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Intuit Mailchimp

Intuit Mailchimp

Overview

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud

Essentials

starts at $13

Cloud
per month

Standard

starts at $20

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Mailchimp SMS Demo

app.supademo.com

Subject Line Text Generator Demo

app.supademo.com

Inline Generative Text Demo

app.supademo.com

Adding SMS Marketing to Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.6
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.2
Avg 7.5
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Product Details

What is Intuit Mailchimp?

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows.

Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

Intuit Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Data quality management

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Intuit Mailchimp Videos

Over 150+ new and updated features that can help Mailchimp users improve ROI.
Boosting a store’s performance with Mailchimp and Shopify

Intuit Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUSA, CA, AUS, UK
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.
Security

Frequently Asked Questions

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Intuit Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Intuit Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.4.

The most common users of Intuit Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 496)

Best Email Marketing Software

Rating: 8 out of 10
March 17, 2021
kj
Vetted Review
Verified User
Intuit Mailchimp
2 years of experience
Mailchimp is being used by our Sales and Marketing team to do the marketing campaigns, email marketing, content creation, EDM and many more materials for marketing. This software helps us to generate the potential leads by running several marketing campaigns depending upon the segmentation, preferences, needs, and desires of the customer.
  • Email Marketing.
  • Content Creation.
  • Automation.
Cons
  • Reports Creation.
Mailchimp is [the] best software to do email marketing as it gives us a feature to create our own content with inbuilt templates which is easy to use with the drag and drop facility. We can create content and publish it in a very short span of time. Anyone can use it as it is easy to use and manage. No coding skills [are] required to generate landing pages and getting data from different sources.

Powerful email marketing platform

Rating: 9 out of 10
May 15, 2021
ZJ
Vetted Review
Verified User
Intuit Mailchimp
3 years of experience
Mailchimp is a very functional and easy-to-use platform. It is an excellent program. Additionally, it let us convey the latest information to potential clients conveniently. It is incredibly easy to set up. Moreover, it can be maintained very easily. I appreciate its strict privacy policies. This is indeed an extraordinary tool for publishing emails. It has simplified communication with its smart email marketing functions.
  • I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
  • It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
  • Mailchimp is the most sophisticated tool for sending newsletters.
  • It is playing a significant role for marketing our events.
Cons
  • The only limitation is that Mailchimp is getting expensive day by day. Its price is rising day by day.
  • However it contains variety of features for helping users. Honestly I like all its aspects.
  • It is helping us in all ways. I never come across any restriction while using Mailchimp. I haven't seen any negative thing to enlist here.
It is a well-designed tool. It fits the needs of small as well medium-sized businesses. It is more than 100% recommended to email marketers. It will prove beneficial even for beginners. It contains very attractive templates that help us in making powerful emails and to get the attention of readers.

Great (Email) Marketing Platform

Rating: 8 out of 10
August 04, 2022
Vetted Review
Verified User
Intuit Mailchimp
3 years of experience
We use Mailchimp for a lot of our email communications internally and with clients - newsletters, marketing, birthday messages, updates, announcements, and everything in between. Probably the best use of it has been to convey information about various program updates as well as put out information to our network that would otherwise take a while to put together.
  • Easy Builder
  • Automatic adaption to different screens
  • Merge Tags
Cons
  • Certain functions (tables) being HTML
  • Slight learning curve in the lingo/jargon they use
  • Constraints of the builder (understandable, but sometimes frustrating)
I like Mailchimp overall. It does email marketing well, it's relatively simple to use for someone who has no coding experience. I like that if you do have the experience, Mailchimp has the ability to be a lot more customizable. That said, I would not recommend it to someone who is either not tech savvy, or has a hard time grasping how the system works. It's not intuitive to the point where you can hand it off to anyone and trust things will be done correctly. There is some training and coaching involved, and even after a couple of years there are many things Mailchimp can do that I've never realized until I had to YouTube a tutorial for something very specific I needed, only to discover it was a hidden function the whole time.

Strategic Email Marketing Tool

Rating: 9 out of 10
October 18, 2019
AJ
Vetted Review
Verified User
Intuit Mailchimp
2 years of experience
Mailchimp is a unique software usually designed for companies and business owners to use in mail marketing strategy. It allows users to quickly and easily send out an email in bulk with just a single click. The software has a different e-mail template that can be used by the users to quickly draft an excellent email regarding a product or service as it may be rendered by the company.
  • Mailchimp is greatly recommended to be used as an email marketing tool.
  • It allows users to reach out to customers.
  • It helps users manage works and projects regarding marketing.
Cons
  • The software should be made much available with some other tools added to accommodate more contacts.
  • Navigation should be made much simpler by including a guide.
  • More tools in the customer service areas.
For the sake of fact and data, Mailchimp has greatly impacted my use of it in the field of expertise. The software has made it easier for me to reach more audiences and customers with just a single click. Its provision of templates for email design has made my emails professional.

#1 Email Marketing Tool

Rating: 10 out of 10
August 12, 2016
BA
Vetted Review
Verified User
Intuit Mailchimp
5 years of experience
MailChimp is currently being used to run email surveys for returns for products. An email is generated when we have a return and the survey addresses wither or not we followed the proper procedures to ensure that the customer's experience of our product was as it should have been. Managers are in control of the Mailchimp survey and lower level employees are to fill out the survey.
  • MailChimp sends automatic emails based on certain criteria specified by managers.
  • MailChimp allows for surveys to be completed and returned to managers.
  • Multiple choice questions are made easy to answer in a click through format in the email.
Cons
  • It would be hard for me to identify a problem with MailChimp. It does the job and is clean and neat in the layout.
MailChimp is a somewhat informal email marketing platform that allows people to send surveys created by various templates. It would be inappropriate to use for official documentation in my opinion.
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