Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
No Frills Mailchimp Handles the Basics Well
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
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When I think of autoresponders, Mailchimp comes to mind immediately.
When I think of shopping carts, e-commerce, graphic design, web hosting, landing pages, etc - …
Lessons for Success
I may end up going back to using Mailchimp as my primary if they do a little more in terms of …
All-in-One Marketing Platform
Lessons for Success
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (459)8.585%
- WYSIWYG email editor (437)8.181%
- List management (459)8.181%
- Standard reports (455)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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9 people also want pricing
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(437) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(420) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(401) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(325) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(356) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(431) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(459) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(459) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(317) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(43) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.7Event/webinar marketing(34) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(40) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(34) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(120) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(455) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.9Custom reports(48) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(31) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.2Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.3Integration with Salesforce.com(20) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Integration with Microsoft Dynamics CRM(17) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(36) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Ambassador Referral Marketing Platform
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- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2584)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.8Support Rating14 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(76-100 of 496)Great for starting out, getting more difficult to use as we have grown and scaled our audience
- Reports
- Tracking
- Ease of Use
- Slow as we have grown our list
- more reporting
- more servers to keep up with data demand
- Email Newsletters.
- Email list building.
- Email sign up forms to embed on a website.
- Email list management.
- Auto-responders.
- Email sequences.
- The login authentication gets cumbersome when managing emails for clients.
- Having more email templates to start from would be helpful.
Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
- Email Marketing.
- Analytics and Reporting.
- List Management.
- Integrations
- HTML Editing.
- More Integrations.
In my opinion, the customer service is the worst on the planet
- They have a website
- In my experience, care about your customers
- In my experience, answer customer questions
Great (Email) Marketing Platform
- Easy Builder
- Automatic adaption to different screens
- Merge Tags
- Certain functions (tables) being HTML
- Slight learning curve in the lingo/jargon they use
- Constraints of the builder (understandable, but sometimes frustrating)
All-in-one solution for newsletters/eblasts and more
- Newsletter
- Datebase
- Landing pages
- more templates
- lower price
- Easy to add photos to your email and cropping them if you need to within Mailchimp.
- Duplicating text blocks when creating your email is simple.
- Uploading contacts is quick and easy.
- Not a fan of some of the font choices, it would be nice to have more.
- How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
- It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Best all in one email marketing tool
- Good User interface
- Easy to use
- In depth product features
- Better customer service
- More knowledge base documents required
- Product cost is higher
- Installing a widget for submitting email address for newsletter database
- Preparing email templates for newsletter
- Customizing the widget
- Sending out newsletters is only available in the paid plan
- Managing users database could be made easier (we found it easier in competition's tools)
All in one marketing platform - Mailchimp
- Integration
- Retargeting ads
- Templates
- Easy to use
- Insights and analytics
- Real time customer support
- Focus on building more attractive responsive templates
- Analytics need to be optimized
A great email platform to begin your journey
- Provides ready-to-use templates.
- Very intuitive.
- Great value.
- A few more designs for the templates are needed.
- Can be a bit "clunky" at times.
- A few more template formats.
Mailchimp: Newsletter distribution made easy
- Mailchimp has a easy to use user interface
- Mail can be sent to many users
- The free version has all needed capabilities
- It would be helpful if there were more design features on Mailchimp
- I would like to be able to have multiple users on an account at one time
- It would be helpful to receive updates about new functionality
Great customer engagement tool
- Easy contact import
- Various pre built templates
- Ease of product use
- Free Trial period could be improved.
- More knowledge documents needed.
- Product design could be better in my opinion.
An Easy to Use Email Platform
- Easy to use platform with drag and drop blocks that make content creation simple.
- Tools for email automation, data segmentation and personalization.
- Many integrations with CRMs available.
- Sometimes it would be nice to edit code for certain sections (like email preview text) where it isn't possible.
- The email reports are nice but there is room for improvement.
- Organizing contacts can sometimes be tedious.
- Audience Management
- Email Campaign Templates
- Automating Marketing Sends
- n/a
- Price point.
- Integrations.
- Commitment to adapt to meet user needs.
- Ability to give access to VAs.
- With the added features, the platform is no longer intuitive and easy to figure out.
- Unless VA is a recognized Mailchimp Agency Partner, it uses a "seat" to give them access, otherwise password must be shared and coordination set to pass off the verification code.
- It seems like MC is trying to compete with platforms like ConvertKit, Keap, etc., but the UX is extremely more overwhelming and less effective. It's currently stuck in limbo between beginners software and a full on CRM.
- Since they are constantly adapting to meet the times, their platform changes pretty frequently which can be frustrating.
- The email autoresponder capabilities could be improved greatly.
- The user interface is trendy, but is VERY fatiguing to the eyes if you work in Mailchimp for any extended period of time.
It's good, but could be even better
- Automates emails - weekly blog updates, new user welcome emails
- Wordpress-enabled plugins for acquiring contacts
- It is often difficult to locate and edit automations and landing pages that I have created in the past.
- I would like to see the free version offer the ability to categorize contacts.
- I would like RSS feed to pull in featured images
- With Mailchimp, creating new email templates is a breeze.
- The user lists are kept in a single location.
- Detailed reports provide us a deeper understanding of the situation.
- It would be great if the email template edit screen didn't save automatically.
- It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
- The OTP might take a long time to arrive when asked for during the login process.
Reaching your customers on a new level!
- Template creation
- Organize mailing list
- Create email campaigns
- Import mailing list
- Analytics
- Email planning
- Outreach
- User interface
- Integrating html
Bye MailChimp, it was a great ride, Intuit is evil and we can see what direction it is taking you in
- Basic email builder
- Basic email list management
- Website builder
- Automation
- Analytics
Mailchimp delivers!
- Segmentation
- User Interface and usability
- Design templates
- dynamic content functionality
- Canva integration
- Automation triggers for Shopify integration
All You Need to Stay Top of Mind
- Email follow-up
- Client Relationship Management
- Templates
Great Product for The Price.
- Organize contacts.
- Allows for customization.
- Email marketing.
- Newsletter creation.
- Customizing templates.
- Automation
- Large edits to customer base.
Mailchimp is the best for small business newsletters
- It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
- It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
- You can set it up to send out a "welcome" message when new people sign up for the newsletter.
- Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
- I wish it would be easier to replicate my monthly campaign.
- I wish Mailchimp would add more ways to grow my list.
- Email Marketing
- Bulk Email
- New Letter Creation
- Cost is too much
- They can provide better interface.
- Support needs to improve.