Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
Strategic Partnerships
Strategic Partnerships
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Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
However, the ability to re-edit previous posts to send again is very good, and saves lots of time when you are only updating a previous mailing.
All-in-One Marketing Platform
Lessons for Success
Mailchimp Audience Management
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
All-in-One Marketing Platform
Lessons for Success
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Critical Ecommerce Features
Mailchimp Audience Management
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-25 of 306)Love Mailchimp!
- email blasts
- contact record keeping
- dashboard interface is easy to use
- I wish that if we want to tag a group of people, it won't exclude them if they were already contacts. We have the same customers purchase in multiple auctions
- more templates that are widely applicable for various types of businesses (for instance, there have been templates I'd like to use, but they were SPECIFICALLY geared towards men's clothing or something like that)
- easier IT troubleshooting navigation, such as, certain clients not receiving our emails blasts from Mailchimp because of their, what I call, "old-people email spam blocks." They don't even know their email blocks incoming emails from us much less how to fix it.
Not a Mailchimp Fan
- Getting signed up is easy
- Has good templates out of the box
- Designing custom templates
- Navigating the account
Jack of All Trades That Gets the Job Done
As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
- Easy to use
- Generous free plan
- Pretty campaigns and templates
- Too many features
- Scope far beyond email marketing
- Pricey for small campaigns
User-Friendly Email Marketing!
- Communicate to Mass Audiences.
- Email Templates have multiple purposes.
- Drip Campaigns.
- Speed up their website/upgrade their server.
Excellent Resource for Marketing.
- Formatting
- Linking to our websites.
- User friendly.
- I have not found many issues.
User-Friendly Email Marketing
- Free to use
- Robust Automation
- Simple Interface
- Detailed Analytics
- Customer Segmentation
- Limitation on advanced features in free plan
- Lacking customer support
- Learning curve
Marketing automations made easy
The drag and drop modules allows our team to work on different comms at the same time, without having to rely on a specific design or having to wait for someone to code it.
- Drag and drop module
- Audience management
- Marketing automations
- Landing design module could be more complete. It's very limited.
- The Sales tool is good for very small businesses
- The reporting could be more complete
Great tool
We can deliver mail with our design to a database that we can filter into different audiences.
- easily integrates HTML design we have created
- custom templates saving
- campaign setting is user friendly
- segmentation
- Contact import from CVS or Excel files as fields don't match that easily
- Add features for free or low-price plans
- IA to import contacts smartly
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.
INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
No Frills Mailchimp Handles the Basics Well
Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
- Basic contact management
- Fulfillment
- Basic, one-click poll functions
- The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
- Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
- I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
- I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
- Templates make it easy to copy last email campaign and edit
- Helpful to be able to resend last campaign to people that signed up after that
- Editing the templates is easy to do
- Sometime the photos don't show up correctly
- Some metrics that would be helpful are in higher paid tiers, irritating to see suggestions then they don't show until you pay more (title suggestions)
MailChimp review
- Responsive Email Design
- Email marketing and analytics
- Webpages creation
- Database management and cleaning
- Form management
- Customer support is not at all active
Mailchimp is the best email marketing tool for beginners.
- Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
- Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
- Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
- I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
- Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
- Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
- Email automation is great, we use it for creating our drip campaigns
- Drag & drop UI for drafting emails
- A/B Testing to constantly increase open rates and click rates
- Mailchimp is already great but some improvement with capturing form or user data would be beneficial
- Integrations with other tools can be improved as well
Reliable and easy to use
- Manage contacts
- Quickly upload new contacts
- Has lots of templates that can be used
- Nothing to dislike at this time
Does the job
- Storage and management of email lists in different categories
- Integration with website forms to capture and store contact details
- Clear, easy to use data on mailing success etc.
- As a small company it would be good to have more flexible invoicing dependent on use.
- It is not always clear on how to manage lists
- Easier explanations on the type of sign up or storage of a contact
As a small company it can be difficult to know whether we are getting value for money as we do not send mailing on a frequent basis. Maybe there could be a pricing model based on usage?
Great overall marketing tool
- Great integrations
- Easy to use templating features
- It allows to do segmentation based on our needs
- I would like to have more audiences
- Phone support for standard plan
- Allow to use our subdomain without buying from mail chimp
- Format new templates
- Create an audience and save for later
- Include links to social pages that are always there for me
- Add images, buttons, headers, footers, links and more
- A report of users that have unsubscribed
- Additional emojis
Get Your Busy Marketing Team's Time Back with Mailchimp
- Clean designs
- Organize marketing campaigns in one place
- Schedule email blasts
- Add or remove email addresses from campaign
- Targeted marketing
- Templates and being able to reuse your own work
- Lacks a dark mode for users when setting up campaigns
- Lots of options but can be overwhelming to find the specific ones you want
- Lack of transparency on where AI-created materials come from
One of the best email marketing tools on the market
- Ease of use
- Great customer service
- able to optimize campaigns with ease
- A/B Testing Improvements
- Improved Deliverability Insights
- Enhanced Analytics and Reporting
Great Choice for Email Marketing
- Segmentation
- Email Marketing
- Landing Pages
- Costing
- Mobile Engagement
- Customer Behaviour Reports
Mailchimp is super user friendly and great for small businesses who are starting up or already started but looking to grow their email channel.
Although we have been with Mailchimp for many years, we are starting to outgrow Mailchimp. They only thing that is holding us back to grow our automations further is the limitation of the "merge tags" offered.
But overall Mailchimp is great with it's platform, online help, live chat and inspirational tips too.
- Super friendly platform
- Great for organising weekly tasks over all channels like email and social
- If you ever need help, their online chat is very helpful
- Would love to have more than 80 merge tags
- More in-depth reporting
But now we are outgrowing Mailchimp, just towards the automation side of things where we have limited merge tags.
If you are a small business or starting up then this platform is the right one to use, Mailchimp is a wonderful package that I would recommend to anyone.
Great budget friendly email marketing platform
- Organises data well and allows for exports
- Great interface with drag and drop
- Tells you if something is wrong before proceeding, great flags
- Follow-ups- I feel there isn't always the option I want for logic
This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.
We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
- Great user Interface
- Excellent feature set and suggested solution set in a proactive way
- Import and export of data made hassle free and very visible
- Modular flexible pricing plan
- Easily segment campaigns and sectors of customer/prospects
- Strong Automation features
- Campaign Lists view could handle large volumes of Campaign display better
- The Structure of building templates and unsubscribe elements can be confusing
- Integrates with most other platforms
- Had advanced data entry fields for collection of additional information
- Easy-to-use drag-and-drop builder
- The drag-and-drop builder can be a bit basic - some of the customizations could be improved
- The free plan is used to send automated welcome emails, now this is not a feature unless you upgrade
- It's very similar to a lot of other email marketing systems out there - for the price you pay, it would be nice to see Mailchimp offer something more advanced