Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
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Mailchimp Audience Management
Critical Marketing Features
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(151-175 of 496)Grow Subscribers, Send Mass Emails and Track Delivery!
- Runs mass email campaigns, tracks delivery, and open and click-through rate
- Grow and manage subscribers list, segment them with automated targeting
- Offers a large collection of beautiful email templates suitable for all kinds of sales and marketing needs
- Offers a generous free plan for starters with 2000 contacts and 10,000 emails per month
- Mailchimp cannot be hosted on a private server. No guarantee of privacy.
- The user experience can be improved to make workflow easier and faster.
Perhaps the Best All-Around Email Service
- The intuitive design user interface has a very short learning curve.
- It is easy to upload email lists and segment them by attributes.
- It offers metrics regarding email performance.
- It could offer more autonomy over design of emails.
- The same customer email address across multiple lists count multiple times, which may be potentially upping your monthly subscription fees.
- It doesn't distribute emails to multiple lists at the same time.
The Best for Beginners and Intermediate Users
- The UI is easy to understand (if you're relatively web-savvy).
- The ability to import and edit subscribers is incredibly easy and fast.
- The tracking metrics are detailed and simple to understand.
- Tagging and audiences could be improved upon. While easy to workaround (if you have the brain for that), I do wish I was able to segment subscribers a bit better.
- While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers, but not have to pay a substantial amount more until they reach the next tier limit.
- Marketing automations would be something worth developing more.
Mass Email Made Easy
- It is intuitive and easy to get going.
- It does a great job managing contacts and allowing people to subscribe/unsubscribe.
- The pricing model is budget-friendly.
- Sometimes, there may be too much under the hood that can confuse administrators.
- Sometimes, integrations with third-party services can be tricky or glitchy.
Mailchimp is Great for Email Marketing, if That's All You Need!
- Segmentation
- Email design
- Conditional formatting
- Integration into other CRM services (particularly nonprofit services)
Mailchimp: A Great, Solid Email Marketing Tool!
- Contact import
- Contact segmenting/tagging
- Drag and drop design
- Scheduling features
- Smart data
Mailchimp Delivers on Several Levels
- Organize subscriber information
- Integrates with other applications/systems seamlessly
- Offers several useful tools/marketing techniques
- Customizable and scalable based on the user’s knowledge
- The API toolkit could be a bit more applicable for non-tech/developers to use.
- I would like more controls over customizable HTML features (font, colors, etc.).
- A/B testing
- Email marketing
- Workflows
- Send time optimization
- Reports and analytics
- Email and landing page builder
Mailchimp Works Well for Email Newsletters
- Allow you to communicate in a similar fashion with multiple different stakeholder groups
- Send timely and efficient communications to our audiences
- Keep track of our mailing lists and update emails as people unsubscribe or are closed
- Provide easy-to-use templates for our designers to work with
- I'm not sure it always gets through the junk folders of our recipients.
- Determining how to send the same or similar emails to different lists and audiences is sometimes confusing and leads to problems with emails being sent multiple times.
- Better database integrations with the rest of our software platforms would be nice as it doesn't get updated when our database list gets updated.
- The format is professional but looks similar to what you would see with emails sent by retailers or other D2C businesses.
Good Platform for Small Business
- Email templates
- Reporting
- Segmenting
- Deliverability
- Customer support
- Integration with email clients
- Landing pages
Mailchimp: Great for Small Lists and New Businesses
- Cheap for newer businesses
- Easy to use and setup
- Integrates with almost any platform or service
- In my opinion, they don't make it easy to segment and organize your audience.
- I feel like the navigation of their backend is always frustrating.
- Beyond the very basics, most of my clients find it hard to use.
Mailchimp is a Good Little Mail Monkey!
- Ease of use
- Templates for building emails
- Import/export of addresses
- Helps make sure we are compliant with all new email regulations
- The UI recently changed, causing some confusion.
- In my opinion, there are not enough social share options.
Mailchimp: The Essental Tool for Marketers
- Build good-looking emails for send-outs
- Segmentation
- Incredibly easy to use
- Visibility across your database can be clunky.
- The search function was frustrating.
- More features to make your emails look even better would be good.
Invaluable Tool for Email Marketing!
- Reporting
- Extremely customizable
- Extreme ROI
- Customer service could be a bit better.
- It could have a better customer tracker.
- It could allow for increasing the number of sendable emails.
Mailchimp Makes It Easy!
- It is very easy to import subscriber/contact information.
- There are a variety of templates and the option to import your own.
- Overall, the ease of use is great.
- Some of our recipients report unintentionally unsubscribing, so it would be helpful to offer a proactive report to the admin so that they can verify with subscribers.
- We consistently experience challenges with formatting text in the editor and have to send/resend test messages to ensure that formatting appears correctly in the message received by subscribers. We are not sure if this is related to the use of copy-paste. It would be helpful to be able to set a theme and have all edits and additions of content format to match the theme.
- Gmail users report being unable to find our messages in their main inbox. It would be helpful to be able to provide Gmail users with directions to mark messages from us as desired so that they appear in the inbox.
Efficient, Easy to Adopt, & a Time Saver!
- Efficient
- Easy to use
- Stable access
- Better integrations with other platforms
- More detailed reporting
- Improved email search functionality
Simple, Yet Highly Effective Email Marketing Tool!
- The drag and drop email editor is intuitive and really easy to use.
- It also has the ability to create more advanced email marketing.
- The analytics are quite good and presented in a way that can be taken out of the tool and presented externally.
- Lately, it has become harder to import new data (without having to demonstrated consent) which isn't always possible.
- Adding custom merge tags/fields isn't possible when creating templates, which can create confusion.
- Templates are basic (but in my opinion basic emails perform the best).
- Integrations with CRMs available, but most marketers want CRM and email marketing to be built into one tool.
In My Opinion: A Decent, But Often Clunky and Unintuitive Tool (ConvertKit is a Better Choice)
- Generous free tier
- Useful audience segmentation tools
- Simple interface
- The automation features are inferior to ConvertKit.
- The interface feels slightly clunky.
- It can become expensive with audience growth.
My Advice: Don't Use the Shared IP
- Good dashboard
- Good metrics
- Good template system
- The free tier has a lot of blacklisted IPs.
Mailchimp is for Mail Chumps - In my Opinion, Just Don't Bother!
- [I believe] Mailchimp doesn't do anything particularly well.
- [in my opinion,] Mailchimp could improve on basically everything. I think it's seriously complicated to use.
- In my experience, the tagging facility doesn't appear to work and all my imported contacts were tagged multiple times with multiple different tags. I feel that the remove tag options are limited and selecting an audience based on the tags is virtually impossible.
- I believe it should be simple to send one client an email, but with Mailchimp, I would spend two to three hours trying to figure out how to send one person one email because the categories, audience, and tagging are just faulty and awkward. In the end, I usually give up and phone the client, which is probably better, but, geez, it's a pain in my opinion.
- The silly icons that you have to use instead of words could be improved because you don't know what icon means what and getting from one section to another makes no sense in my opinion.
- Now, I understand why emails I receive from others who use Mailchimp usually look average. In my opinion, it's because it's a dog of a system.
- Easy to use.
- Stores many contacts.
- Interface is clean.
- Interface keeps changing.
- Pricing goes up with number of contacts.
- Doesn't connect to Cosential.
Mailchimp - The only tool you will ever need!
- The interface is simple and customizable
- The analytics are very detailed
- Good support team
- Detailed guides available to help you do almost anything
- Setting up automated emails can get difficult
- Pricing is on the higher side
- Some landing page and contact form designs are too restrictive
Personally, I Do All of My Campaigns on Hubspot From Now On...
- Nothing
- Nothing
- Nothing
- UX/UI
- Overall layout
- Audience import
Get the job done with the least friction!
- Tons of integrations
- User-friendly email builder
- Would love to see a visual automation builder
- Need the ability for users on a current list to have updated tags without creating a new list when sending via zapier or WordPress
Mailchimp Review
- Nice UI
- Simple
- Well-known product
- The free version feels limited.
- The paid version costs a bit much for what you get.
- It seems like some competitors may be gaining steam on them, so it may not feel worth it to get into a paid plan necessarily.