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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(101-125 of 496)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Incredibly easy to use interface
  • Tons of tutorials and help resources
  • Easy integration with GDPR
  • The pricing structure is not ideal for infrequent newsletters with a large amount of subscribers
  • Pricing is confusing and challenging to understand
  • The editor is buggy, still, after years of using it
Chad Wagner | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • UI is inviting and fun to look at
  • User permissions are easy to set
  • Sales process was very easy
  • Marketing email creator UI and UX is difficult to understand and also difficult to make it do what you would like it to do. The options do not allow you to customize to the extent you would want to.
  • Customer lists and email address database management is difficult. Modifying a list in Excel, deleting your current list in Mailchimp, them uploading your new one is annoying.
  • Options are sometimes not clear. An example of this- I had a marketing email ready to send and wanted it to send out the next day. The options after setting it for my desired time make it seem like it will send right when you click to accept button. Little things like this are common.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Linking with other applications integrations.
  • Organizing audiences.
  • Landing pages.
  • When writing content, the interface isn't user-friendly for fonts and settings.
  • I'd like to create more than one list with the free plan.
  • Inserting first names in the text isn't being displayed in the test email. I've had several occasions where the </> the frame was present in the test email. But when the real email was sent, it read as "Dear " with no first name even though I had inserted it. That's been very frustrating.
Samantha Huskey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The best contact management platform.
  • The customizable triggers to send emails.
  • Intuitive user interface.
  • Could have more advanced automation features.
  • Emails aren't as targeted due to a lack in tagging.
  • Could use more pre-structured templates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Can send email to large contact lists all at once
  • Can create automated emails
  • Provides data regarding email success/responsiveness
  • A more responsive support team when issues arise
  • Analytics can be complicated
  • Webforms could use an update
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Templates allow marketing to look high end.
  • Tracking engagement with the end user.
  • Storing email campaigns in order to reuse and update emails.
  • Templates can sometimes be too rigid and do not provide enough flexibility.
  • Scheduling campaigns could be more user friendly.
  • Better metrics on users that are not engaging with campaigns.
February 11, 2022

Mailchimp for the win!

John Reitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Sending bulk emails.
  • Accessible to novice users.
  • Deep levels of customizability.
  • List management.
  • Deliverability management.
  • Web forms can be difficult to customize in some ways for more technical implementations.
  • Analytics could be easier to use.
January 21, 2022

Clever lil monkey!

Tiffany Rachann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Offers a reasonable amount of start-up templates
  • Drag & Drop features are simple and appealing
  • Allows color customization
  • Has a considerable API catalog
  • Easier "connected funnels"
  • Offer free/essentials plan for training team members with several seats
  • Move "go" buttons around so that they head on the dashboard and not in the footer
  • Add diagram "logic" to pages while creating campaigns
Paige Gregorzek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Mailchimp is extremely user-friendly.
  • Mailchimp provides clean templates for newsletters.
  • Mailchimp makes it easy to import new contacts.
  • In Mailchimp, you cannot integrate video to play within your newsletter.
  • With the free version, you are only allowed to create a certain number of lists for your contacts, which should be changed considering your contact limits.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Building databases of contacts
  • Creating funnels for different customer segments
  • Provide analytics of customer outreach
  • Provide organization of new customers and contacts
  • More nuanced ways of breaking out customers
  • More design elements for the email templates
  • More collaborative tools for teams
Rajkishore Mohapatra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Creating email templates according to your business requirements.
  • Track website visitors' activity and give analysis on the dashboard to understand users easily.
  • Sending bulk emails without any error in a moment.
  • Free plan for beginners with various features.
  • With free version it should provide email scheduling facilities with support team.
  • It doesn't notify to attach files while I am sending such emails without attaching files.
  • All the processes are little lengthy for new users.
Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
  • Hebrew support and RTL functionality [need] improvement. The system isn't 100% friendly to RTL emails.
Jenson Teo (赵俊杰) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • A huge variety of ready templates for us to use (plug and play).
  • Easy platform to use (Good UI & UX).
  • Good customer service support with online chat available.
  • Very affordable pricing.
  • Ability to update our database for bounced emails.
  • Automate or recommend campaign template based on what we intend to achieve.
  • A conversational email with a chatbot to help us to move the prospect down the pipeline.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • File hosting
  • basic email templates
  • relatively easy to use
  • More customization for emails - 3 column layout
  • More customization for emails - button customization
  • Adding new subscribers can be frustrating, especially if there are multiple to add at once
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Save email templates you’ve created
  • Keep contact emails / groups
  • Make automated email sending easy
  • Provide suggestions for different email needs
  • Functionality of adding and moving items to an email can be difficult
  • Ability to upload personal fonts
  • Saving the template / email easier
Vicki Leeson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Analytics.
  • Provides you with an optimized time to send emails, based on your lists.
  • Provides many templates to choose from.
  • Some items are difficult to customize, the template only offers so many choices.
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