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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(226-250 of 496)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Organizing tags in cohorts.
  • Tracking and analytics.
  • Beginner level editing.
  • Intermediate level editing. It is incredibly annoying trying to make an email look nice that doesn't fit in to one of their pre-populated templates if you don't know how to code.
  • If you do know how to code it is still frustrating getting anything dynamic involved, even when using their merge tags.
  • Customer Journey (may still be in Beta) is not exactly user friendly. If you start creating one path, and then want to change the order, you basically have to start over.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Mailing List Management.
  • Offers Simple Templates for Clients that need them.
  • Fair pricing.
  • Good amount of features even with the free offering.
  • Easier implementation of forms - ie wordpress plugin availability and connection.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User interface--I think the platform itself is extremely easy to navigate and it's very pleasing to use
  • Design capabilities--it's extremely easy to build out campaigns and create templates
  • List management--uploading contacts, removing contacts, updating lists, etc.
  • Analytics--reviewing analytics is key to improving your email marketing campaigns
  • Uploading images and GIFs could be a little sleeker
  • I wish there were expanded choices for design elements such as fonts
  • It would be nice if the sign-up forms could be styled better
Kristi Porter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Squarespace integration is very easy.
  • The free account makes it an easy decision to choose as I was getting my business off the ground.
  • Creating and sending emails is pretty easy once you get the hang of it. I like the varied options to showcase my brand.
  • There are lots of templates and options to choose from for whatever type of email you need to send.
  • I live in Atlanta where they are HQ'd and I really like how involved they are in the community.
  • As they add more features, the interface gets bulky and hard to navigate. I sometimes forget where to find things or how to add new emails, etc.
  • With the new features, the pricing has increased significantly and I question the value for my own needs. I previously had a free account and then downgraded.
  • Email marketing is their core offering, but it seems clunky now that they have all their new features. I wish they would have focused on that before expanding into so many other areas.
  • In my opinion, adding automations is a difficult process and takes me much longer than it should.
  • I can't have one email list and also have multiple opt-ins, so I do a lot of manual maneuvering when new people are added.
  • The tagging feature needs improvement because it doesn't seem easy to use and update a bunch of people at once.
  • Email customer service isn't included with free plans.
  • I have selected that people must check options for email lists, GDPR, and that they won't receive the opt-in without them, but it doesn't look like that's happening.
Ryan Sarti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use.
  • Customization.
  • Price point - very budget friendly.
  • Advance scheduling.
  • Calendar look for scheduling.
  • Folders and view sorting could be better.
  • Doesn't have resend logic to automatically send the piece again to those who didn't open.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use email builder to create good looking emails.
  • Capture leads from Facebook lead ads.
  • Keep track of audience segments using tags.
  • Mailchimp has a very simplistic and clean user interface but sometimes it's hard to find a specific setting.
  • It has loads of features in the free version but we quickly needed to upgrade to receive more automation functionality.
  • Is email really still the optimal way to communicate? Is it perhaps time to enter the instant messaging industry?
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It simplifies the mailing list subscription process.
  • It allows you to have several lists, organizing your subscribers by interest, area, or any other category.
  • It allows [customizing] the information each one of your subscribers will receive depending on the mailing list [there] are subscribed and other useful filtering tools.
  • The template system may be tricky for starters.
  • The lists may get out of control easily if you are not careful enough.
  • At the start, it is hard to know what kind of subscribers are really useful for your business.
Abdul Wahab Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Professional templates makes it easier to design.
  • Simply interactive and powerful user interface.
  • Efficiently reduces the cost and time.
  • Helpful for refining the responses and targets.
  • Scalable to always meet the requirements.
  • Templates are not much flexible.
  • Customer support seeks improvement.
  • Premium plan is high in cost.
  • No customer support for free account.
  • Very limited in options.
  • Lesser educational resources.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Manage contact list databases
  • Provide easy to edit templates for communications
  • Offers streamlined branding opportunities, even when reaching out to different segments
  • Keeps track of who/who is not interested in our services
  • Easy UI- a stronger drag and drop functionality would really help
  • Heavier training for non-technical users
Vin Campbell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Segmentation of the audience--a must-have since you won't always email everyone!
  • Ease of campaign creation--no design experience necessary; it uses blocks, so it's very easy to build an email. Also, tons of templates are available.
  • Integrations--this is the go-to for most website integrations, but it will also integrate into many ERPs, QuickBooks, etc.
  • The interface is not my favorite. It sometimes takes a minute to realize where a feature resides. This could be updated.
  • I'd like the free version to be unbranded, but I completely understand why it isn't.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Sending out emails to large group of people
  • You can set the time when to send the email.
  • Define groups and send email to different people according to their group.
  • Creating template can be hard sometime.
  • Automation works but you can feel the limitation when it comes to more specific needs.
  • It can be hard sometime to find the right function in the UI.
Matt Varney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to create new Newsletters based on templates, as well as easy to create and design new templates for reuse.
  • Easy to integrate with other systems, such as web sites, where people can sign up for newsletters and "become known" to us for further interaction.
  • For the end user or customer, it is also easy to manage their subscription or sign ups and they can opt out at any time.
  • I would like more ability to categorize and divide up our customer list (subscriber list), making it more of a robust CRM. This way we could provide different messages to targeted subsets of users.
  • I would like more available integrations with financial systems, such as those that would allow us to track dues of the members. Even Pay-Pal integration would be a plus.
  • Integrations with other common platforms, such as Eventbrite, would also be welcome where we could track new or existing members coming to our events.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Their campaign management is very clear and simple to use.
  • Template management is also easy. Customizing templates for others to use is a great feature.
  • The reporting could be better. It was difficult to find the delivery results of a particular campaign.
Duncan McMillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp provides the means for email recipients to easily opt out or manage their profile which makes it very easy to maintain a healthy and targeted list.
  • The Mailchimp dashboard show comprehensive statistics about the deliverability and open rates of emails. This feedback is essential when assessing the success of email campaigns.
  • Not only does Mailchimp provide a range of smart and well designed email templates you can use as the basis for campaigns, but it also makes it easy create custom templates to match company branding and corporate style.
  • As a developer using the Mailchimp API to integrate with web applications, it would be handy to have more technical detail available in the Mailchimp dashboard, such as the internal ID properties of lists, tags, etc. This used to be available via the Mailchimp API playground but this is no longer supported.
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