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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(201-225 of 496)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used primarily by the marketing team and the brand teams to take care of all kinds of user communication, retargeting, organic marketing and brand communication via email. It needed initial integration support of our technology team but now it's a self serve tool where anyone can use and setup emails for multiple use cases
  • Helps in getting mails delivered to inbox
  • Tracks all relevant data points around mails
  • Has a lot of useful email.formats which are ready to use
  • Overall dashboard is slightly tough to understand in the first go
  • Building journeys through MailChimp is slightly cumbersome
  • Rest everything is fine
[Mailchimp] is well suited for a team where you have limited tech/html resources to manually setup every mail. It is also suited well for organization where you send multiple mails daily or where the marketing team is very lean, as in 1-2 member teams, where improving work efficiency through tools is super important
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it in our Admissions office for marketing emails to various audiences we want to keep engaged.
  • Easy to create new emails based on previous templates.
  • Easy to manage contact information.
  • Signs you out often, which results in losing work occasionally.
It's great for automated email campaigns and for one-off emails you want to look professional and polished.
March 20, 2021

Mailchimp Review 2021

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp both for our agency as well as clients we implement marketing strategies for. It is used in various ways such as for email creation, lead generation with workflows set up, and acts a lite CRM tool for some clients who are using lists to segment audiences.

It’s primarily our digital marketing team that uses and implements Mailchimp, but we get assistance from developers on building our newsletter sign up integrations and other necessary forms.
  • Easy custom html editor.
  • Variety of forms you can create.
  • Simple list management.
  • Clear reporting.
  • The navigation is frequently changing and hard to use.
  • Common nomenclature changes frequently so what is a “campaign” today might be a “workflow” tomorrow, so it makes finding where you left off a challenge.
  • Design limitations in the emails.
Mailchimp is great if you send simple newsletter emails, marketing updates, or want to capture leads. It’s got a high threshold of users you can market to before having to pay for the service as well.

However, if you’re looking for a robust email platform for B2C e-commerce, there are better options out there. This platform is limited in its triggers and workflows, and [wasn't] built to collect data in a way that quantifies dollars attributed to emails.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is used to send out communications to our donors and supporters, as well as our quarterly staff newsletters. It integrates wonderfully with two other software programs that we use for donor management - Kindful and Eventbrite. It helps us stay in communication with our subscribers on a regular basis.
  • Easy email design.
  • Integration with other apps.
  • Email analytics.
  • More dynamic email design features and templates.
  • The ability to change features of the email templates easier (without coding).
Mailchimp is perfect for a smaller organization with limited staff and resources available for dedicated marketing. It's been great with just 1-2 staff members managing all aspects of campaign execution. We can easily create a newsletter or campaign email and schedule social posts to be delivered at the same time. We can resend emails to individuals that didn't open the email, or for example, to those that haven't registered for an event we are promoting yet. There are a few features for e-commerce that we don't use as a nonprofit organization, but I can't think of any situation where it wouldn't be an appropriate solution to business needs, unless your CRM features a similar communication platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp for the distribution lists in Marketing. We used these email lists for residents of our apartments communities, retail guests, event guests and commercial tenants and prospects. Obviously, with multiple portfolios, the biggest concern is organization and email management. Mailchimp helped us keep emails and lists clean and organized while giving us a usable and much needed interface that was customer friendly. Building emails within Mailchimp, and even being able to use a bit of our HTML knowledge, make Mailchimp an extremely useful tool in 2020.
  • Organizing of email lists.
  • In-browser email templates.
  • Easy customization of email templates.
  • Scheduling outbound email to particular lists.
  • Data and analytics tracking.
  • More detailed analytics.
  • More bolstering of the current template builder. Need more freedom to build.
  • More freedom in pricing.
If email marketing is something you're just starting out, Mailchimp is going to be the most user-friendly in my opinion but it also has the capacity to scale with your growth. It may be years before you grow out of its capabilities, but not likely--considering Mailchimp's tools are at the top of their game.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it primarily for our production department. Our loan officers have automated and one-off campaigns to maintain touch-points with our current and past customers, as well as with the realtors we've worked with. These campaigns may be fired off once per week or triggered by a birthday, holiday, or home anniversary date.
  • They maintain a solid database that constantly updates with each mailing.
  • They have very flexible drip and trigger campaigns that automate processes easily.
  • The have easy import solutions for adding new data to the database.
  • Their interface takes a little getting used to; not expressly clear at first how icons on left side divide out into sub-functions on right.
  • There is a lot of stuff on their pages that sometimes makes it hard to get to what your after; example: the audience dashboard is mostly black & white with a lot of great information, but your eyes don't immediately drive to where you would go to work with the data.
  • Similar to above, their terms sometimes seem mixed as in "View Contacts" and "Manage Audience" with a sub-menu under that says "Manage Contacts."
Mailchimp does a lot for you, despite taking some time to figure it out and all it's multiple functionalities. It's a great tool that should benefit communications with customers and keeping you top-of-mind. It is definitely not as easy as firing off an email to your group of contacts from Outlook, but your return is so much greater.
Mukesh K. Singhmar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use MailChimp in two ways:

  1. For our prospect and customer marketing campaigns.
  2. For our customers -- in the capacity of a B2B marketing agency partner -- to help them run their email campaigns.

It is being used across the whole organization.

The problem we solve with Mailchimp is being able to effectively run automated email campaigns to the various target segments that we do business with. We also use Mailchimp for customer marketing, where we leverage it for the purpose of educating and engaging our existing clients.

At SeeResponse, we are on the "Standard" plan today which allows us the automation functionality. Though as most Mailchimp users we started on their "Forever Free" plan that allows you up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000, but gradually as our marketing needs grew we upgraded to "Essentials" and later to the "Standard" plan. We love Mailchimp's "Standard" plan since it allows us to automate our email sequences and includes pre-built journeys and custom-coded templates.
  • Customer journey builder.
  • Email automation.
  • Inbox delivery.
  • Template based email builder isn't as intuitive.
  • The automated journey builder is a bit complex to navigate if you're just starting.
  • Audience management, early on. As you get used to it, it gets easier.
Mailchimp is a great tool for anyone who's looking for an email software that provides great inbox delivery. Their email deliverability is one of the best in the industry. It is also well suited for someone who's getting started with email marketing. Because it comes 'forever free' if you have less than 2,000 contacts and you intend to send less than 10,000 emails it's a great tool to get your feet wet.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp across several departments in our organization but primarily in Marketing, CS, and Sales. It helps us to create custom email campaigns to nurture new opportunities and engage existing customers on new offerings.
  • It is easy to set up campaigns.
  • You can create simple or complex templates and then merge data in from other sources.
  • It is easy to manage your campaigns after they've been created.
  • You can glean valuable data insights on how recipients interact with your messages.
  • I've never liked the heavy branding on Mailchimp's product. Sometimes I'm ok with people knowing it's powered by Mailchimp but other times I want the message to feel less automated and the branding ruins that.
  • Customer Support has not been great in the few times we've needed it and reached out.
  • It used to be head and shoulders above other offerings on the market but there are more solid competitors to consider now.
Mailchimp is great for sophisticated marketing campaigns where you are advertising a product or service and it's obvious that it is marketing content. It is not great for creating automations that need to feel more personal.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is fantastic for helping our staff connect with our people through regular email communication. We are able to create beautifully designed emails with templates, check campaign results, and get a better picture of who is interacting with our emails...and who is completely ignoring them. And it's all automated, so much of the work is completed for us.
  • Design.
  • Templates.
  • Reporting.
  • Campaigns.
  • User management.
  • Text editing.
  • Spell check.
Mailchimp is great for small businesses and organizations to connect with their clients through beautiful emails. It makes designing emails easy for people with little to no background in design. We love the stats and information we get from the campaigns we've used; we can see specific information about our people and how they're reading/clicking links in emails. Definitely helpful to track who is doing what.
Blake Baron | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For an entry level email marketing software, it's pretty decent. You will want to replace it with something more robust, like Klaviyo, as you reach scale. We still use Mailchimp for some of our ecommerce sites that we don't want affiliated with our main business in any way.
  • Fast setup.
  • Super intuitive to use.
  • Good price.
  • List management could be better.
  • The WYSIWYG in-app email editor isn't great.
  • Marketing automation triggers aren't robust.
There aren't any fancy email marketing automation triggers like some of the more robust software packages offer you; however, if you're a small shop running on Shopify and need something fast -- Mailchimp could work. There's a free trial or limited version you can use to see if it fits your operational needs.
Andrey Rusev | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp as a tool to help us to start providing the external stakeholders with company news, interesting aviation stories and information about health, safety and travel tips.
Mailchimp is used only by the Public Relations and Communication department right now, but our plans are to involve other departments, such Aviation marketing and Commercial, to take part of it.
  • Mailchimp offers easy way to build the desired layout of your emails in according to the latest readers preferences.
  • Employees with less or without any experience with digital marketing tools can easy work with Mailchimp, so other departments can be involved in using it for their own purposes.
  • Starting with Essential paid plan and monthly payment is affordable when you are in the beginning of creating email marketing database.
  • Audience segmentation is done by tags and this help to customize the experience of the readers.
  • Mailchimp can offer annual paid plan for customers who are looking to pay at once or the company accountants insist of paying it.
  • By registering a Mailchimp account with a European company automatically to issue a tax invoice, not just a receipt.
  • Providing extra ways of testing emails especially when company email servers have restrictions when in the subject of the email has the word "test."
For users who need to start their first steps in the email marketing, Mailchimp is my recommendation, and later, when their email list become bigger, it's easy to upgrade to the next monthly plan. It's good that at any moment you can pause the paid plan and activate it again when you are ready and have something to send to your audience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp for clients to send out their monthly newsletters. Works very well for clients that have less than 2000 subscribers since there's no extra cost for them.
  • Clean user interface
  • Easy integration with website for new subscribers
  • Clients love that it's free (for up to 2k subscribers)
  • Very strict with spam complaints - this can be good or bad. We have people that originally gave consent and then when they get the email, they'll hit the complaint button and we'll get dinged for that. If you get too many of these (I mean like even 5-6 of these) per mailing, they will shut down your account
Mailchimp (free version) is most suitable for independent freelance type of businesses as well as smaller businesses that have less than 2,000 subscribers on their mailing list. One does not need to be tech savvy as there is a nice drag and drop interface to build emails, though there is certainly the option to write your email in HTML code if one chooses.
Jon Fauver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[Mailchimp] our primary email service provider and newsletter management tool. Currently also testing their survey function.
  • Simple to use, easy staff onboarding
  • Good delivery, good list management
  • Fast and helpful support
  • Closed ecosystem, not easy to manage with other platforms
  • Pricing can get expensive quickly, similar to hubspot tactics of upselling more advance features.
  • Limited form functionality, difficult to manage more complex leadgen campaigns.
Mailchimp is best suited for SMB businesses just getting started in eCommerce, companies with small lists and simple email strategies (ie monthly newsletters). Mailchimp starts to get expensive and loose functionality at large list sizes and complex lead gen campaigns, requiring solutions like Zapier (added expense) to combine use with other platforms.

Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We mainly work with WordPress websites, and to automate mail lists and send mails to customers we use Mailchimp on some of the websites.
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.

By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.
  • Editor is really easy to make some fast email templates.
  • Plenty of email types, from auto responders to A/B testing it's all there.
  • Grown to a complete platform, so for free users you have everything to start with.
  • Reporting a bit behind, I find the information incomplete, I wish for some more editing room here.
  • Automations are incomplete, and not easy to setup. You have to get in to it.
  • Pricing can ramp up fast with more subs, if you go to higher price ranges then there are better tools on the market.
Depends on what you want in your email tool. Small websites, shops who want to get into mail marketing and try out multiple aspects of it. Then go for it! The setup is easy, it's free to x subs and you can play around with automation, responders, editors etc.

If you are going bigger and want to make more complex automations, more detailed reports and already have a big list of subs, then there are better options for you. On the other hand many of the bigger tools have a free option or a trial option. So if you are starting just go and play with it. Hint: make a short list with functions you REALLY want and some that are optional.
March 18, 2021

Mailchimp is great!

Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used by our organization to send mass emails to hundreds of thousands of people. We use it for ourselves and for our clients. It's one of the simplest email clients that you will come across and we typically recommend it to people who just use email as a campaign sending solution that doesn't need to react in too dynamic of a way.
  • Mass emailing
  • Deliverability
  • Easy drag and drop
  • Fairly inexpensive for smaller lists
  • Smarter dynamic drip campaigns
  • Wish it would allow for more list loading without verification
  • Wish it didn't have as many soft bounces to emails that we know are legit and signed up for our email list
If someone needs to send mass emails and guarantee deliverability, Mailchimp is an easy solution for that. If you have purchased lists from external sources, don't consider Mailchimp. They pride themselves on deliverability and won't let their servers get spammed by bad emails. Also they have easy to use drag and drop builders.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is currently being used within several departments to conduct surveys and manage and track all responses in one single place. Because of it's ease of use and minimal required training it was easy to hit the ground running. We also use it to manage our mailing lists.
  • Very easy to setup up and be self taught
  • Excellent user interface that is visually pleasing and intuitive
  • Very handy reporting and tools to track results real time
  • Would like to see some of the high end features in some of the lower cost point memberships
If you want to easily manage contact and email subscribers in one place Mailchimp comes highly recommended. It's very simply to create specific mailing lists and edit existing subscriber lists manually or automatically. Due to it's simplicity anyone in the office is able to (with very little instruction) create survey's, request feedback, or provide responses and results to those that need it. With a simple UI and visually pleasing layout it's fantastic to work with.
Christopher Page, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've used Mailchimp primarily for clients. It serves as a great email repository system when integrating with landing page software. It solves the problem of collecting email address and storing them in a single system.
  • Tagging contacts
  • Audience segmentation
  • Form creation
  • Visual workflow builder (finally implemented recently)
  • Limited functionality with lists
  • Other than that, great beginner platform
For clients just starting their email marketing journey, I recommend Mailchimp. I haven't used it for more advanced clients or clients with larger lists. It's great for newsletter distribution and easy email design. I haven't used their visual workflow builder/automation, but glad to see they finally built that.
khayati jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used by our Sales and Marketing team to do the marketing campaigns, email marketing, content creation, EDM and many more materials for marketing. This software helps us to generate the potential leads by running several marketing campaigns depending upon the segmentation, preferences, needs, and desires of the customer.
  • Email Marketing.
  • Content Creation.
  • Automation.
  • Reports Creation.
Mailchimp is [the] best software to do email marketing as it gives us a feature to create our own content with inbuilt templates which is easy to use with the drag and drop facility. We can create content and publish it in a very short span of time. Anyone can use it as it is easy to use and manage. No coding skills [are] required to generate landing pages and getting data from different sources.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Mailchimp exclusively for our marketing campaigns. It is being used by many of our branches and has become our main platform for sending out targeted and personalized email blasts. It has great customizability and preset themes which make it easy to design and use the tool for effective mail marketing.
  • Customizable.
  • Preset templates.
  • HTML support.
  • Adaptable.
  • Interface.
  • Mobile support.
  • More options in trial version.
Mailchimp is a good tool for sending personalized emails to all of your mailing list subscribers in just a few clicks. It is easy to design, and for beginners the preset templates are quite helpful. It is fairly simple to study and make good use of the analytical tools integrated with Mailchimp.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used by multiple departments across the organization. We use it to send newsletters to our clients as well as communications to our internal team members.
  • Ease of use
  • Analytics
  • Audience Management
  • More robust social media management tools
  • Functionality that lets you attach documents to emails sent through the platform
  • Better pricing for companies with a large audience
Mailchimp is a great platform for businesses and solopreneurs. It is easy to set up and start using quickly. I especially like the design templates they have so you can build your newsletters without HTML experience. It may not be a good option for businesses that have large audiences as it can be quite pricey as you increase your audience size.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Mailchimp to communicate with our existing users about any product updates, news, maintenance etc. It's used primarily by Marketing, even for technical updates. Even on its free plan, it solves our need to communicate with our users at scale and in an automated way, without us having to use our transactional email services.
  • Ease of use
  • Templates and easily accessible lite advanced features
  • Affordable
  • Many people know how to use it, so it's easy to train someone to use it
  • I'd like to see some more advanced features, automations and dripping functionality
  • More email templates are always welcome
  • A little improvement on the design of the UI
Mailchimp is ideal for businesses that want an easy to use, free and quick to set up software, in order to mass communicate with their users or clients. It's also ideal to integrate with your website for visitors who want to sign up to your newsletter, since virtually every CMS has an integration with Mailchimp.

It might not be ideal to run NPS surveys or do advanced email marketing automations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used by a number of our clients as their email service provider. We use it to set up email journeys, stay in contact with our subscribers, and engage with our customers via templates or custom-coded email designs. We typically manage the email strategy, content, design, list management, and sending of emails via Mailchimp for our clients.
  • Easy to use, beautifully designed email templates.
  • Email journeys and drip campaigns are very easy to set up.
  • A very robust and easy to understand reporting platform.
  • Their native forms could be easier to use for people with no coding experience.
  • Customer service is not available 24/7.
  • Their segmentation options are very basic.
Mailchimp is great, especially if you are new to email marketing. It is very user-friendly, and their templates are very easy to use. Even if you are very experienced and have coding experience, Mailchimp is still a great tool because you can custom code your emails in there to look however you want.

Mailchimp’s learning center and reporting is very robust, and the product is well known for its high sending reputation and deliverability rates. The product just works. Although customer service may not be available 24/7, it isn’t often that you’ll have an issue that you need to reach out to them for.

If you are looking for in-depth segmentation, more advanced native forms, or just an overall more advanced email service provider, Mailchimp may not be for you. However, if your email marketing strategy is more basic, and you are simply looking to do the standard sends, some drip campaigns, and perhaps a welcome journey, Mailchimp is well suited to that and will provide you with robust reporting on how your sends are performing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp to manage all of our emails sends across multiple channels. Mailchimp has helped us organize our emails and saved us a ton of time. We have several teams using Mailchimp and [it] is used for internal and external communication. We mainly use if for mass communication and abandon cart emails.
  • Has more integrations than any other email platform.
  • Easy to set up and get started.
  • Very reliable.
  • Some of the automation tools could be more robust.
  • The cost is pretty high compared to other alternatives.
Mailchimp is suited for simple email programs to mass communicate with your leads or customers. It's very easy to set up and get going. They have a ton of templates you can use and customize and an easy-to-use drag and drop builder.

Mailchimp is not ideal if you have some complex automation that needs to be set up. You would be better off with a program such as Marketo.
March 17, 2021

The Power To Empower

Genie Forkner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I manage Mailchimp for my clients that choose this email marketing tool. It's simple integration with Wordpress is generally the deciding factor when they choose this platform.
  • Easy to read analytic reports
  • Offers a variety of drag and drop templates that suits the needs for many users
  • A good choice for startups and non-profits working with limited budgets
  • Organization of lists/audiences
  • Offer simpler options to organize contacts at the time of upload
  • Increased contact limits for non-profits
For a micro organization, startups and non profits that have minimal skills in the area of email marketing Mailchimp is a good tool to build some skills. The easy to read analytics offer easy to understand audience insights. The pre-designed templates help create well structured content to increase open rates and conversions.
Staci DeVries | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use Mailchimp for nearly a dozen different newsletters being sent out by various ministries within our organization (i.e. Safe Church, Racial Reconciliation, etc.). I love that we can compare the stats each week for the individual newsletters. Having one tool makes the process run smoothly and breeds familiarity.
  • Easy to navigate user interface.
  • Simple subscription tools.
  • Helpful analytics.
  • The customer service could be improved so that responses to questions come in more quickly.
  • It would be helpful to have a better tool to clean subscriber lists (i.e. subscribers who haven't opened the newsletter in a year).
Mailchimp works great for weekly or monthly newsletters. The templates are incredibly helpful and it's easy to train others on how to use it and run tests of their newsletter campaigns. Mailchimp might not be the best choice for people who want more control over design features.
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