know are legit and signed up for our email list
- Very easy to setup up and be self taught
- Excellent user interface that is visually pleasing and intuitive
- Very handy reporting and tools to track results real time
- Would like to see some of the high end features in some of the lower cost point memberships
MailChimp-Great Entry Level Email Marketing System
- Tagging contacts
- Audience segmentation
- Form creation
- Visual workflow builder (finally implemented recently)
- Limited functionality with lists
- Other than that, great beginner platform
Best Email Marketing Software
- Email Marketing.
- Content Creation.
- Automation.
- Reports Creation.
Mailchimp Marketing Campaigns
- Customizable.
- Preset templates.
- HTML support.
- Adaptable.
- Interface.
- Mobile support.
- More options in trial version.
Mailchimp is a Great Tool for Businesses
- Ease of use
- Analytics
- Audience Management
- More robust social media management tools
- Functionality that lets you attach documents to emails sent through the platform
- Better pricing for companies with a large audience
Mailchimp is ideal for new users and businesses
- Ease of use
- Templates and easily accessible lite advanced features
- Affordable
- Many people know how to use it, so it's easy to train someone to use it
- I'd like to see some more advanced features, automations and dripping functionality
- More email templates are always welcome
- A little improvement on the design of the UI
It might not be ideal to run NPS surveys or do advanced email marketing automations.
A fantastic user experience!
- Easy to use, beautifully designed email templates.
- Email journeys and drip campaigns are very easy to set up.
- A very robust and easy to understand reporting platform.
- Their native forms could be easier to use for people with no coding experience.
- Customer service is not available 24/7.
- Their segmentation options are very basic.
The go-to for email marketing
- Has more integrations than any other email platform.
- Easy to set up and get started.
- Very reliable.
- Some of the automation tools could be more robust.
- The cost is pretty high compared to other alternatives.
Mailchimp is not ideal if you have some complex automation that needs to be set up. You would be better off with a program such as Marketo.
The Power To Empower
- Easy to read analytic reports
- Offers a variety of drag and drop templates that suits the needs for many users
- A good choice for startups and non-profits working with limited budgets
- Organization of lists/audiences
- Offer simpler options to organize contacts at the time of upload
- Increased contact limits for non-profits
- Easy to navigate user interface.
- Simple subscription tools.
- Helpful analytics.
- The customer service could be improved so that responses to questions come in more quickly.
- It would be helpful to have a better tool to clean subscriber lists (i.e. subscribers who haven't opened the newsletter in a year).