Skip to main content
TrustRadius
Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

Read more
Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
Continue reading

Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

9 people also want pricing

Alternatives Pricing

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

Return to navigation

Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
Return to navigation

Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(176-200 of 487)
Companies can't remove reviews or game the system. Here's why
Oliur Rahman Nahin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Mailchimp is being used by our whole marketing department. It is our first choice when it comes to email automation and marketing without any hassle. We have been using it as our main email marketing tool. For example, we use it for designing our email templates and sending out a mass amount of emails to a selected group of people. Then we keep track of how many conversations we are getting out of it. Mailchimp has so many cool features that we really love to use like email automation. Also, it allows us to code our own email template, as well as import from elsewhere. Mailchimp is a really good platform for any type of business that needs to send out emails to their customers.
Score 9 out of 10
Vetted Review
Verified User
We have been using Mailchimp for many years. Currently, it is being used for the newsletters of some of our clients. I highly recommend it, especially for smaller projects, as it is easy to use and to some extent free. Mailchimp is the email tool of choice for us because it fits well into our tools' landscape, thanks to numerous integrations and interfaces, and emails can be implemented quickly and easily.
Jeanette Carroll | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp for all email campaigns, some social media posts and sometimes to create postcard mailers for the entire organization. It allows me to manage different campaigns, send targeted campaigns and review the behavior of recipients. It also allows me to manage all my contacts easily by integrating with our CRM and website contact form activities.
Score 5 out of 10
Vetted Review
Verified User
Mailchimp is being used in our organization as a marketing campaign tool, which we will send emails to our own contacts about various update of our company. It is solely used by the marketing department. We wanted to have email marketing tool like the Mailchimp to raise the level of automation for our marketing activities, and hence increase the productivity of our electronics marketing.
Shannon Allen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The recruiting department at Trans-carriers used Mailchimp to capture data for lead generation. Being in the transportation industry their is a constant need for sourcing and prospecting to find qualified Class A CDL drivers. We used Mailchimp for marketing new and old qualified drivers.
Eric Serdar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp to help use communicate updates to different departments in the organization. When we need to update a team and see how many people opened the email, clicked on the content in it, and/or watched the videos it's been really helpful. We use Mailchimp as a purely internal communication tool. It has helped us move quickly when updating the organization while still giving us the visibility on how effective our comms are.
Natalie C. Winslow | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My organization uses Mailchimp to create and send newsletters to our clients, contacts and leads. We also help other organizations implement it when they're launching a new website. We use it to advertise, inform, and educate. We also encourage our clients to use it regularly as part of their digital marketing strategy.
Holli Drewry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp to send targeted email messages to faculty members and past users of our services. Mailchimp is my choice when I need to track open rates and send reminders to only those people that have not opened a message. Mailchimp allows me to personalize emails by inserting the reader's name and other relevant information I have in my data file.
May 18, 2021

Mailchimp Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mailchimp for regular newsletters and abandoned cart reminders. Newsletters are sent twice per month and we use also some automation to welcome new users and provide them an introduction about our company and what we do. Mailchimp has solved our needs for a newsletter platform, assuring us the best rating of our emails (i.e. very low risk of being put in spam by receiver systems) and providing us useful statistics.
Hanah St.Rose | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is being used weekly and with other writing members. Mailchimp has helped me put in the information I need to put in, so other team members can get it quickly. Mailchimp has many newsletters that have helped with the process of communication and getting updates out. This has helped with communication and keeping everyone on the same page.
Zach Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is a very functional and easy-to-use platform. It is an excellent program. Additionally, it let us convey the latest information to potential clients conveniently. It is incredibly easy to set up. Moreover, it can be maintained very easily. I appreciate its strict privacy policies. This is indeed an extraordinary tool for publishing emails. It has simplified communication with its smart email marketing functions.
Brian Chung | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is used to send newsletters for our marketing department and sales funnels for our sales department. We use automated emails to create an onboarding process for our customers. We use segmentation to send certain emails to specific groups of people, from purchasers to non-purchasers, to US customers versus international customers.
Richard Delgado | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The biggest positive point about Mailchimp is that it has almost no limitations when you need to have the edition of a specific email, since you can add information from templates downloaded and imported to the platform as a base, or work completely from scratch if you want to create a completely individualistic structure to the email. We are very pleased with all the modalities that Mailchimp, as a marketing service, has to offer us when we need to reach new customers or simply to retake the old ones that abandoned us at some point in the past.
Sasha Brito | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In our company, Mailchimp is used only by the Marketing sector, due to its high benefits and because it is a platform that provides extensive control and administration of various advertising campaigns. Mailchimp has been a very satisfactory platform for us because we have been able to create all kinds of advertising campaigns with a highly optimized design and with a perfect organization of all the information.

For our Marketing sector, Mailchimp has become a completely important platform, because with this platform we can have an exact accounting of the open rate, bounce rate and we can also have a constant monitoring of the delivery of all our campaigns . In addition, Mailchimp provides us with the ability to view detailed reports and analyzes that contain exact information, since it gives us exact details of the open rate, email clients, social networks and also geographic. On the other hand, we have obtained greater benefits thanks to the integration with the Google Analytics service, with which we have been able to track all conversions and we can have a more comprehensive analysis of the optimization of our Marketing.
Vicki Lesage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use MailChimp internally and also recommend it to our clients, where appropriate. It's a great way for clients to get into email marketing with minimal commitment as they learn the ropes and grow their subscriber list. As their needs and subscriber base grows, MailChimp can grow with them. Internally, just our marketing department uses it, and we find the same is true with our clients. MailChimp helps solves the business problem of how to stay in touch with your audience reliably and affordable.
Sydney Lovegrove | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We used Mailchimp across the whole company to send out newsletters and stay in touch with customers during the busy seasons (tax season, etc.). It was effective for keeping running mail lists for prospective and current clients. However, I do wish it would’ve been more customizable from a design standpoint. Templates are nice but it needs some customization.
Jason Carlage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use MailChimp across our small sales organization to send email campaigns to current and potential customers. It helps us to email hundreds or thousands of people at one time, and save contact lists so we can send different campaigns to different groups. It also provides us with important analytics like open and click-rates.
April 05, 2021

I Just Love Mailchimp

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to send emails to different segments of our email list and we use it to capture emails on various landing pages. It helps us communicate with our customers and does it in a fashion that can be quickly created and easily understood. It also helps drive sales.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the whole organization. Its free version is a good fit for the quantity and scope of emails this organization needs to get out. It does serve a limited media need, as this is a nonprofit organization that doesn't need a complex marketing funnel system.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Mailchimp to support our inbound leads with an email drip campaign. The first thing we did when signing up for Mailchimp was to build our mailing lists that we had in our CRM. The primary department using Mailchimp within our organization is Marketing with support from the Sales team. The most important problem that Mailchimp solves for us is keeping our nurture list warm with cold email outreach.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is used as the backbone of many of my clients' email marketing efforts to improve their digital marketing strategy. It is used specifically to create marketing emails, sales emails, email auto-responders, email newsletters, targeted ad campaigns and more. It seems to stand out from the competition because it is easy to use and it has budget-friendly entry pricing points.
Alex Varney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used MailChimp as our CRM and email platform. We used it to maintain our list of active members, to communicate with them via newsletters, and advise on special events and event followup. It was also helpful in that it would auto-post to other social platforms whenever we sent a newsletter or one-off email announcing a special event.
Michael Chow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If all you want is email marketing, Mailchimp is still an excellent choice. Even for the free version, it packs a punch! Overall, it's a great marketing start point for most small businesses working with less than 2000 contacts (sadly, it used to be more, if I can recall). Unless you need more bells and whistles, or a more polished digital marketer, then I would recommend one of the paid plans
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Mailchimp to handle email newsletters and also to manage email signup as well as automated email sequences. They have a robust set of features and are very well priced for what they offer.
Return to navigation