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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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9 people also want pricing

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(326-350 of 496)
Companies can't remove reviews or game the system. Here's why
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The WordPress plugin that Mailchimp provides makes it easy to set up forms on our site.
  • When a customer enters their information into one of our online forms, they are automatically added to that mailing list.
  • It is very simple to set up new email campaigns with the templates they provide.
  • It can become expensive when you have a lot of users to manage.
  • It would be nice if they had separate pricing for "Warm" and "Cold" Leads.
  • The addition of new email templates would be welcomed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Template design is easy for most levels of users.
  • Duplicating and tweaking templates works very well.
  • Template management is weak--hard to organise and sort templates when you have lots.
  • No ability to search within templates from a high level, tied to difficulty managing large numbers of templates.
Dimitris Rakopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use and creation of email newsletters
  • Great features in the area of automations
  • Vast amount of integrations with third party systems (ecommerce, crm, etc.)
  • The ability to store inside Mailchimp external data such as sales that can be used for further segmenting a list
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Incredibly easy to create well-designed emails from practical templates
  • Easy use of merge tags, including custom merge tags
  • I would like to see some more user-friendly ways to integrate with social campaigns
  • Mobile design is good, however more mobile-specific templates would be useful.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automation of triggers based on set rules
  • Analysis of email campaigns
  • Easy to use
  • Drag and drop email template builder
  • Subscription prices can go very high depending on the email count you have
  • More languages should be available to create emails for people outside the US
  • Customer service can be frustrating at some times
Jeff Moriarty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Email Creation - Very easy to create emails. Drag and drop.
  • Pricing - You can't beat the price. If you are a small business with less than 2,000 customers, it is free!
  • Deliverability - We have never had any issues with emails getting into inboxes.
  • Triggers/Automation - To compete with some of the bigger email platforms, they need more triggers and automation options.
  • Better Support - There is only email and chat support. Phone support would be nice.
  • Better Multistore Support - Better options for companies that are handling multiple websites in one account.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • I think MailChimp has a very easy to use interface. It is cleanly designed and intuitive to navigate the different parts of setting up and sending an email.
  • I think MailChimp provides good pre-built templates for users who do know know how to code HTML/CSS.
  • I think MailChimp has a great integration with Google Analytics.
  • I think MailChimp is a reasonable price for its offerings compared to other email marketing platforms.
  • I wish MailChimp had more robust testing capabilities. I'd love to be able to A/B test internal content, not just subject line, date and send time.
  • I think MailChimp's reporting is basic. You cannot dig that deep into analytics. For example, you cannot sort data by list segment. I also would love to be able to run a report on select emails and date ranges.
  • I think MailChimp's segmentation function could be improved. There seems to be a disconnect between groups and segments. I think you should be able to segment to a group you've created.
January 10, 2020

MailChimp is a Chump

Score 1 out of 10
Vetted Review
Verified User
  • They tried to bribe me for a good review - really bad form Mailchimp - I hate you!
  • They avoid any and all contact with their customers really well
  • They put systems in place to protect themselves and make your life difficult
  • Opt in email requires a phone number. However, MailChimp has no phone support. Fail.
  • They block valid opt in email addresses with no recourse to unblock them other than sending their email to MY recipients to reconfirm something they already did. No - you don't get to contact my customers to reconfirm.
  • Overpriced for what they offer. Total waste of money for what I got, especially since they blocked thousands of valid emails on my opt in list.
Fabian Kuhn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy and fun to use UI which makes newsletter creation a matter of minutes.
  • Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
  • Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
  • The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
  • Bounce rate is still a little bit high for some clients.
  • Responsive layouts don't always work out perfectly yet (especially on smartphones).
Alicia Carter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Up-to-date on tech trends and a leader in the market.
  • A/B and other testing tools to inform campaign decisions.
  • Better analytics - I want a year to year comparison of email open rates.
  • Connection or partnership to stock photography or design assets.
January 09, 2020

Perfect for Starting Out

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy, user-friendly content builder for creating mobile-friendly emails
  • Useful content builder for creating landing pages
  • Forwarding emails from website email capture directly to specific lists
  • I wish there was more customization / features for individual contacts -- so I could watch how they've engaged with email over time.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp's main selling point without a doubt is its simplicity. Making a drag and drop interface that anyone can use is no small feat, and Mailchimp is probably the best when it comes to that.
  • A free plan that is great at helping people new to email campaigns to settle into the process.
  • Active support that can be reached via email.
  • It allows users to reach customers.
  • Pricing is not attractive when moving on past the free Mailchimp, and definitely more expensive than their competitors.
  • Support can only be reached by email. This is a huge problem that we ran into.
  • Support emails/tickets take more than 24 hours to receive a response.
  • Very limited features compared to other email marketing software.
January 08, 2020

Budget Friendly

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp keeps things very simple, which is beneficial if you have inexperienced users making edits.
  • Mailchimp is very good at communicating when you need to upgrade based on your list size. I never have to question a payment amount.
  • Mailchimp's automated emails are not very user friendly and stay fairly basic, which does not fit every client's needs.
  • Mailchimp doesn't like custom code in conjunction with their drag and drop formatting. I've had a hard time customizing their templates.
Lisa Keyser | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Management of multiple email marketing lists
  • Creation & scheduling of email campaigns
  • More finite control over styles when editing
  • I'd love the ability to post emails directly to a website via RSS or other method.
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