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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
Continue reading

Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(1-25 of 306)
Companies can't remove reviews or game the system. Here's why
March 09, 2024

Love Mailchimp!

Score 9 out of 10
Vetted Review
Verified User
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let them know what kind of items will be featured at auction. We also use it to let our customers know that we are accepting consignments.
  • email blasts
  • contact record keeping
  • dashboard interface is easy to use
  • I wish that if we want to tag a group of people, it won't exclude them if they were already contacts. We have the same customers purchase in multiple auctions
  • more templates that are widely applicable for various types of businesses (for instance, there have been templates I'd like to use, but they were SPECIFICALLY geared towards men's clothing or something like that)
  • easier IT troubleshooting navigation, such as, certain clients not receiving our emails blasts from Mailchimp because of their, what I call, "old-people email spam blocks." They don't even know their email blocks incoming emails from us much less how to fix it.
It's pricing is comparable to other companies we have either used or researched using. I love how easy it is to put together an email blast and to be able to come back to that template and edit it for future use. It is a great way to invest in marketing for your small business.
February 27, 2024

Not a Mailchimp Fan

Score 3 out of 10
Vetted Review
Verified User
Incentivized
We used Mailchimp for email marketing over several years.
  • Getting signed up is easy
  • Has good templates out of the box
  • Designing custom templates
  • Navigating the account
Mailchimp is a great email marketing tool. Our issues with the platform relate to how difficult it is to close your account when ready. Not only is there not a clear way to cancel your account, you cannot close your account if you have contacts in the platform even if you are not sending emails. In my experience, customer support is not helpful when you are trying to close your account. There was very little documentation on how to close the account and what was required to close the account.
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp with some of my website/startup projects because of its generous free plan. It gives me plenty of space to build up my email lists before committing to a plan. It's easy to use, and the dashboards and user interfaces are super easy to use for marketers or even those brand-new to email marketing.

As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
  • Easy to use
  • Generous free plan
  • Pretty campaigns and templates
  • Too many features
  • Scope far beyond email marketing
  • Pricey for small campaigns
Mailchimp is perfect for small businesses that want to scale their email lists and get started with email marketing. However, it tries hard to be a one-stop-shop for everything, but it really only does email marketing exceptionally well—the rest is "meh," which means it really should just be an email tool, and you'll need to use other tools to supplement the rest of your marketing needs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp to send out mass communication. We also build email templates that we are able to operate as blogs with the HTML code!
  • Communicate to Mass Audiences.
  • Email Templates have multiple purposes.
  • Drip Campaigns.
  • Speed up their website/upgrade their server.
Mailchimp has a very user-friendly layout. It is easy (even for a beginner) to get and design emails, build drip campaigns, etc. It has a very easy sorting system with folders, so you can categorize emails that have gone out, which is super convenient for going back to see how something did before replicating it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are utilizing Mailchimp as a way to communicate with our donors during the fundraising process. It is essential for us to be able to reach out, share about our project, and give ways for the community to support our mission.
  • Formatting
  • Linking to our websites.
  • User friendly.
  • I have not found many issues.
I think people would be able to utilize the Mailchimp program well. It lends itself to those who have no experience in this area.
Adeeb Siddiqui | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp has given a significant boost to our customer engagement and brand awareness. It is terribly amazing with its powerful analytics & well- designed templates that are also optimised for mobile devices. It has substantially helped us to strategise & fast track our email marketing approach. The email builder allows us to drag & drop the elements, themes, text and create unique & and relevant mailers in a professional style.
  • Free to use
  • Robust Automation
  • Simple Interface
  • Detailed Analytics
  • Customer Segmentation
  • Limitation on advanced features in free plan
  • Lacking customer support
  • Learning curve
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is mostly used for massive edm campaigns. It's the most cost effective tool for us when sending over 5k emails at once.
The drag and drop modules allows our team to work on different comms at the same time, without having to rely on a specific design or having to wait for someone to code it.
  • Drag and drop module
  • Audience management
  • Marketing automations
  • Landing design module could be more complete. It's very limited.
  • The Sales tool is good for very small businesses
  • The reporting could be more complete
It's a great tool for anyone who needs to start with marketing email campaigns and automations. The predictive segmentation comes very handy when foerst starting to know your audience. Customer support is great and are willing to help anytime.
February 07, 2024

Great tool

Paula Petroni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a database that we can filter into different audiences.
  • easily integrates HTML design we have created
  • custom templates saving
  • campaign setting is user friendly
  • segmentation
  • Contact import from CVS or Excel files as fields don't match that easily
  • Add features for free or low-price plans
  • IA to import contacts smartly
SUITED
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.

INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We use it to send a newsletter and manage subscribers.
Now that it is owned by Intuit I really can't recommend it for any scenario. In my opinion, it seems most popular among those who lack technical skills and go for the easy option.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We publish two weekly newsletters that we fulfill through MailChimp. The list management functions work perfectly fine. People are to sign up or change their preferences without issue. We never get non-delivery complaints, and that's a big deal.

Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
  • Basic contact management
  • Fulfillment
  • Basic, one-click poll functions
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Content heavy newsletters like ours that run 750-1,000 words seem more suited to other, new platforms. Everything from the way that onboard hints try to cut wordcount to the editing pane and email layout being two separate items makes using MC difficult.

Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp for e-newsletters to keep in touch with customers. Also used to promote upcoming events and special contests. Need to keep top of mind and share info about new things with our list of past customers and those that just signed up for more details. Also reminders that an event is coming up soon.
  • Templates make it easy to copy last email campaign and edit
  • Helpful to be able to resend last campaign to people that signed up after that
  • Editing the templates is easy to do
  • Sometime the photos don't show up correctly
  • Some metrics that would be helpful are in higher paid tiers, irritating to see suggestions then they don't show until you pay more (title suggestions)
Good place for businesses new to email marketing to start. Easy to grow your list and add more. Gives you some stats on open rates, etc. Easier to use with templates for the less tech-savvy
October 18, 2023

MailChimp review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Mailchimp for email marketing and website automation. Using its drag and drop editor, the marketing team and the customer teams are able to quickly create responsive email designs and then blast it to the relevant audience by quickly uploading database of audience emails into the platform. The platform is very easy to use and offers deep analytics capabilities. Similarly, we use it to create landing pages for the campaigns and test and analyse their performance.
  • Responsive Email Design
  • Email marketing and analytics
  • Webpages creation
  • Database management and cleaning
  • Form management
  • Customer support is not at all active
Very well suited to quickly create and launch new email campaigns, build responsive designs and test them. It is also very easy to build pages and start active campaigns to generate more buzz and leads.
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp as my primary email marketing tool. For small business startups it may not be possible or within the budget to invest in email marketing when they are not confident of the ROI. Three plan of Mailchimp addresses this specific problem where users can start free and pay as and when they grow bigger. Mailchimp let's me integrate a mailing list on my website where I collect email addresses and then send our newsletters to those who would like to follow my business.
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
  • I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
  • Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
  • Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
Well for me Mailchimp is the go to email marketing tool. If you are a startup business looking to get into email marketing and you have a mailing list with less than 2000 subscribers, it it a great place to start. You could however look at the capabilities of other service providers in case you have a much bigger mailing list. Having said that one important reason why I would recommend Mailchimp over many other service providers is their policy on spam. They maintain things so that everything works as expected for the genuine businesses that just want to connect with their subscribers genuinely.
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Engaging our clients via email is one of the critical parts for us to increase the key metric of bookings per client. We use Mailchimp for both types of campaigns, activating and retaining clients. Activation happens while onboarding clients and ensuring clients reach a particular stage and get value from our product and service. Drip campaigns within Mailchimp are what we use to create a series of emails to take clients through different features and options and regular email updates with a mix of educational content on how they can increase their business.
  • Email automation is great, we use it for creating our drip campaigns
  • Drag & drop UI for drafting emails
  • A/B Testing to constantly increase open rates and click rates
  • Mailchimp is already great but some improvement with capturing form or user data would be beneficial
  • Integrations with other tools can be improved as well
Considering the cost and pricing, it's well-suited for someone getting started with email marketing. Most of the features are easy to use, and there are vast resources around anything to get started quickly. The marketing team doesn't need any particular training to use the product. I believe it's excellent for products which have a use case of keeping the audience engaged over email. Email marketing and automation can be handled pretty well within Mailchimp. If you are looking for additional capabilities, you must use the integration features or different tools with it.
October 16, 2023

Reliable and easy to use

Rebekah Longenecker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp to add and manage our contacts and to send formatted newsletters for our customers to stay up to date on the new features that have been released. We also use it to send out campaigns.
  • Manage contacts
  • Quickly upload new contacts
  • Has lots of templates that can be used
  • Nothing to dislike at this time
Mailchimp is extremely user friendly and is easy to learn and navigate. It is great for tracking and seeing the open rates of emails.
October 13, 2023

Does the job

Hannah Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp to contact customers who have signed up to a newsletter as well as for marketing purposes.
  • Storage and management of email lists in different categories
  • Integration with website forms to capture and store contact details
  • Clear, easy to use data on mailing success etc.
  • As a small company it would be good to have more flexible invoicing dependent on use.
  • It is not always clear on how to manage lists
  • Easier explanations on the type of sign up or storage of a contact
It works very well when sending out newsletters and to be able to tweak the newsletter for different audiences.
As a small company it can be difficult to know whether we are getting value for money as we do not send mailing on a frequent basis. Maybe there could be a pricing model based on usage?
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to market to warm leads and also to try and upsell high tier plans to our existing users. We also use it run targeted campaigns for leads from events and trade shows and partner organisations. It is also used to inform specific user groups about important changes and feature releases.
  • Great integrations
  • Easy to use templating features
  • It allows to do segmentation based on our needs
  • I would like to have more audiences
  • Phone support for standard plan
  • Allow to use our subdomain without buying from mail chimp
For generally good all round marketing campaigns which allows to target based on various segmentation rules and to run bespoke campaigns based on ever changing needs. It also is very useful to communicate with existing users to inform. Them of product changes and updates and potentially upgrade them and increase your ARR
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We love using Mailchimp. I have used other email marketing systems in the past and by far Mailchimp is the easiest to use. I can create beautiful templates, add images with a click, create a customer journey and update it anytime, schedule an email to go out later, and even find the best time to send it! I also like that there are web versions of the email saved so if I need to send to someone specifically, I can just send them a link.
  • Format new templates
  • Create an audience and save for later
  • Include links to social pages that are always there for me
  • Add images, buttons, headers, footers, links and more
  • A report of users that have unsubscribed
  • Additional emojis
We use Mailchimp for all of our email campaigns, both one-off campaigns and customer journeys. It works great for all of the needs that we currently have.
Courtney Birnbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Before implementing Mailchimp, I inherited an incredibly basic email marketing system from the previous marketing team. The old system included only one image and link per email; I upgraded it to include multiple links on a single "image" through more advanced coding, but it was a time-consuming process that simply did not fit into our busy work schedule. Mailchimp changed everything for our marketing team. In addition to cutting down the time it took to create our email blast campaigns because everything was done in a single location, Mailchimp also streamlined the look of the email blasts into something more cohesive in appearance and accessible for screenreaders. Mailchimp also has a useful feature to implement your social media campaigns directly from your email campaigns, so that you can keep track of the messages you want your customers to hear in one location. Thanks to Mailchimp, I was able to accomplish my marketing campaigns in less time, freeing me up for work in other areas where my expertise is really needed. Mailchimp works for large marketing campaigns like Learfield's NCAA publications, but also for small projects I've worked with such as short film campaigns and even personal newsletters.
  • Clean designs
  • Organize marketing campaigns in one place
  • Schedule email blasts
  • Add or remove email addresses from campaign
  • Targeted marketing
  • Templates and being able to reuse your own work
  • Lacks a dark mode for users when setting up campaigns
  • Lots of options but can be overwhelming to find the specific ones you want
  • Lack of transparency on where AI-created materials come from
I recommend Mailchimp for most internet marketing campaigns. Mailchimp provides a free trial of their paid tiers, which allows you to find the right amount of features for the size of your business or audience. If you are mainly not sending email blasts, Mailchimp still has some features that can be useful to you, such as website customization, marketing design tools and advertising campaign management tools, but I would suggest a different creative program if you are not planning to take advantage of Mailchimp's email capabilities. Additionally, your budget may not allow you to pay for Mailchimp's top tier features, and you may be better served seeking alternative ways to get what you specifically need for your email blasts. Finally, Mailchimp may not be for you if you are already connected to a different email-generating service through your publishing platform or something similar. No need to buy a separate service if your website host provides what you need already.
Darrell Canty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp has played a pivotal role in improving our organization's communication efforts. Its features for email marketing, automation, audience segmentation, and analytics have addressed critical business problems, resulting in enhanced engagement and a more streamlined workflow. We look forward to continuing our partnership with Mailchimp as we strive to build stronger connections with our audience and achieve our marketing goals.
  • Ease of use
  • Great customer service
  • able to optimize campaigns with ease
  • A/B Testing Improvements
  • Improved Deliverability Insights
  • Enhanced Analytics and Reporting
Mailchimp is a versatile and user-friendly email marketing platform that caters to a wide range of businesses and marketing needs. It excels in scenarios where simplicity, ease of use, and affordability are priorities. However, for organizations with highly specialized or advanced requirements, or those operating in regulated industries, it may be necessary to explore more specialized marketing tools or enterprise-level solutions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used it initially for email campaigns, though a bit costlier and doesn't support complex mobile app engagement options like Push notifications and in-app engagement, we planned to move out and use another tool. But it's one of the superior tools out there for your email needs, glad that they have also introduced landing page options now. Segmentation of your data is also relatively easy if you have your data stored in the right manner. I have always found the performance data to be more accurate for Mailchimp as compared to any other tool.
  • Segmentation
  • Email Marketing
  • Landing Pages
  • Costing
  • Mobile Engagement
  • Customer Behaviour Reports
For businesses on websites, focused only on Email Marketing Experiences and collecting data from that. Not very useful for mobile app companies given that you will end up using more tools. I have used this for the e-commerce brands that use Shopify, Woocommerce and even Magento. I struggled using this for app-based brands.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp for our weekly marketing emails, automations for purchase behaviour and also transactional emails.
Mailchimp is super user friendly and great for small businesses who are starting up or already started but looking to grow their email channel.
Although we have been with Mailchimp for many years, we are starting to outgrow Mailchimp. They only thing that is holding us back to grow our automations further is the limitation of the "merge tags" offered.

But overall Mailchimp is great with it's platform, online help, live chat and inspirational tips too.
  • Super friendly platform
  • Great for organising weekly tasks over all channels like email and social
  • If you ever need help, their online chat is very helpful
  • Would love to have more than 80 merge tags
  • More in-depth reporting
Mailchimp was great for us when we were a small business, their platform is easy to use, with a super-friendly drag-and-drop feature for when creating emails. Their support team is always helpful when you need them. We have used Mailchimp to its full potential.

But now we are outgrowing Mailchimp, just towards the automation side of things where we have limited merge tags.

If you are a small business or starting up then this platform is the right one to use, Mailchimp is a wonderful package that I would recommend to anyone.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As an agency it is great to have a platform that can be used with many different clients with different instances. It would be used for emails and automated workflows as well as audience management.
  • Organises data well and allows for exports
  • Great interface with drag and drop
  • Tells you if something is wrong before proceeding, great flags
  • Follow-ups- I feel there isn't always the option I want for logic
I think it works really well for a small business starting out and can have a place to hold data securely. It has great options for confirmed-opt in processes as well. I really like the automation although I think this can be quite complicated so with any version it needs some training. Although we were using the free version due to the amount of contacts I think we have a paid version now.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
A very user friendly service that has depth that you need when you need it.

This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.

We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
  • Great user Interface
  • Excellent feature set and suggested solution set in a proactive way
  • Import and export of data made hassle free and very visible
  • Modular flexible pricing plan
  • Easily segment campaigns and sectors of customer/prospects
  • Strong Automation features
  • Campaign Lists view could handle large volumes of Campaign display better
  • The Structure of building templates and unsubscribe elements can be confusing
For sporadic email campaigns for certain segments of our customer base this was perfect as the pricing was based on the contacts you upload (Standard Licence). However for larger more persistent databases of contacts this would likely end up a lot more pricier and more of an ongoing comittment.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a staple in our publishing business. We use landing pages and pop-ups to collect customer data, who sign up to our mailing list to receive industry updates and the latest news. As a publishing business, a large chunk of our profits come from sponsorships and advertising. Growing our email database is a fantastic way for us to sponsor relevant adverts to high-interest customers. We implement this across our social media and website, which we find Mailchimp integrates with just about every platform we have come across.
  • Integrates with most other platforms
  • Had advanced data entry fields for collection of additional information
  • Easy-to-use drag-and-drop builder
  • The drag-and-drop builder can be a bit basic - some of the customizations could be improved
  • The free plan is used to send automated welcome emails, now this is not a feature unless you upgrade
  • It's very similar to a lot of other email marketing systems out there - for the price you pay, it would be nice to see Mailchimp offer something more advanced
Mailchimp's deliverability is really good and the analytics you get are really useful. The price point makes it hard to choose Mailchimp over some of the other email marketing platforms which seem to have better design customization options. I never had an issue integrating Mailchimp with any of the programs or platforms we use as a business. I would like to have SMS options as most others do now. As a publication business, we are very design-led. Mailchimp has very limited fonts to use compared to others.
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