Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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Mailchimp Audience Management
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2585)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(126-150 of 499)Works for basic email marketing & easy to use
- File hosting
- basic email templates
- relatively easy to use
- More customization for emails - 3 column layout
- More customization for emails - button customization
- Adding new subscribers can be frustrating, especially if there are multiple to add at once
Great Platform for Email Campaigns!
- Save email templates you’ve created
- Keep contact emails / groups
- Make automated email sending easy
- Provide suggestions for different email needs
- Functionality of adding and moving items to an email can be difficult
- Ability to upload personal fonts
- Saving the template / email easier
- Analytics.
- Provides you with an optimized time to send emails, based on your lists.
- Provides many templates to choose from.
- Some items are difficult to customize, the template only offers so many choices.
Mailchimp - you're bananas if you don't use it!
- The ability to schedule out when emails go out to your audience.
- The ability to make a simple email look professional and legitimate.
- The various templates that are provided can help you put together an email in minutes!
- Learning how to import contacts can be a little confusing at first.
- I wish there were a few more options for which plan to sign up for to fit our audience size.
- The audience dashboard could be a little clearer.
A great choice for an email marketing platform
- Allows you to quickly and easily get started
- Flexible plans for differing needs
- Design tools are well setup
- Emails are easily customizable
- Good tools to target different portions of your mailing list with different content
- Layout building works well, but could be improved
- Ability to route emails in multiple languages could be improved
- Developer documentation could be improved
Best Email marketing tool for price and ease of use!
- Automatic emails.
- Great templates.
- Schedule email campaigns.
- Manage our lists.
- Import lists.
- Reporting.
- Organizing campaigns.
- Newsletter templates - whether building from scratch or editing an existing template.
- Audience organization - adding labels, creating specific subgroups of contacts.
- Audience addition - easy to import new emails individually or in bulk!
- Periodically, there was trouble with ensuring delivery to inboxes.
- Price.
Mailchimp--Mass Messaging and Marketing Made Simple!
- Contact Management
- Dynamic Messaging
- Easy Interface
- Analytics
- Reliability on Sending
- Well priced
- Ability to set administrators of business account
MailChimp - the best bang for your buck!
- List segmentation
- Email design
- Metrics and reporting
- Ease of use
- Functionality
- Options for training/skill development for new users
- Greater reporting availability and granularity
Quick and easy way to produce professional content, some caveats
- population management
- simple email design
- inexpensive solution
- tags
- reoccurring campaigns
- spam filtering
- Free plan is usually what most businesses need starting out
- It's easy to start and understand how to use
- Very helpful tutorials and help articles
- There are a lot of integrations with other software that you need third-party software such as Zapier to make automations happen.
- I have experienced Mailchimp integrations failing to work properly during crucial marketing campaign launches which resulted in the loss of revenue for my clients
- Even though it is fairly easy to get started with Mailchimp, I believe it could be even easier for non-techy people.
Mail Chimp- It's No monkey Business
- Creating Different mailing list
- Creating Different Groups
- Sending on a schedule
- Easily seeing who is engaging
- It is not overly intuative
- It can be cumbersome in moving lists
- It is sometimes difficult to merge split and move groups around
- Automated Email Newsletter
- RSS feed integration
- Email subscriber list maintenance
- Email templates
- More integrations with CMS platforms
Awesome List Marketing tool with a great free plan!
- Email Marketing.
- Integrations.
- Allowing people to be tagged.
- Sometimes the email creator can be a little limited.
- And not always easy to find things in the interface.
Newbie Email Marketers! This is for you!
- Has a free option
- Can integrate with 90% of other softwares
- Analytics show a decent amount of features so you can see how to strategize your campaigns.
- They have upgraded how to “design emails” but once you start one way you cannot easily convert another way. So I’m used to using the old method for design and so I wanted to try the new method to design the emails but I had to recreate the design and add the images. I think it would have been easier to switch back and forth if that was an option.
- The free version doesn’t allow for robust analytics. So if you want more information to view you must upgrade.
- The upgraded versions are limited to the [number of] email contacts you can have. Once you have built your list vastly you will want to consider switching platforms.
Mailchimp: The Best Tool to Start Your Email Marketing Journey
- Email marketing
- Sending blog updates
- Customer segmentation
- Workflows
- Email deliberately
- Advance reporting
- Workflows and automation
Mailchimp: For Entry Level Email Marketers
- Simplify
- Execution
- More features for a free account
Great Multi-Faceted Marketing and Database Platform for Small and Mid-sized Companies
- Lead forms and landing pages are easy to create and manage.
- It's possible to customize the email templates within the HTML for a truly custom experience if wanted.
- The option to use journeys, which is available in most of the larger email platforms like HubSpot or SalesForce Marketing Cloud, is really handy, and much more affordable than using some of the larger platforms.
- It easily integrates with most other major digital tools.
- List segmentation is a total pain. The need to use a master list and then assign tags isn't clear to new users.
- It's not clear when to use an old automation versus a new journey.
- The difference between groups and segments is not clear. The documentation should be updated to state that a segment is a sub-set of the contact database that's based on subscriber actions. Where groups are options you can set up in your audience settings that can be based on any criteria, and on signup forms, subscribers will also be able to see the available groups.
- Sometimes, it's really hard to find settings. The layout of settings and options includes nested menus that vary between a left-side vertical rail, and then tabs, and the naming of the settings is pretty different compared to what things are called in most other platforms. All of that makes it hard to find things.
- It's also frustrating that all emails need to be saved as templates if a user wants to use the email in multiple places. Sometimes, emails are for specific campaigns, and those campaigns might include a blast and a drip option, but in order to use the email in two different streams, it has to be saved as a template, which also makes it more cumbersome to update during the campaign setup process.
Mailchimp - Worth It Once You Get Through Setup
- Track open rate
- Division of customers
- Scheduled sending
- Handling flow of multi-step email paths
- Support documentation
- More intuitive UI
Mailchimp is a Good Deal!
- Simple mailing list
- Incorporation of graphics and images
- Previews and testing
- Complex logic
Mailchimp for Easy Campaign Creation and Analytics
- Provides analytics
- Email campaign design
- Mass outreach
- It would be nice to unsubscribe someone to all future campaigns. With the current setup, emails need to be unsubscribed to each new list.
- Periodic updates to things like audiences and lists have seemed to create unnecessary confusion.
- There is a chat function for support only, although that has sufficed.
Mailchimp is a Strong Marketing and Email Option for Small-and-Medium-Sized Companies!
- Mailchimp provides strong, reliable data on email performance.
- Mailchimp allows emails to be A/B tested in many ways, such as subject line.
- Mailchimp's email creator/editor is more user-friendly than its competitors.
- Mailchimp lacks automation and drip campaigns.
- Setting up segments, lists, and groups can be confusing for new users.
- Mailchimp support is slow if you are not a premium customer.
Mailchimp Rocks!
- Schedule emails
- Make design changes
- Send test emails to multiple recipients
- More customizability
- Simplified layout
- Simplified homepage
Mailchimp Works Great [on] Small Teams!
- Segmenting contacts by industry
- Curate newsletters for specific contacts
- Generally, manage email newsletter campaigns
- More accurate campaign metrics
- More contact segmentation conditions to filter by
- Quick tips for addressing email campaign issues with metrics
A Rockstar Tool for Email Marketing
- Its user interface is extremely easy to understand. Any naive user can also operate it.
- Its drag-and-drop feature makes email editing very easy. Users can create very informative and well decorative emails.
- It also allows users to add social accounts in the email campaigns.
- Its deliverability is 100% accurate.
- Reporting of the campaigns is very comprehensive. It provides every detail of the actions taken by the recipients.
- It provides scheduling features as well. With the help of this feature, I can schedule my email campaigns.
- Initially, I had some problems with signing in. They asked me to log in with OTP and I never got the OTP on my email ID. However, this issue was rectified with time.
- They should add a WhatsApp marketing feature also. Nowadays, companies are using WhatsApp marketing very extensively.