Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
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Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Successes I have had with MailChimp include a recent campaign seeking volunteers to act as Angels for Hope Not Handcuffs. We were able to distill the information we needed and then, having done that, organize it in Mailchimp and send it out to thousands of potential volunteers in one evening.
Some …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(251-275 of 499)- Very easy to create new Newsletters based on templates, as well as easy to create and design new templates for reuse.
- Easy to integrate with other systems, such as web sites, where people can sign up for newsletters and "become known" to us for further interaction.
- For the end user or customer, it is also easy to manage their subscription or sign ups and they can opt out at any time.
- I would like more ability to categorize and divide up our customer list (subscriber list), making it more of a robust CRM. This way we could provide different messages to targeted subsets of users.
- I would like more available integrations with financial systems, such as those that would allow us to track dues of the members. Even Pay-Pal integration would be a plus.
- Integrations with other common platforms, such as Eventbrite, would also be welcome where we could track new or existing members coming to our events.
- Their campaign management is very clear and simple to use.
- Template management is also easy. Customizing templates for others to use is a great feature.
- The reporting could be better. It was difficult to find the delivery results of a particular campaign.
- Mailchimp provides the means for email recipients to easily opt out or manage their profile which makes it very easy to maintain a healthy and targeted list.
- The Mailchimp dashboard show comprehensive statistics about the deliverability and open rates of emails. This feedback is essential when assessing the success of email campaigns.
- Not only does Mailchimp provide a range of smart and well designed email templates you can use as the basis for campaigns, but it also makes it easy create custom templates to match company branding and corporate style.
- As a developer using the Mailchimp API to integrate with web applications, it would be handy to have more technical detail available in the Mailchimp dashboard, such as the internal ID properties of lists, tags, etc. This used to be available via the Mailchimp API playground but this is no longer supported.
Mailchimp is Magic
- Easy to use interface
- Simple visual editing
- Flexible interface for integrations
- Recently added features like the website builder are less useful
- Segmenting email lists can be confusing to users at first
MailChimp: A Simple Choice for Agencies and SMBs
- Multiple Account Access
- Templates
- List and Segment Creation
- Integration and APIs
- Functions on all devices, Operating Systems, and Mail Clients with little to no custom coding.
- Drag and Drop design interface
- Transparent Billing
- Scaled Pricing (price does go up quickly at scale)
- The new interface is "clunkier" than the previous UI
- Reporting could stand to be better (especially click heat map and send statistics)
- Easy-to-use email builder: MailChimp has always had one of the easiest email builders to use, and it doesn't sacrifice on design capabilities. You can make beautiful marketing emails quickly.
- Segmentation: MailChimp makes it easy to segment your audience so you can quickly and easily send to the exact portion of your contact database that you want. Use segments, tags, interest groups, and more, to send the right message to the right people.
- Integrations: Because MailChimp has been around awhile, it has plenty of integration partners, with many of the other tools you'll need to run your business, including other marketing and lead generation tools, CRMs, content management systems, ERPs, and more.
- MailChimp's automation and workflows capabilities are not very robust. If automation is important to your business, I would not recommend using MailChimp for marketing automation. It doesn't have a lot of flexibility in terms of triggers, filters, and actions.
- While MailChimp can help you create and send a lot of content to your database, it doesn't act as a CRM, which many marketing automation tools have built-in. The flexibility and customization of the data you keep on your contacts is limited, and it doesn't natively house any sort of tracking information.
Mailchimp or email marketing like a monkey :p
- Ability to import custom made designs easily
- Detailed and very straight forward reporting and data
- Possibility of white labelling the account
- A clearer user interface (it can be hard sometimes to find the right feature)
- A better integration API (it can be hard sometimes to use it for people that didn't opt-in from websites and forms)
- Possibility of sending to more than one list at the same time
Great ESP for SMB's!
- Great UX for beginners or people without development knowledge, but ability to add in code snippets for more advanced developers.
- Ability to have a manage preferences unsubscribe button (rather than a catch-all unsubscribe).
- Lots of content/resources to learn from.
- Fairly responsive support team (but only on the paid plans, I believe).
- I don't think that their Analytics are that impressive.
- The UX for their automations is fairly easy for basic automations, but gets rather confusing when considering different paths of actions for longer drip campaigns.
- In some of the plans, you might be paying for features you aren't using like advertising. There is no way to just pay for the email marketing component.
- Mailchimp has a great template editor, which is fast and simple to use.
- Mailchimp offers a free subscription, which is great for beginners.
- Mailchimp can be easily integrated into any website or blog.
- Mailchimp is not recommended for affiliate marketing, as they will potentially ban you for inserting affiliate links.
- The paid subscription can get pricey.
- The free subscription doesn't offer any tangible support.
MailChimp--reasonable price and foolproof
- Great design tool, easy to use, and you can also see coding as needed
- List management nuances
- Great, easy-to-view reporting
- Trouble with Google Analytics tracking--unable to choose this for tracking even though my website has Google Analytics on it
- Would like better organization that's a little less manual for organizing past emails; it's unwieldy as is
- It's sometimes hard to drill down into the list management--it's a little confusing on how to get to where you want to go
Simple
- Easy widget inserts.
- Easy to copy and recreate previous emails.
- Easy to schedule emails.
- Segments and mail lists.
- Tags: segmenting audiences by tags is amazing. This allows us to maintain our growing subscriber list.
- Subscriber Analytics: using the analytics provide by Mailchimp, we know who is opening our campaigns, how they are interacting with the material, what actions they take afterwards, and what is most and least engaging. Using historical analytical data, we can even draw solid conclusions as to why someone might have unsubscribed.
- Drop-and-Drag Capabilities: building the right campaign has never been easier. We regularly incorporate photos and other graphics, video links, social media links, and plain text.
- I would love to get the analytic data from each campaign emailed to me as a .csv or .xlsx in order to compare results from one month to the next without having to export each campaign results.
Mailchimp - A Great Tool for Nonprofits to Grow their Mission!
- Nice looking email designs.
- Tracking of email results.
- User-friendly interface.
- Automation of emails is a little difficult.
- The user support is okay, but not great.
Excellent email automation capabilities
- Automating workflow
- Real-time analysis on the effectiveness of emailing campaigns
- Sending impressive emails
- Engagement reports to help us understand customers behavior
- Pricing appears to be a little on the higher side for premium plan
Excellent ability to receive responses in real time.
- MailChimp has an extensive limit regarding the number of clients to which the previously created campaign can be sent, this helps to obtain information from as many clients as possible.
- This platform has a filter that helps prevent our advertising campaigns from entering the "Spam" or "junk" folder of our recipients. This has allowed all our clients to access the campaigns without any inconvenience.
- The editor or creator of the advertising campaigns is very easy to use, thanks to the "drag and drop" system I can create a campaign in just a few minutes. In addition, the editor offers me a wide variety of templates that I can use to give a better design to my campaigns.
- MailChimp has a problem when sending advertising campaigns to our clients' business emails. We have found that customers with business emails take longer to receive our advertising campaigns, much longer than customers using public emails.
- MailChimp is very slow to login, on several occasions I have entered my login details and the window freezes for no reason. This is not something that has affected me much, because with several attempts I have managed to enter without problems, but I believe that it should be improved as soon as possible.
Mailchimp - Email marketing champion.
- Mailer design features - drag and drop with image and video embedding options
- Pre-built templates are very helpful and has good design aesthetics
- Mailchimp has increased the pricing lately which makes it unaffordable for startups and mid-size companies
- Most of the templates and features are premium now
Mailchimp: An amazing email marketing tool
- I like the contact list creation feature. I am able to enter individual details totally separately or I can use an Excel sheet. This is a great plus.
- The idea of being able to schedule the timing of sending emails whenever I feel appropriate enables me to work as I please. Mailchimp has a provision that allows the user to release communications at a scheduled time, and that is especially helpful for me.
- I also like the interoperability with my marketing automation and Spotify that enables me to target my email marketing efforts.
- Landing page designs are too restrictive and have limited options.
- I had a tough time when I first subscribed. Some of the templates in the free plan are very limited in design aesthetics.
A truly all-in-one platform to achieve all-in-one communication
- Keeping metrics clearly showed
- Grouping audiences and campaigns
- UX can be tricky and a bit disconcerting
- Designing plain (more personal) emails is not as easy
The chimp is a champ not a chump!
- Templates help facilitate the layout
- blasts can be set up ahead of time
- Once you learn it - it's easy to use
- Steep learning curve to get started
- Wish there were more educational resources to help get is up to speed.
- Possibility to copy and paste the signup form into website to get new contacts divided by groups really helps the marketing administrators in their campaigns.
- The customization to create the landing page helped us to create good call to action to get new leads.
- Reports of the A/B test email marketing helped us understand which email was the best conversion.
- When I was editing the layout of the signup form, I had difficulty using the colors of the branding. The tool could be easier for users to customize the signup form the way they like. There are many buttons and options and the creation is limited.
- Many times I had to change the content on the email marketing creation page, as they do not process images in high quality and many icons, causing the email not to reach the recipient's address. So I had to simplify the email and make it lighter so that it was sent to the recipients.
Mailchimp is the best way to build Brand Loyalty!
- Email building.
- Contact list management.
- Segmented/targeted promotional emails.
- Templates.
- Customization of data fields.
- Stronger Integrations with CRMs like HubSpot.
- Email automation, which contributes to improving marketing campaigns and promotions. It provides multiple templates that makes it much easier to manage the sending of pre-processed emails, according to each situation quickly and easily.
- Database for contacts, importing various documents from wherever you are to always keep the database updated.
- Expand our ability to communicate with clients and colleagues.
- Optimization in the configuration and customization process of each aspect of the platform as I need and want it.
- The process of removing a client from a specific campaign can be complicated, because it does not provide an effective search system to eliminate the user from all the campaigns where he is registered. It is necessary to review campaign by campaign to be able to remove it from each one of them. Mailchimp needs better tools.
- The process of updating the customer list database is not automated at all, it can be annoying to manually review and update each list.
- When it starts it can be difficult to know the functions of each tool, and it does not provide the tutorials or demos necessary to properly understand its use.
My favorite mass mailing software.
- This software has amazing user interface. I can easily navigate through this application.
- The deliverability of this software is extremely good. It delivers 100 percent emails without spamming.
- Template editor of this software is very intuitive. It has all the tools which are required to make beautiful email templates.
- Sometimes its sign-in annoys me because of authentication via OTP even if I sign in with the correct password.
- It has a small number of pre-designed email templates.
- It does not allow users to delete subscribers for a week or so after sending a campaign.
- The templates it offers are really good and easy to customize.
- Their prices are very flexible, allowing the user to select the plan that best suits.
- Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
- Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
- The report generator is very easy to understand.
- The interface is robust for new users.
- They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
- Text formats are very limited.
- Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
- The learning curve is a bit long when starting from scratch.
- Mailchimp makes it easy to add email and name information
- There is plenty of room for contacts in the free version of Mailchimp
- Learning the lingo in Mailchimp could be easier and more intuitive
- Creating an email to send to multiple groups, or audiences, could be more user friendly.
- There is too much trial and error to set up and send a simple email.