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MailerLite

MailerLite

Overview

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…

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Recent Reviews

Great for SaaS

10 out of 10
April 22, 2024
Sending out emails to customer in order to inform them about new features e.g.
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Newsletter frenzy

10 out of 10
April 19, 2024
I run a small business and MailerLite helps me build closer relationships with my clients. Thanks to this, I collect them in my database, …
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MailerLite is Great!

8 out of 10
April 03, 2024
I use MailerLite on a bi-weekly basis. We often use this platform to communicate monthly newsletters to our clients and internally with …
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TrustRadius Insights

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY …
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Highly recommend MailerLite!

10 out of 10
July 19, 2023
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • List management (52)
    8.9
    89%
  • Email deliverability reporting (53)
    8.2
    82%
  • WYSIWYG email editor (50)
    7.0
    70%
  • Standard reports (53)
    6.5
    65%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Forever free plan

$0

Cloud
1,000 subscribers

Growing

$10

Cloud
per month 3 users

Advanced

$21

Cloud
per month Unlimited users

Entry-level set up fee?

  • $10 2500 subscribers
    Optional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

MailerLite

YouTube

Mailerlite's landing page builder demo

YouTube

A Quick Demo for Integrating Your MailerLite Account With Clearout

YouTube

MailerLite Review & Demo: Affordable Email Marketing Solution?

YouTube

Mailerlite's website builder demo

YouTube

MailerLite and Zapier email marketing integration demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.2
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7
Avg 8.5
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Product Details

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.

MailerLite Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Email Previews

Additional Features

  • Supported: Drag & Drop editor with AI generator
  • Supported: Third party integrations

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Drag & Drop editor with AI generator

MailerLite Video

Quick start MailerLite tutorial - How to start sending the first newsletter

MailerLite Integrations

MailerLite Competitors

MailerLite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MailerLite starts at $10.

Mailchimp, Constant Contact, and GetResponse are common alternatives for MailerLite.

Reviewers rate List management highest, with a score of 8.9.

The most common users of MailerLite are from Small Businesses (1-50 employees).

MailerLite Customer Size Distribution

Consumers20%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)10%
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Comparisons

View all alternatives
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Reviews and Ratings

(128)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.

Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.

Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.

Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.

Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.

Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.

Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.

Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.

Attribute Ratings

Reviews

(1-25 of 61)
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April 22, 2024

Great for SaaS

Score 10 out of 10
Vetted Review
Verified User
  • Straight forward user interface
  • Great pricing tiers with good starting offer
  • Scheduled emails
  • Audience management
April 19, 2024

Newsletter frenzy

Score 10 out of 10
Vetted Review
Verified User
  • support
  • they translated the panel into my language
  • easy step by step instructions
  • Sometimes it's hard to find some options in the panel, but the support helped me
Riva Pomerantz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Creating beautiful, effective email campaigns
  • Tracking stats and engagement
  • Creating amazing landing pages super easily
  • Customer service is TOPS and always available 'round the clock
  • The only thing I'd like to see more of is Woocommerce integrations/automations, such as Abandon Cart sequences.
Peter Wouters | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to use interface
  • Good statistics
  • Reasonable selection of templates
  • Linked with Zapier for good workflows
  • More templates would be useful
  • Better deliverability - a lot of our emails end up in spam as Mailerlite doesn't seem to be quite as recognised as Mailchimp or Klaviyo, for instance
Jenna Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Price is great
  • Number of e-mail addresses allowed is awesome
  • Layouts are beautiful
  • Would love to see some more AI features coming up soon as (although I love MailerLite SO much) I've been on the fence about switching to a platform that offers more AI tools which prompt me to share an e-mail about my new YouTube video that was published or my recent blog post that was written. These reminders and then support with writing the newsletter blast really help kick my butt into gear.
Andrej Jurancic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • It handles the GDPR efficiently.
  • It's easy to use, fast and efficient.
  • The price is a bit high, but still affordable.
  • The support is extremely pleasant and capable.
  • Price could be a bit lower (you knew this was about to pop-up, right ;))
Score 9 out of 10
Vetted Review
Verified User
  • Easy and intuitive to build and send EDMs
  • Simple, hassle-free website construction
  • Responsive and helpful customer service
  • The photo editing feature could be better, such as allowing switching between landscape and portrait orientations, and more sizing/cropping templates
April 03, 2024

MailerLite is Great!

Score 8 out of 10
Vetted Review
Verified User
  • Send mails out
  • Easy to edit and design content. Great functions and user friendly experience
  • Stats into our subscribers and gaining insights into their behaviours
  • Scheduling or hitting send should be a easy click through function after content/design is loaded
  • Are you sure options when deleting subscribers or groups... give a warning that one can't upload unsubscribed contacts back
Score 9 out of 10
Vetted Review
Verified User
  • Clear layout
  • Excellent support on Chat with paid version - well worth it for a learner like me
  • This is my first day, so it would be unfair to state anything at this stage.
Will Soprano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Customer Service!!
  • Easy drag and drop editor (really clean design)
  • Help us send messaging while maintaining good email standards
  • Automations and Triggers
  • Form HTML output could be cleaner and shorter
  • Form design could be more editable
  • Landing pages could deploy through proxy to appear as our domain
Gen Edwards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Creates landing pages
  • Sends automated emails
  • Sends email campaigns to my email list
  • I have definitely had difficulties, both in the past and currently, with the Stripe integration withing MailerLite - getting it to work properly.
Ebony McKenna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy to build emails
  • Provides a platform to sell digital downloads like ebooks - that then sends a link to the purchaser to download their preferred format.
  • It would be awesome if Mailer Lite or Stripe could store the ebook files on site instead of then needing to be stored elsewhere, like an author's website/story0rigin/Bookfunnel.
Maddie Wharton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • User-friendly interface
  • Chat support
  • Design features
  • There are some glitches sometimes - for example when you download the PDF the colors aren't the same.
  • My team has had issues with needing to know who imported subscribers or sent a campaign and not being able to access that information.
Score 10 out of 10
Vetted Review
Verified User
  • Easy to use and setup email campaigns
  • Integrates easily with other platforms
  • Easy to understand the reports
  • Sends you alerts to let you know when something in the setup needs attention
  • Perhaps more explanatory videos. For visual people like me, those work really well. That way we wouldn't need to bother the support team so often 😉
Score 10 out of 10
Vetted Review
Verified User
  • Communicates same day as questions are asked
  • Provides videos for a person to learn to use MailerLite at their own speed
  • Sends screen shots with instructions for extra clarity
  • Examples of how to choose the wording in letter footers need to be clarified.
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