Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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Our organization benefited from this in not having to train our …
Lessons for Success
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Lessons for Success
- A/B can really help you hone your email marketing skills.
- Getting a second person to review test emails can be very helpful.
- Schedule emails ahead of time vs. immediate sends whenever possible - this gives you the opportunity to make a change
- Images can be very impactful.
- Don't be overly wordy or you …
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
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Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Deal Maker
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- TeamSupport
- Boingnet
- Survicate
- Miva
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- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(326-350 of 496)Great Email Software with a Solid ROI
- The WordPress plugin that Mailchimp provides makes it easy to set up forms on our site.
- When a customer enters their information into one of our online forms, they are automatically added to that mailing list.
- It is very simple to set up new email campaigns with the templates they provide.
- It can become expensive when you have a lot of users to manage.
- It would be nice if they had separate pricing for "Warm" and "Cold" Leads.
- The addition of new email templates would be welcomed.
Mailchimp just crept up on us....we started small and before we knew it we were sending thousand of emails a day with Mailchimp!
- Template design is easy for most levels of users.
- Duplicating and tweaking templates works very well.
- Template management is weak--hard to organise and sort templates when you have lots.
- No ability to search within templates from a high level, tied to difficulty managing large numbers of templates.
Mailchimp - an all-around must-have tool for email marketing
- Ease of use and creation of email newsletters
- Great features in the area of automations
- Vast amount of integrations with third party systems (ecommerce, crm, etc.)
- The ability to store inside Mailchimp external data such as sales that can be used for further segmenting a list
MailChimp, the easiest solution to your email marketing
- Newslettters
- Resubscription Notices
- Other correspondence
- Pricing
- A/B Splits
- Subscription Forms
Putting the "Fun" in Fundraising and Communications
- Incredibly easy to create well-designed emails from practical templates
- Easy use of merge tags, including custom merge tags
- I would like to see some more user-friendly ways to integrate with social campaigns
- Mobile design is good, however more mobile-specific templates would be useful.
Mailchimp, a friendly and easy to use email marketing platform for beginners and experienced users!
- Easy drag and drop design
- Easy to learn
- More options for designs/templates
- Option to move the logo somewhere else if using the free version
Mailchimp is one of the most affordable and powerful email marketing platforms out there.
- Templating
- Managing lists
- Simple automations
- Segmentation
Great for email marketing and more.
- Easy Segmentation
- Unsubscribe management made easy
- Integration is not easy with an uncommon CRM system
- Can be pricey
Great free email list tool!
- Adding your own images and text is very easy.
- It’s free.
- The templates are sometimes not useful and it can be difficult to maintain good formatting, especially in the app.
- It is hard to change text size.
A great way to get new customers and keep them!
- Great for segmenting our customer groups.
- Easy to use templates.
- At the moment the only thing we can mention is pricing, it has gone up a fair amount in the last year.
Stay connected with your customers with Mailchimp
- Automation of triggers based on set rules
- Analysis of email campaigns
- Easy to use
- Drag and drop email template builder
- Subscription prices can go very high depending on the email count you have
- More languages should be available to create emails for people outside the US
- Customer service can be frustrating at some times
MailChimp - You Can Beat the Options for the Price!
- Email Creation - Very easy to create emails. Drag and drop.
- Pricing - You can't beat the price. If you are a small business with less than 2,000 customers, it is free!
- Deliverability - We have never had any issues with emails getting into inboxes.
- Triggers/Automation - To compete with some of the bigger email platforms, they need more triggers and automation options.
- Better Support - There is only email and chat support. Phone support would be nice.
- Better Multistore Support - Better options for companies that are handling multiple websites in one account.
MailChimp for Non-profit Communication!
- I think MailChimp has a very easy to use interface. It is cleanly designed and intuitive to navigate the different parts of setting up and sending an email.
- I think MailChimp provides good pre-built templates for users who do know know how to code HTML/CSS.
- I think MailChimp has a great integration with Google Analytics.
- I think MailChimp is a reasonable price for its offerings compared to other email marketing platforms.
- I wish MailChimp had more robust testing capabilities. I'd love to be able to A/B test internal content, not just subject line, date and send time.
- I think MailChimp's reporting is basic. You cannot dig that deep into analytics. For example, you cannot sort data by list segment. I also would love to be able to run a report on select emails and date ranges.
- I think MailChimp's segmentation function could be improved. There seems to be a disconnect between groups and segments. I think you should be able to segment to a group you've created.
MailChimp is a Chump
- They tried to bribe me for a good review - really bad form Mailchimp - I hate you!
- They avoid any and all contact with their customers really well
- They put systems in place to protect themselves and make your life difficult
- Opt in email requires a phone number. However, MailChimp has no phone support. Fail.
- They block valid opt in email addresses with no recourse to unblock them other than sending their email to MY recipients to reconfirm something they already did. No - you don't get to contact my customers to reconfirm.
- Overpriced for what they offer. Total waste of money for what I got, especially since they blocked thousands of valid emails on my opt in list.
MailChip is great for small businesses
- Sending out mass emails
- List storage
- Credits for sending
- Automation
- Segmentation
- Organization
Why MailChimp is probably the best allrounder newsletter tool on the market right now
- Easy and fun to use UI which makes newsletter creation a matter of minutes.
- Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
- Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
- The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
- Bounce rate is still a little bit high for some clients.
- Responsive layouts don't always work out perfectly yet (especially on smartphones).
Small Organization is Really happy with Mailchimp
- Reporting
- Weeding out incorrect emails
- Identifying users who are most engaged.
- Easy to customize design
- I would like to be able to have more audience filter options. For example sending to two tags/segments at once instead of just one.
Great for small simple businesses
- Easy email creation.
- Great email templates.
- Reporting and sender status.
- Support.
Mailchimp helped us raise money for non-profits to do good!
- Up-to-date on tech trends and a leader in the market.
- A/B and other testing tools to inform campaign decisions.
- Better analytics - I want a year to year comparison of email open rates.
- Connection or partnership to stock photography or design assets.
Perfect for Starting Out
- Easy, user-friendly content builder for creating mobile-friendly emails
- Useful content builder for creating landing pages
- Forwarding emails from website email capture directly to specific lists
- I wish there was more customization / features for individual contacts -- so I could watch how they've engaged with email over time.
An Excellent Email Marketing Platform For New Businesses, But Hard to Recommend To Businesses With Large Subscribers
- Mailchimp's main selling point without a doubt is its simplicity. Making a drag and drop interface that anyone can use is no small feat, and Mailchimp is probably the best when it comes to that.
- A free plan that is great at helping people new to email campaigns to settle into the process.
- Active support that can be reached via email.
- It allows users to reach customers.
- Pricing is not attractive when moving on past the free Mailchimp, and definitely more expensive than their competitors.
- Support can only be reached by email. This is a huge problem that we ran into.
- Support emails/tickets take more than 24 hours to receive a response.
- Very limited features compared to other email marketing software.
Mailchimp is Best in Analytics!
- Provides open rates and data analysis.
- Centralizes contact info for various organizational groups.
- Easy to use!
- I actually cannot think of anything. It's very easy to use.
Budget Friendly
- Mailchimp keeps things very simple, which is beneficial if you have inexperienced users making edits.
- Mailchimp is very good at communicating when you need to upgrade based on your list size. I never have to question a payment amount.
- Mailchimp's automated emails are not very user friendly and stay fairly basic, which does not fit every client's needs.
- Mailchimp doesn't like custom code in conjunction with their drag and drop formatting. I've had a hard time customizing their templates.
Mailchimp delivers the right tools for online marketing.
- Management of multiple email marketing lists
- Creation & scheduling of email campaigns
- More finite control over styles when editing
- I'd love the ability to post emails directly to a website via RSS or other method.
Easy to Use Tool for Email Campaigns
- Easy to use
- Web-based and no need to install any software
- Great tool for automation
- Generates reports for better insights
- Photo editor feature needs some improvements
- Would be nice to have more templates for email campaigns