Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
The lesson? Use the best platform, if most marketing newsletters in the world are using …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
Critical Marketing Features
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(176-200 of 499)Personally, I Do All of My Campaigns on Hubspot From Now On...
- Nothing
- Nothing
- Nothing
- UX/UI
- Overall layout
- Audience import
Get the job done with the least friction!
- Tons of integrations
- User-friendly email builder
- Would love to see a visual automation builder
- Need the ability for users on a current list to have updated tags without creating a new list when sending via zapier or WordPress
Mailchimp Review
- Nice UI
- Simple
- Well-known product
- The free version feels limited.
- The paid version costs a bit much for what you get.
- It seems like some competitors may be gaining steam on them, so it may not feel worth it to get into a paid plan necessarily.
All-in-One Email Marketing Tool
- It keeps track of the emails you send out so you know exactly which email is performing better.
- It lets us design customized templates or chose from pre-made ones. Also, you can put your own HTML code in there.
- Mailchimp also has a lead form and landing page creator, which is really great to have. You can launch a lead-collecting campaign within a minute.
- Mailchimp is one of the most popular email marketing tools and is cheap compared to others.
- Mailchimp needs to improve its contact importing system.
- Mailchimp also needs to add manual verification for Domain. Currently, we have to first create an email, then add it into Mailchimp, which is confusing for new users. If there was an option for manual name server verification that would be great.
- The email design page gets stuck for no reason so I think it needs to be optimized.
Mailchimp - I Can Do Everything My Clients and I Need!
- The many interfaces and integrations with other tools are particularly nice.
- It has relatively accurate tracking options.
- It has good planning options (also with the help of "tips" from the program).
- The newsletter registration form integration supports different format templates. Creating the form in the program itself should be improved because the process is not as convenient as other layout functions in Mailchimp.
- Mailchimp does not provide a workflow view within creating email automation.
- There could have even more roles (as an industry leader).
Mailchimp is great for our business
- Templates to use for emails
- Recent updates allows more flexibility with type of campaigns
- Good reporting structure
- More templates to choose from would be great
- Maybe a bit better organization in contacts, but still great
- Online web interface.
- Responsive and quick operations.
- Easy import tools for contacts.
- Not many options for keeping list into categories and types.
- Misleading pricing scheme which easily made people confused.
- Very picky and troublesome for the contact reviewing process.
Using multiple platforms is a thing in the past!
- Email Marketing Campaigns
- Email Marketing Automation
- Online Scheduling Appointment
- My unsubscribed and duplicate subscribers are counted towards my subscription
- I'm limited to how many emails it allows me to send out each month.
- There advanced automation needs a little help.
- Open/Click metrics
- Reporting
- List segmentation
- Design functionality
- Automation can be clunky
Mailchimp Is Smarter than a Monkey
- Manage lists - you can easily manage and sort your contact lists
- Helps make sure you're not seen as spam with various opt-in options
- Easy-to-use and easy look and feel when creating templates
- Sending the same email to multiple lists means that sometimes someone gets an email several times (when people are on more than one list)
- More customizable web forms
Don't monkey around with other tools—Mailchimp is the best especially for small businesses
- Mailchimp makes it easy to insert personalization to your email.
- The Mailchimp user interface is intuitive making it easy to set up your first email with great drag-and-drop options, previews, and HTML review.
- The Mailchimp address list tool allows you to sort and filter your lists for targeted messages.
- Slack integration would be nice.
- Having a way to correct URLs in sent emails would be nice. I've seen this feature in other email tools.
- Add tool tips/definitions to features that may not be obvious to new users, for example, contact rating.
Mailchimp Review
- Ease of use
- Trust
- Statistics
- Template and email editors
- Automation
- Integrations
- Pricing
- Translation in other languages
Create Great Newsletters
- Newsletters.
- Posts.
- Email marketing ideas.
- Notes.
- Well organized.
- The dashboard area could be improved. The dashboard area needs more options. The more options the better.
- The template section at the end of the template process could be explained a bit easier.
- The dashboard area could be smoother. When I go into my dashboard it seems like it doesn't flow as smooth as it used to.
Powerful email marketing platform
- I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
- It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
- Mailchimp is the most sophisticated tool for sending newsletters.
- It is playing a significant role for marketing our events.
- The only limitation is that Mailchimp is getting expensive day by day. Its price is rising day by day.
- However it contains variety of features for helping users. Honestly I like all its aspects.
- It is helping us in all ways. I never come across any restriction while using Mailchimp. I haven't seen any negative thing to enlist here.
Great to start, not the best as you scale
- Intuitive user interface
- Easy to use design system
- Analytics aren't good at all, I want to see more data on segmentation, tags, etc.
- Automated emails don't have options for how people may or may not respond.
Mailchimp is extremely user friendly, especially for someone with no email marketing experience
- User friendly interface
- Easy to upload contacts
- Intuitive design tools
- When you send an email, you cant just go in and send it to more people, you have to duplicate the campaign and send it anew. This creates clutter in your campaign history.
- Mailchimp adapts to any type of email format, allowing us to work with transactional or personal emails, without leaving aside the methodology of adding content (mostly visual) to the mailings. In any case, Mailchimp makes it possible to send different e-mails even during the execution of a single campaign.
- We have been able to work with more than 5,000 emails per day, as we usually run several campaigns of only hundreds of people, and the platform has never shown a limit of emails sent after which it starts to slow down with email drips.
- The ease of the service to install and set up has meant that we can get up and running almost instantly after a review of the general features of the software in terms of simultaneous sends and average reach capabilities that we could get from using it.
- The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
- Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
- Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.
For our Marketing sector, Mailchimp has become a completely important platform, because with this platform we can have an exact accounting of the open rate, bounce rate and we can also have a constant monitoring of the delivery of all our campaigns . In addition, Mailchimp provides us with the ability to view detailed reports and analyzes that contain exact information, since it gives us exact details of the open rate, email clients, social networks and also geographic. On the other hand, we have obtained greater benefits thanks to the integration with the Google Analytics service, with which we have been able to track all conversions and we can have a more comprehensive analysis of the optimization of our Marketing.
- I love how Mailchimp provides me with a very modern and streamlined design for all my ad campaigns. Mailchimp allows me to add a variety of templates, as it allows me to add drag-and-drop templates and also allows me to place classic templates. The colors and designs of the templates are unmatched and outperform all types of competition.
- The reports that Mailchimp offers me are really complete, despite the fact that the reports look very boring, I consider that they contain the information necessary to understand the performance generated by one or more advertising campaigns.
- It has an excellent integration with social networks such as: Facebook, Instagram. Currently, we use Mailchimp with integration in these two social networks and we have had a great result as we have managed to expand the delivery of our campaigns.
- Mailchimp does not allow me to add a blacklist where I can insert a user record. For me, it is very important to have a blacklist where I can keep an exact control of who should not access my advertising campaigns.
- The implementation and configuration of Mailchimp was somewhat complex, although this platform has a simple design with clear navigation, its configuration process for the initial user registration process is complicated. I would like Mailchimp to offer a simpler setup with more understandable menus.
- Deliverability is something that doesn't work very well when recipients use their "Outlook" inbox. Many of our clients using Outlook have reported delays in receiving our campaigns.
Despite the deficiencies that it presents in its deliverability for Outlook recipients, it is a perfect option for those companies that seek good control of many advertising campaigns.
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
Great Resource for Email Blasts
- Organizing and utilizing different mail lists
- Accessible
- Affordable
- More customization, design options, fonts, colors, elements, moving parts, able to resize stuff. Anything and everything!
- More templates/design assistance
Send mass emails with ease with Mailchimp
- Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
- Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
- Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
- Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
- I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
- The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
I Just Love Mailchimp
- Sends emails.
- Helps personalize content.
- Not the most robust system in the market
- Could be a little more mobile friendly
- Audience tags--this has been such a great add-on in the toolkit.
- Drag-and-drop email design--not every marketing mail system uses this kind of design editing tool; it's a timesaver, there are a lot of options. Adding graphics with captions and boxed text relieves me of a lot of formatting issues.
- Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
- Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.
- Well-suited if you don't run several emails with sending schedules so tightly packed you run the risk of maxing out quantity limits per day. You get bumped up to the next payable level. This may be an issue only with the free version.
- For my clients, which typically have audiences that meet MailChimp's free version, I really haven't seen a less appropriate scenario.
MailChimp - Nurture Campaign Tool
- Email Newsletters
- Personal Emails at Scale
- Templates
- Simplicity of Campaign Creation
- Initial training
- Reporting for A/B testing
- Integrations with SFDC
- Email automation is game changer for business.
- Email newsletters are the best use feature.
- Email analytics are very useful.
- List segmentation to personalize emails.
- User interface can be a little better - hard to move quickly sometimes.
- Audience management takes some training/getting used to.
- Can falsely "bounce" emails which limits send volume.