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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(1-25 of 359)
Companies can't remove reviews or game the system. Here's why
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our small clients who use Mailchimp for basic announcements make use of the "good enough" platform with strong deliverability. One of them imports their new customers from QuickBooks (also owned by Intuit) and that process works very well for them. Another sends out a monthly reminder, and Mailchimp is absolutely perfect for them.
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Try to avoid all spam related mistakes or you domain will get banned and I am sure you cannot change your domain or business name very easily. Do a complete study before implementing Mailchimp and you will have a great start to the world of email marketing tools for your business totally for free.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
A/B testing - when it works - is really useful, and i have learned a lot about the nuances of how mailchimps automation and integration features work. I dont think these skills are particularly useful outside of mailchimp and its moreso a “need-to-know” basis.
Kèlene Poyurs | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
MailChimp is very cheap for small databases, but costs rise quickly the more contacts you have. There are loads of features, but I feel like it's quantity over quality - while the features are there, they are rather shallow.
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Again, improving core business metrics is critical for any business to grow sustainably. For us, it was improving our onboarding and activation flow of the customers. While executing the campaigns, we truly valued the importance of A/B testing and creating educational content for our clients. Focusing on small things impacted the overall performance of a campaign and ultimately business metrics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
During the COVID-19 pandemic, for the short time our church didn't meet in person, we authored short devotional articles for our congregation and sent them via email using Mailchimp once or twice a week. It was a way we could get the material in their hands very quickly with a minimal workload on us.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's very helpful for growing a mailing list over time. We like that it automatically cleans the lists as people change their emails, detects bounced emails, can track unsubs and can see a summary of what happened. Comparing that to other marketing activities helps analyze the data and identify what marketing initiatives worked best and how to improve over time.
October 13, 2023

Does the job

Hannah Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have learned not to store less used lists within Mailchimp as we are charged for something that is not getting used.
However, the ability to re-edit previous posts to send again is very good, and saves lots of time when you are only updating a previous mailing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Most successful thing for us has been the ability to segment and target users and see what works and what doesn’t. It has taught us how to use segmentation to our advantage. Another key thing it has taught us is that you can get more revenue from existing users by just making sure that are across all the great features of higher tiers of the product.
Maurice Hissink | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp was one of my first online email platforms. Along with their online academy (which I highly recommend!) it makes for a good first experience in the online marketing world.
You will quickly learn how to build, edit and write solid emails for your campaigns, and also build up your professionality step-by-step by incorporating more technical strategies, like automation and drip campaigns.
Courtney Birnbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp handles a lot of the work that used to take up a lot of time on my schedule. While it does not replace a skilled marketer, it enhances what one does by giving them more time to plus up their work instead of simply having to spend most of their time and energy on creating the campaign materials. The marketing manager and I were able to use Mailchimp to make our days better and our marketing work as good as it has always been.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have seen a marked improvement in our open, unsubscribe, and click through rates in our e-mails. We also were able to clean up our email lists so our bounce rate has dropped. As more of our audience engaged with us we have seen more people give and follow us on social media. We have also branched into text marketing because it was on one unified platform.
Darrell Canty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have had Improved Email Engagement, since using Mailchimp we have seen our open rates and conversion rates go up. I believe the most important lesson so far is remember to refresh our contact list and remove people who aren't interacting with our content so we can see better conversion rates.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have built some lovely emails! We used Mailchimp to build our weekly (and very complex) newsletters and found it easy and fun to do so. We received constant praise on our newsletters and were very pleased with the results. I also appreciated the feature that suggested email subjects and provided feedback on wording to improve audience engagement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It has always given good performance reports which helped present the same to higher management. The AB testing features and dynamic content allowed me to run robust dynamic campaigns. Also, the most important lesson I have learnt with MailChimp is controlling the quality, this is one tool that makes its users understand the importance of running quality campaigns and not spam your users.
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