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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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9 people also want pricing

Alternatives Pricing

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(126-150 of 397)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp does offer more functionality than some of its competing products. You can import your own email templates, for example, or you have access to complete comparative metrics. Mailchimp is also available for free providing that you don't exceed the subscriber limit for this free subscription. Constant Contact offers a free trial, which some may find useful, however, I would not be looking to trail email marketing systems (and spending time building email lists thinking that I may be moving to another provider if the system doesn't hold up to my needs).
Andrew Folts | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used to use Mailchimp because of the free tier, but now that ConvertKit has a free tier, there's no advantage. I feel like ConvertKit is better designed, more intuitive, and has more robust automation features that make it easy to set up marketing funnels. Overall, it's a joy to use, while Mailchimp feels like a chore in my opinion.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is superior to Cosential's native e-blast mailing system because Cosential is currently sunsetting their native e-blast function. The list creation and tagging is much easier in Mailchimp. Cosential's interface is outdated and not user friendly. Mailchimp has made efforts to be modern and user friendly, although the number of times they have changed the interface is frustrating.
Jason Rutel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or GetResponse for individuals who need funnels in their email.
Score 9 out of 10
Vetted Review
Verified User
It is an easy-to-use and easy-to-navigate tool. The free plan Mailchimp offers sets the industry benchmark in terms of features offered and is a great way to learn the basics of email marketing before moving on to more advanced features. When you create a campaign and enable the delivery time optimization feature, Mailchimp uses this data to determine an ideal time within 24 hours of the selected delivery date to send your campaign at that time. This feature is incredibly useful, especially when you have a diverse list of subscribers from different countries.


Jeanette Carroll | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Constant Contact may be more robust, but also more expensive. I like the cost effectiveness of Mailchimp, and they are always adding to their templates and useability. Mailchimp is just as user friendly, and like I said I think a bit more cost effectivene for small to mid-size businesses.
Score 5 out of 10
Vetted Review
Verified User
Comparing with Sendinblue, Mailchimp wins in the user interface department by quite a lot. The website site online interface is very easy to use, full of tools and function and yet very responsive to the user's every input. While the Sendinblue's user interface seems like more old fashioned and laggy.
Shannon Allen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp has better support than consent contact. Mailchimp is a great tool to use when doing marketing campaigns via email or even using it your ATS system. It does limit you on some things but over all I think its the best product out there in this category.
Holli Drewry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp offers a free option so you can try before you buy and has an easy-to-use interface with options to customize your lists at a granular level. With the instance of Adobe Campaign I have used, the system is so locked down I can't customize and test like I was used to in Campaigner. Adobe Campaign is a powerful tool but might offer a bit more than you need if you are a small business.
May 18, 2021

Mailchimp Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp stacks up against other systems for various reasons. First of all, it's the best if you watch integrations: almost everything can be integrated easily with Mailchimp. If it's not already integrated you can use their API and make your own integration. Plus they have strict spam policies and their server has a very good reputation, so your newsletter will be delivered at a 100% rate.
Hanah St.Rose | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I feel like newsletters at times are better than ads. Ads are great with marketing, but newsletters keep the organization intuned with the ones who are subscribed. They get inside information on tips or updates about the organization. Also, they get to say connected.
Zach Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Kentico was a nice platform but that lacks many of the advanced marketing functionalities. So there are many reasons for using Mailchimp, it maintains its quality service and provides reliable services. [Its] easy-to-use platform [and] functions can be learned easily.
Brian Chung | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a good overall newsletter platform, and we chose it because we started off small. These other products are built for more developed stages of business. Also, we love how Mailchimp can make the newsletters look beautiful--something that these other programs don't have. As we scale though, we might switch over.
Sasha Brito | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
One of the main differences that stand out between Mailchimp and Constant Contact is that Mailchimp allows me to have unlimited storage for images, which helps me to be able to insert any image at any time for my advertising campaigns, while Constant Contact has a storage limit of images of only 2GB. In addition, Mailchimp has greater accuracy in the access control of advertising campaigns, which helps us to obtain real results from each campaign.
Vicki Lesage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used other email marketing platforms in the past:
- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).
- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Jason Carlage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact for about a year and we liked it, but Mailchimp was simply easier for us to use, and we liked the formatting options for email campaigns and the templates available in Mailchimp. We also have found Mailchimp to be a little cheaper for us to use on a monthly basis.
April 05, 2021

I Just Love Mailchimp

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp does a pretty good job, but it does lack some features of more expensive software on the market. Mailchimp is perfect for a beginner, but when you need more automation and more tools to make your marketing amazing, you will need to upgrade to a higher-priced email service provider.
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