Great for SaaS
Sending out emails to customer in order to inform them about new features e.g.
Starting at $10 per month
View PricingOverview
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
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Popular Features
- List management (52)8.989%
- Email deliverability reporting (53)8.282%
- WYSIWYG email editor (50)7.070%
- Standard reports (53)6.565%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Cloud
1,000 subscribers
Growing
$10
Cloud
per month 3 users
Advanced
$21
Cloud
per month Unlimited users
Entry-level set up fee?
- $10 2500 subscribersOptional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
YouTube
Mailerlite's landing page builder demo
YouTube
A Quick Demo for Integrating Your MailerLite Account With Clearout
YouTube
MailerLite Review & Demo: Affordable Email Marketing Solution?
YouTube
Mailerlite's website builder demo
YouTube
MailerLite and Zapier email marketing integration demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
Quick start MailerLite tutorial - How to start sending the first newsletter
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
MailerLite starts at $10.
Reviewers rate List management highest, with a score of 8.9.
The most common users of MailerLite are from Small Businesses (1-50 employees).
MailerLite Customer Size Distribution
| Consumers | 20% |
|---|---|
| Small Businesses (1-50 employees) | 50% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 10% |
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Reviews and Ratings
(128)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite to send out email blasts, organize my lists, and create landing pages. Been using it for about 4 years and have sent out hundreds of campaigns. I use it to keep track of my email list, segment the list for better optimization, and boost signups/engagement through creating targeted landing pages.
- Creating beautiful, effective email campaigns
- Tracking stats and engagement
- Creating amazing landing pages super easily
- Customer service is TOPS and always available 'round the clock
- The only thing I'd like to see more of is Woocommerce integrations/automations, such as Abandon Cart sequences.
April 15, 2024
MailerLite was a great choice
Score 10 out of 10
Vetted Review
Verified User
I'm using MailerLite to manage all my campaigns and automations. I have 10.000 subscribers in my list and MailerLite make things so much easier. Creating an automation is very simple, I never had any issue using any of their features and the customer support is fast and helpful when I need information about anything.
- Create automations
- Create landing pages
- Campaigns analytics
- Sometimes the text gets messed up while I'm writing the body of an email. The font and size change all of a sudden.
April 08, 2024
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
Score 8 out of 10
Vetted Review
Verified User
MailerLite has been great for us, we have been using it for years. We mainly use it to send out monthly newsletters to our subscriber base, and have occasionally used it to create pop up subscriber forms. It offers good stats to see what customers are really interested in and what links they click more often than not.
Score 9 out of 10
Vetted Review
Verified User
We are a sports club and have been using MailerLite for EDM comms for about six months, and just upgraded from the free membership to a business plan in order to build a new club website. The free features of both platforms are extensive but we needed the ability to publish our site under our own URL, hence upgrading to a paid plan.
- Easy and intuitive to build and send EDMs
- Simple, hassle-free website construction
- Responsive and helpful customer service
- The photo editing feature could be better, such as allowing switching between landscape and portrait orientations, and more sizing/cropping templates
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to send a variety of marketing messaging; from newsletters to product, brand, etc. But maybe most importantly are the automations and triggers; these enable us to better serve our customers with specific needs and help improve efficiency within our organization.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
- Customer Service!!
- Easy drag and drop editor (really clean design)
- Help us send messaging while maintaining good email standards
- Automations and Triggers
- Form HTML output could be cleaner and shorter
- Form design could be more editable
- Landing pages could deploy through proxy to appear as our domain
June 01, 2023
MailerLite support team came to my rescue!
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite to send automated emails, email campaigns, and to create Stripe-integrated landing pages from which to sell products/services
- Creates landing pages
- Sends automated emails
- Sends email campaigns to my email list
- I have definitely had difficulties, both in the past and currently, with the Stripe integration withing MailerLite - getting it to work properly.
Score 10 out of 10
Vetted Review
Verified User
For ages I've been trying to find a way to sell ebooks directly from my website. Turns out, MailerLite had the easiest option of $10 per month through their partnership with Stripe.<br>I already use Mailer Lite for my regular author emails, so this was a huge help to add one small add-on.<br>I still made a little hash of it, but with one email, Denise from Mailer Lite sorted me out and fixed the broken link. Took maybe 10 minutes? Outstanding customer service.<br>Thank you.<br>Ebony
- Easy to build emails
- Provides a platform to sell digital downloads like ebooks - that then sends a link to the purchaser to download their preferred format.
- It would be awesome if Mailer Lite or Stripe could store the ebook files on site instead of then needing to be stored elsewhere, like an author's website/story0rigin/Bookfunnel.
Score 10 out of 10
Vetted Review
Verified User
We have migrated clients from other platforms to MailerLite with much success. Our clients have been happy because they're able to navigate the platform easily. The data reporting is great and integration is seamless. We are currently launching and were using another all-in-one platform but there were too many problems getting it to work. In the end, we ended up using MailerLite to create our website and it's been great! The best part is MailerLite just saved us $200+ on SSL alone - mind blown!
- Integration
- Reporting
- Landing pages
- Email marketing
- Customer service
- More granular logic for automations
- Automations that don't kick-out a subscriber because the send date has past
November 03, 2022
Poor website builder capability & technical support
Score 1 out of 10
Vetted Review
Verified User
We use Mailerlite for our website, landing pages, popups and email marketing.
- Email Marketing
- Website Builder
- Landing Page
- Popups
March 03, 2022
Mailerlite delivers world-class value before you even pay. Worth the value and the premium upgrade!
Score 10 out of 10
Vetted Review
Verified User
I use it to nurture potential leads who will buy from my courses. First got drawn to their automated features which you cannot get from any other providers on a free plan. While free is limited, I eventually plan on scaling my business and when it's profitable enough, I surely will upgrade as it is worth it. Editing features in MailerLite is great, I have used their landing page features perfectly, and really love the segmentation. Their system also ensures that only legit and capable email senders are allowed to send out mass emails as they review each account carefully. That makes me feel secure that spammers are not allowed in their system. They even gave me freebies before I turned 1 year using them. They're a really cool company. Some feature wishes: better analytics for overall bird's eye view of reports (now this feature is per campaign only, and the dashboard report is still not very detailed).
Rating: overall A+
Rating: overall A+
- Automation is unlimited even if you're in the free tier.
- You can have as much as 1,000 subscribers before upgrading with at least 12,000 generous free emails which rolls over monthly.
- There's always their quick email support. To think I don't pay a single cent using their service yet, they have given so much value back to me already.
- Detailed overview of reports with easy downloads of comparative analysis
- Subscriber preferences (unsubscribe is per group only, people can't customize how often they want to receive emails etc.)
Hi, I'm Humberto Colmenares. I am the Director of PedagogÃa Musical Activa. I use MailerLite to create my database of potential clients and it works perfectly. I can set up my conversion funnel through the easy implementation of your forms on my website created with WordPress. It's easy, it's secure and my emails never land in the spam folder. I love MailerLite and I recommend it because you can use it completely free. Try it today!
- Free automations for any funnel you can think of.
- Regular campaigns, A/B testing campaigns
- You can easily create landing pages with its drag-and-drop editor.
- Perhaps the creation of Workflows needs tutorials for those who are just starting out.
March 01, 2022
Great software, Easy to Use, Especially Creatives
Score 10 out of 10
Vetted Review
Verified User
I gather email addresses in my social media to add to the drip marketing I have set up in MailerLite. It's really versatile and easy to use. I came to this company after ditching Mailchimp. I love it! The user interface for the time-sequenced email series is so easy to use and I love that you can create a template for the base email.
- drip marketing
- visual interface for the whole email segment/series
- easy to read reports
- learning resources
- nothing to fix
- I love this website
- can't wait to grow and upgrade to paid services
February 28, 2022
MailerLite will make you want to develop newsletter campaigns
Score 10 out of 10
Vetted Review
Verified User
You hear a lot about the power of having an email list/newsletter. I used another provider for a few years, but the UI was so confusing and intimidating that it made producing a newsletter feel like a chore. I had heard a lot about MailerLite and decided to make the switch and boy am I glad I did. It's intuitive, easy to use and the customer service is responsive and helpful. It has simplified the newsletter process for me and made it a lot less stressful. I highly and enthusiastically recommend MailerLite.
- User Interface.
- Customer service.
- Workflow management.
- The workflows are pretty easy to manage, but the groups/segments can be a little confusing.
- The use of affiliate links is clear as mud (I mostly blame the big retailer who shall remain anonymous for this).
- Certain integrations with my website are a little clunky.
- Would like to be able to integrate with my FB page, but apparently don't have enough followers. Kind of a bummer.
- Would love to have a LinkChecker feature to check that my newsletter links aren't broken without having to check links manually.
November 10, 2021
Solid email marketing tool that I'll keep using for years
Score 9 out of 10
Vetted Review
Verified User
MailerLite is used by us to collect leads and send out our email newsletter to prospects and customers. We find it easy to use and affordable for email marketing, with plenty of automation features available to help us get the most out of our emails. We decided to go with MailerLite after trying the free account and seeing good reviews about its email deliverability. We send out weekly newsletters as well as occasional broadcasts to alert our subscribers of seasonal offers and important news about our business.
- Send out automated emails
- Email broadcasting to our entire email list
- Creating good looking emails that get delivered
- Could use extra automation options (for experts)
- Extra landing pages are always welcome
We use MailerLite across the whole organization. It is used to address content delivery for a variety of client-requested guides and updates. It has made the assignment of content easier, by allowing us to group/segment clients, and automate the emails each group receives.
- Automation
- Assignment to Groups (We can set up 'rules' on each form, to use entries in various fields, to automatically have each person added to a group).
- Customer Service! Two or three times I've needed assistance and they are amazing to work with.
- Guide Search: Sometimes the right instructions are terminology challenges. A terminology introduction would be helpful, and search settings default to the specific content entered for the search. (Maybe this is a Titles and Content setting)
- Dates on Dashboard Notifications: When something is new or updated it has been difficult to find out when the change happened. Important because changes may mean we need to do something. Example: The feature 'Authentication' of Domain launched and we needed to authenticate the website (although verification had already been completed). We THINK it caused bouncing because once we updated the bounced emails were resubscribed and sent. TIP: Several started on the same day 2021 September 4th, but, we don't have dates on notifications so we are not sure that is why it happened.
November 04, 2021
Wonderful: Instead of troubleshooting, I can do what I'm good at =)
I use Mailerlite for newsletters, e-mail campaigns, landing pages, automated e-mails and integration with multiple websites all uising WooCommerce. Since I'm self-employed, I suppose that means the whole organisation uses it ;-)
I do know my way around basic IT, but it happens that I get stuck on things "not working", usually for stupid oversight reasons that are hard to self-diagnose. When this has happened, the Mailerlite customer support has been tremendously helpful in that they have responded quickly, usually spotting the oversight and thus helping me solve my problem immediately.
- E-mail management and integration with Wordpress: elegant, customizable e-mail designs and easy integration.
- Landing pages: easily put together and doing the job beautifully.
- Customer support is ACE.
- Integration with WooCommerce: easily managed and very handy.
- I'd like the possibility to have a non-repeating background in landing pages.
October 28, 2021
Keep your email marketing light and easy with MailerLite
I am a sole trader and use it for myself in my business as well as with my clients. MailerLite makes it easy to set up and create email marketing campaigns as well as set up landing pages, etc. for specific promos or services - again, for myself and my clients.
- Landing Pages
- Email Campaigns
- Customer Service
- Their own community creation & treatment
- Some key functions are named different to other platforms
October 25, 2021
Great Service for Authors and Other Creatives
Email marketing and surveys.
- Landing pages
- Author centered content
- Support 24/7
- I'd love a mobile app to craft campaigns on the go.
- Direct integration with Canva would be amazing.
August 02, 2021
MailerLite is a solid Mailchimp competitor
MailerLite was used by the Communications department to send press releases and other important announcements to local news stations, chambers of commerce, and other constituents. Our distribution list is small and I needed a quick and easy way to distribute these announcements from my laptop or phone. I was looking for something more streamlined than Mailchimp, but still had features that we could grow into. MailerLite's fresh and simple interface was intriguing and the features were on par with other big names.
- List management
- Scheduled sends
- Easy to use templates
- Onboarding was difficult when setting up a non-paid account to try it out.
August 01, 2019
A must-have marketing tool for small businesses
MailerLite is an email management marketing and automation system that we have used over the last two years to help us gather leads and communicate with our email list. It has helped us to create landing pages, pop-ups and embed forms that we were able to use on our website as well as on social media.
We have been able to use Mailerlite tools to promote our digital freebies, online events such as seminars and webinars as well as launching new courses. It is one of our favorite go-to automation tools to help delivery email marketing campaigns, schedule newsletter releases as well as drip 5-10 day online challenge.
We have been able to use Mailerlite tools to promote our digital freebies, online events such as seminars and webinars as well as launching new courses. It is one of our favorite go-to automation tools to help delivery email marketing campaigns, schedule newsletter releases as well as drip 5-10 day online challenge.
- What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
- MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
- Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.
- Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
- They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
- The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
December 04, 2018
A+ Design Capabilities, Easy to use, Export Newsletter as PDF
I use MailerLite for an Architecture company.
1) To send bi-monthly newsletters to our mailing list
2) To send bi-monthly in-house newsletters to the rest of the team
3) To create sharable pdf brochures showcasing our past/current projects. These "brochures" light and the images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.
1) To send bi-monthly newsletters to our mailing list
2) To send bi-monthly in-house newsletters to the rest of the team
3) To create sharable pdf brochures showcasing our past/current projects. These "brochures" light and the images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.
- It's easy to create newsletters that look good both on desktop, tablets and on mobile.
- This might not be a big reason for most people, but I love their design capabilities and how easy it to create sections within a newsletter, I also like how some templates allow you to have a button attached to an image. I also love the various "heading" for the newsletter where I can choose to have my logo at the beginning of the newsletter, the logo, and the company name, or just the company name.
- I like how I can have the logo aligned to the left or center. Compared to MailChimp the design capabilities are more impressive.
- It was surprisingly easy to connect Mailerlite to my domain, the verification process was smooth, I'm not sure if it's this way for everyone or because i had done the same with MailChimp so it was easy for me.
- Unlike the newsletter design, their landing page design leaves much to be desired. More templates would be great as well.
- My emails kept going to the spam folder, I contacted support and was told it's an issue they working on as they had been blacklisted (or something like that). This was such an issue that even my internal newsletters sent to the team went to their spam folders.
- On outlook (desktop app), my newsletter rendered differently, specifically the "featured image" element. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image.
April 19, 2018
Mailerlite - a great way to market to your customers
My clients use Mailerlite to send emails, create landing pages, and set up workflows. It helps them reach their consumers. I set them up on the platform and help them develop segments using it, which helps them communicate clearly to their target audiences. As such, they are able to fully build out their audiences and strategically target them.
- Segments
- Workflows
- Email customizations
- Faster loading times to new subscribers
- More landing page customizations
- Easier HTML coding of emails
April 18, 2017
The best hidden gem for starters!
Score 10 out of 10
Vetted Review
Verified User
We use Mailerlite to manage our own subscribers coming from our website/blog/Facebook business page.
- Ease of use/no learning curve
- Affordable for starters
- Various integrations with other apps
- Would like to see even more integrations in the future