MailerLite was a great choice
I'm using MailerLite to manage all my campaigns and automations. I have 10.000 subscribers in my list and MailerLite make things so much …
Starting at $10 per month
View PricingOverview
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
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Popular Features
- List management (51)8.888%
- Email deliverability reporting (50)8.282%
- WYSIWYG email editor (48)7.070%
- Standard reports (50)6.464%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Cloud
1,000 subscribers
Growing
$10
Cloud
per month 3 users
Advanced
$21
Cloud
per month Unlimited users
Entry-level set up fee?
- $10 2500 subscribersOptional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
YouTube
Mailerlite's landing page builder demo
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A Quick Demo for Integrating Your MailerLite Account With Clearout
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MailerLite Review & Demo: Affordable Email Marketing Solution?
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Mailerlite's website builder demo
YouTube
MailerLite and Zapier email marketing integration demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
Quick start MailerLite tutorial - How to start sending the first newsletter
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MailerLite starts at $10.
Reviewers rate Dynamic content and List management highest, with a score of 8.8.
The most common users of MailerLite are from Small Businesses (1-50 employees).
MailerLite Customer Size Distribution
| Consumers | 20% |
|---|---|
| Small Businesses (1-50 employees) | 50% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 10% |
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Reviews and Ratings
(125)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
April 15, 2024
MailerLite was a great choice
Score 10 out of 10
Vetted Review
Verified User
I'm using MailerLite to manage all my campaigns and automations. I have 10.000 subscribers in my list and MailerLite make things so much easier. Creating an automation is very simple, I never had any issue using any of their features and the customer support is fast and helpful when I need information about anything.
- Create automations
- Create landing pages
- Campaigns analytics
- Sometimes the text gets messed up while I'm writing the body of an email. The font and size change all of a sudden.
April 08, 2024
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
Score 8 out of 10
Vetted Review
Verified User
MailerLite has been great for us, we have been using it for years. We mainly use it to send out monthly newsletters to our subscriber base, and have occasionally used it to create pop up subscriber forms. It offers good stats to see what customers are really interested in and what links they click more often than not.
April 08, 2024
I 💛 MailerLite
Score 10 out of 10
Vetted Review
Verified User
Automation e-mails, managing 15,000+ subscribers, encouraging readers to sign-up to our newsletter in exchange for a free digital download.
- Price is great
- Number of e-mail addresses allowed is awesome
- Layouts are beautiful
- Would love to see some more AI features coming up soon as (although I love MailerLite SO much) I've been on the fence about switching to a platform that offers more AI tools which prompt me to share an e-mail about my new YouTube video that was published or my recent blog post that was written. These reminders and then support with writing the newsletter blast really help kick my butt into gear.
April 08, 2024
Why we chose MailerLite...
Score 10 out of 10
Vetted Review
Verified User
We're using MailerLite for a rather long time now, and we're absolutely pleased with it. Not only is it extremely reliable, the customer support is premium. We've been using different mailing services and ended being disappointed. MailerLite didn't disappoint us not even once, during all these years. Personally, I'd rate it 10 out of 10. I truly recommend using it.
- It handles the GDPR efficiently.
- It's easy to use, fast and efficient.
- The price is a bit high, but still affordable.
- The support is extremely pleasant and capable.
- Price could be a bit lower (you knew this was about to pop-up, right ;))
Score 9 out of 10
Vetted Review
Verified User
We are a sports club and have been using MailerLite for EDM comms for about six months, and just upgraded from the free membership to a business plan in order to build a new club website. The free features of both platforms are extensive but we needed the ability to publish our site under our own URL, hence upgrading to a paid plan.
- Easy and intuitive to build and send EDMs
- Simple, hassle-free website construction
- Responsive and helpful customer service
- The photo editing feature could be better, such as allowing switching between landscape and portrait orientations, and more sizing/cropping templates
April 07, 2024
First time users: Highly recommend
Score 10 out of 10
Vetted Review
Verified User
Choosing a mailer option for a website is a daunting task.
It seems easy in theory but the complications come in when dealing with DNS etc and MailerLite made it easy with videos as well as 1on1 assistance.
Their interface is also easy to understand and use.
For first-time mailer campaigns etc, I would recommend as I did a lot of research and only found MailerLite through a YouTube video recommendation where I was trying to understand how others worked.
It seems easy in theory but the complications come in when dealing with DNS etc and MailerLite made it easy with videos as well as 1on1 assistance.
Their interface is also easy to understand and use.
For first-time mailer campaigns etc, I would recommend as I did a lot of research and only found MailerLite through a YouTube video recommendation where I was trying to understand how others worked.
- Simple interface
- 1 on 1 help
- Digital video assets for tutorials
- WordPress integration
- I cant say yet
April 03, 2024
MailerLite is Great!
Score 8 out of 10
Vetted Review
Verified User
I use MailerLite on a bi-weekly basis. We often use this platform to communicate monthly newsletters to our clients and internally with our staff. We also make use of MailerLite as a marketing tool and measuring our responses, feedback or clicks on each mail help us gain insight into our client behaviour and the market.
- Send mails out
- Easy to edit and design content. Great functions and user friendly experience
- Stats into our subscribers and gaining insights into their behaviours
- Scheduling or hitting send should be a easy click through function after content/design is loaded
- Are you sure options when deleting subscribers or groups... give a warning that one can't upload unsubscribed contacts back
July 19, 2023
Highly recommend MailerLite!
Score 10 out of 10
Vetted Review
Verified User
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done efficiently.
- Customer Service
- Ease of Use
- Affordability
June 02, 2023
Learning MailerLite and Loving It
Score 9 out of 10
Vetted Review
Verified User
Our business is a caravan park with sites and cabins. We need to improve our sales, increase our guest visits. I am learning to use MailerLite to use Lead Magnets and automation to involve guests (new and repeat) and keep them updated and involved in the business. I need to establish closer links with my guests, nurture them and encourage them to stay. The problem is guests receive so much information. They have many options on places to stay, so I need to communicate our points of difference to them.
- Clear layout
- Excellent support on Chat with paid version - well worth it for a learner like me
- This is my first day, so it would be unfair to state anything at this stage.
Score 9 out of 10
Vetted Review
Verified User
I use MailerLite for all my email campaigns to my fan base, students and professional colleagues. It has very robust features even at the least expensive price point, and the drag & drop editing is user friendly. The learning curve is short - which very important for the DIY music business! And if there's a technical problem, their user support is 24/7, fast and from a live person, so important deadlines don't get missed. So far I'm pleased that I chose them over some other more well-know email campaign services.
- Easy to use their editing interface
- Easy to manage email lists (import, export, edit on the fly)
- Fast, live customer service via email
- Adding additional admins was buggy
- 2FA requires the use of a 3rd party app (instead of using your mobile number)
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to send a variety of marketing messaging; from newsletters to product, brand, etc. But maybe most importantly are the automations and triggers; these enable us to better serve our customers with specific needs and help improve efficiency within our organization.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
- Customer Service!!
- Easy drag and drop editor (really clean design)
- Help us send messaging while maintaining good email standards
- Automations and Triggers
- Form HTML output could be cleaner and shorter
- Form design could be more editable
- Landing pages could deploy through proxy to appear as our domain
June 01, 2023
MailerLite support team came to my rescue!
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite to send automated emails, email campaigns, and to create Stripe-integrated landing pages from which to sell products/services
- Creates landing pages
- Sends automated emails
- Sends email campaigns to my email list
- I have definitely had difficulties, both in the past and currently, with the Stripe integration withing MailerLite - getting it to work properly.
Score 10 out of 10
Vetted Review
Verified User
For ages I've been trying to find a way to sell ebooks directly from my website. Turns out, MailerLite had the easiest option of $10 per month through their partnership with Stripe.<br>I already use Mailer Lite for my regular author emails, so this was a huge help to add one small add-on.<br>I still made a little hash of it, but with one email, Denise from Mailer Lite sorted me out and fixed the broken link. Took maybe 10 minutes? Outstanding customer service.<br>Thank you.<br>Ebony
- Easy to build emails
- Provides a platform to sell digital downloads like ebooks - that then sends a link to the purchaser to download their preferred format.
- It would be awesome if Mailer Lite or Stripe could store the ebook files on site instead of then needing to be stored elsewhere, like an author's website/story0rigin/Bookfunnel.
Score 1 out of 10
Vetted Review
Verified User
Major red flag with this company. If you read the Terms of Service, they do not provide refunds due to functionality. That means if you sign up and it does not work properly, they still not bother refunding you. I've attempted to obtain a refund several times due to poor email deliverability and they just simply stand by their "Terms of Service". They do not actually care that they take your money and do not provide you with a service that works. I am also forced into upgrading my plan to continue using it. Customer service just gives you the standard answer and does not actually take the time to listen to your needs. Steer clear of this company. Unfortunately, I was warned by using MailerLite before but I thought I would try it due to its cheaper plans. But this is clearly where you get what you pay for (not much at all).
"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
- Easy to set up
- Listening to customers
May 24, 2023
Mailerlite makes my newsletters sparkle
Score 10 out of 10
Vetted Review
Verified User
I use Mailerlite to send out weekly newsletters to my readers. The tool is easy to use, produces a lovely result, and gives me lots of flexibility. If I ever have issues, their technical support is amazing. Very responsive and knowledgeable, and my issue is typically resolved in a very short period of time. Love them!
- Newsletter creation
- Newsletter distribution
- Can't think of anything at the moment.
Score 10 out of 10
Vetted Review
Verified User
We have migrated clients from other platforms to MailerLite with much success. Our clients have been happy because they're able to navigate the platform easily. The data reporting is great and integration is seamless. We are currently launching and were using another all-in-one platform but there were too many problems getting it to work. In the end, we ended up using MailerLite to create our website and it's been great! The best part is MailerLite just saved us $200+ on SSL alone - mind blown!
- Integration
- Reporting
- Landing pages
- Email marketing
- Customer service
- More granular logic for automations
- Automations that don't kick-out a subscriber because the send date has past
May 23, 2023
MailerLite is the BEST email option out there!
Score 9 out of 10
Vetted Review
Verified User
I am an avid MailerLite user! I work at a boutique marketing agency and we recommend MailerLite to all our clients, so I have loads of experience using this platform. I've used other competitors in the past, and MailerLite is by far the best option. I love the interface, it's super user-friendly. Clients love that it has a high sender reputation and almost always hits the inbox. Above all else, the customer service is outstanding. I use that chat feature, more than I'm sure they'd like. Joseph is usually the one who has to answer all my questions and he's fantastic. Thank you for all your help! I can't recommend MailerLite enough. I am a user for life.
- User-friendly interface
- Chat support
- Design features
- There are some glitches sometimes - for example when you download the PDF the colors aren't the same.
- My team has had issues with needing to know who imported subscribers or sent a campaign and not being able to access that information.
May 11, 2023
If you are starting and want a really great service from an autoresponder service provider, this is it!
Score 10 out of 10
Vetted Review
Verified User
I just started using MailerLite, but I wanted to leave this review because the product and service have been GREAT so far. I have used other autoresponders in the past, but this one seems to be different for me. I find it to be very intuitive, efficient and it easily integrates with other products I use to build my online school. I also want to thank the for the kind and quick responses I have so far received when I've encountered a question or difficulty. I am loving mailerlite.
- Easy to use and setup email campaigns
- Integrates easily with other platforms
- Easy to understand the reports
- Sends you alerts to let you know when something in the setup needs attention
- Perhaps more explanatory videos. For visual people like me, those work really well. That way we wouldn't need to bother the support team so often 😉
May 08, 2023
Best customer experience I had in a long time
Score 10 out of 10
Vetted Review
Verified User
I'm using Mailerlite for my project, Dupple (<a href="https://dupple.com">https://dupple.com</a>), and we manage newsletters so we needed a good and cheap solution for this. They have several features I really like such as the ability to segment my users based on some criterias I chose. Another nice "feature" is the fact that they are super cheap compared to their competitors
- Customer Service
- Features
- Documentation
- Some parts of the documentation are outdated or not clear
April 27, 2023
Great mailing tool, one of the best so far
Score 7 out of 10
Vetted Review
Verified User
Mailerlite has a really easy and friendly plataform to upload and organise databases, and mostly to diagram really clean and responsive emails. It does also offers an excelent dashboard to follow the results of your campaigns, and great deals on pricing to maximise its features.
- Database organization
- Clean and clear templates
- Easy to understand and practical dashboards
- Great pricing deals
- Issues on sudden account investigation or "level changes"
- Better explaining concept differences between Groups and Segments
April 14, 2023
MailerLite User Experience is Top Notch
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to keep in touch with our email subscribers across a couple of genres; both fiction & non-fiction groups. It's super easy and they offer automations that enable us to develop 4-step onboarding welcome emails. Their support is personalized, quick, and top notch!
When our list exceeded the first 1000 subscribers, I was concerned that new subscribers would be turned away, but Mailerlite made it easy for us by automatically boosting our tier - completely seamless to our subscribers and keeping those floodgates open.
Their integrations are very easy to implement as well, so we can capture subscribers from our website or book promotion sites very easily. They provide a 'preview link' that we can easily send to book promoters to show that we did indeed send the group promotions out.
Highly recommend! SOOOO much better than our previous Mailchimp experience.
When our list exceeded the first 1000 subscribers, I was concerned that new subscribers would be turned away, but Mailerlite made it easy for us by automatically boosting our tier - completely seamless to our subscribers and keeping those floodgates open.
Their integrations are very easy to implement as well, so we can capture subscribers from our website or book promotion sites very easily. They provide a 'preview link' that we can easily send to book promoters to show that we did indeed send the group promotions out.
Highly recommend! SOOOO much better than our previous Mailchimp experience.
- Integrations
- Automations
- Automatic tier increases
- Not sure yet what could be improved...it's all working.
April 12, 2023
MailerLite supports its users.
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite for newsletters. When I have encountered a difficulty, I have reached out to MailerLite support and always received the answer I needed within a short amount of time.
- Communicates same day as questions are asked
- Provides videos for a person to learn to use MailerLite at their own speed
- Sends screen shots with instructions for extra clarity
- Examples of how to choose the wording in letter footers need to be clarified.
April 12, 2023
For a first time user, MailerLite has everything you need as well as excellent support!
Score 10 out of 10
Vetted Review
Verified User
I use it to send my newsletter out to subscribers regarding my latest books and other freebies. I've been using it for over 2 years now and am happy with it.
- Excellent drag and drop function
- Preview function
- Can view subscriber activity
- Very easy to use
- Would like to have an app that integrates email address collection from Facebook ads directly into MailerLite
- Mailchimp has zapier but I have to manually download subscribers and upload to MailerLite to kickstart the automated sequence
April 11, 2023
Way to Go, MailerLite!
Score 10 out of 10
Vetted Review
Verified User
As an indie author, it is important to not only stay in touch with my readers, but to build a relationship that will grow my readership and fan base. I generally put on two newsletters per month—one the first and third Tuesdays—and encourage response and interaction. MailerLite has been helpful in that I am not that tech savvy but have access to multiple training videos and great customer service, both of which I have made use. I very much appreciate their help and have recommended MailerLite to other authors.
- training videos
- quick and considerate customer service
- easy to follow lessons
- vocabulary - sometimes it's not that I don't understand the concept, I'm just not familiar with the term you are using.
November 03, 2022
Poor website builder capability & technical support
Score 1 out of 10
Vetted Review
Verified User
We use Mailerlite for our website, landing pages, popups and email marketing.
- Email Marketing
- Website Builder
- Landing Page
- Popups