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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(76-100 of 496)
Companies can't remove reviews or game the system. Here's why
Jolinda Smithson Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Email Newsletters.
  • Email list building.
  • Email sign up forms to embed on a website.
  • Email list management.
  • Auto-responders.
  • Email sequences.
  • The login authentication gets cumbersome when managing emails for clients.
  • Having more email templates to start from would be helpful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy Builder
  • Automatic adaption to different screens
  • Merge Tags
  • Certain functions (tables) being HTML
  • Slight learning curve in the lingo/jargon they use
  • Constraints of the builder (understandable, but sometimes frustrating)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to add photos to your email and cropping them if you need to within Mailchimp.
  • Duplicating text blocks when creating your email is simple.
  • Uploading contacts is quick and easy.
  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Score 7 out of 10
Vetted Review
Verified User
  • Installing a widget for submitting email address for newsletter database
  • Preparing email templates for newsletter
  • Customizing the widget
  • Sending out newsletters is only available in the paid plan
  • Managing users database could be made easier (we found it easier in competition's tools)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp has a easy to use user interface
  • Mail can be sent to many users
  • The free version has all needed capabilities
  • It would be helpful if there were more design features on Mailchimp
  • I would like to be able to have multiple users on an account at one time
  • It would be helpful to receive updates about new functionality
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy contact import
  • Various pre built templates
  • Ease of product use
  • Free Trial period could be improved.
  • More knowledge documents needed.
  • Product design could be better in my opinion.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use platform with drag and drop blocks that make content creation simple.
  • Tools for email automation, data segmentation and personalization.
  • Many integrations with CRMs available.
  • Sometimes it would be nice to edit code for certain sections (like email preview text) where it isn't possible.
  • The email reports are nice but there is room for improvement.
  • Organizing contacts can sometimes be tedious.
Ashlie Pappas | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Price point.
  • Integrations.
  • Commitment to adapt to meet user needs.
  • Ability to give access to VAs.
  • With the added features, the platform is no longer intuitive and easy to figure out.
  • Unless VA is a recognized Mailchimp Agency Partner, it uses a "seat" to give them access, otherwise password must be shared and coordination set to pass off the verification code.
  • It seems like MC is trying to compete with platforms like ConvertKit, Keap, etc., but the UX is extremely more overwhelming and less effective. It's currently stuck in limbo between beginners software and a full on CRM.
  • Since they are constantly adapting to meet the times, their platform changes pretty frequently which can be frustrating.
  • The email autoresponder capabilities could be improved greatly.
  • The user interface is trendy, but is VERY fatiguing to the eyes if you work in Mailchimp for any extended period of time.
Cara Siera | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Automates emails - weekly blog updates, new user welcome emails
  • Wordpress-enabled plugins for acquiring contacts
  • It is often difficult to locate and edit automations and landing pages that I have created in the past.
  • I would like to see the free version offer the ability to categorize contacts.
  • I would like RSS feed to pull in featured images
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • With Mailchimp, creating new email templates is a breeze.
  • The user lists are kept in a single location.
  • Detailed reports provide us a deeper understanding of the situation.
  • It would be great if the email template edit screen didn't save automatically.
  • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
  • The OTP might take a long time to arrive when asked for during the login process.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
  • It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
  • You can set it up to send out a "welcome" message when new people sign up for the newsletter.
  • Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
  • I wish it would be easier to replicate my monthly campaign.
  • I wish Mailchimp would add more ways to grow my list.
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