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Mailchimp

Mailchimp

Overview

What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Great tool

8 out of 10
February 07, 2024
Incentivized
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (459)
    8.5
    85%
  • WYSIWYG email editor (437)
    8.1
    81%
  • List management (459)
    8.1
    81%
  • Standard reports (455)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/marketing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.


Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2584)

Attribute Ratings

Reviews

(1-25 of 496)
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March 09, 2024

Love Mailchimp!

Score 9 out of 10
Vetted Review
Verified User
  • email blasts
  • contact record keeping
  • dashboard interface is easy to use
  • I wish that if we want to tag a group of people, it won't exclude them if they were already contacts. We have the same customers purchase in multiple auctions
  • more templates that are widely applicable for various types of businesses (for instance, there have been templates I'd like to use, but they were SPECIFICALLY geared towards men's clothing or something like that)
  • easier IT troubleshooting navigation, such as, certain clients not receiving our emails blasts from Mailchimp because of their, what I call, "old-people email spam blocks." They don't even know their email blocks incoming emails from us much less how to fix it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp makes it easy to maintain a clean database.
  • It's very user-friendly for designing campaigns.
  • It's easy to link email campaigns to social media campaigns.
  • Address field should be optional. You should be allowed to enter just a city or zip code and not have to enter a character for every possible field.
  • Training and help videos would be nice.
  • Less prompting to upgrade your account.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Use of merge tags for message personalization
  • Scheduling messages ahead of time
  • Creating visually appealing messages
  • Modifying the fields in the message footers could be more intuitive
  • Help tips when hovering over various settings would be helpful
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy overview of campaign results
  • Drag and drop function to build EDM's
  • Easy to invite others from your company to create their own profiles and collaborate
  • Great overview of campaigns in the campaign calendar
  • Formatting pasted text from another source when building an EDM can be glitchy. I currently have to reformat the whole block of text to something else completely and then back to the font and point size I want.
  • The line/space block in EDM builder isn't reliable. I always have to send many test emails to myself to check how big the space is between modules and adjust then send again.
  • The landing page builder is good but sometimes hard to get right in terms of size of images and spacing. Especially the footer.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Drag and drop module
  • Audience management
  • Marketing automations
  • Landing design module could be more complete. It's very limited.
  • The Sales tool is good for very small businesses
  • The reporting could be more complete
February 07, 2024

Great tool

Paula Petroni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • easily integrates HTML design we have created
  • custom templates saving
  • campaign setting is user friendly
  • segmentation
  • Contact import from CVS or Excel files as fields don't match that easily
  • Add features for free or low-price plans
  • IA to import contacts smartly
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Basic contact management
  • Fulfillment
  • Basic, one-click poll functions
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Templates make it easy to copy last email campaign and edit
  • Helpful to be able to resend last campaign to people that signed up after that
  • Editing the templates is easy to do
  • Sometime the photos don't show up correctly
  • Some metrics that would be helpful are in higher paid tiers, irritating to see suggestions then they don't show until you pay more (title suggestions)
Lisa Reinhart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Manage mail lists, opt ins and opt outs
  • Provide basic deliverability reporting and allow for resends
  • Is really easy to train a basic user
  • There isn't a lot of flexibility in templates - so sometimes we have to be creative to make them work
October 18, 2023

MailChimp review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Responsive Email Design
  • Email marketing and analytics
  • Webpages creation
  • Database management and cleaning
  • Form management
  • Customer support is not at all active
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
  • I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
  • Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
  • Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
Kèlene Poyurs | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to create attractive mailers within a relatively simple framework
  • Basic automations are extremely easy to create
  • Quite user-friendly for people who have limited marketing experience
  • Easy search functionality and basic segmentation
  • Though easy to create, it's difficult to create truly customized mailers unless you're uploading HTML which is too fiddly
  • The email reporting isn't particularly robust
  • There are loads of features, but other email marketing and automation platforms do them better
  • The pricing can be a bit deceptive, and become steep very quickly
  • Not very intuitive
Sushant Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Email automation is great, we use it for creating our drip campaigns
  • Drag & drop UI for drafting emails
  • A/B Testing to constantly increase open rates and click rates
  • Mailchimp is already great but some improvement with capturing form or user data would be beneficial
  • Integrations with other tools can be improved as well
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Collect signups
  • Create campaigns
  • Manage lists
  • Reports
  • Pop-up can be better - we use Privy for that instead
  • Easy way to cover all compliance in various countries
  • Better plan options - between the current price plans
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