Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
However, the ability to re-edit previous posts to send again is very good, and saves lots of time when you are only updating a previous mailing.
All-in-One Marketing Platform
Lessons for Success
Mailchimp Audience Management
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Also, it will be one of the few that end up being shared within the communities that I work with (musicians) and is often the go-to piece of software that they …
Lessons for Success
You will quickly learn how to build, edit and write solid emails for your campaigns, and also build up your …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
Critical Ecommerce Features
Mailchimp Audience Management
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
10 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Ambassador Referral Marketing Platform
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- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(26-50 of 499)Reliable and easy to use
- Manage contacts
- Quickly upload new contacts
- Has lots of templates that can be used
- Nothing to dislike at this time
Mailchimp for Church Use - Highly Recommended
- Email Formatting
- Contact Management
- Product Usages Walkthroughs
- "Send To" Contact Selection
- Campaign Search Feature
Intuitive interface, mailing list management and reports
- Collect signups
- Create campaigns
- Manage lists
- Reports
- Pop-up can be better - we use Privy for that instead
- Easy way to cover all compliance in various countries
- Better plan options - between the current price plans
Does the job
- Storage and management of email lists in different categories
- Integration with website forms to capture and store contact details
- Clear, easy to use data on mailing success etc.
- As a small company it would be good to have more flexible invoicing dependent on use.
- It is not always clear on how to manage lists
- Easier explanations on the type of sign up or storage of a contact
As a small company it can be difficult to know whether we are getting value for money as we do not send mailing on a frequent basis. Maybe there could be a pricing model based on usage?
Great overall marketing tool
- Great integrations
- Easy to use templating features
- It allows to do segmentation based on our needs
- I would like to have more audiences
- Phone support for standard plan
- Allow to use our subdomain without buying from mail chimp
- Format new templates
- Create an audience and save for later
- Include links to social pages that are always there for me
- Add images, buttons, headers, footers, links and more
- A report of users that have unsubscribed
- Additional emojis
Monthly newsletters.
- Email templates.
- Customization of formatting.
- Ease of use/editing.
- Ease of use for formatting.
- Ease of putting together detailed newsletters.
- Easier photo uploading.
Rethink your pricing and I would look at buying this but it's too expensive for a small business
- Free mailing list
- Setting up forms
- I find it hard to navigate
- The automation is fiddly
- The mailing list is difficult to navigate
- They used to be good then they changed to being really expensive
Mailchimp: Your go-to platform for online E-Mail Marketing!
However, it also has a few downsides. The confusing interface makes it a bit difficult to create a quick workflow. This becomes especially apparent when you want to send out a full campaign quickly. Also, the overall design looks a bit dated, especially in 2023. Even though it has everything you need, from email designer, campaign editor and contact list is present and working perfectly, it feels a bit like working with older software.
If you can look past this, you are presented with a solid piece of email marketing software that will help you to create valuable connections with your clients.
ou will not be disappointed for sure.
As an extra, if you are a small company, helping clients to create their email marketing campaigns, Mailchimp has a solid way of connecting them with your account, so you can manage everything that is agreed with your clients.
- As a client portal to guide them with marketing emails
- As a solid CRM system
- As your main marketing email software to connect with future clients.
- The design is a bit outdated. Not a big problem per-se, but it sometimes feels a bit out of place in 2023
- Some functionalities are a bit hidden in the menus. Even when you think you know where they are, it still feels counter intuitive to have to look for them.
Especially the free version gives you a good overview of the possibilities of everything that you might need to get started with online marketing.
Once everything is setup properly, you will not be disappointed and will be using this great piece of software will guide you for years in your online work.
Get Your Busy Marketing Team's Time Back with Mailchimp
- Clean designs
- Organize marketing campaigns in one place
- Schedule email blasts
- Add or remove email addresses from campaign
- Targeted marketing
- Templates and being able to reuse your own work
- Lacks a dark mode for users when setting up campaigns
- Lots of options but can be overwhelming to find the specific ones you want
- Lack of transparency on where AI-created materials come from
Great tools for starting out, gets expensive over time
- Their new AI tools have helped our staff when they have writers block
- I like that we can use one platform for email and text
- Reporting and analytics
- They struggle with data cleaning
- Their pricing is a bit expensive
- some of their best features are for their higher tiers
One of the best email marketing tools on the market
- Ease of use
- Great customer service
- able to optimize campaigns with ease
- A/B Testing Improvements
- Improved Deliverability Insights
- Enhanced Analytics and Reporting
Why we love (but no longer use) Mailchimp
- Attractive Design Capabilities
- Easy way to store templates and make building new newsletters easier
- Easy to access breakdown of how many opens
- I would like to immediately edit the design and content of the email before deciding on a subject/ highlighted text
- I would like to size images visually instead of typing in dimensions to a separate window. I want to use a pull tab to move the image around the screen.
- In the list of email campaigns I wish the list was accompanied by a visual of the email instead of just the internal title
Great Choice for Email Marketing
- Segmentation
- Email Marketing
- Landing Pages
- Costing
- Mobile Engagement
- Customer Behaviour Reports
Mailchimp is super user friendly and great for small businesses who are starting up or already started but looking to grow their email channel.
Although we have been with Mailchimp for many years, we are starting to outgrow Mailchimp. They only thing that is holding us back to grow our automations further is the limitation of the "merge tags" offered.
But overall Mailchimp is great with it's platform, online help, live chat and inspirational tips too.
- Super friendly platform
- Great for organising weekly tasks over all channels like email and social
- If you ever need help, their online chat is very helpful
- Would love to have more than 80 merge tags
- More in-depth reporting
But now we are outgrowing Mailchimp, just towards the automation side of things where we have limited merge tags.
If you are a small business or starting up then this platform is the right one to use, Mailchimp is a wonderful package that I would recommend to anyone.
Great budget friendly email marketing platform
- Organises data well and allows for exports
- Great interface with drag and drop
- Tells you if something is wrong before proceeding, great flags
- Follow-ups- I feel there isn't always the option I want for logic
This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.
We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
- Great user Interface
- Excellent feature set and suggested solution set in a proactive way
- Import and export of data made hassle free and very visible
- Modular flexible pricing plan
- Easily segment campaigns and sectors of customer/prospects
- Strong Automation features
- Campaign Lists view could handle large volumes of Campaign display better
- The Structure of building templates and unsubscribe elements can be confusing
- Integrates with most other platforms
- Had advanced data entry fields for collection of additional information
- Easy-to-use drag-and-drop builder
- The drag-and-drop builder can be a bit basic - some of the customizations could be improved
- The free plan is used to send automated welcome emails, now this is not a feature unless you upgrade
- It's very similar to a lot of other email marketing systems out there - for the price you pay, it would be nice to see Mailchimp offer something more advanced
"Pawsome News: Mailchimp Unleashes Heroic Tails with [...]!"
- Tagging is super easy and helps us to group our clients by donor, region, and more
- Creating emails are super simple. I do wish if you made someting and didn't know it was included in your plan there was a way to convert it down to your plan without having to completely recreate it.
- Love that you can send the test to everyone you want but only have comments seen by certain people, not everyone needs to see the edits/changes
- I am excited to start to use/learn the new SMS features
- I always seem to struggle with finding a simple search button on the home screen to search for a contact - total user blindness
- It tells us that your subject line could use improvement, but doesn't really give you good examples of what I should do to improve it. I wish it would use AI technology and just rewrite the subject line.
- I wish I could find a tutorial on best practices for journeys and how to use EVERY thing it has to offer.
- Maybe offer a Mailchimp 101 class with Q&A monthly/quarterly.
Mailchimp is a great small business marketing tool and service!
- Pull in content from our WordPress website.
- Deliver our content consistently without fail.
- Maintain a contact list that keeps us engaged with our customers, partners, and staff members
- Provide the functionality listed above at an excellent price point
- Provide performance detail on our campaigns
- Introduce new, helpful features to make the service more valuable
- Keep us informed of new, helpful features.
- We schedule our weekly newsletter manually each week, but since we have an exact day of the week and time, we send our newsletter each and every week, it would be helpful if the Campaign Tool/Manager had the functionality to setup a schedule for the whole year or longer and then mark exceptions like for major holidays.
- Like many websites...the function to "Keep/Stay Signed In" doesn't seem to work...at least for me.
- It would be helpful if the "Add Subscriber" form provided direct access to enter notes about the subscriber versus having to go back into the contact after the initial add to then enter notes.
An effective marketing tool, especially for small businesses
- Creates audience segments using tags
- Easy to read reporting after each campaign is complete
- The email design interface is not the easiest to use
- I'd love to be able to see a preview in the same window where I am editing; maybe something you can click and it expands, but you don't have to leave the editor.
Great value for your business!
- Lead Management, how we send messages to our leads based on a lead scoring system
- Automation, which emails are sent and when based on where the user is in the customer journey
- reporting, offering us insights to make optimizations on performance
- Navigation around the interface can be tricky if you are not technical or a new user
- Comparison of campaigns on a period over period basis
- List Management, if a user unsubscribes they normally want off all email lists, but this isn't the case so we get angry messages from customers because they are on other lists based on their customer profile and what criteria they fit.
Mailchimp is great for small businesses.
- Maintain mailing list
- sort contact by categories
- create drip campaigns
- create and send mass emails
- adding contacts could be easier (less clicks)
- Behavioral activity analytics to determine clicks, opens, and overall engagement
- List segmentation and management with the use of tags
- Email template designs and autofill options for input fields
- Segment creations can be a bit confusing to manage and edit once they are created
- Some of the email comparison data is confusing to understand
- Sends emails to many recipients
- Has the option to send to different audiences
- Lets you know when someone has unsubscribed
- Emails landing in spam
The mail landing in the spam folder can be frustrating. The statistics provided on how many customers open the email is useful, as well as the customers email that unsubscribe.