Reviews (51-75 of 246)
I don’t think Mailchimp shines when it has to be customized with submission forms, or with a custom unsubscribe page. It’s also not the best if you already have a big list of subscribers.
I appreciate that they have custom-priced models for single-send email blasts.
- It is easy to create graphically appealing templates, and to use those templates with new content for each message.
- Safe unsubscribe, and subscription options are great and reliable.
- Delivery and message statistics were fantastic, especially considering we were coming from 0.
- For our limited requirements (1-5 monthly emails to a list of 200 or so), with a few different templates and delivery statistics...everything worked perfectly! We didn't need anything to change at all.
We are also able to design and manage a number of different templates depending on the type of e-mail that needs to be sent out. We have templates for general weekly e-mails to parents, e-mails to leaders, special announcement e-mails, as well as a template that we use to announce specific events. Overall, MailChimp is an easy to use and effective communication tool that allows us to quickly contact our leaders and parents with clean, easy to read e-mails.
- List management is easy to do and fairly intuitive
- Template design and creation functions solidly and allows you to tailor your e-mails to specific groups
- The tracking metrics allow you to see who's opening your e-mails and how many clicks you get from within them.
- MailChimp sometimes struggles to embed videos well
- Because of the nature of an e-mail from MailChimp, mail often ends up in the "Promotion" folder in Gmail
- Occasionally during template design it can be a struggle to get your template to look EXACTLY how you envision
We've been sending out a sequence of emails to different groups of customers for our latest project. It's been great getting the results we need and seeing who's been clicking our links and re-sending emails to people who haven't clicked or opened the first-touch email. Seeing those analytics and having the ability to segment our list and send emails targeted to a specific audience has been super helpful.
This has been a key component of building out our online case studies and customer testimonials.
- Mailchimp is easy to learn and use.
- List segmenting, email scheduling, and detailed analytics are all features that streamline our processes and help us market to and email constituents with ease.
- We've had a few issues getting the right lists and communication segmenting set-up, but once we got the hang of it everything worked out. We had to change our segmenting approach a little to make it work though.
- Can easily add and organize distribution lists/audiences
- Can easily see results of each campaign
- Mailchimp seems to frequently change the layout of the platform, which can be a bit confusing.
- Larger distribution lists will require an investment via Mailchimp's credits.
- MailChimp is easy to use. I appreciate how it shows you a preview of your email, and allows you to send test emails before sending the final one out. I really enjoy that we can link our social media pages as well as create links to our website and more.
- There are many different ways to format our emails, with great options like images, images with captions, text boxes, space dividers and image blocks.
- Importing new emails is super easy
- I wish we could create different button colors for the link buttons instead of just the light aqua blue.
- Often when I upload an image into an image box, there is a black line on the right side and bottom of my image (on the border) I can never seem to make it go away, and it can disrupt the look of my email.
- Automation campaigns.
- Campaign statistics for success and failures. Breakdowns for each email to track what worked and what didn't.
- The breadth of tools for creating, managing, and reporting on campaigns both digital and print.
- The ability to create multiple channels for prospective, current and past customers to interact with.
- The cost has increased over the years.
- The free version has been cut back tremendously to encourage users to pay for the upgraded version.
- Quick and easy templates to build your email from.
- Simple contact list uploads to add to your email database.
- Can import your own designs into the emails to make it personal and stand out.
- I would love to see a better option for reduced/nulled payment if you have to reduce the number of contacts in your database to hit the free version without being overcharged.
- Would love to see some new fonts and color choices added (so that they can be consistent with our branding colors
- Very affordable. Especially considering the functionality, a great deal.
- Easy to use. The basics are handled without difficulty.
- Good function. Not the most sophisticated email system we've ever used, but missing functions are rare and we've implemented workarounds.
- Segmentation is one area where MailChimp has room for improvement. Basic segmentation is done well, but complex segments (combination of ands and ors) have be created manually and then uploaded as a static segment.
- MailChimp takes a very hard line on spam complaints. This is generally good because it ensures a 'clean' signup process. But opt-in subscribers sometimes forget they signed up and complain anyway. If this surpasses a threshold (fairly low, in my opinion) you could end up with your account suspended until you explain what happened. While I understand the need to enforce quality, this is a draconian approach that puts my business at risk.
- Approved bulk mailer. Most email services and Internet service providers (ISP) limit the number of emails you can send at one time. This is to prevent spamming. With a tool like MailChimp, you can send an email to an unlimited number of recipients at one time.
- Compatible with various email readers and devices. MailChimp gives your recipients the option to read your emails in fully-styled HTML or text only. They can also click a link to read the email in a web browser instead of their email.
- Know if people are reading your emails.
- Dig up & change the specific defaults or dig up a very specific piece of data can be frustrating. It’s all buried on second screens and/or specific workflows.
- MailChimp reserves the right to suspend or cancel your account which gives you a disadvantage while you are paying for the service but yet they have the right to refuse to serve.
- You pretty much have to create your own templates. If you want your email to look good, you have to do it yourself. Their template is not attractive enough to attract sales.
- Templates. They are current, fresh, visibly pleasing and easy.
- The data that you receive is accurate and you are able to create your own custom reporting.
- Accuracy. The bounce back rate is VERY low. Your database is easy to maintain.
- Maybe the customer care followup could be better.
- Pricing structure.
- Adding flash to templates.
One of the reasons I don’t like this system is because the brands I work with are mostly startup or small businesses and most of them have heard of MailChimp and they know it’s free for 2000 subscribers, however, they don’t know what restrictions the free plan comes with. And their suggestion to everything is “Contact customer support.” If only they knew.
I also wish the free plan came with a bit of automation but I guess that is what Drip or SendinBlue is for. I also wish MailChimp came with an inbuilt mini tutorial on how to use their software, I think people new to email marketing would find it very useful. I remember the first time I tried MailChimp I had no idea that I had to create a template and then a campaign.
I use MailChimp with a lot of integrations to widen its use, I use MailChimp with Privy, Drip, Hubspot CRM and many other tools thanks to Zapier. One of the features I love about MailChimp and I’m yet to find in SendinBlue or Benchmark Email is the ability to have an image header in the signup form. My review is mostly based on the free plan, but despite the flaws I’d still recommend MailChimp to individuals and companies looking to get into email marketing.
- Clean Interface, easy to use.
- Customizable Signup form that can be used as a landing page.
- Robust free plan suitable for small businesses and bloggers planning to grow and manage their mailing list.
- The customers support system makes it difficult to get specific help after 30 days. This mean after three days the only support you get is from the Knowledge base or Tutorials from other sources.
- The free plan compared to its competitors comes with limited features such as lack of automation.
- MailChimp's templates are very flexible and they even let you code your own template if you can't find one for your needs! I just use a Basic one and I usually use the same template for all of my emails. And the email customization is great! I can easily insert photos, links, videos, GIFs, buttons and more!
- They also allow for multiple mailing lists. Currently I only have one (my newsletter), but if you need more than one, you can create them.
- Also, they allow you to create subscriber groups/segments. Only want to send an email to a select group of subscribers? No problem. You can create and name a group or just individually select certain subscribers! This is a great feature to send an email to a new subscriber and just that new subscriber.
- Their Reports/Analytics system is also helps to show you if your emails are gaining the attention of your subscribers. It shows the Click Rate and Open Rate for all of the campaigns/emails you have sent. It's a great way to learn about what emails are working and what's not.
- No dislikes so far! It's free to use until you amass 2,000 subscribers! I'm not there yet, so I'm loving MailChimp!
- Simple to use and doesn't require experience.
- Nice templates available.
- Provides email campaigns analytics.
- Easy email list management.
- Mobile app lacks many features.
- It will be nice to gave more professional email templates.
- Gets expensive with certain plans.
I also believe that mailchimp could be used for many other purposes like marketing a certain product or a service that the company offers. The platform offers many great features that could be helpful in any field.
- Mailer design features - drag and drop with image and video embedding options
- Pre-built templates are very helpful and has good design aesthetics
- Mailchimp has increased the pricing lately which makes it unaffordable for startups and mid-size companies
- Most of the templates and features are premium now
- Mailchimp does offer a freemium version too, so it's easy and free to learn about Mailchimp.
- In the standard version, it has a few of the most used and best templates for bulk emails.
- Not so good for small organizations or start-ups because of pricing.
- A little bit time-consuming for full customization.
Mailchimp Scorecard Summary
Feature Scorecard Summary
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Mailchimp Support Options
|Free Version||Paid Version|
Mailchimp Technical Details
|Mobile Application:||Apple iOS, Android|