Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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Mailchimp Audience Management
All-in-One Marketing Platform
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2585)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(101-125 of 499)Great Product for The Price.
- Organize contacts.
- Allows for customization.
- Email marketing.
- Newsletter creation.
- Customizing templates.
- Automation
- Large edits to customer base.
Mailchimp is the best for small business newsletters
Mailchimp also allowed me to create a pop-up subscription form for my newsletter. That has helped me grow my email list. Most of the latest subscriptions have come via that form.
I really like it and often recommend it.
- It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
- It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
- You can set it up to send out a "welcome" message when new people sign up for the newsletter.
- Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
- I wish it would be easier to replicate my monthly campaign.
- I wish Mailchimp would add more ways to grow my list.
For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
- Email Marketing
- Bulk Email
- New Letter Creation
- Cost is too much
- They can provide better interface.
- Support needs to improve.
Mailchimp is Better Than Other Email Clients
- Newsletter templates
- Relatively easy to use
- Has a good amount of features
- More flexibility in template design
- Could improve user interface
- Incredibly easy to use interface
- Tons of tutorials and help resources
- Easy integration with GDPR
- The pricing structure is not ideal for infrequent newsletters with a large amount of subscribers
- Pricing is confusing and challenging to understand
- The editor is buggy, still, after years of using it
- Account Creation
- Mass Mailing
- Data Management
- GTM intgeration
- API and Webhooks supports
- Email Marketing
- Survey
- Landing Pages
- Workflow
- Reporting and Analytics
- Automation
Functionality is good- Customization is OK
- UI is inviting and fun to look at
- User permissions are easy to set
- Sales process was very easy
- Marketing email creator UI and UX is difficult to understand and also difficult to make it do what you would like it to do. The options do not allow you to customize to the extent you would want to.
- Customer lists and email address database management is difficult. Modifying a list in Excel, deleting your current list in Mailchimp, them uploading your new one is annoying.
- Options are sometimes not clear. An example of this- I had a marketing email ready to send and wanted it to send out the next day. The options after setting it for my desired time make it seem like it will send right when you click to accept button. Little things like this are common.
Mailchimp is a good all around CRM.
- Linking with other applications integrations.
- Organizing audiences.
- Landing pages.
- When writing content, the interface isn't user-friendly for fonts and settings.
- I'd like to create more than one list with the free plan.
- Inserting first names in the text isn't being displayed in the test email. I've had several occasions where the </> the frame was present in the test email. But when the real email was sent, it read as "Dear " with no first name even though I had inserted it. That's been very frustrating.
Email Marketing Made Easy with Mailchimp
- The best contact management platform.
- The customizable triggers to send emails.
- Intuitive user interface.
- Could have more advanced automation features.
- Emails aren't as targeted due to a lack in tagging.
- Could use more pre-structured templates.
Email Marketing Made Easy with Mailchimp
- Can send email to large contact lists all at once
- Can create automated emails
- Provides data regarding email success/responsiveness
- A more responsive support team when issues arise
- Analytics can be complicated
- Webforms could use an update
Mailchimp is great for any skill level
- Templates allow marketing to look high end.
- Tracking engagement with the end user.
- Storing email campaigns in order to reuse and update emails.
- Templates can sometimes be too rigid and do not provide enough flexibility.
- Scheduling campaigns could be more user friendly.
- Better metrics on users that are not engaging with campaigns.
Mailchimp for the win!
- Sending bulk emails.
- Accessible to novice users.
- Deep levels of customizability.
- List management.
- Deliverability management.
- Web forms can be difficult to customize in some ways for more technical implementations.
- Analytics could be easier to use.
- Segmentation.
- E-mail template design.
- Ease of use at all levels of the organization.
- The ability to use more than a limited number of tags for filtering.
- Easy to add responsive video.
- Management of unsubscribes.
Good for segmenting audiences effectively.
A great feature to add custom fields and synchronize them for meaningful messaging and data merges.
Template building system that is flexible and intuitive to use.
This helps to match up the branding of any organization to send tailored messages.
The flexibility also allows the inclusion of sponsorships with ease.
Clever lil monkey!
- Offers a reasonable amount of start-up templates
- Drag & Drop features are simple and appealing
- Allows color customization
- Has a considerable API catalog
- Easier "connected funnels"
- Offer free/essentials plan for training team members with several seats
- Move "go" buttons around so that they head on the dashboard and not in the footer
- Add diagram "logic" to pages while creating campaigns
MailChimp is great for beginners!
- Email designer
- Email address storage
- Tracking
- Automations
- Email designer
- Organization
End-to-end email marketing solution that's easy and complete.
- email tracking and interactions
- market funneling and communications tracking
- application integration
- deeper analytics
- stronger audience management tools
You Don't Have to be a Wizard to Use Mailchimp!
- Mailchimp is extremely user-friendly.
- Mailchimp provides clean templates for newsletters.
- Mailchimp makes it easy to import new contacts.
- In Mailchimp, you cannot integrate video to play within your newsletter.
- With the free version, you are only allowed to create a certain number of lists for your contacts, which should be changed considering your contact limits.
Best Service & Value for Start Up Businesses
- Manage list
- Compliance
- Template
- Automatic footer completion with company name and social media.
Best Marketing Mailing software
- Reports
- Templates
- User list management
- Scheduling Features
- Detailed Reporting
- User Interface
- Regular Updates
Mailchimp Offers an Intuitive Easy-to-Use Email Marketing Solution for Small Businesses
- Building databases of contacts
- Creating funnels for different customer segments
- Provide analytics of customer outreach
- Provide organization of new customers and contacts
- More nuanced ways of breaking out customers
- More design elements for the email templates
- More collaborative tools for teams
MailChimp - Email Marketing Tool For All Types Of Businesses
- Creating email templates according to your business requirements.
- Track website visitors' activity and give analysis on the dashboard to understand users easily.
- Sending bulk emails without any error in a moment.
- Free plan for beginners with various features.
- With free version it should provide email scheduling facilities with support team.
- It doesn't notify to attach files while I am sending such emails without attaching files.
- All the processes are little lengthy for new users.
- Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
- Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
- Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
- Hebrew support and RTL functionality [need] improvement. The system isn't 100% friendly to RTL emails.
To send great mails
- Beautifully designed email templates
- Statistics
- Tips for our success
- Sometimes emails can end up in spam.
Mailchimp - Your must have email marketing buddy!
- A huge variety of ready templates for us to use (plug and play).
- Easy platform to use (Good UI & UX).
- Good customer service support with online chat available.
- Very affordable pricing.
- Ability to update our database for bounced emails.
- Automate or recommend campaign template based on what we intend to achieve.
- A conversational email with a chatbot to help us to move the prospect down the pipeline.